Essays on Assortment

Question 1

Neil Borden (1965) is believed to be the first to have used the term ‘marketing mix’ suggested to him by James Cullington’s (1948) description of a business executive as ‘a mixer of ingredient’ (Van Waterschoot & Van den Bulte, 1992). The term, therefore, referred to the selection and mixture of various elements perceived to be useful in the pursuant of particular market responses. To facilitate the practical application of the concept to concrete business operation problems, early researchers working on the model sought to itemize the various influences on a market response that business executives at the time needed ...

Impact of Globalization and Technology

Walmart was established by Sam Walton in the year 1962 as a small retail outlet in Arkansas. The main idea on which Walton started operations was on providing the greatest possible variety of consumer goods to people under one roof at the lowest possible prices. Since Walmart’s opening, the company has established itself as the highest revenue generating company in the world as per the data collected in 2016 by Fortune Global 500. Despite the company’s expansion in more than 28 countries, operating 63 different banners at 11,633 store locations, it remains a family owned business ...

The Need for A Vacation

According to Gump & Matthews (2000) and Hartig et al. (2013), the growing demands that people endure from their daily jobs to other responsibilities, there is very little time for them to fully recover. As such, workers tend to suffer from accidents, distress, illness and other issues. The costs associated with restoration that is insufficient is rather on the high side in both the short term as far as well as in the long term. Employers are continually seeking ways to improve the lives of their employees by mitigating the problems related to overwork and the like. These provisions that ...

As a newly appointed Chief Information Officer of a $25 million dollar data collection and analysis organization which has been under operation for past two years. It is a newly established organization, and head of the company has given me the responsibility to make this organization more progressive and successful.

Section A

There is a variety of specific data examination method which is used in the company, including data mining, content analytics, business aptitude, and data apparition. The company has 20 employees, out of which 4 of them are working in the IT department. The company is using web analytics to ...

Introduction

The current paper critically evaluates the research study conducted by Zenobia Chan and Joyce Ma (2003). The purpose of the paper is to attempt to develop an understanding of qualitative assessment provided in the selected journal article by critiquing and appraising the research. Chan and Ma (2003) explored the patient’s subjective experience of anorexia nervosa and assessed that how people with anorexia nervosa exhibit certain expressions of annoyance, apprehension, and nervousness. The study of Chen and Ma proves that anorexia nervosa is an affecting disorder in a human being that is characterized by an obsessive desire to lose ...

Many sports fans watch sports channels to be entertained by their favorite sports teams. When people are too busy to watch the game they have one website that they can rely on to give them the up to the minute scores and game details. “The website that sports enthusiasts rely on to give them all the informative details is the Entertainment Sports Programming Network” . The website name is also known as ESPN for short. Fans of all types of sports can log onto the site and find out everything they want to know about their favorite teams and competitions ...

Sales Management MKT-566-MBOL1

iFetch Sales Management Plan

Company’s background

iFetch is a family startup company, launched in Austin, Canada in 2013. The firm’s motto, mentioned on the web site states “IT’S PLAYTIME”, which perfectly corresponds to the main product it creates: a play tool for dogs, which automatically throws fetch, and a set of extra balls to be played. Except for the fun for home pets, the firm delivers a bunch of free hours for the dog owners. The firm was launched as an online store, which is why it is named as iFetch (goifetch.ca/). Clearly, that it is oriented on the ...

Information Technology Strategic Plan

2016-06-07 Information Technology Strategic Plan

Introduction

As we know, the success of any organization depends largely on how it satisfies customers. If the customers like the quality of work and organization of the administrative staff, they will become loyal. Thus, the rate of customers’ loyalty will increase. Attracting customers are contributed by the timely execution of orders or projects, good service, reasonable pricing policy and effective business communications with customers. Not every customer is willing to spend his money immediately and conclude a profitable deal with the company. In order to increase income, the customers must be interested in the ...

iFetch Sales Management Plan

Company’s background

iFetch is a family startup company, launched in Austin, Canada in 2013. The firm’s motto, mentioned on the web site states “IT’S PLAYTIME”, which perfectly corresponds to the main product it creates: a play tool for dogs, which automatically throws fetch, and a set of extra balls to be played. Except of the fun for home pets, the firm delivers a bunch of free hours for the dog owners. The firm was launched as an online store, which is why it is named as iFetch (goifetch.ca/). Clearly, that it is oriented on the ...

Abstract:

Mental illnesses altogether place a significant burden of disorder on young people. They induce adequate negative outcomes short- and long-term in several domains. Many youths with mental illnesses such as Bipolar disorder and Schizophrenia fall into the clutches of the criminal justice system (CJS) due to their risky behavior. This leads to a problematic quality of life. The main objective of the paper is to highlight about the mental illnesses in youth and the criminal justice system. A web search was conducted and quality articles were retrieved. It was observed that mentally ill youth encounter trouble with regard to ...

Macy's is the perfect model for the evaluation of the Omni-Channel Effectiveness

Omni-channel is the approach to sales that is seeking to provide clients with a continuous shopping experience through online especially from the desktop or mobile device in the store (Sreedharan, 2015). However, there is an integration between the Omni-channel and the multi-channel experience on the back end. For instance, when a store implements an Omni-channel approach, the sales representative in that store will be capable of referring to the previous purchase of the customers. Therefore, the reference will be simple because the person in charge at the customer service will do it on the phone as well as on ...

Abstract

Financial analysis is an essential tool in the hands of the manager, as it is with its help the decisions related to the company’s finances are taken. Without the analysis and grounds for making such management decisions, the firm cannot achieve the desired level of income, or the lack of financial settlement will lead the company to bankruptcy. The purpose of the assignment was to perform financial analysis of a company listed on the Bursa Malaysia. Dominant Enterprise Berhad was chosen for the completion. The Malaysia-located company turned into public listed organization with thirteen subsidiaries, operating on production ...

Introduction

Everyone would like to live his or her life in the best way possible. This notion goes without saying, although there has been contemplation of the question since time immemorial. Which is the best possible kind of life to lead. As a result, philosopher and sages from all walks of life started devoting their lives to establishing the right answer. These philosophers, started writing books to demonstrate to the world their versions of how to live the good life. The two philosophers whose perceptions of living the best possible life are widely known are Plato and Lao Tzu. In ...

The Company’s target customer profiles and strategies

Customers Profiles Macy’s offers high-end customers an assortment of well-established brands, for example, Chanel, Burberry, Armani, Gucci, Louis Vuitton, David Yurman, Prada, John Varvatos, and Christ Jimmy through its stores under the Bloomingdale’s brand. These brands have enabled the company to offer a blend of products that every customer would find at least one brand to resonate with. The customer profile for Macy’s brand stores are categorized into three customer segments:

American middle class:

- Who have preference to products of quality and reasonable prices. - Are highly informed of trending items in the market. - Class oriented 2. ...

. According to Frayn Florence was one of the main sources of the renaissance (9). The city was armed with wealth that was created by a strong trade of Wool and an efficient banking system. In essence, Wool industry in Florence Italy was known to uplift many banking institutions for many years in Italy for many decades. The investment made on the textile industry specifically from wool carried over 10% of the industry. Beyond any doubt if similar to Weber or Sombart, one wishes to describe the period as a sort of financial structure, in correlation with the kind displayed ...

Macy’s Inc. is one of the largest retail stores in the world with over 880 functional stores in Guam, Puerto Rico and most significantly the United States. The stores cater to the needs of every customer who visits their stores. In other words, Macy’s is the “all-rounder” store that provides items such as accessories, furniture, footwear, beauty products, jewelry, men and women clothing, bedding, spas, food courts, and much more. People who visit theses stores can appreciate the personal attention and the comfort of each store. For over a century Macy has been successful in creating a ...

Introduction

LEGO Group, a well-known family-owned firm, was started in 1932 by Ole Kirk Christiansen. It started with making wooden toys in Dutch province of Billund. The company continues to be handed over from one family son to another though it changed to making plastic brinks and toys. Its motto has been “Only the best is enough.” Since its launch, Lego continued to have relatively high sales and profitability until the rise of electronic entertainment that made its sales to grow sluggishly. It, therefore, increased innovation and diversified from historical core products, an attempt which failed. It also experimented with ...

Zara

Introduction and Background The case of Zara, a famous fashion clothing manufacturer, has been considered with the focus on inventory management and lean operations. The major aim of lean manufacturing (Just-In-Time) is to reduce the cost through having control over inventory and reducing waste. Zara is a fast fashion retailer and fashion changes rapidly. Therefore, it is difficult to estimate the demand for products. Hence, Zara procures the material in bulk and cut the clothes into pieces. However, when fashion changes and demand for any specific design rise, the retailer prepares the dresses on demand (Just-In-Time). In this way, ...

There are a few ways Blades can advantage from using forecasting methods in looking to expand their operations as Blades is an international roller blades manufacturer. Advantages that include a increase in the rate of return of investment in using the correct forecasting money creates baht-designated money inflows and afterward changes over them to U.S. dollars. Anticipating the conversion scale might permit Blades to settle on a forecasting opportunity that is apparently the most advantageous. Moreover, it is said that Blades might set up an auxiliary in Thailand. If this somehow happened to happen, benefits earned by this auxiliary ...

Background

This case examines the political reasons and bargaining that goes into a decision to build a prison. There are many factors that go into play before the decision is made and many are political because of the money and employment capabilities that prisons bring to the community.

Key Issues

One of the issues is the logistics of the facility. The original plans called for the building on a federally protected watershed. The need though was multifold for the economic boast that a prison would bring to this rural area. So attempts to redistrict this area would be possible.

The numbers of women in prison were growing and in the state the other prisons were overcrowded.

A third component ...

Relationship between law and policy in healthcare

Health care law focuses on the judicial, executive and rules that govern the health care sector. The health care trade includes hospital systems, public and personal insurance system, pharmaceutical and drug making organizations; and therefore the individual practitioners who are involved in actual treatment of patients. All these various entities function inside a diverse and complicated rules and laws. All the practitioners, at one point or the other are trained in laws that guide the medical sector (Pozgar, 2011). The areas of focus include fraud and abuse, food and drug law, medical malpractice, and health care mergers and acquisitions. ...

The Cabrillo Marine Aquarium (CMA) tour was both a pleasure trip as well as an opportunity to learn and understand the various seascapes and marine concepts the Pacific has to offer through the lens of the aquarium. For instance, the trip divulged that the oceans are under increasing threat, overfishing, climate change, habitat loss, and marine pollution being just some of the major issues challenging our aquatic world today (Cabrillo Marine Aquarium [CMA]). Partly, because of that, the trip came at an opportune moment to imprint such a reality. The CMA, located on the shores of Cabrillo in San ...

Introduction

Wal-Mart is a global retail store operating around 4150 retail facilities worldwide. In Canada, the UK, and Mexico, Wal-Mart is among the leading retail facilities, and among the most powerful and wealthy retail stores. The store deals in household goods, aesthetic goods, jewelry, electronics and even groceries, both fresh and frozen. The corporation is defined by specific and long-standing goals including; customer service, striving for excellence and personal respect. Wal-Mart’s Canadian competitors include the Costco, the Sears Inc. and the Canadian Tire Corporation among others.

Wal-Mart’s Objectives

The two primary objectives of Wal-Mart retail stores include offering the consumers what ...