Advertising Book Reviews Samples For Students

1. (a) Define subliminal perception.
Ans (a) Subliminal perception is an old traditional system of visualization of real-time awakening, and it is nothing new. It dates backs to 1950s when one market researcher named James Viicary claimed that by using subliminal messages in a movie theatre, he manages to boost the sales of popcorn and coca cola by a huge margin. Subliminal perception is used in advertising agencies to transmit messages that cannot reach conscious awareness even if attention is focused on them. There are two methods by which messages can be transmitted. One is by using attractive visuals and the other ...

David Ogilvy is often referred to as one of the most remarkable individuals to ever grace the field of advertising. Hayden (2013) writes that "in his years as an advertising executive and copywriter, Ogilvy created some of the world's most successful and iconic marketing campaigns and was sought after for his information rich, soft sell ads" (p.1). His book, On Advertising, is a confessional of sorts, where Ogilvy provides the reader, more specifically those within the field of advertising and marketing, with a considerable amount of insight into navigating the creative world. Ogilvy’s point is to offer readers ...

Basic Marketing with Student CD by William Perreault, Jr., E. Jerome McCarthy and Joseph Cannon

Chapter 1 – The Importance of Marketing
Outline:
1. What is Marketing?
2. Why is Marketing Important to Individuals
3. The Right Way to Define Marketing
4. What is Macro-Marketing?
5. The Function of Marketing in Economic Systems
6. Marketing’s Function as it Changed Through Time
7. The Concept of Marketing Defined
8. Marketing and the Value of Customers
9. Marketing in Nonprofit Organizations
10. Concepts of Marketing and Social Responsibility
11. Ethics of Marketing
12. Ending: Conclusion, Key Terms, Illustrated Cases, and Computer-Aided Problem

Summary:

This ...

NeuroMarketing

Buy.ology, the book by Martin Lindstrom is a new take on marketing. In this book he tries to delve deep into the consumer's subconscious to learn, ‘why we buy what we buy’. After testing a lot of techniques, he has devised a new way to revolutionize the marketing industry. He also has a lot of findings from the experiments that he has conducted.
I would like to discuss the key points and findings of his experiments. According to Lidstrom, our subconscious is in the favor of our emotions every time there is a conflict between feelings and rational thought. ...

Introduction

It has become difficult to distinguish once traditional media from the new media, as the former have integrated all the capabilities of the latter. In such a scenario, it would help to compare a traditional medium of communication with a relatively modern/new medium with respect to the circumstances around their origin, and how did they facilitate interpersonal and mass communication. This essay will discuss and analyze two cases: coffee houses as really old media, and podcasts as new media. While the coffee houses gained importance in Europe the mid-1600, and have been around since then, their importance as facilitators ...

The introduction to Mathew Crawford’s book The World Beyond Your Head can hardly be categorized as optimistic. When exploring the nature of human attention and how it is being exploited now, he is sometimes sarcastic, sometimes very critical and cynical, but mostly pragmatic. Nevertheless, he is always right. And the not-so-bright perspective that awaits us in the nearest and distant future might be much worse than we expect it to be.
The topics of social media, the Internet, global advertising, and constant distraction are very well known and close to each of us. Nowadays, the world seems to ...

Book Review: American Political System

Dr. Kathleen Hall Jamieson is a well respected and award winning professor of political communication. She is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. She has written and co-authored fifteen books about political discourse. The titles of her two most recent books give a good idea of the theme she writes about The Obama Victory: How Media, Money, and Messages shaped the 2008 Elections (2010) and unSpun: Finding Facts in a World of Disinformation (2007). Dr. Jamieson has spent her career evaluating election campaigns for the accuracy of their campaign statements. Her work ...

Summary : Managing business ethicsLinda K. Trevino & Katherine A. Nelson. Wiley; 5th edition

Chapter 4 – Addressing individuals’ common ethical problems

Ethical issue when people work together (privacy, discrimination, sexual harassment or simply how people get along. Key is fairness meaning equity, reciprocity, impartiality
- Equitable is when something is divided between 2 people according to the worth & inputs of the 2 individuals. Most people think it’s unfair when 2 people have performed the same duty but receive a different share of the reward
- Reciprocity: “if you do this for me I’ll do this for you”. Most ppl think it’s unfair if ...

Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture is a book written by Peggy Orenstein in the year 2011. This book explores the princess culture trend and predominantly how this culture is promoted to young growing girls. The Cinderella Ate My Daughter book is stemmed from an article in The New York Times Magazine wrote in 2006 by Orenstein entitled What’s Wrong with Cinderella? In the article, Orenstein explains how the Disney Princesses originated and how the princess-themed merchandise and advertising has increased. Orenstein’s book Cinderella Ate my Daughter explores beyond the ...

The Reality of Mass Media is a book written by Niklas Luhmann. The Stanford University Press first published the book in the year 1995. The book comprises of different mass media theories, which are applied in our modern society. In addition, Luhmann talks about the construction of social realities with the use of the mass media. The author argues that the mass media plays a crucial role in the modern society. It is through the mass media the society constructs its illusion of their definition of reality. Therefore, Niklas Luhmann presents a book that explain how the modern mass ...

Analysis of the Book "The Medicalization of Society" By Peter Conrad

The Main Author's Arguments
Peter Conrad, the author of the book "The Medicalization of Society," conducts a study of the most common problems of the modern society, which essence and nature have changed and obtained a medical character over the past 10-20 years. In other words, the author examines the social problems that have become the diagnoses at the beginning of the 21st century, though they were not related to medicine even a decade ago. At the very beginning of the book, Conrad emphasizes the investigated phenomenon, claiming that his analysis is connected only with the social connotations of ...

<<Author>>
<<Date>>
Introduction. How to Win Friends and Influence People, by Dale Carnegie, is a book that has really stood the test of time. Initially written in the year 1936, the revised edition that is under review here is from 1981, copyrighted by Donna Carnegie (Mrs. Dale Carnegie). The book belongs to the genre of Self Improvement and talks about the basic principles that need to be followed to understand people that we deal with in our daily lives and excel in winning them. It is a book that educates people on becoming ...

In the recent past, fast food industry has infiltrated into the lives of many American people. The fast food industry has spread all through the US following the customers to wherever they are. Fast foods are now served almost everywhere: in schools, universities, airports zoos, stadiums and many other places. In a book by Eric Schlosser, Fast Food Nation, it is explained how the fast food industry is ruling the lives of many American people. It further points that the industry has turned the American heterogeneous society into a homogeneous one headed to disaster. Eric Schlosser’s compelling evidence explores the ...

The book “Google AdWords for Dummies” written by Howie Jacobson, Joel McDonald and Kristie McDonald published in the year 2011 by John Wiley & Sons is one of the unique books that maximizes the AdWord campaign when compared to other books of the same genre. The authors describe how one can make money the right way by using the AdWords. The book not only allows fine geographic targeting, but also allows the advertisers to edit, pause or delete the ads in real time whenever required. The authors included tips and techniques that enable to improve the advertising return on investment ...

ETHICAL PROBLEMS OF ORGANIZATIONS

Introduction
Early in the first decade of the new century, the news of the greed and plain stupidity at companies like Enron, Arthur Andersen, Citigroup, Adelphia, and even banks was shocking as well as heartbreaking. Despite the number of actual wrongdoers being small, the effect was sure to be substantial on the economy. These crises therefore have clearly made the need for managing ethical behavior for the long term, a necessity. Though some of the problems may be minimal, denial and mismanagement led to mushrooming of ethical and public relations nightmares.
Current times have changed the game for ...

Introduction

The Postal Age, a book written by David Henkin and published in 2006, gives a historical account of the revolutionary changes in communication borne by the establishment of postal services in the United States. Although the practice of passing written information from one individual or place to another through a go-between can be traced to the early days when writing came to the fore, the establishment of postal services took place much later. In this interesting read, The Postal Age, Henkin examines the chain of events that led to the burgeoning of postal services, and how this was the turning point in ...