Footwear College Essays Samples For Students

Business Plan: Footwear Company

The report is targeted towards venture investors and with the intend to discuss the bright potential in footwear industry, both casual and athletic, and why are the consumers giving preference for exclusivity and comfort at the time of their purchase.While the core objective of this report is to illustrate the financial opportunities from investing in footwear manufacturing venture, it is also important to project the current as well as future projections and purchase trends likely to prevail in the industry, and why we think that this whole idea will churn significant profits for them.

Why to invest in footwear industry?

Footwear industry has always been ...

Brand Building: Nike’s Case

Abstract
This is a research paper focuses on product brand building. It uses both primary and secondary sources to analyze the Nike’s footwear brand equity and positioning. The primary source was abstracted from an interview involving a loyal Nike’s football boots customer. The secondary sources were obtained from articles published in journals.

Introduction

Brand building is a critical exercise that often takes many companies long time to achieve. Brand building creates brand equity which is the justification provided for preference of one brand over alternative brands. Brand equity can also be defined as extra value a brand name adds to the ...

Introduction

The footwear and apparel industry has developed over the last few years. Sportswear keeps outgrowing the overall category as it remains the best acting segment of the apparel and footwear industry for another successive year. Currently, it bears to be noted that sportswear operators are switching their focus to the female segment of the sportswear industry. In May 2015, a female only store was opened in London that caters for Europeans. There is various trends that have come about that have changed the manner in which business in the industry is conducted. The industry is divided into the external ...

Roger Rawlings, CEO

DSW Inc.
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FOR IMMEDIATE RELEASE

DSW to buy online footwear and accessories retailer, Ebuys
DSW Inc. a renowned accessories and footwear company has announced that it intends to buy Ebuys, a footwear and accessories retailer. The move will bolster the company’s growing online sales capabilities and underline its reputation as one of the leading footwear and accessories retailers in the United States. The move will also give DSW Inc. an important online footprint that is important in the currently technological age (Faran, 2016).
According to Rawlings, the company’s C.E.O., “The move is a unique ...

Business code of conduct is intended to be a central guide and reference for users in support of decision making, it clarifies an organization's mission, values and principles, linking them with standards of professional conduct. Ethical codes do not always prevent unethical behavior but do provide the employees and management team with legal and ethical standards to help influence their commitment and job performance. ‘A code is meant to complement relevant standards, policies and rules, not to substitute for them’ Pang and Guindon (2004, p. 215). People, goods and services continue to freely move across the borders thus creating challenge ...

Summary

Nike has long been a leader in the sportswear market. It has dominated the market for a long time that it has hard to imagine it having any important competitors. However, two brands are growing fast to challenge Nike: Under Armour and Skechers USA. Nike’s biggest challenge thus is how to maintain its fast growth in previous years. While the company is expected to grow in 2015, the rate will not be as a high as that in 2014. It is expected to post $8.2 billion in revenues and have earnings per share price of $1.19, slightly higher ...

Interview

The importance of good customer relation cannot be ignored in influencing sales in any company. Excellent customer relations help in increasing sales and creating a great public image. I interviewed one of Nike’s customer care assistants on the issue and got a great insight into the working of the company and how they utilized great customer care relations to influence change in the company. Nike has made great steps in the footwear industry over the years, and this has been majorly due to the great products that help satisfy customers.
I interviewed Frank Levi, who works at Nike Factory ...

Section one: Nike, Products and Competitive Information

History of Adidas
Nike, Inc. was founded as Blue Ribbon in 1964 by Bill Bowermnan and Phil Knight and has over the years made significant progress in both local and international markets since it took the name ‘Nike’ in 1978 (Peters, 2009, p. 1). The company has its headquarters in Washington County, Oregon and deals in footwear and apparel, sports equipment and other recreational products. The fact that Nike’s products have been endorsed by prominent personalities such as Michael Jordan has made it famous in global arena (Ros, 2011, p. 2). Nike engages in products designs, developing, manufacturing ...

Essay

Needs Assessment and Rationale
Falls are a serious public health issue in the United States because it is the main cause of trauma-related incidents and injury-related emergency cases, and the leading cause of unexpected deaths among the elderly. People aged 65 and above comprise the majority of casualties from falls (Al-Faisal, 2006). The prevalence of falls rises continuously with age irrespective of gender and racial/ethnic affiliation. As reported by Stevens and colleagues (2010), “each year, about one-third of all older adults fall. In 2007, an estimated 1.9 million fall injuries among persons aged 65 years and older were treated ...

Business Project

With only ten years of public recognition, Under Armour is causing ripples in the apparel industry and fiercely competing with the major players of clothing in the sporting world. What started as a clothing provider for the Maryland football team has now grown to an internationally recognized brand. Through intense dedication to design and pursuit of innovation, Under Armour produces impressive footwear, apparel, and accessories for male and female athletes. The organization is fast growing, and it is encroaching different geographical regions, the most notable being America, Europe, and Africa. The company is now famous and popular for its ...

Introduction

For organizations to survive during their inception or throughout their life, it is vital to carry out an examination of their internal strengths and weaknesses as well as the external opportunities, threats, and trends. This is the epitome of SWOT analysis, and it enables businesses to determine their current position in the market they operate in and the trajectory to take the company in the future (Rauch et al., 2015). The knowledge of internal and external environments is vital in gauging whether a corporation will thrive or succumb to the competition by rival companies. This paper seeks to undertake ...

External environment (PESTEL analysis)

The political situation in Canada is stable, and not concerned with any significant risks for business. Open markets and regulatory efficiencies are major notable successes of Canada (Index of Economic Freedom, 2016). The development of ‘consumer culture’ is an important socio-cultural advantage for running any kind of business in Canada. Given the low density of population in New Brunswick, the company can use technologies to trade Canada- and region-wide. Environmental regulations do not exert significant impact on a company’s activities. Possible changes in legislation (e.g., company laws, taxation) may lead to the adaptation-related needs and require additional investments.

Internal environment (shared values, systems, structure, staff, skills, style)

...

Under Armor is a sportswear company and thus it deals with footwear and other accessories for men, women and youths. It products are diverse and designed to suit consumer regardless of the climatic conditions. For instance, the company offers footwear for football, baseball, lacrosse, soccer and softball. It has segmented its market in that, it groups individuals and teams that share one or more characteristics and require almost the product needs. By doing so, Under Armor Company has been able to meet the demand for sportswear needed for the certain climatic conditions, sports activities and fitness exercises. Thus the ...

Analysis of Mark Parker's Career

Ups
In 2006, Mark Parker became the Chief Executive Officer (CEO) of Nike, Inc. and since then Nike's annual revenue increased up to 60 percent. In addition, Nike's profit of 57 percent is another visible achievement of Parker. Parker became a prime wheel that helped the Nike, Inc. to double its market cap. Moreover, Parker has embraced innovation as well as prioritizing designs, which became the success of Nike. He is one of three-person design collaboration, alongside Japanese style-maker Hiroshi Fujiwara, designer Tinker Hatfield, and Nike spokes-icon Michael Jordan to form HTM team, which acts as Nike's core Research ...

Uiversity Name

Part A:
Annuity: Stream of equal cash flows that are to be paid to an investor at equal intervals over a period of time

Present Value: Today’s value of a cash flow that is to be received at some point in the future

Future Value: Amount to which a current deposit will grow over time when invested in an interesting paying instrument.
Amortization: Periodic allocation of the cost of intangible assets owned by the company over a period of time
Debt: An amount owed by an individual or an organization to the lender. It is represented in the form of bonds, bank loan, commercial paper, et cetera
Bond: A debt instrument issued by a borrower company to the ...

Introduction

Market Review
Nike and Adidas have a well-established brand name regarding sports equipment companies. They have become so popular that they are literally now linked to every household. Both of them have a similar target market. They are aiming at people who are sport lovers. Nike is quite commonly known due to their numerous celebrity sponsorships. Adidas is attracting customers who are tennis and football fans. As they are mainly manufacturing athletic shoes, they want to provide the best possible quality and most comfortable shoes that may fit for playing all kinds of sports. This is done after prior extensive ...

Introduction

Quicksilver, Inc. is one of the global leaders in outdoor sportswear and lifestyle. The company designs, develops and distributes branded footwear and related products to all countries worldwide. The stiff competition and the presence of a diverse business environment call upon Quicksilver management to implement effective and modern risk management systems capable of mitigating any risk that might interfere with the core business operations of the company. Quicksilver company management, stakeholders, and other involved parties have had several sittings discussing the nature of risks affecting the organization, evaluation of risks, and risk management plan. Risk management plays a significant role in ...

Marketing mix consists of four elements that are product, price, place and promotion. It is known as one of the most important factors in marketing that can help to market the right product to the target audience. Marketing mix can be used for any product or service in any area and sports is not an exception. Sports marketing managers control each element’s strategy of the marketing mix separately. The only difference is that in sports marketing instead of place there is distribution. Therefore, the next paragraphs are focused on product, place, promotion and distribution (Shank).
So, the goal ...

Current Market Conditions of Nike

Nike, Inc., one of the world’s leading seller of athletic footwear and apparel was incorporated in 1968 and since then has grown immeasurably with a market capitalization of $83.6 billion and a brand value of $19 billion as of 2014 and a huge presence in 190 countries.. Several market conditions have impacted Nike’s growth and will continue to do so as it journeys through the future in an even more competitive industry.
Currently, the key players in the athletic footwear and apparel industry are Adidas, Reebok and Puma. Until recently, new entrants in the market have emerged, ...

Chapter 3

Mission Statement
The Adidas Corporation aims to become a world leader in manufacturing sports-related products by developing brands that exhibit the passion and lifestyle of athletes. The enterprise is committed to strengthening its image and competitive position. Their mission is categorized into four fundamental postulates: dedication, globalization, innovation, and consumer focus. This essay entails an overview of the Adidas Group.

Strategic Marketing Position

Adidas hopes to obtain a larger market share in the sporting industry. To do so, the firm has to enhance its position by having specific target markets instead of taking on the entire market. Adidas must narrow its focus ...

The laws of physics encompass both the matter and non-matter, and their implications have been very useful to mankind. In this technological era, mankind has relied on science for both efficiency and effectiveness of tools, equipment, and gears. Various materials used for particular functions, from heavy to menial, have been enhanced, improved, and upgraded based on our understanding of their science. In this discussion, we will examine the physics behind basketball shoes. This discussion will focus heavily on the parameters that would greatly enhance the performance of basketball shoes.
The history of basketball shoes was greatly influenced by the ...

Final Marketing Plan

Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)

b. Industry Analysis
c. Competitor Analysis
d. Customer Analysis
5. Market-Product Focus 8.0
a. Marketing and Product Objectives
b. Target Markets
c. Points of Difference
d. Positioning
6. Marketing Program 10.0
a. Product Strategy
b. Price Strategy
(i) Breakeven Analysis
c. Promotion Strategy
d. Place (Distribution) Strategy
7. Financial Data and Projections 11.0
a. Past Sales Revenues
b. Five-Year Projections
8. Organizational Structure 11.0
9. Implementation 12.0
10. Evaluation and Control 12.0

References 13.0

Executive Summary
This paper highlights the marketing plan for orthopaedic shoes. ...

Proposed by: Student’s Name

1. Executive Summary
2. Company Description
OrthoShoes would manufacture orthopedic shoes which would cater to the distinct needs of clients diagnosed with foot illnesses. The impetus that drove conceptualization for the business came from experience with family members, relatives, and friends who have encountered challenges in locating comfortable shoes, especially for those with foot ailments (due to illness, accidents, or physical deformities). In addition, due to the number of illnesses that affect people’s feet, like diabetes, sprains, infections, and the like, it is relevant to take into account that manufacturing shoes that cater to the specific needs of ...

Public Health Strategies to Improve Snakebite Treatment

There are over 3,000 species of snakes in the world; most bite, 600 are poisonous; some 200 are medically important (World Health Organization). In 1954, Swaroop and Grab published the most comprehensive analysis to date of the global distribution and prevalence of snakebites. By their own admission, their data represented but a rough estimate of the worldwide prevalence of snakebites; nevertheless, the magnitude of the snakebite problem in certain areas of the world was immediately apparent to the World Health Organization. The highest figures reported were for Asia, followed by those for South America.
Later research (Gutierrez, 2010; ...

Within the economic environment, the production possibility frontier theory reveals that companies and countries are limited to a specific volume of production especially with the type of technology available to them (Becerra, 2009, p.12). Huff et al. (2009, p.81) revealed that countries usually have a limited number of products that they can produce within their manufacturing facilities due to raw materials, labor, and manufacturing overhead constraints (Huff et al., 2009, p.81). Therefore the maximization of the production possibility frontier of each country or firm is primarily based on the available resources as well as its production experience (Becerra, 2009, ...

Company Overview

Green Lee Shoes is a footwear company based in New Brunswick, Canada, that bills itself on its company website as the “World’s Greatest Shoe Store.” According to its website, it is open seven days a week; from 9 am to 9 pm on the weekdays, 9 am to 6 pm on Saturday, and from 12 pm to 5 pm on Sunday. It has only one location, 59 Bentley Street in Saint John, New Brunswick. It was founded in 1981 and has been a family-owned company for 35 years. It is owned and run by Terra, Steve, and Brant, ...

The brand chosen is Adidas group located in German that strives to be the international leader in the industry of sports. It has managed to build a passion and lifestyle for sports. It is also a company that focuses on the consumers (Reference for Business).
The company has been operating an efficient chain of supply that manages its transport and distribution. However, it has a weak distribution network. It has extensive and diverse operations in various countries. This has then made it difficult to strengthen their network of distribution. The chain of supply is also long and complicated as ...

Nike is an American multinational corporation that was founded as Blue Ribbon Sports (RBS) in 1964 by Phil Knight and Bill Bowerman. At the time, Knight was a track athlete in the University of Oregon while Bowerman coached the track athletes at the University. Bowerman began the quest for lighter and long-lasting racing shoes for the runners while Knight wanted to make a livelihood while also making sure that he did not have to relinquish his dedication and love for athletics. As such, the desire for superior quality running shoes and Knights interest in his marketing strategy led to ...

About the paper

The paper is commissioned to provide a detailed analysis of Nike Inc’s stock for the client of our company. While the eventual objective is to provide a rational and non-bias recommendation on the stock to the client, however, adhering to the professional standard of performing the analysis with due diligence, selecting the stock as per client’s suitability and supporting our recommendation with appropriate research work, we aim to be comprehensive in our analysis approach while appraising the company’s stock. Therefore, before initiating the financial analysis of the company using financial ratios and stock price analysis, we ...

Since the end of the 20th century, fundamental and profound changes have taken place in the world of business and marketing in particular. Therefore, for the past decades, attempts to keep in pace with fast-moving and ever changing environment of the sports world has been one of the greatest challenges for sport companies and producers of sport goods. “The evolution of sports marketing strategies to meet the needs and wants of the consumer continues to be a priority of practitioners worldwide” (Shank 6). Consequently, companies engaged in sports business have to encounter numerous challenges on a daily basis and ...

The name of the boutique clothing store is Chic Boutique, where the key activity is trading in clothing, footwear and accessories for female teens and the newly young. Retailing in the latest fashion items, and boasting of the widest range of trends, comfort and confidence for our girls and young ladies is guaranteed from our stores. The boutique aims to provide limited run-way inspired pieces and the very latest trends for the fissionable young ladies at market competitive prices. At Chic boutique, we also cater for comfort items at affordable prices. Our store has highly trained and informed staff ...

Financial Analysis: Nike Inc.

General Information:
1) Corporation:

Nike Inc.

2) Home City:

Oregon, United States of America

3) Current Fiscal Year End:
4) Primary Products/Services:
Nike Inc, was founded in 1971 and today, the company is the most valuable brand in the sports industry. Nike Inc. is engaged in the primary activities relating to design, devlopment and marketing of athletic shoes and apparels.
5) High-Low Selling Prices:
6) Describe Stock Price Trend: The stock price had been in the decreasing trend since beginning of 2nd quarter, however, post the beginning of 3rd quarter, a constant walk is seen in the stock prices.
7) Describe ...

The company I have chosen for analysis is Nike inc. Nike is a sports apparel and footwear manufacturer based in the United States. Its choice for completion of this assignment arises from its highly competitive field and the measures it puts in place to keep ahead of its competitors. Phil Knight and Bill Bowerman started Nike in 1960. They started small as a distributorship for Japan’s tiger racing shoes, now Asics. From these beginnings they grew to the modern sportswear powerhouse that they are today (Kicks on fire, 2014).
The mission statement for this company is, ‘To bring inspiration ...

Introduction

The functions of marketing are very essential for the sake of an organization, as far as brining economic and non economic chances is concerned. Every organization in this world is trying to mobilize their operations in different places for their future effectiveness and strategic well being; however there are only few of them which will be getting extra apprehension from this action (Forsyth, 2010).
Such mobilization and enhancement has been referred as the Going Global, which is currently emerging as the most important elements for an entity. There are certain functions that gives an indemnity to a company that ...

A consent decree project was proposed by attorneys of a fictional jail named Adelphi County Jail in Maryland in the United States. This proposed consent decree was instigated by a particular situation that occurred at the jail involving two of the inmates where some prison officers accessed the inmate’s belongings on suspicion of possession of contrabands. This report analyzes the consent decree project in the context of the situation that occurred leading to the decree. This report seeks to address the extent to which this situation, the policy and procedure directive of the jail and the appellate court decision on ...

Introduction

Ms. Zona is an 83 – year - old female patient who has been admitted to the hospital for worsening of the pressure ulcers on both of her heels. She has a medical history of type 2 diabetes (T2D). Surprisingly, she demonstrates poor understanding of her illness and its management. Due to this factor, diabetic complications seem to be almost certain. With a BMI of 31, she seems to be an obese patient, which means she is either not aware or not educated enough on the health risks associated with obesity. Her heel ulcers are painful; therefore, she tends to spend most ...

Introduction

Fashion is an integral part of the social life of an average youth in the world today. Perhaps the most mysterious thing about fashion is the fact that various designers come up with extremely similar design at a time (Wolfendale & Kennett 2011). It may not be easy to understand what inspires the fact that the designers, who are in most cases worlds apart get to know what time to design which style. However, somehow, they all move in response to the market forces. Fashion, which has been described variously as a trendy distinction as far as clothing is concerned, is a complicated ...

Nike Corporation is the world’s leading seller in the market of footwear and other sports wear. Nike was founded by Phil Knight who begun by selling sports shoes. Currently, Nike has expanded and is operating in more than 110 countries. The company has an exclusive brand name that is being sold in the U.S markets alone. It is estimated that independent contractors manufacture almost half of the company’s products line in foreign markets.
1) Identify the key reasons why the World Shoe Project failed in the China market by focusing on identifying and discussing the four ...

Part 1

One of the most popular sports movies in the United States is Hoosiers, which is ostensibly the story of tiny Hickory High School’s trip to the finals of the Indiana state basketball tournament – and its escape with the championship trophy. It is also the story, though, of Norman Dale, who coached Hickory to its title. Hired to coach the team by an old friend who was an administrator at the school, Dale has an extremely hoary skeleton in his closet – the fact that he hit one of his own players while coaching in Ithaca, New York, and that ...