Celebrity Case Studies Samples For Students

Under Armour’s experience in using celebrity endorsement for enhancing one brand’s value is eloquent and it may be utilized as a “best practice” model. While it is true that Kevin Plank, the CEO of Under Armour, used the advantage of knowing several athletes before launching his business (the T-shirt that stayed dry during on-field games) and he initially based his business on a word-of mouth strategy, he soon began to be aware of the advantages of investing into celebrity endorsement. With small steps, he approached football or basketball players, proposing various deals in order to determine them to wear ...

Introduction

The term Integrated marketing communication (IMC) has been defined in several ways to suit a general purpose within which it describes the use of various forms of media to convey a message about a product that would ultimately promote the product. Whether working as complementary or supplementary forms; the various forms of communication media work in tandem with a central aim of promoting the product. Hence, the common factor in all definitions of IMC is that IMC puts into consideration various forms of communication disciplines to provide clarity and consistency that develops impact on the consumer of the product (Clow & Baack, 2006: Duncan ...

Describe the transactional and transformational leadership characteristics that Don Green and Michael Budman possess.

According to the available literature, some assumptions are held regarding the transactional leadership. Transactional leadership style believes that leaders are motivated by the reward and punishment the satisfaction of such leaders is on seeing the company excelling (Kurland, Peretz and Hertz-Lazarowitz 8). They also believe that social network works best with a clear and defined chains of command from the top. Again, they believe that the primary purpose of the subordinates in the organization is doing what they are instructed to do. Transactional leadership involves a situation where leader works by creating a clear structure of what should be ...

Lady Gaga, a famous American singer and songwriter, was born Stefani Germonatta on March 28, 1986 in New York. Her strong musical inclination was observed even when she was very young. She started playing the piano at the age of four, and has strong fascination over the hits by Michael Jackson and Cyndi Lauper. She started out her career in music as a songwriter for other artists, while performing for rock and roll bands. It was when she was eighteen that she decided to quit school and pursue a fulltime career in music. With the stiff competition in the music industry, the young Stefani ...

(Course No.)
(City & State)

A marketing strategy plan can be developed by taking into consideration the following outlined literature. This includes;

- Customer satisfaction
- Awareness
- Brand auditing
- Expanding the target setting
- Choose the right matrix
- Content and tone to be successful in leading the pack
- Measure
FashioStatementX is bleeding edge experiential software that gives users virtual interaction with clothing and accessories available online. Since the product is a first attempt by FashioSatementX Corporation (FSXC) it is imperative to develop a one-hit marketing strategy that lifts the project off the ground into profitability and success. FashionStatementX is a new service brought about by technological advancements where ...

Business Strategy Analysis

One characteristic attribute of the fashion industry is its predisposition to change; therefore, an innovative product may become irrelevant and lose market share within a short period. Consequently, this element necessitates for continuous product development coupled with market research to maintain a competitive advantage. In some industries, having a R&D department is a competitive edge, but in the fashion sector, it is a survival tool. These rapid changes in the industry are not limited to products only, as marketing tactics and other business strategies need to be constantly reviewed. The emphasis on customer engagement is increasing in this sector ...

Based on the three customer personas, which customer segment should Ontela target?

The company should concentrate its energy on the promotion of application to persona 1 (Sarah, the Parent). First of all, the segment of parents after 40 years is quite wide. Also, due to constant workload with home staff, this category of customers doesn’t have time for understanding every know-how. However, parents always want to see children’s development, and memories are very important for them. Unfortunately, there is no never-ending memory on devices, so to store photos, which size is quite volume, makes it problematic to take new ones before transfer them to bigger space. The category of ...

QVC Background

QVC (Quality, Value, and Convenience) was founded by Joseph Segal in 1986 and they also started broadcasting in the same year in November. The Home Shopping Network a televised shopping network was launched two years before that time. Joseph always felt himself impressed with the idea that another new televised shopping network would have the potential to attract new customers from around the globe resulting into significant profits.
Over the next few months Segal launched his own shopping network headquartered in West Chester, Pennsylvania, United States. He hired several seasoned television executives and offered 24 hours and 7 days ...

Amy Winehouse and the Media

Amy Winehouse, a tiny jewish woman, undoubtedly, was a great talent, her music was terrific, and her voice – exceptional. She was one of those out of the ordinary popular western performers, who write their own lyrics and music. Since the majority of women “of pop” serve as middling executors of what sound producers cultivate and consider profitable.
Amy Winehouse was a difficult child. Is it excluded from normal, and from drama school. The reason for that was inappropriate behavior, striking appearance, singing in class, academic failure, and drugs. Amy wasn’t worried. She planned to be a singer, but ...

Introduction

Public relations means harnessing favorable relations and reactions for organizations and products through effective utilization of communication tools and channels (Bernays, 2004). There are numerous types of public relation strategies, but the most effective one is crisis public relations, which is used in defending organizations and individuals facing a challenge in reputation. In crisis communication, there are many strategies all with the aim of: sustaining connectivity, accessible to news media, sustain information security, and streamline communication process (Griffin, 2008). Therefore, effective communication in a crisis can vastly transform an unforeseen situation into an expected one, hence responding accordingly.
A case ...

Question 1: Arabic Perfume Unique Selling Propositions and Position Strategy in the Global Market

Pursuit defines unique selling propositions as an act that sets a business to stand out uniquely because of what it produces in the market. In most cases, companies make mistakes of wanting to be known for everything as soon as they enter the market. One of the Arabic Perfume propositions is that their fragrance produces are descent and anchored in the local’s culture, and traditions and consumers use it a lot, and the businesses have a tradition of gifting the fragrance. For this reason, a Middle Eastern customer can buy several units of same scent perfumes (Elizabeth Arden ...

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS
Introduction
Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

The GIF program, which is used by software developers, was used to a large extent by software developers who needed to use the software to compress images. The software was made available to software developers by CompuServe Information Systems. The software, however, used the LZW algorithm which was patented by Unisys . Software companies often employ numerous and diverse programmers to come up with software which they can obtain patents for, to avoid others from using the product or creating others that are identical until the patent has run out. The patent also allows the patentees to sue anyone who ...

Question One

The sales of the Lego’s movie themed products keyed to popular film franchises, such as Harry Potter, Lord of the Rings, and Spiderman are performing well according to the company’s main shareholder and the Chief Executive Officer Kjeld Kirk Kristiansen who has served the company from 1979 to 2004 (Lego). The increased sales can be attributed to the increased number of alliances with Walt Disney Company and Lucas Films, which is the creator of the popular Star Wars Series. According to my opinion, I think this was the right strategy for the company to adopt considering the ...

Communication

Activewear market continues its growth of the ‘athleisure’ trend. More and more customers are ready to adopt a healthy lifestyle. It is not strange to see a person wearing gym clothes beyond the gym today (Petro G., 2015). That is why all sportswear companies are eager to change their marketing strategies in order to meet the expectations of their customers. Lululemon was one of the first companies to see the opportunity to sell activewear. But they were not the only one. The main competitors of lululemon are Nike inc., Gap, Under Armour, and Victoria’s Secrets who entered the ...

1. A key challenge, facing the firm
Frontier Adventure Racing (FAR) is a Canada-based company, whose activities are aimed at providing people with an opportunity to test their limits with the help of 36 hour races or five days Extreme races. The company has existed since 1998, and managed to get recognized as establishing the most important races across Canada. Moreover, the company’s president’s passion for races and dedication to his work helped FAR’s products to develop good reputation, and many of FAR races were extensively covered in the media.
Nevertheless, already fourth year in the ...

Cyworld Case Study

Cyworld had 21 million users and earned revenue of $95 million in 2007 from three main sources i.e. $65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from advertising. The social media marketing was an emerging industry with significant potential for both existing and digital marketing agencies during 2007-2008. Indeed, the user base was still expanding combined with emergence of new online platforms for social and professional networking. Therefore, the new CEO should focus on advertising and mobile networking in the future because it is anticipated that the business entities, celebrities, ...

English

Introduction
New Balance is a privately held athletic footwear and apparel manufacturer in the US. Based in Boston, New Balance was founded in 1906, and is the only major company manufacturing its products in the US and labeling them as “Made in the USA.” The company has 200 stores across the globe and operates through five factories in the US and one in UK. The company is private and is not obliged to commit towards its employees or the society as a whole. But that is not the case. The best demonstration of commitment was during the recession of 2007-2009, ...

Question 3

Instead of selecting country-markets on the basis of stand-alone attractiveness, managers need to consider how participation in a particular country will contribute to globalization benefits and the global competitive position of the business. Being a serious global player means much more than simply having a certain percent of your revenues from outside the USA and being involved in a certain number of countries. Being present in ten countries that include the United States, Japan, and Germany is far more important, in most industries, than is being present in thirty countries that exclude these three but include many small, less advanced countries.To have a global ...

Executive Summary

Coca-Cola, one of the most widely known brands in the world, is a prominent manufacturer, distributor and retailer in the beverage industry. There are certain properties that make it different from the competitors. The SWOT analysis is an important tool for the company that allows for keeping awareness of its core strengths that it has to develop, weaknesses that it should work on, its impending opportunities and threats that it should prevent in order to achieve high productivity and increase in profit. Coca-Cola is undoubtedly a leader in the industry, but it is necessary to remember that the key to success ...