Essays on Franchising

Introduction

A report following a global study of 44,000 people in the tourism sector by TripBarometer Connected Traveller report states that China is among the few top ten nations with connected travellers and categorises 49% of the Asians as connected travellers as most of them use a PC or mobile for booking trips . TravelBurma App targets the Chinese travellers, local business travellers, and other foreign travellers in the age group of 21-50 years. As Myanmar is a business district unit, people often prefer travelling there than any other part of China. During the year 2015, more than 4.68 million ...

Introduction

An organization is regarded as an entity that is made up of people with a collective objective and is connected to the external environment. Hence, a business organization is a group of people collaborating to achieve a commercial objective (Handy, 2005). Toyota Motor Corporation is a Japan based auto manufacturing company with its headquarters in Toyota, Aichi. The company was ranked as the 13th largest in the world in terms of their revenue. It was the largest automotive manufacturer in 2010 ahead of the Volkswagen group and the general motors in terms of their production. The Toyota motor company ...

Analysis of Nike and UK Market Strategy Project

Discuss whether or not the retail strategy is being executed effectively by the retailer. Provide research support for your argument. Identify why they did or should expand globally. Nike effectively executes retail strategy. From analysis of research on the company’s strategy in the UK, the company operates same format retails stores across the UK. The retail stores are either operated as franchised retail outlets or company-owned retail outlets (Soni, 2014). In addition to the retail outlets the company also sells its products through ecommerce. In the recent past the company hired a new digital strategy manager (Giordan, 2016). ...

Introduction

External environment analysis is a comprehensive look at the organization’s strengths and weaknesses through examining the external factors of the market. There is a wide range of external forces that directly affect the sustainability and performance of the organization. The external environment analysis assesses the level of threat, risk, and opportunity in the outside environment. It helps the organization to make effective decisions on the basis of evaluation and improve the organizational performance. It helps the management to align strategies with the company’s environment. External environment factors are difficult to handle and some factors are uncontrollable that ...

The franchise business model is based on a successful business model of another firm. The franchisor gets to avoid the liability of building other stores and further investment to continue the distribution of its goods and services to its consumers while the franchisee benefits from the success of the franchisor (Santa Clara University, 2016). The franchisee makes more profits than a direct employer because a franchisee has direct shares in the business venture. KFC is an example of a business that has adopted the franchising business model. The company which is global operates on both company-owned and franchises across ...

Explain the innovation adoption process for SELCO systems in terms of the six factors that affect customers’ technology adoption decisions (Chapter 7). Customers’ needs and pains are those forces that drive the purchase process, whether it is related to a high-tech product or a regular one. Hereby, marketers defined six main points to be assessed by every firm in order to understand clients’ motivation to buy their products. The six issues include: (1) steps taken by the customers in making a purchase decision; (2) the process of adoption of the technology innovation; (3) changes of the marketing strategy after ...

Introduction

Eastman Kodak Corporation is an American multinational public company that engages in production imaging as well as photographic tools and equipment. It is a renowned market leader that provides photographic products as well as services to customers around the globe either for fun purposes or commercial purposes. The company introduces innovative and up-to-date photography products to the market, hence allowing people to take photos, share them while enjoying the beauty of the picture. The company is among the leading in the world in the provision of the associated products and services, and the company’s management is always inclined ...

BUSINESS MEGA TRENDS ANALYSIS IN RETAIL SECTOR

Business Mega Trends Analysis in Retail Sector When E- commerce was introduced as an option to conventional trading, little did the business experts know that it would grow into the most preferred business transactional process in a span of just ten years. Today technology, market forces, customer satisfaction and ease of transactions are the factors which determine the success rate of a business enterprise. These factors, also known as Mega trends are driving changes in the retail sector and unless retailers recognize and restructure themselves to build a competitive edge in the present international market, they may be heading ...

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Subway Corporation Subway is the world’s largest fast-food restaurant for sandwiches which is based in Connecticut, US and founded in 1965. Its main products are submarine sandwiches and salads. It is the third largest fast-food business in the world behind MacDonald’s and KFC. It is a multi-national corporation with 44,672 restaurants in 111 countries, even surpassing the number of that if Macdonald’s. The future outlook is bright with a projection of 100,000 outlets by the year 2030. It has five regional centers in the US, Europe, Australia-New Zealand, Asia and Latin ...

Introduction

McDonalds is one of the largest fast food chains in the world and in the world. The company was founded in 1940 in San Bernardino, California by Maurice and Richard McDonald. The company which served about 68 million people daily, was renamed McDonald Corporation when it changed ownership to Ray Croc in 1955. McDonalds runs approximately 32,000 restaurants in 117 countries and has 1.5 million employees many of whom work for the franchisees (Downie, 2015). 75% of the restaurants are run by franchisees and besides obtaining revenues from sales, the company obtains massive profits from royalties, rents and ...

Introduction

Costa Coffee is a multinational coffee company, founded in 1971 and headquartered in Dunstable, Bedfordshire. Founded by Costa family, the company started as a wholesale operation, working with specialist Italian Coffee shops. In 1995, the organization was acquired by Whitbread, who adopted very aggressive growth strategy, expanding the physical operation of Costa Coffee to over 2,800 shops across 30 countries. With over 1700 stores in the United Kingdom account for a major part of the total revenue of the company. Costa Coffee employs over 45,000 people and serves 25 million customers annually. Costa Coffee operations are complex, ...

Business-Level and Corporate-Level Strategies

Starbucks is an American company for the sale of coffee and coffeehouse chain. Starbucks is the largest coffee company in the world, with a network of stores (more than 20 thousand) in more than 60 countries. Starbucks sells espresso and other hot and cold beverages on its basis, and hot and cold sandwiches, pastries, snacks, and items such as mugs and glasses. Headquartered in Seattle city, Washington. Initially, the company was founded in 1971 by an English teacher Jerry Baldwin, history teacher Zev Sigl and writer Gordon Bowker, who opened a shop selling coffee beans in Seattle. When choosing ...

International market entry plan

Introduction International market entry strategies are planned activities for entrance in the new global market. It describes that the company makes strategic planning enter in the new-targeted foreign market, to making new contracts and deliver its goods and services in other countries globally. It allows many companies to penetrate into a new market, follow its existing consumers globally, attack different available competitors, and exports their products and services in different countries. It may increase the company operations and its revenue. The purpose of the report is to investigate the international market entry plan of Unilever Company. It will focus ...

Introduction

Skechers is a high performance and lifestyle footwear company located in Manhattan Beach, California, which was founded in 1992 by current CEO Robert Greenberg and his son Michael. It was first incorporated in 1992 in California and then reincorporated in Delaware in 1999 while keeping its headquarters in California (Skechers, 2016b). As of fiscal year 2015, it owned and operated in the United States 119 concept stores, 155 factory outlet stores, and 117 warehouse outlet stores. Internationally, it also owned and operated 82 concept stores, 41 factory outlet stores, and five warehouse outlet stores. It has more than 1340 ...

Business Decision-Making

Option 3: Increasing Investors5 Option 4: Keep the Business as it is6 Business Decision6

References8

APPENDIX9 Introduction Businesses exist in a dynamic environment where circumstances keep on changing, and the businesses have to adapt to the changes to succeed. Businesses that are unable to adapt to the new environment find themselves closing shop and considering other options. Changes in government policies tend to affect small businesses more than they do to established businesses. This is largely because, the small businesses have limited capital bases, and their net income is usually limited and cannot significantly cushion them when harsh policies are ...

Business Decision-Making

Take Over3 Franchising..4

Increasing Investors5

Keep the Business as it is.5 Business Decision....6

References7

Introduction Businesses operate in an environment that is regulated by the government and sometimes the government can make some policy changes that will affect either positively or negative. For instance, a recent change in government policy has affected the operations of Lemon Dessert & Café. Lemon Dessert & Café is a small scale restaurant located in the Stratford Shopping Mall in London. The restaurant sells mainly Asian food varieties. It is the only restaurant selling Asian cuisine within the Mall. The business is currently in its fifth year of operation ...

Abstract

The period of economic recession impacts significantly on the nature of the organizational learning strategy. According to a survey conducted by Personnel Today, in 2009, economic recession affected the learning and development strategy by 59% globally (Personnel Today, 2009). Economic recession is usually a long duration of economic decline characterized by low output, unemployment, a decline in the availability of credit, reduction in the level of trade, and fluctuations in currency value. These challenges affect the ability of industries to manage their human resources (HR) effectively. In particular, the period of recession affects the ability of the management to ...

Business case scenario analysis

Abstract The successful enterprise Three Guys Garage is facing challenges for expansion, succession planning, and the use of innovation in their services. Growing the brand can result to the loss of operational and service quality control while not doing so will limit TGG’s sustainability in the future. Growing the brand also provides enormous opportunities for their apparent successors to gain experience in running a large enterprise. Franchising the TGG brand provides at least three advantages in the expansion and planning fronts: easy access to better managerial talents; easy access to expansion capital; and significantly minimized risk exposure. However, ...

History of the Company, Mission, Vision, Strategies

IN 1954, the first McDonald’s restaurant was opened in San Bernardino, California. It was run by Dick and Mac McDonald (Neate 1). It is essential to refer to the fact that this business entity operates in the area of restaurant business, while practicing such business approach as franchising. The locally-relevant menu of the foods and beverages at different acceptable and affordable levels of prices is offered in the set of these restaurants all over the world (more than in 100 countries). As it has been already stated, the global system of this company is composed of the restaurants, ...

The rationale of this report is to analyse the marketing information and facts of a company in UAE that is planning to enter an international market. The company chosen for this report is Anfasic Dokhoon that plans to start its operations in Tunis, Tunisia. The report contains the background of the Anfasic Dokhoon Company and the market analysis in Tunisia. The report also provides the marketing mix of the company as well as the staffing policies that would enable it to compete fairly in the international market. The potential suitability of various market entry strategies available to the company ...

1.0 Introduction KFC, the world’s largest fried chicken chain restaurants, was started in 1952 by Harland Sanders, under the name Kentucky Fried Chicken though the idea was first discovered in 1930 when Sanders started to sell fried chicken to visitors in Corbin Kentucky. It is the second largest restaurant chain, with about 1800 locations, with over 3000 stores in China, and a revenue of about $ 15 billion, McDonald’s is the first (Hu & Xie, 2013). In 1939, Sanders came up with an original recipe for fried chicken incorporating 11 spices that are kept at the Company's headquarters in ...

International Business

Multinational and Global Strategies Worldwide, the question concerning what strategy to utilize is deemed to be a paramount strategic problem for all the companies competing in international markets without exception. For this issue, the phenomena of both aforementioned strategies are going to be discussed thoroughly. Sometimes, the necessity of multinational strategy development results directly from fairly significant discrepancies considering cultural, economic, political, and competitive circumstances that take place throughout the whole globe. The more local markets’ conditions differ, the harder it is getting to cultivate a multinational strategy. This tends to reveal because a company forms its strategic approaches ...

Introduction

Lush is an organic cosmetic providing business that started its operations in 1994. The primary products of the company are directed at young women, and the core area of expertise is skin care products. Lush is a British company headquartered in Poole. The motivation behind the formation of the company was to use natural ingredients and organic materials for the production of handmade skin care products and essential oils. The company has thrived with this idea and now maintains a global presence in more than forty countries around the world. The firm has more than 650 stores and distributes ...

Turkey is an exciting destination for multinational enterprises that seek to expand business to new a global marketplace. What make it more attractive are its economic and structural reforms initiated after it experienced financial meltdown in 2001 (Yaprak 29). Besides the country has a stable political environment, which creates robust traction for foreign direct investments particularly after it went through a hiatus for over 18years. Additionally, it has comparative advantages invigorated by its geographical location and its membership in the European Union. The custom union enables Turkey to allow globalized companies operating in it to circulate produced products within ...

Business Plan

Executive Summary 3 1.0 Introduction 4 2.0 Operations plan 5 2.1 Location and facilities 5 2.2 Business processes 6 2.3 Distribution and outsourcing 9 3.0 Organizational plan 10 3.1 Management 11 3.2 Mission 12 3.3 Purpose 13 3.4 Vision 13 3.5 Legal structure 13 3.6 Organizational chart 14 4.0 Marketing plan 16 4.1 Price 16 4.2 Product 17 4.3 Place 19 4.4 Promotion 20 5.0 Financial plan 21 6.0 Growth plan 22 7.0 Contingency and harvest strategy 23 8.0 Timeline to launch the plan 25 9.0 References 28 10.0 Appendices 29

Executive summary

Don’t we all enjoy the experience of ...

Business Enterprise Planning

Different countries have laws and regulations governing different businesses unique to the country and business type. Usually, the laws are meant to protect consumers regarding the quality of products and services, safety, information, and pricing. In Saudi, a draft of E-commerce laws was introduced in 2014 to protect users and support the growth of e-commerce in the country (Al-Ghaith, Sanzogni & Sandhu, 2010). The laws are in regards to merchant information, consumer protection, advertisements and delivery. The first e-commerce law requires businesses to include their website in their registration certificate (Cdn.stepfeed.com, 2016). The website must contain such information as physical ...

Dunning’s Eclectic Paradigm

Introduction Dunning's eclectic paradigm is a model developed by John H. Dunning. The aim of the model is to explain the OLI-framework. The framework by Dunning serves as a guide for empirical examination of determinants of FDI. The framework offers a ground to research on factors affecting the development of multinational companies concerning expansion after engaging in foreign production and other expansion plans in the foreign countries. According to Dunning (2001), the assumption underlying the eclectic paradigm by Dunning is that three factors determine the FDI or specifically the return to FDI. The first factor is represented by ‘O'. ...

The Institutional Affiliation

Entering a foreign market is an important step in every company’s experience. International market expansion benefits the business in many ways. It is also challenging and requires thought out strategy supported by a successful local market performance. The Canadian based company, the Booster Juice, is a good example of difficulties and opportunities a business can face when expanding into international markets. Indian market is quite different from the specificity of conducting a business in the United States, Canada, even Europe. Therefore, a company must consider the specifics of Indian culture, customs and traditions in order to win the ...

1.0 INTRODUCTION According to Ekelund (2014, p. 76-77), the franchisor-franchisee relationship is far more complex than the traditional supplier-retailer relationship. First, the franchisor retains the ownership of the brand or the trademark, which the traditional supplier did not over its products. Second, the relationship is subject to conflicts, directly arising from the independent power of the franchisor and the franchisee as well as the interdependence of both. These factors create a flash point in the relationship, which if not effectively managed can destroy the relationship and economically impact on each other as a consequence of the relationship. In this ...

Introduction

Beaver Tails is a Canadian business specializing in hand made pastries, snacks and sweets. The company is currently operating in four countries namely Canada, USA, Japan and South Korea. The head office of the company is in Montreal, Canada. The business is aspiring to pursue an international business strategy for the growth. The increasing trend of globalization and increased competition has forced the business to consider the expansion into the Europe. Europe is home to the fashion industry with many tourism sites and attractions. The country selected for the expansion is Switzerland. This report addresses the various issues related ...

Companies can access and market their products to different parts of the world due to advanced technologies, transportation, and communications systems. One great factor drawing them to worldwide market is the possibility of increased market size and growth opportunities presented by large customer base from different regions of the world (Cadogan, 2012; Twarowska & Kakol, 2013). Markets that generate high returns on investment for companies compared to domestic markets, especially countries with incentives and relying more on exports, can easily attract international firms. The search for economies of scale presented by a wider consumer base for companies can help a ...

Body Shop Case Study

Body Shop Case Study Using the classification introduced in the class presentation, The Body Shop may be recognized as a LOB/product division leadership company that has unique products and operates at the international level, mainly in the developed countries with large consumer markets.

For The Body Shop entering the new markets is the next stage in the development.

However, there are no assigned country managers and the key managerial decisions are taken in the UK. Through franchisees the new products and product knowledge are made available worldwide. Despite the global scale of activities much control is still concentrated in the UK due to the parent company’s culture that The Body Shop’s founders ...

The Body shop is among the largest firms dealing with personal care products. This firm was first established in the United Kingdom by Anita Roddick who became the chairperson in partnership with her husband, Gordon Roddick. These two individuals had a common goal of using only natural ingredients, supporting fair trade and refusing to test their products on animals. In addition, the founders were determined to ensure that they complied with the international human rights issues. This shop was established in 1976 but became public in 1985.

The body shop is inspired by the mission statement that was established by ...

Introduction

In a franchise business, an individual gets into contact with a business owner with a trade mark or trade name. For franchises to succeed, there has to be a level of mutual trust between the franchisee and franchisor. The franchisee injects an entrepreneunal spirit into the business that enables it to be a success. A new person in business wishes to use the known trade identity of the franchisor to conduct his business. He wants to reap the advantages of selling a product with recognition and great customer goodwill in the market place. Through franchising, the franchisee seeks to reduce the investment risk by ...