Amazon Case Studies Samples For Students

Introduction

Audible.com is an Amazon subsidiary that provides customers with premium digital spoken audio entertainment and information online, by offering a new enhanced way to enrich their daily lives. Audible content includes above 100,000 audio programs from above 1,800 content providers including many leading audio book broadcasters, publishers, magazine, entertainers, business information providers and newspaper publishers. All data at Audible.com is downloaded digitally and it can be played on more than 500 popular devices (Audible.com).

SWOT Analysis

Strengths
Audible.com has large collection of audio books that are high-quality and some aren’t available anywhere else. Audible.com has the majority market ...

Amazon.com Inc.
Amazon.com Inc. (AWS- Amazon Web Services)

Cloud Computing is a service offered by Amazon that requires zero infrastructure cost and no startup cost. Currently cloud computing is talk of the town and very debatable topic. With the help of cloud computing, companies are able to build, operate and improve by offering cost benefit technique. Cloud computing provide shared storage and compute the data available. Further benefits that can be availed from cloud computing service by amazon are automation, auto-scaling, proactive scaling, improved testability, overflow and disaster recovery, business continuity and development lifecycle. These services that have offered ...

Introduction

Amazon.com is an American online electronic commerce company based in Seattle and is the largest online based company in the United States of America. Initially, the firm started as an online book store, but later it diversified to include videos, DVDs, MP3 downloads, video games, software and electronics among others. The company also offers consumer electronics such as kindle fire tablets, fire phone, fire TV, and Amazon Kindle e-book readers and it is the largest global provider of cloud computing services. The company was founded by Jeff Bezos as the president, chairman and CEO in the year 1994 (Stone ...

Founded by Jeff Bezos, Amazon was opened in 1995. The internet was fairly new at that time and it was one of the companies that pioneered the e-commerce concept. I t opened as a bookstore. Through the years, it has expanded its scope of merchandise and services covering about 13 groups: (1) unlimited instant videos; (2) digital music; (3) Appstore for Android; (4) Amazon Cloud Drive; (5) books and audible; 6) movies, music and games; (7) electronics and computers; (8) home, garden and tools; (9) beauty, health and grocery; (10) toys, kids and baby; (11) clothing, shoes and jewelry; (12) ...

Apple Anti-trust Case

Facts to the case
The publishers of the books were able to control the prices of e-books but with Amazon Company selling the books at a cheaper price, the publishers could not control or raise the prices at will. Amazon was using a discounted model strategy to sell the publishers' books, but the publishers could not keep up competition. This is because they considered the price to be very low and could not compete individually with Amazon.
The publishers, therefore, ganged up and collaborated in order to alienate and force the Amazon to sell the books at the publishers ...

Amazon.com or simply Amazon is an online based retail store that sells a variety of products from books, DVDs to Kitchen appliances and a host of other products. Up until recently though, Amazon had only been established as an online retail store for ordering books. However, the company’s business has since diversified to include various products that can be accessed or viewed on the site and their purchases made. This paper analyses three aspects of Amazon’s operations over the years, first, it delves into its corporate strategy, secondly, it evaluates its business strategy and finally it also addresses the ...

Cloud computing is a new technological offering that is shaping business and institutional entities. Cloud computing is beneficial because a school can achieve much of its computing needs without great infrastructural investments. It also facilitates collaboration between remote locations. Hence, it is economical and facilitates valuable service delivery. Many cloud services have come up in the market. The two major industry players analyzed for this paper include Microsoft Azure and Amazon’s Web Services.
Amazon S3 is a cloud storage service provided by Amazon. It has a simple web-service interface that allows data, of any volume, to be stored and accessed, at ...

Overview:

Best Buy, currently fighting to be the number one consumer electronics retailer title in the United States, began quite humbly indeed. The company started as a single location car and home stereo store in 1966. In North America alone, Best Buy has some 1400 locations, while the figure goes up to 2600 in Europe and China. Industry analysts believe that Best Buy has certainly improved its standing in recent times, and this is backed by the demise of two of the company's major competitors, Circuit City, and CompUSA. Best Buy was pushed on by a strong market share, healthy stock prices, and a ...

Introduction

The strategic and consistent growth of Amazon is not just spectacular but is truly admiring because its continuous innovations and strategies are very well organized, timely and innovative. Its net sales in 2012 reached US$61 billion, a 27.1% increase from $48.08 billion in 2011. North American net sales totaled $34.81 billion, which is a 30.4% increase from the $26.70 billion in 2011 (Brohan, 2013, p. 1). North America accounted for 57% of sales in 2012 (2013, p. 1). Its business strategy is bent on the utmost customer service by giving them the widest array of products and services. It has a ...

- How does Amazon try to create life time customers, loyalty and increase visits and sales
The modern society has extensively affected life and lifestyles all round. It is hard for an individual to live in the olden day styles and lifestyles as one quickly finds him or herself floating the world of new happenings. For instance, Amazon is one of the new faces of the market, which has extensively introduced buying and selling at a new level to both the buyer and seller. It is thus critical to have a clear understanding of how things work in this new ...

Chapter 5: Case Study- Should Businesses Move to the Cloud?

- What business benefits do cloud computing services provide? What problems do they solve?

- Flexible computing power and data storage
- Messaging payment services
- Data management services
- Cost-savings on data- processing services and the avoidance of software purchases, installation and maintenance. (Erl, Puttini & Mahmood, 2013)
Cloud computing basically allows businesses to access and use softwares and applications via the internet without having to go through the problems of purchasing, installing, updating and maintaining those applications and softwares. As such, cloud computing reduces the problem of a company having too much Information Technology (IT) ...

- Amazon Preparing Bid for Barnes and Noble?
One believes that Barnes & Noble would be a good buy for Amazon. There are several reasons why Barnes & Noble can be a good fit for Amazon. Barnes & Noble has a massive nationwide retail footprint which Amazon does not have. At present Barnes & Nobel is the country’s largest book retailer chain with 689 retail stores and 674 college stores. It will be a good move for Amazon because its competitors, Apple, Microsoft and Google have invested in real estate to market their products. Amazon will definitely benefit from Barnes & Noble’s retail outlets because ...

Eric Schmidt, the current Executive Chairman of internet giant Google said that today’s technological landscape is being ruled by the four horsemen, that being Google, Facebook, Apple and Amazon. These four companies are growing at unprecedented levels, sometimes competing and sometimes cooperating with each other, in different and distinct platforms. Google corners the search engine field, Facebook the social identity field, Apple the technical consumer hardware field and Amazon the e-commerce field.

Amazon.com Inc. (NASDAQ code AMZN) is a global internet company that was launched in 1994. Company headquarters are located in Seattle, Washington although it has global operations ...

Amazon.com is the largest online retailer in the globe. Actually, the company has several websites and serves many people in the world. It was founded in 1994 by Bezos Jeffrey, and it went online in the year 1995. Since then Amazon has expanding and being innovative in the book retail industry, (Hitt et al, 2010). They strategically laid down their management, marketing and innovative approaches of their products.
Perhaps, Amazon is the leaders in the changes taking place in the book market. Kindle, has lead to easy reading of e-books and storage. Amozon.Com has become very innovative to ...

The latest annual report for the Amazon.com, Inc. was released on 14^th December, 2010 and covers 2009 financial year. The year officially ended or dates 31^st December 2009. The report is titled ‘2009 Annual Report’ and begins with a brief statement addressed to its shareholders. Like the last thirteen annual reports since the year 1997, the report contains a brief statement as a letter directed to the firm’s shareowners which bears a signature of the firm’s founder: Jeffrey P. Bezos. The statement also shows an executive post of Chief Executive Officer (C.E.O) being held by ...

Amazon has been the leader in designing technology for many years. In fact, Amazon greatly shocked the market when they designed the Kindle and made it possible to digitalize the experience of reading books. What many business experts are wondering is what happened to that momentum that the Kindle had previously possessed? The answer is that Amazon made a device that was only compatible with what they were selling on Amazon and the software was not compatible and intuitive for their users, (Barrett, B., 2015). What ended up happening as a result is that Amazon’s competition beat them ...

Amazon is an online company which thrives on its ability to collaborate and work well with other technological innovations that can enhance its performance and popularity. The creation of cloud services after Amazon began to lease some of its capacity is proof of the company’s collaborative ability. After the holiday season when Amazon was left with less infrastructure capacity, the company would give some of its capacity to others. On flexible sharing terms of internet space, Amazon helped out other companies which were just beginning to thrive in the cyber world and thereby it revealed that the company ...

Amazon in emerging markets

The Amazon Corporation is one of the largest and most influential in the world. Started as a book vendor in 1994, it is transformed into “a global “customer-centric company serving consumers, sellers, and developers with operations in twenty-two countries” ( WDI Publishing). Nowadays, it is one of the world leaders in e-commerce. This fact is proved by the Figure 1 (Osawa, J., Mozur, P., and Winkler, R., 2014).
Figure 1 Comparison of Selected Electronic Commerce / Technology Companies
According to business dictionary, emerging markets are “new market structures arising from digitalization, deregulation, globalization, and open-standards, that are shifting the balance ...

Summary of the Case Analysis

The case “Amazon’s Big Data Strategy” highlights the strategy implemented by the leading e-commerce company Amazon, which showed remarkable performance over the past two decades. Amazon was established by Jeffrey Bezos in the year 1994 and it started off as an online bookstore only. Today, it has diversified into a number of categories and National Retail Federation ranked Amazon among the top ten retailers in the US. Similarly, its subsidiary Zappos is also on the top ten list, which Amazon bought off in 2009 in a deal worth $1.2 bn. However, the case primarily focuses on the Amazon's ...

Summary of the Analysis

The mission statement of the company is efficient because it states what Amazon is, what it does, and why it exists, which are critical features. It also provides a guideline for the pricing strategy of the corporation; for instance, its choice to offer the lowest prices for quality products makes it very attractive to online shoppers. The firm formulates and implements its grand strategies, such as pricing, integration, diversification, location, and pricing based on its vision and mission statements. The SWOT analysis reveals that it has significant strengths that give it a competitive edge over its competitors. It also ...

Introduction

Amazon is the most important retail website in the occidental hemisphere and second in the world on the websites of the Alibaba Group. Amazon since 1995 has been an innovative company thanks to the entrepreneurship of Jeff Bezos since the foundation of the company. The first innovation was to offer music CD and books with an extensive catalog of more than one million titles with an affordable shipping cost. The company in all its life has increased its inventory in categories and items quantity.
The company, compared with Apple is not a pioneer in technology; but it is a ...

When any prospective business is considering entering into a new market whether it is domestic or international must conduct a risk analysis in order to ascertain whether the target market that they are considering entering is in fact worthwhile for their business and will generate a profit, (Conklin, D., 2002). This risk analysis is calculated through analyzing several factors that are relating to the market that the company is considering entering. The risk analysis factors are: government, financial, commercial, industrial, shipping, and logistics, (Conklin, D., 2002). An ideal example to test this framework on would be if Amazon decided ...

Dangdang.com is one of the largest online shopping retailers in the world. It started as an online bookselling company in 1999. Its founders, Peggy Yu and Guoqing Li were inspired by the success of Amazon.com. Currently, it sells an array of products such as domestic appliances, digital products and cosmetics. Its main policy is ‘more choice, lower prices and vast convenience to customers’. Its business model was based on the model that mirrors that of Amazon.com, although there are some differences in the model of the business to suit particular circumstances in China. For instance, the key asset ...

Introduction

Amazon is an organization that started in 1994, as the earth’s biggest bookstore. The company in 1997, via IPO, raised $50 million. In 1999, the business explored new business models, marketplaces, and auctions. In 2000, after the fall in GP, the business shifted towards traditional retailers.
The objective of this paper is to analyze the case “Amazon.Com the Brink of Bankruptcy” presented by Lynda M. Applegate in 2013.
For the attainment of the purpose, the paper has been divided into seven segments. Each segment presents worthwhile information.

Financial statement analysis refers to the evaluation of the profitability, stability, ...

The war between Amazon, Apple, Facebook and Google is bound to escalate on the search and hardware fronts. The software giants, Amazon and Google, are in competing in their attempts to increase their hardware products. This is in an attempt to increase their customer loyalty (Deghton&Kornfeld, 2013, p. 2). This move is also aimed at extending their control over the software services offered by these companies and the flow of revenues from these services. It has resulted to increased rivalry between the two companies with Apple responding by developing and building its own unique software. This is because it ...

Introduction

The low cost carriers (LCCs) have been enjoying very fast growth in the past several years. Airlines like Ryan Air, Southwest, Lion Air and Asia have become dominant forces in their respective regions. Opportunities for growth and expansion abound especially in the light of changing consumer preferences and habits stemming from the global financial crisis. To take advantage of emerging opportunities, Air Asia needs to go public and raise funds for expansion. While its business model has so far been very successful, certain aspects of it operations and business model need to be modified for it to be able ...

The iPad as a disruptive technology:

Introduction: A review of Apple’s Business Model.
According to the case study, Apple’s previous business model focused more on device popularity other than the content. Apple’s new business model success ascribes to Apple’s understanding that high-quality content delivery from the various types of media its devices support is crucial. The company has made deals with players in the media industry to distribute content to users at prices agreed on by the content and platform owners. To enable this kind of shift, even Apple had to change tact and focus more on presentation, content, design ...

- How is Wal-Mart’s Website different from Amazon and Office Depot?
The major difference in the website of Walmart and that of the Amazon and Office Depot is in its web design. In the realization of this fact, Walmart acquired a web design company and tasked it with the responsibility of rebuilding the entire website of the company in order to make it more seamless. Additionally, the products that are featured on Walmart’s website are basic products that are needed in everyday life of its consumers, unlike the other two competitors. Walmart’s website is also different ...

Electronic commerce, popularly e-commerce refers to the use of the internet as a platform for buying and selling of products and services (Richardson 142).Though fairly recent, the rapid growth of e-commerce has extensively transformed the mode of doing business and new systems such as online marketing, electronic money transfer and processing of online transactions have emerged. However, though the system has numerous advantages, it also has its shortcomings. Below are some of the strengths and weaknesses of this system of operation that must be considered by the Steven Perry Company.
One advantage of the e-commerce system is the ...

1. Introduction
The porter’s five forces can be used to establish the competitive intensity thereby the attractiveness of a market. Attractiveness refers to the industry profitability. An industry where there are combinations of forces that drive down the industry profitability is known as ‘unattractive’ industry. A very unattractive industry refers to the industry approaching pure competition.

The porter’s five forces include;

Threat of entry of newcomers
Threat of substitute products
Intensity of competitive rivalry
Bargaining power of suppliers
Bargaining power of customers
Michael porter’s model is a powerful tool that can be used to scrutinize the industry economy ...

Use clear headings and titles and use spacing well..don’t give us huge unbroken blocks of text.
- Perform a five forces model of competition analysis on the Movie Rental Industry today
- For this industry (not Netflix as a company), rate the power of each force as strong (high), medium, or weak (low) Create one graph or chart that lists the name of each force and your rating.
Rivalry among competing firms – Strong; Bargaining power of buyers – Strong; Threat of new entrants – Moderate Strong; Bargaining power of suppliers – medium; threat of substitute products – medium;
- For each ...

Apple is a multinational company that is headquartered in the Californian State of the United States of America. The company mainly develops, sells and designs the major apple consumer electronics. The company also develops consumer hardware and software. Among her hardware products include; iPad tablets, iPhone smart phones, iPod media player (portable) introduced in the year 2001, Apple smart watches, Mac personal computers, Apple digital televisions and Mac personal computers. The company has also increased its online services that suite productivity and creativity. Subsequently, the apples consumers’ software’s have been developed to meet customers’ needs and satisfaction. This ...

International Business

The debate over the issue of how the U.S. programming influences the culture of the developed and developing countries is ongoing. It has been noticed that the program The Simpsons has an audience in more than 90 countries; the program is a clear depiction of a typical American family. The family is facing numerous differences and considering the conflicts in the family, there is a very minimal chance that someone from outside America would like to grow up and become like Homer Simpson. In general, this program as well as programs like “Married with Children,” “Jerry Springer” and even “ ...

Marketing 300 CORE

Al Golzari
Homework Assignment 1
25 points for each question. Partial credit will be given. Please type directly into this file and save and return with your last name as an extension to the file name.
Please refer to the article I posted on Flipboard on Dec. 26 titled “Offering breakfast is a made-to-order success for McDonald’s.” As a consumer, I’m sure you know that for the past few months, McDonalds has begun offering breakfast all day in most markets. So far, this has led to initial success and appears to be working.
What target markets is ...

1. Porter's Five Forces analysis: the book publishing industry.
The largest book publishers are Global companies from many nations. Below is a snapshot of the twelve largest book companies in the world ("World's 60 Largest Book Publishing Companies"). Random House is number five on the list.
All of the large firms face similar challenges and opportunities. The Porter’s Five Forces Analysis for Book Publishers is below.
2. What are the merits to consolidation in book publishing? How large or small are these benefits?
Jeremy Greenfield of Forbes magazine writes that book publishers thought that their ...

Section 1

Wal-Mart Stores, Inc. is world-known multinational corporation, which possesses chains of large-scale department stores, where the majority of goods can be bought at discounted prices. The success of the business model, developed by Wal-Mart, is determined by wide range of factors, which form the combination, which allows Wal-Mart to have competitive advantage in the rivalry with such competitors as Kmart and Target in the USA and CostCo in Canada.
The first and most important factor of corporation’s success is the fact that Wal-Mart makes best possible use of price-based differentiation. Selling products, which are used by great ...

Analysis and solution

Notable online retailer Amazon was faced with a lawsuit in early 2012 after its failure to guard its sensitive customer data from malicious individuals known as hackers. The attack featured cracking of online shoe and clothing retailer Zappos as subsidiary of Amazon where computers had their account and customer information stolen such as credit card numbers. As a result of this incidence the company faced lawsuits from its customers. This suit was aforementioned in principle following the company’s inability to safeguard the clients’ sensitive information, (Fowler & Vascellaro, 45).
Several lessons were learnt from the Zappos hacking incident such as ...

- Use the value chain and competitive forces models to evaluate the impact of the internet on book publishers and book retail stores such as B& N.

Bargaining Power of Buyers

The bargaining power of buyers is high. The increasing use of the internet has provided the buyers with many alternatives for accessing and buying books. The customers are able to purchase books online and can access them through their smart phones and eReaders. Furthermore, having more online options such as Amazon provides consumers with the availability to select stores that provide lower prices.

Rivalry from Competitive Companies

The major competitor for Barnes and Noble is Amazon. ...

SWOT Analysis

Strengths of Netflix
Strong market position
Multi-platform streaming
Track record of building successful partnerships
Ownership of original programming
No ads in its programs
Weaknesses of Netflix
Competitor Redbox has made significant inroads to Netflix’s DVD rental market.
The Netflix service is dependent on outside providers of streaming hardware and internet services in order to reach its customers.
Opportunities for Netflix
Competitors of streaming entertainment are more expensive (Amazon Prime), have ads (Hulu), or are available only over a single platform (Apple). Netflix could make an issue of this in its marketing materials.
There may be markets for different ...

5 Forces Case Report: The Air Express Industry Case Questions

Introduction

The air industry in the US dates back the early 1970s and its growth and development was gradual and based on numerous factors. In the initial period of operation, the industry particularly dealt with small packages and the entry into the industry was challenging due to the environment characterized by significant regulations. It is essential to understand the primary factors which led to its growth and development to its current status. First, the deregulation in the industry is attributed with significant changes, which allowed Federal Express, which was among ...

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Introduction/Synopsis

Digital media types are some of the greatest technological advancements that provide benefits to humans. They can be used in various ways that every individual is able to achieve his or her goals by using different types of digital devices, such as mobile phones and personal computers. Digital media also enables humans to access a wide range of communication to the point that geographical location is no longer an issue just to send and receive messages and information from different parts of the country and around the globe. In ...

Alibaba.com: A Born-Again "born global" firm.

Question 1.

I would consider Alibaba a born again global firm. The reason for making up the consideration is that Alibaba business exhibits characteristics that any born global firm carries. By definition, a born global firm is a business organization that from the beginning seeks to derive significant competitive advantage from the utilization of the resources as well as the sale of the outputs in various countries of the world.
I also consider Alibaba Company as a born global firm because it has a distinct way of conducting business. For instance, the top management of ...

(1). Dedicated e-book reading devices offer consumers a number of advantages. First, they provide a means to store and carry a library’s worth of reading material in a small, lightweight, and portable device thereby allowing readers to access their reading materials anywhere at any time. Second, with Internet access, e-book readers provide reader with the ability to search out, browse, and buy reading material instantly without the needed to go to the bookstore. Third, e-book readers are much cheaper than traditional paper books, thereby saving readers money. Additionally, e-books readers allow readers to share books with others effortlessly ...

External Environment

The economic recession that rocked the markets in 2008 – 2009 affected the operations of the firm. It led to a layoff of about 8 % of the employees which meant that the company had a small labor force and even low expertise among its staff due to the layoff. The recession is a factor that is beyond Zappos control but it affects the company operations. Therefore, there is a need to be on the lookout to curb the diverse effects that come with economic recessions in company settings.
Competition for the online shoe shopping business cropped up in 1999. It ...

Summary

The case study provides insight into the emergence and the growth of the cloud computing, which is perceived as a threat to the Microsoft businesses. For the last two decades, people and enterprises have been storing their data and running their applications on their computer hardware. In this case, the majority of the laptops and desktops have been running Windows, which is one of the profitable product of the Microsoft. However, with the development of the high bandwidth internet connections, people are now running application and storing their data remotely on "in the cloud" on severing farms (Hill and ...

Part one: Click and Mortar vis-à-vis Dotcom retailers
The advent of information technology significantly revolutionised the retail business and the supply chain networks. Technology put pressure on business to develop platforms that would allow customers to purchase various goods and services online. This revolution resulted into traditional physical warehouses developing parallel online consumer platforms to increase profits (Bozarth & Handfield, 2015). This model of business is called click and mortar model and involves brick and mortar business to open an online store. However, this reverse of this model (click and brick) involves online stores developing physical presence. This paper ...

This case deals with the story of Apple Inc. in 2010. In spite of the great recession that had hit the United States in 2008, Apple Inc. had celebrated the record quarterly revenues and sales of its computer, smartphones and tablets during the third quarter of 2010. The company’s quarterly revenues of $15.7 billion were its highest ever quarterly sales figure. Apple had sold 3.47 million Macs, 3.3 million iPads and 8.4 million iPhones during the quarter (Marino,L. & Gamble,J.2010. Apple Inc. in 2010. c153). Although the sales of its flagship iPod declined from the previous quarter, ...

Q1 four main products of Google

The four main products of Google are desktop products, mobile products, web products and hardware products. Desktop products from Google include stand alone and desktop extensions. Google chrome which a s web browser, the application that allows users to use satellite in virtual viewing of the earth through imagery and photography Google Earth and the video hosting site YouTube are some of the stand alone products from Google. Google toolbar such as browser toolbar is an extension of the Google desktop products. Mobile products are all the mobile applications that are supported by Google. The product that is available for ...

Introduction

In Finance, Capital Structure means the way a company finances its assets through debt and equity. For example, if a firm is known to have financed 70% of its assets using debt and 30% using equity then the company is said to have a leverage of 70%. The higher the leverage, the more risky is the company from financial and investment perspective. There are different theories on the capital structure. Modigliani and Miller are known to be the founding fathers of the capital structure modeling in a perfect market. In a perfect market as per Modigliani and Miller it does not matter how a company ...

Introduction|

Since the company has been founded in 2002, it has experienced substantial growth, and notoriety in the book world. It has gone from selling books in mainly stores to branching out to sell books online, competing with online sites such as Amazon and Barnes and Noble. In the past decade the aims of the company have been to make a profit, the goals were fundamental to the overall success of the company. However, Better World Books embarked on social entrepreneurship where we have developed social objectives to promote literacy all around the world. Better World Books thrives on social responsibility ...