Customer Experience Research Papers Samples For Students

Abstract

The job task analysis helps in determining the job contents by means of the responsibilities and duties that are required to be carried out in order to perform the work related activities. It helps in determining the significance and criticality of the tasks in accordance with the identified job tasks. It also helps in determining the extent of efforts and skills that are required to carry out the work related activities in an effective manner. The current paper enlightens the task analysis of a Customer Experience Specialist from Airbnb Incorporation. The identified tasks are discussed in accordance with their ...

Business

Research Paper: Article Reviews
Article reviews
Introduction:
For this section of research, an article review will be carried out on two major research themes causing the problem under analysis. The two selected themes are customer satisfaction and emiritisation. Under each theme, researcher selected and summarized five articles. In total ten summaries were completed. The summaries provide an insight into knowledge relating to the problem under research.

Theme 1: The impact of customer satisfaction

Introduction
This theme has been selected because customer satisfaction plays a major role in the business. If customers are not satisfied with the offerings of the business, they can choose not to bring ...

The great restaurants in the world were created with an utmost consideration to the balance of operational concerns, ambiance, technical specifications and thematic ideas. Each of the areas in the restaurant was created with an orchestration of design that promotes the profound customer experience. Furthermore, restaurants tend to create an experience that lasts from the moment the customers entered the façade to the moment they left the place, such experience should linger with the customer and should make them want to dine again soon. In order to create such a place for the customers, designing the restaurant should consider ...

Abstract

The airline industry is, once, one of the most highly regulated industries in Canada. Initially a government owned company, Air Canada has enjoyed the monopoly and protection of the country’s legislation. However, the increased pressure to improve the country’s airline industry led to its privatization. In the modern era, the need to be more competitive has been more pressing than before as Canada’s airline industry became open for competition. In a bid to improve the company’s business processes and customer experience, in 2011, Air Canada employed IBM’s expertise in providing computing systems. This partnership ...

The business environment is witnessing multiple changes, and that calls for constant innovations in every enterprise to ensure that they can stay in line with the shifting dimensions. Technology is one of the most influential forces in the market with various implementations providing each company with an opportunity for better performance. The airline industry has evolved since the beginning and requiring innovations in the business models to keep up with the changing trends (Marques, 2015). Various factors influence the performance of air travel companies, most of them deriving from the conditions in other market aspects. For example, movements in ...

Management at a Company

Management at a Company
Nowadays every organization has to undergo changes in order to remain competitive and increase profits. Hewlett-Packard Company is a large organization that has been working for many decades already. It has been successfully developing since the times of its creation due to its professional management and regular implementation of changes that help the company to adjust its activities in accordance with the current situation in the market and customers’ needs. This research paper is devoted to the business activities of Hewlett-Packard Company and the organization of change initiatives by its management.

Hewlett-Packard Company (HP) is ...

Business Analysis of Google

Google is an American multinational corporation, specializing in the provision of internet and search engine services. The organizational financial position outlines sustainable growth and strategic fit. Over the past three years, the organization demonstrated 35% growth in basic revenue, reaching USD 75 billion by the end of the financial year 2015.
Google is a no-conventional company with strong focus on innovation and research and development. The organizational mission statement is "to organize the world's information and make it universally accessible and useful”. Since the company was founded in 1998, it grew into a billion dollar business with the strong ...

Introduction

Leadership styles of executives define organizational culture and thus determine the health and profitability of business operations. Leadership is a process through which an individual guides, controls and influences the thinking pattern, feeling and behavior of fellow employees in an organization (Haiman, 1951). Organizations are positively influenced by leaders who have the ability to plan and act through their own unique styles towards achieving their long-term visions. Analyzing the styles of leaders of business organizations reveals why certain organizations keep on breaking sales records whereas others fail to create a significant impact in the consumer market. Broadly, today’s ...

Oscar Mayer Foods Corporation was founded in 1883 and is headquartered in Madison, Wisconsin. The company operates as a subsidiary of Kraft Foods Group, Inc (Bloomberg, 2016).
Product: variety of processed food such as cold cuts, hot dogs, bacons, lunch combinations, sliced meats and other packaged food products.
Price: retail $6.58 per Oscar Mayer Lunchables, Variety Pack (6 ct.)
Place: food brick-and-mortar retail chains (Walmart, Tesco, Sainsbury’s, MORRISONS, Waitrose) and e-commerce stores (Amazon.com).
Promotion: OM uses different communication channels (TV, in-store advertisement, digital channels, mobile apps). One of the latest Oscar Mayer mobile apps is a dating app “ ...

Company History

Orlando is one of the most popular cities of America: located in the State of Florida. It is home to several theme parks most notably the Walt Disney Park. The WDP is located just after the Bay Lake in Florida. The theme park was opened back in 1971 with a single park, the Magic Kingdom, and two extra resort hotel. Today, the park has experienced growth and expansion that is breath-taking to see. This is one of the reasons why, the Walt Disney theme park in Florida is one of the most visited spots on the planet. It has ...

Robert Nardelli, the former CEO of Home Depot attempted to transform the company’s culture from an entrepreneurial retail culture to a command and control bureaucratic culture and led to the downfall of the company. With no prior retail experience, Nardelli became the CEO of Home Depot and destroyed the impeccable reputation of the company’s customer service . Prior to examining the leadership style of Nardelli, it is essential to analyze what the leadership theories mean. The trait theory is one of the most interesting theories of leadership, which analyzes the personality attributes of a person. The theory ...

Parkroyal Hotel

The centrality of asset management in the success of the hotel industry cannot be gainsaid. This paper explores renovation efforts at Parkroyal Darling Harbour Hotel in Sydney, Australia. In addition to monitoring things of value, asset management involves maintenance of physical assets. Renovation at the hotel involved upgrading the physical assets at the hotel to boost customer experience.
Parkroyal Darling Harbour is a hotel built in the central business district of Sydney. The hotel borders Sydney’s major attractions and sites that make it ideal for customer experience. The attractions include Sydney Convention and Exhibition Centre, Pitt Street Mall, ...

The following paper will address key points on the corporate strategic management of Apple Inc. that can be observed in their business policy.
What are the company’s corporate level strategies (i.e. goals of the entire organization, which business(es) is the company engaged in?).
Apple has characterized itself for always offering groundbreaking innovative products and services. A key on its success, has been the release of the almost flawless combination between software and hardware, providing the public with a unique experience that could guarantee that the top-of-the-line product they’re buying would work seamlessly. Even though Apple ...

Section One:

The following articles were reviewed:
(2010). The Marketing Society, Retrieved from https://www.marketingsociety.co.uk/sites/default/files/thelibrary/marketing excellence 2 KFC case study.pdf
Dupre, E. (2013). P&G solves diaper dilemma with qualitative research. Direct Marketing News, Retrieved from http://www.dmnews.com/pg-solves-diaper- dilemma-with-qualitative-research/article/322357/
The two articles chosen had something in common, which is, in both cases the companies that undertook the qualitative research were losing market share and needed to find out why this was the case.
In the first article from the Marketing Society (2010), a case study was outlined which described how American fast food restaurant chain KFC was losing market share. The ...

EXECUTIVE SUMMARY

This report is divided into three tasks that are going to be dealt with in respect to the AVIS. The first section will highlight the development of an information system and deliver an overview of what the system is supposed to deliver in respect to car management. The next section deals with the human computer interface and the elements to be considered in order to develop a usable and friendly interface. Finally, the project will feature the establishment of one of the best e-commerce experiences that attracts and retains customers.
This report is important in the development of an ...

MARKETING PLAN

MKG1200: Marketing

Part1: The World of Marketing Worksheet4 Mission Statement..4Objectives4SWOT Analysis..6External Environment7Economic:7Legislative:..8Social Trends:8Political:..9Ethics9Part 2: Analyzing Marketing Opportunities Worksheet9Target Market Segment..10Product Positioning..12Marketing Research.12Part 3: Product Decisions Worksheet13 Product Issues..15Brand15Packaging Issues..16Product Life Cycle Issues16Service Quality Issues..16Part 4: Distribution Decisions Worksheet16 Method..17Distribution Facilities..17Web Site Strategies..18Part 5: Promotion Decisions Worksheet18Objectives..18Media.19Public Relations Activities20Sales Promotion Tools.21Sales21Part 6: Pricing Decisions Worksheet21Strategy.21Price Comparison21Implementation22

The World of Marketing Worksheet

Business Description
Masaeco is an art and craft shop along with a coffee shop all offering a unique taste of Filipino culture and delicacies. The cornerstone of the company’s business is high quality products that create a unique customer experience. We source arts and crafts ...

Dell Computer Cooperation

Supply chain management (SCM) is the putting together of science and art that goes into progressive improvement on the ways that the company uses to obtain raw materials that are used to make a service or product that is eventually delivered to the customer (Harland, 2000). To understand the procurement and the supply chain management fundamentals, it is essential to put together all the management activities into three categories: operational, tactical and strategic. Some of the strategic activities include the formation of solid relationships with customers and suppliers, and integration of information technology within the supply chain. Solid relationships with ...

For the successful completion of this research paper we have selected the companies Dell and Hewlett Packard. Both of these companies specialize in providing computer technology based services to their customers. To have a better understanding of these two companies, we have analyzed the mission statement, vision statement, strategies of social responsibility and their strategic planning methods. For attaining the required information we have used the investor information available in the website of these companies.

Comparison of the Mission Statements

The mission statement of Dell is “to be the most successful computer company in the world at delivering the best customer experience in markets we ...