Essays on Macro Environment

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POSTGRADUATE DIPLOMA IN BUSINESS ENTERPRISE

Southern Institute of Technology 2016

List of Tables 3

Section 1. Introduction 4 1.1 Purpose of the proposal 4 1.2 Research Aim 4 1.3 Research Questions and Objectives 4 1.4 Research hypothesis 5 1.5 Background and overview of business 5

Section 2. Literature Review 6

2.1 Introduction 6 2.2 Micro and Macro-Economic Indicators and Business Confidence 6 2.3 Recent Trends, Strategies and the Market Potential 7 2.4 Consumer Preferences 8 2.5 Conclusion 9

Section 3: Methodology 9

3.1 Introduction 9 3.2 Secondary Research Method – Literature Review 9 3.3 Case Study 10 3.3.1. Research Design 10 3.2.2. The Sample 11 3.2.3. The Process 11 3.5 ...

Moncler Store e-business

Explain how the e-business Value Networks Operate E-business is the use of information technology to manage and operate a business by using the internet to interact with external business partners and conduct other activities that are relevant to the business structure. In particular, it involves conducting business processes over the internet to enable the smooth running of the strategic activities that are essential to the continuity of the business. The e-business models explain how the company operates, how the services offered are to be delivered and how new and emerging technologies are too adapted to support the necessary departments ...

Introduction

An organization is defined as a social entity, which has a purpose or a mission, designed, structured and organized deliberately and has a close connection with its macro environment (Clarity, 2010). An organization has shared elements, which include employees, mission, hierarchy or organization, coordinated efforts and the external environment. The paper reviews the definition of the organizations to identify the five common elements. It will then use the five common elements to analyze the Graceland Memorial Hospital, which is a community-based nonprofit hospital situated in an urban area in Midwest. From the basic definition of the term organization, it ...

-DQ1: Identify an industry in which you would like to work – any company. Use the company’s website to learn about their core values and culture in order to find your best fit and then explain your choice.

Response:

My industry of choice is the fast moving consumer goods (FMCG) and the company of preference is Diageo Plc. Diageo is a global leader in the manufacture of alcoholic and nonalcoholic beverages. The company takes pride in iconic brands, beer and spirits, such as Johnnie Walker and Guinness. It operates in over 180 countries situated in 21 geographical markets that are ...

Introduction

The strategy is the purpose and direction an organization takes to get to its future and achieve long-term goals. It involves motivating trustees in the organization to engage meaningfully with the external environment. The organization, thus, matches its diverse capabilities with the needs of the stakeholders. An organization and in this case the MacDonald has a strategy that determines how the business relates to the outside world. It also determines how the organization will take every opportunity to innovate, improvise as well as make improvements. MacDonald should have a strategy that concentrates on priorities, making sure that the organization’ ...

ORGANIZATIONAL STRATEGY

External Environment Assessment Businesses operate in a complex environment. Strategic management has to do with making decisions and taking actions which ensure business success and survival in a competitive environment. Before making decisions, companies first carry out external and internal environmental assessment in where it competes. This paper is going to look at the micro and macro environmental analysis of Apple Inc.

Micro-Environment External Factors

Micro-environment is the immediate environment which has an impact on the business of Apple Inc. The micro-environment factors which can affect a company include retired employees, trade unions, local community, local government, suppliers, marketing intermediaries, customers, competitors, ...

Environmental analysis can be defined as the evaluation of the most likely or most probable effects of external forces and conditions on an organization’s continued existence and strategies for growth. Macro Environment on the other hand can be defined as the major external factors that influence a company’s decision making process, strategies and performance. The major macro environmental factors include legal, political, demographics, social conditions, technological changes and natural forces (Doole, 2005). The discussion around this topic is constrained to a case study the Marriot Hotels and Resorts. Macro environment analysis is the first step towards strategic ...

Management

We have been assigned the task to critique a retail plan for a store on several dimensions of strategic decision. The retail store chosen for this purpose is named as Corner Market. It is a grocery chain located in Mississippi precisely, Hattiesburg, MA. The retail store is more like a specialty store which offers quality items and saves trips to Walmart and other big stores. Although the products available at Corner Market are a bit towards the expensive scale but it is still worth the repeated visits. A critique of the retail plan of Corner Market is discussed based ...

Enterprise Rent a Car

External macro environment is usually of great importance for the business operations and marketing decisions of large American companies including the Enterprise Rent-a-Car. The macro environment factors cannot be controlled, but they often significantly influence the organization’s development (Hiriyappa, 2015, p.31). Some of the macro environment factors that have the largest impact on the present and future Enterprise Rent-a-Car’s business operations are economic, socio-cultural, environmental and technological factors. The company should carefully analyze these factors in order to build up the profitable and sustainable future. The economic factors are the most important factors for the Enterprise Rent-a-Car. ...

Business

Introduction Marketing forms an integral part of organizational performance directed towards sustaining its growth and performance within the industry of operation. Organizations inculcate marketing as a tool for ensuring product awareness and capturing extensive markets through varied tools of operation. The tools emanating from marketing principles are crucial for ensuring plausible sales within the business. Thus, this paper will evaluate the marketing aspects of the operation through a case evaluation of Aha Beverage Company. - Develop the company's branding, pricing, and distribution strategy.

Branding denotes giving a business a distinctive branding that will focus on labeling and product packaging. A ...

Introduction

Entrepreneurs have to develop favourable business environments in order to succeed in their undertakings. Developing a favourable environment refers to the process of ensuring continuity of business activities while gaining a competitive advantage. Business environment include conditions that influence the proper functioning of an organization. These conditions include institutional, political, legal, and economic conditions. Further, business environment can be discussed in two perspectives. These include internal and external business environment. This paper seeks to discuss business environment and how the business surrounding is at large. Business Environment

The success of a business entity is influenced by both internal and external factors, ...

1. Macro Environmental Analysis is an integral part of strategic analysis and it is crucial to understand what should be done by the company to be competitive. It is common to analyze the macro environment by exploring its five forces: political. economic, social, and technological. This so called PEST analysis helps to investigate the trends in the major environmental areas that have a significant impact on organizations’ success and failures.

Another framework for conducting Macro Environmental Analysis was suggested by Porter, thus it received the name Porter’s 5 Forces. This model explores the industry in terms of its main ...

Executive Summary

The strategic perspective of an organization, and the direction in which it moves helps determine the strategic position of the organization, as well as its market competitiveness, survival and growth. In the case of TESCO, being a multinational retailer, its performance and branding are closely associated (Hammond, 2008). Apart from providing consumers with a wide range of products under one roof and becoming a one stop shop for all domestic needs of the consumers, TESCO also is actively a part of several community programs and social development. Moreover, leadership in terms of quality and customer retention has been attained by the organization effectively. ...

Introduction

Customer loyalty is crucial for every business. In case of a business losing customer loyalty, it faces several problems in the form of loss of market share and revenue. Repetitive sales from the consumer helps create better and improved market position. In case of retail industry, customer loyalty is extremely important and essential for long term success (Payne and Frow, 2005). In present times where in E commerce has taken over, a firm like TESCO would require ensuring customer loyalty in order to survive the competition. Moreover they are also expanding their businesses and customer loyalty can help them maintain their ...

Strategic Management 3

Strategy design 3 Efficient Strategic planning and implementation 4

References 6

Appendix A 7 Appendix B 8 Strategic Management It is important for an organization to have an efficient strategic management as it helps to achieve business goals and targets (Hill and Jones, 2011). As a business strategic leader, the first step in designing effective strategy is well defining the vision and objectives. This is because without it, a strategy cannot be properly planned and implemented (Varbanova, 2013). Strategy design A strategy design consists of four important elements. Firstly, it is important to find out and list ...

1.0 Introduction It is important to critically scan the macro environment before producing a product or expanding into new market or region. Moreover, the detailed analysis of the marketing strategies helps to correctly identify and target potential customers (Cant, Strydom, Jooste and Plessis 2009). This report will briefly discuss the macro environmental scan and marketing strategies which will be followed by detailed recommendations. 2.0 Product Description The product is the toy that will be especially launch for the occasion of Christmas and will be branded under the name of “Santa Christmas Spin”. The top will spin along ...

Introduction 3

Report on marketing process 3 Definition of Macro and micro environment and the factors that affect IKEA 5 Macro environmental factors 5 Micro environmental factors 8 Application of segmentation, targeting and positioning at IKEA 10 Segmentation 10 Demographic segmentation approach 10 Behavioural segmentation approach 10 Targeting 11 Positioning 12 Conclusion 13

Reference list 14

Introduction Marketing is an imperative aspect within the operational facet of an organisation. Thus as a tool for generating product or service awareness, it is significant that an organisation invests into proper marketing tools. Hence, from the analysis ...

Introduction 3

Analysis of the marketing environment and the macro environment factors that with illustration of the factors that might affect their business 3

Basic buyer behavior models and the way consumers might make decisions about purchasing bionic legs 6

The requirements of a well-defined market segments 7 The need to position by the product for each target segments by manipulation of variables of marketing mix 8 Conclusion 12

Reference list 12

Introduction Marketing forms an integral part within the operative mandate of the organization. As a tool incorporated towards raising product awareness coupled to enhancing sales within an organization, marketing is highly dynamic and involving. Hence, it is imperative that organizations comprehend the holistic aspects that circumvent the ...

The move by firms to develop marketing strategies brings not only the profits, but also long-term consequences. One of the techniques most strategic managers employ in their daily activities is the consumer-driven marketing concepts. Strategic managers have to devise techniques that will create a unique retailing point. Cant & Strydom (2007) propose that for a firm to stay ahead of its competitors, it has to be market-oriented. They then put that is an organization that focuses on satisfying consumer wants & needs while meeting the company objectives. This case study demonstrates how Al Jazirah: The Genius Inventor has expanded its services, and ...

United Arab Emirates

Executive summary This is a comprehensive analysis of the United Arab Emirates in which the company hopes to expand its international operations. The analysis gives an in-depth discussion of the country's macro environment by describing its level of development, important industries, infrastructure, its history of inward foreign investments and significant industries available within its borders. Also discussed in the report are the country's economic ties with other nations, its political situation and the legislation that might affect inward foreign investments including government subsidies, tariffs, intellectual property protection and informal trade barriers. The company intends to set up foreign ...

Executive Summary

Qantas is one the leading airlines with a global operational capacity. This report aims to analyze and evaluate Qantas international operational capacity with regard to the issues it faces which has lead to a major decrease in the market share in the last decade. The intent is to study the issues through micro and macro environment analysis supported with marketing audit through a SWOT analysis. As a result, the study reveals that Qantas high cost of operations internationally has a major effect on its bottom line and market share. Also, Jetstar’s cannibalizing Qantas business has also had an impact. The ways ...

Macro Environment

An external analysis is carried out to identify a company’s strategic position; it is very important to know the company’s strengths and capabilities of the shareholders anticipations on the share value in order to identify the strategic position of the business. Delta airlines are a major airline company in United States and it is headquartered in Atlanta. The airline and its subsidiaries have more than 80,000 employees and operate more than 5000 trips on a daily basis. The company has an asset base of $52 billion dollars and net profit for the year 2013 is $10.5 billion. Macro ...

BUSINESS REPORT ON REAL COFFEE LTD

BUSINESS REPORT ON REAL COFFEE LTD

INTRODUCTION

Coffee consumption in the United Kingdom has been on the upward trend in recent times. Currently, there are over 15000 coffee outlets and more are still being opened. Out of this number, there are at least 5000 coffee shops that are branded. In the year 2012, there was a drop in the retail sales volume of coffee. The last time this happened was in the year 2003. The decline was attributed to the global economic and financial meltdown. This was a serious setback to the coffee industry which had exhibited significant growth in the United ...

Arguably, macro social work activities go beyond individual point of view. The macro level of environment entails systems that affect individuals indirectly. It includes legal systems, health care provider, state government, schools as well as employer. Human service interactions in terms of macro system communities and organizations benefit the society in general, this is through the introduction of systematic solutions on various issues in society. There are various concepts related to human service interactions; these include personal, interpersonal, and political empowerment. Each of the concepts plays a crucial role in the macro systems communities and organization. Personal empowerment refers to ...

A family owned business, or a family business for that matter is may be defined as that business that is started and run by members of a given family lineage. It’s started with a vision shared in the family, and employs mainly members of the family, as well as other professionals to manage the business. Generally though, a family business is run mainly to meet the shared objectives of the family, and also for the benefit of the family. In most cases, family businesses are managed by one of the family members, who may be advised by professionals and other technical ...

Introduction:

A dramatic change can be witnessed in recent times in the Asian region, more specifically in China and India, two of the major global economic power houses. This change can be recognized as a drastic shift in culture, in what can be seen as a takeover of Western influences, primarily through media. The media has started to influence the growing population in both China and India, which are also known for their amazingly fast population growth rate; China is ranked #1 and India is ranked #2 in total population count. This gives rise to an entirely new conundrum for marketers; since ...

Introduction

The major macro environmental factors in business are those uncontrollable external factors that influence the decision making process of any organization, thereby affecting the performance and strategies of that business. These demographic factors majorly consist of Political, Economic, Social, Technological changes, Legal and Environmental factors – generally denoted as PESTLE. Particular examples of macro environment influences are changes in interest rates, competitors, changes in cultural tastes and preferences, natural calamities or unfavorable weather conditions, government regulations, among others. This paper analyses the macro environment changes and the internal changes that affect the Coca-Cola Company. It also focuses on the marketing ...

Commercial Bank International

With 577 employees, Commercial Bank International is, arguably, among the principal financial institutions in the UAE. The financial institution, incorporated in the year 1991 and listed on the Abu Dhabi stock exchange eleven years later, has been in the banking industry for twelve years today. The organization is headquartered in Dubai and offers financial services across the United Arab Emirates to both corporate and individual clients. The official auditors of the company are known as Deloitte Touché Tohmatsu. In addition to banking services, the financial institution offers other services such as brokerage in international trade as well as the ...

Introduction

The size of retail market has grown over the years with the increase in the number of products and rise in demand in the mass market. The retail power with innovation in technology has helped in lowering costs by achieving high economies of scale and at the same time improving the quality of service which has increased the bargaining power of retailers. Moreover, information technology has resulted in automating the systems at large retail outlets, giving them a competitive edge by capitalizing on the advanced IT solutions available in the macro environment. However, with the increase in demand and opportunities, ...

Describe and evaluate the changing business environment of this company over the last ten years using appropriate theories, models and relevant examples.

Executive summary

The following report will be based on the H&M company as the case study on how the changes in the business environment of multinational companies. It will focus on the history of the company from the beginning to the present state of the company. This will cover the company expansion strategy and how well it has worked for them. Discuss the models and theories of the business environment while providing a detailed definition of the business environment in ...

Treasury Wine Estates now has four regional business units including: America, Australia and New Zealand, Asia and Europe. Regional business units in Europe also include units in Middle East and African regions. In total the company is supplying its wine to 16 different countries across the globe. The company has production units in Australia, USA, Italy and New Zealand. Separated from Foster’s group in the year 2011, Treasury Wine Estates has successfully completed its first year with a net profit of more than $135.5 billion. According to the director of the Treasury Wine Estates, “2013 presents some challenges ...

SWOT Analysis

Strengths: Creation of alliances with other strong and popular companies is a chief plus point for Boost Juice as it brings in new customers.

The juice we offer is original implying people will return to us to obtain it.

Boost Juice’s international operations mean a larger customer base as well as a larger part of the global market. The online presence of Boost Juice is strong, implying it is ahead of the competitors. Weaknesses: A serious weakness for Boost Juice is the fact their juice is of low quality, meaning consumers can have higher quality substitutes.

Outdated technologies hold Boost Juice back and limits their success, when the competitors use more reliable technology.

Boost Juice is in a low financial position, making it weaker than the competitors. Boost Juice's underdeveloped chain ...

Environmental review is necessary to determine the success factors to consider when starting a business. Apart from the microeconomic factors such as suppliers, customers, competitors and government policies that are to be taken into account on incubation of a business opportunity, the macro environment shapes opportunities and poses threat to a business.

One such factor is the demographic environment, which primarily involves the people who make up the target market. As such, any change in demographic factors has significant implications for any business. Thus in marketing close track should be kept on demographic trends and developments in the target market (Lehmann & ...

L'Oreal Group is the largest hygiene and beauty company that operates in the field of hair colour and care, make-up, and perfumes. It is comprised of 27 brands and operates in 130 countries. L'Oreal was first founded in 1907 by Eugene Schueller, a French chemist, and over more than a century of its existence L’Oreal was transformed from a small French company to major global corporation.

Part I: Situation Analysis

A. Analysis of the firm

The firm’s mission is “to offer all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety”. It targets a wide variety of customers ...