Pricing Article Reviews Samples For Students

Is It Time to Rethink You Pricing Strategy?

Abstract
The article under revision is taken from an academic journal MIT Sloan Management Review dated as of 2012 written by well known economists and businessmen Andreas Hinterhuber and Stephan Liozu who are also the authors of “Innovation in pricing” book. It is headed as “Is It Time to Rethink You Pricing Strategy?” and dwells on the issues of pricing and its role in the company's profitability. Economists know that pricing plays a substantial role and a strong impact on company's profitability indicators. Many companies nowadays use old pricing methods based on cost and competition. Businessmen mainly pay due attention to ...

A. Pricing for International Markets 5

B. International Marketing Channels 6
C. Products and Services for Customers 8
D. Cultural Dynamics in Assessing Global Markets 10
4.0 Summary and Opinions of Influential Cultural Factors 11
5.0 Conclusion 13 Work Sited 15

Highlighted Points

The purposes of practicing and aiming for international marketing are to understand how and why:
- cultural diversity has been known to influence international marketing in pricing and contractual agreements
- analyzing the roots of culture to integrate it into a global marketing plan enhances coherent business strategies for successful worldwide marketing
- the references listed at the ...

A Reflection by: {Name}

This article speaks about the manner with which retail shops are hit by the laws and regulations that seem to get them out of operations. All retain marketers face the same imperative. Retail is an area of business that allows the concept of long term economic individual consumers. There will not cease to be pricing analytics who keep on adjusting the price of the retail commodities to ensure that consumers are not discouraged from marketing. Some retail sellers do not require the industrialized pricing. Individual pricing at the moment when the customer is making a purchase will increase in value ...

Customers make purchases daily with no clue about the pricing. Several studies show that when a customer picks an item and immediately is approached and asked for the price, almost half of them cannot give an accurate answer. Some of the customers underestimated the price and others had no clue of the price. The reality game shows the price is right on Columbia Broadcasting System depicts customers not being able to predict the accurate prices of an item presenting the consumers have vague information about the market.
Consumers rely on the retailers for pricing and often do not check ...

Business proposal checklist

Amy.
Amy, in her business proposal, describes a company called Will Bury that has patented a technology that would convert the printed word to a digital file for consumption by readers or listeners. Therefore, from her explanation Amy was able to identify the market structure for her proposed business proposal. She was also able to make assumptions about the market structure and elasticity as Amy details the companies already in existence within the same e-books market. She also explains how the business is established, and the competition it faces since alternatives are provided by its competitors and would have a negative impact ...

When it comes to innovation in the business world, the single and most primary element is thinking outside the confinements of the box which is commonly referred to as value creation. The aspect means that the key to maximizing sustainable creative initiatives is through value creation. The customer value proposition is the directive to ultimately acquiring financial payback. Consumer value can be developed by the actual value increased in a new commodity or service once the company finds the balance between the returns, prices, and costs. This essay procures a contrasting perspective from the one provided by Stefan Michel ...

Question 1

The existence of different economic classes in the market is undeniable. The company recognizes this and does so by using a stratified pricing approach. By setting different levels of pricing, the company caters for all the economic classes making their products as competitive as possible. This aspect can positively affect the company’s choice to expand as this ensures their price flexibility in entering new markets and above all giving the economies of scale to the company due to its wide range of products according to price.
The company has exercised its Corporate Social Responsibilities by launching the Green ...

The article- “The real reason why 4-inch phones are back in fashion”, published in www.thenextweb.com speaks about iPhone SE, the latest mobile phone from Apple, the business strategies, segmentation, pricing strategies and global marketing strategies . This paper will focus on identifying and analyzing the trends and significance of the event covered in the aforementioned article.

Business Strategy

IPhone, ever since its launch in 2007 has been one of the most sought after products selling millions of copies worldwide, across its product range. From the screen size of 3.5 inches in 2007, the phone kept on growing with every further launches and ...

Let us see some of the key points of the article from microeconomic point since governmental influence and entrepreneurship activity have a big impact on household level. We cannot agree more to the point that poor countries have higher intention for entrepreneurship activity because for them it is an option to earn some income because lack of education, social position and other factors leave people no chances to find a well paid job in a big company. Such household start ups in poor countries create a thick net of vendors and suppliers so they are active contributors to supply-demand factor. Even if demand ...

Article Review on the Marketing Strategies Employed in Nokia Lumia 920

For this assignment, I have chosen the article on Nokia Lumia 920 by Walt Mossberg of the Wall Street Journal to gather marketing concepts and strategies which were applied. From the review, it was found that six marketing strategies and concepts were used by Nokia Lumia 920. These are as follows: 1) value pricing; 2) value networks; 3) selective distribution; 4) product experience; 5) marketing communications mix; 6) persuasive advertising; and 7) trade promotion tools.
1) Value Pricing – Value pricing is a strategy wherein a high-quality product is offered to customers at a fairly low price. This can be done through ...

Tesla Motors is one of the most promising companies in automotive industry regardless of its business struggles in the past. In fact, despite the costly prices of its unique cars, the company has gained strong based of consumers and followers of the brand. With this impressive performance in the market, a study concerning its business strategy through SWOT analysis and Value Chain analysis is worth setting. It is interesting to note the fact that the company has reportedly reconfigured its system and has taken full charge and ownership of its value chain concerning strategy. This is with a determined ...

ARTICLE REVIEW

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Global v/s Multinational

Article Review
Introduction
There is no doubt that today’s business environment has changed. Over the past few decades, the rise of transportation, communication, technology and cross cultural integration across the world has seen the rapid rise of consumerism and increasing wants and needs on a global scale. In the article named ‘Globalization of Markets’, (Levitt, 1983), sees the demise of the quintessential multinational corporation and proposes the emergence and ...

Review on

“No frills supermarket Aldi to accept credit cards”
(By cnbc.com)
According to one of the latest CNBC news, German-based supermarket chain Aldi, which is focused on no-frills service, will start to accept credits cards on U.S. market. The Aldi chain consists of more than 1,500 locations in the USA and tries to use the aggressive strategy of development. According to the company’s plans, the aim of this strategy is to increase the number of supermarkets to 2,000 by 2018.
One of the most important parts of this strategy is to increase the level of service. The ...

Article Review

In the article, A Comparative Examination of Information Technology Usage in the Restaurant Industry’, Huber et al sought to examine the use of information technology in the restaurant industry. The article is essentially a report of their findings from a study which they conducted in furtherance of their overall objective already highlighted above. They identified various parameters which they used to gauge the level of information technology usage in the restaurant industry. This submission will present a summary of the article. The summary will be guided by the following key areas; the main research questions that were addressed by the article, the ...

Article Summary

The two largest companies in Telecommunication industry are Mexican telecommunications and television broadcasting. These two companies dominate the Mexico City media industry, therefore, exercising monopoly. It is because of the monopoly powers with the two companies that have resulted to increase in cost of doing business in Mexico. They are have set high prices thus limiting investment, and holding back the penetration of new technologies (Malkin 6).
According to International Telecommunication Union, only 26 percent of the Mexican households have access to the Internet compared to 45 percent in Brazil. The course of the monopoly in the market ...

Business

The consumer behavior and the placement of goods at the stores are the key elements which increase the sales and the revenue of any business. The current article explains different tactics to develop or enhance the attitude of the buyers or consumers towards purchasing of goods. Customers or the consumers react in different ways at the shopping malls or stores. Most of the consumers are the price sensitive consumers. Similarly, there are a large number of customers who prefer the quality of the product. Therefore, according to the article, it is very important to understand the trend of the customers ...

Psychology: Luxury Goods

Psychology: Luxury Goods

Executive Summary

Luxury products is a niche segment of marketing and is not focussed not pricing strategy alone. To effectively market these products, it is important to understand the psychology of today’s youth towards these products. The paper reviews the article “The behaviour of the young towards luxury products” written by Allérès in 1999, in the context of understanding consumer behaviour.
The review of the article establishes three points. First, the young people do aspire for luxury products. Second, the youth is familiar with luxury products and effortlessly recall names of the famous luxury brands. ...

Key take away points

The current peer-reviewed article on “Impact of online consumer reviews on sales and price strategies: a review and directions for future research” by Peter De Maeyer provides a broad perspective on the linkages between online reviews provided by the customer on the impact on commodity prices and sales. The article explores the diverse literature on this particular topic in marketing and provides a literary analysis of the same. The article strives to explore the impact of customer reviews on the decision making, policy and strategy formulation by the organizations. This article has considered the linkages between online customer reviews with those of ...

In this paper, I will highlight the economic concepts and principles that we have learnt in class and relate them to Mayenkar Siddesh’s article on gold premiums. The article was published in the Reuters website on Wednesday Jun 26, 2013. The major issues addressed in this article include the doubling of the gold premiums in India, imbalances on supply and demand, ban on consignment imports, international trade (Import/Export), exchange rates and strength of the dollar, and price fluctuations.
According to the article, this considers India as the world’s biggest buyer of gold; the country currently requires ...

I. According to conducted experiment we can conclude that our question is – How information about price can effect on the utility?
II. Our null Hypothesis (H0) consists in fact that information about price can’t effect on the level of utility. Null Hypothesis says that respondents can determine the best wine on the basis of flavor. But the results of this experiment correlate with information about price despite hypothesis expectations. Participants don’t know any information about wine that can characterize it expect price. Prices play a role of value measure. Usually, if we don’t know about product ...

Article Review

Abstract
This paper presents reviews of three articles, “Disentangling the Web” written by David Dunne and “Storytelling to Sales” and “The Right Content at the Right Time” published by King Fish Media. The first review focused on the significance Web 2.0 as it embodies the very foundations of marketing namely understanding customers and developing long term relationship with them. The second article review talks about the need to consider where the customers are in the buying decision making process in establishing the right content to accomplish the marketing objectives of the company. And the third review deals with ...