Beer Case Studies Samples For Students

Heileman Brewing Company was struggling under a load of debt, and it was looking for a segment of the market for beer that could help it stay afloat. As well as the internal financial problems, the brewing company was stuck in an industry full of problems. A few years back, the beer market was supposed to reduce by 2.1 percent in the previous year. This reduction was due to the rising awareness of many social and health issues associated with alcohol. Heavy drinking affects the functioning of the liver and as a result, cirrhosis. Alcoholic beverages were required to carry warnings ...

- Why did Coors's competitive position in the U.S. brewing industry deteriorate between the mid-1970s and the mid-1980s?

Sales of Coors’s beer declined for the first time in two decades in 1975 by 4%. But the sales performance of the company was quite impressive from the beginning mainly because of quality and geographic advantage. In 1873, Adolph Coors, Sr. started to sell beer in Colorado. In 1933, four years after the prohibition was lifted, the sales volume was 90,000 barrels. Year by year compounded annual sales growth of the company was 11.2% from 1933 to 1974. Exhibit 1 summarizes the position of Coors compared to its competitors.
Coors had several strategic and operational disadvantages ...

The avenues to reach the consumer in this age and time are many as besides the traditional mediums (TV, Radio, Magazines, and Outdoors, etc.) social media and digital marketing has given brands and organizations a new way to connect with their target market.
It is thus imperative to filter the information needed with regards to the consumer’s choices as they are changing quickly due to the choices available and the information that needs to kept are as follows:
- Age
- Occupation
- Marital Status
- Hobbies
- Drinking Habits
The information ...

The United States district court for the District of Columbia is a case that was brought against Anheuser-Busch InBev SA/NV (ABI) to oppose the acquisition of Modelo group by ABI. It was brought up since the government felt that the proposed merger was violating the law through illegal ownership or acquisition of another firm. In addition, the government felt that the acquisition was threatening fair competition in a free market, and the consumers would suffer most as a result of the merger.

Facts to the Case

- The case involved two beer companies in the United States, which were ABI and Modelo Company. The two were ...

What strategy does Heineken follow in the global beer market?

One of the strategies employed by Heineken is the development of a consistent framework for the global market. Heineken is a leading Beer brand that strived to be consistent in its endeavors and business activities. Consistency in this case denotes maintaining the quality of the same products that it has had in the global market. Heineken realized that controlling global markets by developing global strategies were critical to the overall success of the company. The consistency of the brand of beer that is produced by the entity is a good strategy that ensures loyalty is maintained in the organization. The beer industry ...

(Insert institution name)
The Labatt brewery was a well-established brewery in Ontaria, Canada, owned by John Labatt. The case study discusses Labatt’s expansion into Chicago, USA and consequently his retreat. In the first part of the case we discuss the various factors which led to Labatt’s decision to make an entry into the US market. The major push factor responsible for this decision was the incessant price-cutting of beer in the Canadian market which led to declining profits for Labatt. The major pull factors for Labatt were the market size in America and the potential profits & prestige ...

Problem statement

Excellent Beer & Beverage Distributors (EBBD) has over the years been experiencing delays when it comes to loading and unloading of its products. This is reflected by the number of deliveries that are made in a given working day. Due to this, the management of Excellent Beer & Beverage Distributors (EBBD) tasked me to evaluate on the two options in order to come up with the best solution to solve this menace. The options at hand were the use of an automated conveyor system and the expansion of the existing dock.

Assumptions

In this case study, we assume that the number of our ...

Executive summary.

The global financial crisis has impacted massively on the beer industry as exchange rates continue to swift swaying away most of the industries. On a worldwide perspective, there is the need to expand in new markets, and consumption. Group Modelo’s key global strategy lies on its efficient competition distribution channels blended with resilient local marketing campaign strategies. However, with upcoming stiff competition from its rivals, the company needs to re-evaluate its international strategy, and look up for new means of retaining its slogan as the best beer industry in Mexico. This case examines the company’s internal and external ...

Analyzing Case Study about Adolph Coors in the Brewing Industry

Section I: Introduction
Adolf Coors started his brewing company in 1873 in Golden, Colorado. Primarily, the beer product was not intended to be as it is today because of the prevailing regulation on alcoholic drinks during that period. However, as soon as the prohibition was lifted Adolf Coors’s company started to make the actual beer product and immediately sold 90,000 barrels. The success of the company allowed them to expand distribution territories by appointing independent wholesalers in Colorado and Arizona. Soon after, Adolf Coors’ company is selling beers in 44 states by 1985 with annual uninterrupted ...

Adolph Coors Company, a 113 year-old company, had big successes in 1985. During this year, domestic beer consumption was low. However, Coors was able to jump their volume by 13 percent. This resulted in 14.7 million barrels of beer. For the first time in the company’s history, the company’s beer revenue exceeding $1 billion. The reason Coors was able to succeed when the rest of the market is low is because of the changes throughout their Brewing Division. This paper analysis the competition throughout the United States brewing industry and how Coors’s was able to maintain ...

Representatives of Local Company with an Electricity Demand

Introduction

Jefferies brewery is committed towards ensuring that it maintains a good relationship between the company and the local community. The production of quality beer which is produced from environment friendly processes has made it possible for the company to be liked by most locals and customers. The company has been growing over the past few years and a need has developed of the company being involved in some expansion plans. As the company intends to perform an expansion of business, a new site has been identified near Alloa in Clackmannanshire. The proposed area comes under the Forth Area Management Plan. The ...

Situation Analysis

Industry
Mountain Man Lager had maintained a better market share as recent study highlights that the West Virginia audience rated the company’s core brand Mountain Man Lager, as the regions best-known beer, with an independently audited 67% response rate from the category of adult population of the state.
The main domestic producers like the Anheuser-Busch, Adolf Coors Company, and Miller Brewing Company have collectively produced the industry’s 74% of the beer shipments in the locations of Mountain Man in 2005.
On the other hand, the second-tier domestic producer like Genessee and Pabst Brewing Company produced between fifteen ...

The United States Beer Industry

The brewing industry in the US took birth in year 1625 after the birth of first American brewery, which was named as Lager beer. This beer has changed a lot since its beginning, and so as the brewery industry. In the early decades of the nineteenth century the brewery industry was fragmented, and the competition existed only among few breweries located in small geographic regions. The introduction of mechanical pasteurization and refrigeration bin the later decades of the nineteenth century revolutionized the US brewery industry. This made the cross border trade of beer feasible for the Companies. The industry started ...

1) As part of your environmental analysis, please identify the various components of the Global Diamond Industry (e.g., legal, regulatory, political, cultural, technological, and economic), highlighting the main trends affecting the future of this product market (up to 2 pages);

The global diamond industry consists of three major sectors: mining, rough diamond trading, including retailing and jewelry, and industrial diamonds (The Diamond Industry, p. 1). This industry structure includes both large and well-organized organizations and small, independent diamond operations. The industry has a work force of about ten million people globally. They include both those who are directly and indirectly ...

Question 1:

In the recent past, global markets for beer have gone through rapid processes of change. In most of the economic and societal developments have resulted into the emergence and development of new beer markets. Transformative improvements targeting the quality as well as the appeal of certain beer brands necessarily results in strengthened organic expansion of the beer category today. Developing markets are also undergoing intensive changes as the main brewers hurry to respond to the constrained and declining consumption trends of beer consumption (Som, 2009). The Gaining of competitive capabilities is one of the new trends in the beer ...

Lion Nathan Breweries and the China market

Q1. The Porter's Five Forces concept is a unique and powerful tool for determining the position of a particular business with respect to its competitors. The Five Forces is very significant as it helps to analyze both, the strengths of the current competitive position and the strength of the position in which the organization is considering moving into China market (Porter, 2008). Lion Nathan or LN was an international brewer basically with presence in two countries Australia and New Zealand. LN operated in these countries with a portfolio of over 50 brands and more than 10 breweries. In the year 1993, LN ...

LEADING & MANAGING

Discuss what Beers is trying to accomplish as CEO of Ogilvy & Mather Worldwide.
This case is about an organizational change of Ogilvy & Mather (an advertising agency). The four core disciplines of the company include advertising, sale promotions, direct marketing, and public relations. The aim of solving the case study is to clear the concepts of organizational change, things require during the process and factors important to make the change successful.
Ogilvy & Mather is an agency that was found by David Ogilvy in 1948. The agency designed and run numerous campaigns due to which the company is recognized ...

Abstract

The number of worldwide issues concerning environmental safety and corporate social responsibility has been on an ever-increasing rate. This is why we can also see a significant growth in the demand for environment-friendly and self-sustaining buildings. The number of domestic and international organizations that monitor and facilitate the standardization by means of a tiered certification of such buildings has also been on an ever-increasing rate. The LEED certification program is one of the most prominent ones in the U.S. and the UC Davis Brewery, Winery, and Food buildings have received platinum grade certification under such program. The objective of this paper ...

Blackrocks Case Assignment

1. What were the primary problems facing Andy and David (Blackrocks) as of February 2013 from a strategic management perspective? Mention at least three.
i).demand for craft beer will decrease
ii).competition would increase
iii).tax increases and the additional costs of doing business
2. What are (describe) Blackrocks’ strengths, weaknesses, opportunities, and threats? Identify the three most important of each.

Strengths:

i).strong managerial relationship
ii). customer association the beer with a good time
iii).prior experience in the market

Weaknesses:

i).increased expenses
ii).increased competition
iii). lack of formal organizational structure

Opportunities:

i).the growing number of people ...

Heineken Case Study

Introduction
With more than 170 international premiums, regionally, locally and speciality in beers, Heineken has established strong leading portfolios of beer brands. The company was established back in 1864 by Gerard Adriaan Heineken who purchased a brewery in Amsterdam. The company owns and manages varying varieties of beer brands with speciality beers ranging from Heineken, Amstel, Cruzcampo, Tiger, Zywiec, Birra Moretti, and Murphy’s and Star. The company operates in Europe, USA, Africa, Middle East and Asia Pacific. The company has acquired quite substantial shares within the beer industry based on various strategies that the company has enacted. The company ...

The term social contract actually pertains to a theory that suggests that certain people or organizations have the tendency to give up a portion of their freedoms to an authority, a ruler, or a magistrate—which in most cases are terms used to refer to the government or any ruling organization, in exchange of the assurance that their remaining rights would be untouched and protected. This theory essentially opens the question on how ruling organizations or governments must define the boundaries between certain stakeholder groups’ natural and legal rights. In this paper, the author focuses on the comparison between ...

The two founders of Gordon Biersch were from two very different areas of expertise. Gordon was the technical muscle that was needed in the production of beer. Biersch had the experience and managerial skills needed for the operation of such a business Idea as they had. Toping up with investment from family and friends such as Carrau, the eventual result would astonish them. They were able to break ground by opening their first branch at Palo Alto. This was with the help of all the previously mentioned parties.
The ability to develop a business system that would run on its ...

Foster’s Group is an Australian company that deals with alcoholic products, mainly beer production and sale with their original products being Foster’s Lager and Victoria beer among others. In the year 2001, the company decided to buy Beringer Wine Estates, a leading wine estate based in California that was making about $1.2 billion in sales. A couple of years later, the brewery company now dealing with wine products also bought another premium wine maker known as Southcorp. This made the Foster’s Group one of the largest wine companies globally. In 2008, wine contributed to 76% of the ...

ID Number

Abstract

On the 28th of February 1973, the Supreme Court released its 5-2 decision declaring the case of United States v. Falstaff Brewing Corporation must be remanded and reversed and supporting the law as constitutional. The verdict rested on the authority of the court over statutory construction. It was determined by the court’s opinion and was liberal in respect. The court conducted a review of the case through appeal and heard the case on the 17th of October 1972. The case started in the US District Court in Rhode Island and was heard straight from that court through ...

Introduction

TerraCog is an extremely successful high-tech firm. It is a private firm that develops Global Positioning System (GPS) and similar goods for consumer markets. Recently, the company has been caught unprepared by a competitor who has developed a product that employs novel use of satellite imagery. When the company thoughts of developing a competing product, named Aerial, the costs involved for the project threaten the fall of the project. None of the main managers is equally prepared to take the blame, anger, and bewilderment for the failure. After consistent disagreements between the leaders of the firm, the blames follows Emma Richardson, who was ...

Patagonia targets customers from a different direction using demographic and psychographic market segmentation. Patagonia organization has different countries where they are marketing their product and merging with major manufacturing organization. The Patagonia has employed different marketing criteria and directing the effort in attraction of customers through advertisement and promotions (Fifield, 2007). The information that is presented to the customers is mainly concerned with the products such as clothes and drinks. Jackets that are being advertised have different colors and materials quality hence covering different wide region depending with the weather and climate in such places.
In demographic market segmentation, ...

The Root Beer Game Simulation

In the Root Beer game simulation, I tried to forecast or predict the number of root beer cases to order in order to achieve as low a backlog and unused inventory as possible. Although I noticed that the order from customers was consistently for 100,000 cases each week and that the supplier delivered 50,000 cases each week, it was still hard to come up with a more accurate forecast, especially with the delay in deliveries.

Before the order I just placed got delivered, a new demand from customers came in, which added to the backlog. In order to keep the ...

Abstract

Timely and successful change represents a crucial aspect of an organization’s evolution, given continuous changes in external environment and ever intensifying competition at the market. This paper focuses on the scope of change, required for Simmons company, and its implementation. It is envisaged that the change would increase the company’s revenues, leading to an enhancement of its competitive advantage. The rationale for change is justified by the references to empirical research, undertaken within the organizational settings. The paper starts with the problem statement that diagnoses the current state of Simmons corporation. The analysis of the case study ...

The game play in the simulation that I took part in involved me taking the position of the retailer in the supply and demand chain. The activities of a retailer involved the placing order for the goods from the wholesalers after receiving orders from the customers. The system simulation put in place is programmed to improvise the way every entity in the demand supply chain works towards making goods available to the end user. This starts form the customer to the retailer, then to the wholesaler, the distributor, and then finally the factory where the goods are manufactured. As retailer, ...

Introduction

Molson Coors Brewing Company (MCBC), a multinational company dealing with alcoholic and non-alcoholic products has three major operating segments. MCBC operating segments are in Canada, Unites Kingdom, Unites states of America, and Molson Coors International.

The company was incorporated in the year 2005, after a merger between Molson and Coor brewing companies. The company has a wide portfolio of products including Carling, Molson Canadian, and Coor Light, and produces partner brands such as Heineken. The company mission is to provide consumers with high quality beers designed to appeal to wide range of consumer tastes, preferences and occasions.
A SWOT matrix is ...

Abstract

The following study is dedicated to conceptualizing the change at Simmons corporation, working within the bedding industry. Firstly, the issues, faced by the company, are addressed. They can be mostly attributed to structural and financial difficulties. Then, the scope of the proposed change is addressed. Special attention is paid to explaining the rationale for the proposed design of change and justifying it with the results of scientific works. Thereafter the implementation processes are highlighted. Finally, the evaluation procedures and methodology are considered. It is expected that the proposed change significantly improves performance of Simmons via trust-building and enhancing employee ...

Like any other company, Stack Brewers are faced with some major problems during their daily operations that in one way or the other have impacted the company. Similarly, the encountered problems have as well provided significant opportunities for the company to advance in a positive way. According to the Tasting (2016), one of the major problem faced by the corporation is the trading and naming disputes due to the similarity of names with a Canadian company; thus forcing the company to rebrand its products. The two brands, Friendly Moose India Pale Ale and Angry Moose Imperial IPA are the ...

Question 1

MABA is an acronym for Market Attractiveness, Business Assessment. The elements of Market Attractiveness include the total volume and volume growth in hectoliters of the international premium larger segment, the geographic and cultural distance between the market and the company’s home base in Netherlands.
The four elements that Grolsch use to measure distance are; differences in languages, non-membership vs. membership of the European Union, and the landed costs of transportation as well as the differences in Gross Domestic Product (GDP) per capita. MABA framework utilizes the four components in making key decisions that communicate whether a market is ...

Quiz 2

1 While Victor was a typical boy in Mexico, his move to the United States changed him. While he once thrived in school and sports, he has become the class clown, prejudiced towards other colors, and combative. This rather extreme and sudden change can be attributed to classical conditioning.
Classical conditioning is learning by association (Changingminds.org, 2015). For instance, a rat can be taught to avoid sweet tasting liquid if after each time they drink the liquid they are injected with something that makes them sick (Changingminds.org, 2015). They learn to associate being sick with the sweet liquid, and will ...

Global recession is often thought of as a serious problem or threat considering that it affects an individual’s or a family’s financial capability to maintain their lifestyle. Even if people deny the effects of global recession, some are in an advanced state of panic as people deem their businesses, employment, and plans are over. In reality, the inconveniences and life-changing situations vary depending on where one is geographically located, how much of the business is at stake, and how long the financial crisis lasts. Despite the apparent doom and gloom the situation presents, there is still much that can ...

Management

Question 1
Ethics is a code of conduct that defines the worth of an action in relation to organizational behavior or society's perception at large. The New Belgium Brewery as an organization that portrays a huge concern on the code of business activities towards its customers and society. This is through the production of quality products that satisfy the standards and regulations set, as well as the customer’s satisfaction. The environmental concern is another important element shown by the organization in relation to the society welfare gain. If social responsibility action is not taken by the organization, then social ...

Evidently, there are two major organizational issues that affect the normal functioning of the Engstrom Auto Mirror Plant. After having enjoyed success for years, the firm is facing profitability crisis due to the fact that the management is redesigning its production line so as to incorporate new technology (Beer & Collins, 2008). However, the transition is not smooth. Secondly and most importantly, the issue of employee motivation has proved to be a big challenge. Having been a successful entity, employees were entitled to the Scanlon bonus program that enhanced their hourly productivity level. Since the workers had been accustomed to ...

Introduction:

In this paper were will be covering our analysis of the BoldFlash: Cross-Functional Challenges in the Mobile Division case, written by Michael Beer and Rachel Shelton. The analysis will cover the history of the company, symptoms and problems, alternatives, and our recommendations. The given case expounds over the situation when Roger Cahill – Vice President of BoldFlash Mobile Division came across the situation where BoldFlash is struggling to adjust to a progressing and challenging marketplace. In the case study, there are four departments (marketing, sales, manufacturing, and product development) within a division that refused to work collaboratively. As a result, ...

[First Name Last Name]
The given case expounds over the situation when Roger Cahill – Vice President of BoldFlash Mobile Division came across the situation where BoldFlash is struggling to adjust to a progressing and challenging marketplace. In the case study, four working groups within a division refused to work collaboratively and as a result, the division has failed to make the most of some exceedingly significant new product opportunities. In order to address these issues, Roger Cahill undertake a number of personnel and organizational changes since he takes his designation in control. While facing eroding profit margins and low ...

Q1 answer

Ambush marketing is a strategy adopted by a company or an advertiser to use an event such as a sporting event to create brand awareness in the market (Scaria, 2008). It is a good move for the advertiser because he or she manages to carry out the activity without incurring any cost for the event. An outstanding example is the sale of music stock during a concert without any notifying the promoters. Another example of ambush marketing is selling insurance policies by an insurance company during a bank open day without the bank's consent.

Q2 Answer

Ambush marketing plays a great ...

Introduction

Wine production increased tremendously in the last century according to the case entitled “Crafting Winning Strategies in a Mature Market” by Jason Hunter et al. Among the reasons for the expansion is that the demand for the commodity specifically during the “dot-com generation” has risen (p.3). Also, winery growing and enhanced production techniques have meant that different grape varieties are available to the world’s market. Unlike the olden days, growing, harvesting and fermenting techniques as well as packaging of wine is done mostly in large scale. However, this does not mean that the wine industry attractiveness is entirely ...

Jay has flunked from his first year of college and is involved in a lot of drinking which interfere with his ambition of becoming a chemical engineer. He does not want to come for psychological treatment of his problems because of clear denial that he has a problem. Despite that, Jay was born normally with no complications at birth and during labor. He met all his developmental milestones early and was described as an advanced baby. Jay reportedly excelled in school with needing very little effort to maintain a straight ‘A’ report card even in the gifted and talented program. He is a ...

Patagonia’s target marketing

- Differentiation of market is indicated by the products that are made available for the customers. The nature of the product cuts across many products is hence increasing market scope.
- Psychographic marketing provides the interest of customers. It covers them social lifestyle and their mode of purchasing the products available in the market.
- The major concern is directed to pricing whereby the companies have to consider the customer's income and needs. Target of the company comprises both young and elder customers.

Vision

- The Patagonia market focuses on sustainability in product marketing. Introduction of the beer ...

Patagonia’s target marketing

Differentiation of market is indicated by the products that are made available for the customers. The nature of the product cuts across many products is hence increasing market scope. Psychographic marketing provides the interest of customers. It covers them social lifestyle and their mode of purchasing the products available in the market. The major concern is directed to pricing whereby the companies have to consider the customer's income and needs. Target of the company comprises both young and elder customers.

Vision

The Patagonia market focuses on sustainability in product marketing. Introduction of the beer helps in increasing their market scope. ...

Company Overview

Robert Mondavi Corporation is one the leading innovative producers and marketers of high quality brands of wines particularly premium table wines. The company was founded in 1943 and typically operates in the United States but operates in more than 90 countries of the world. Robert Mondavi Corporation is headquartered in Napa, California. Some of the core brands of the company include Robert Mondavi Private Selection, Woodbridge, and Robert Mondavi Winery. Other smaller wineries from the company are Arrowood in Sonoma and Santa Maria. The company is also involved in partnerships with other winemakers. For instance, Robert Mondavi Corporation produces ...

In October 2000, Joseph Duncan, a third-year allocation systems analyst for the Michigan Department of Commerce, was sitting at his office desk reading some background material on distilled liquor distribution in Michigan. Prior to his current position, Joseph had worked as a distribution analyst in private industry for several years after graduating from a large Midwestern university with a degree in materials and logistics management. His direct supervisor, Donna Mills, had given Joseph his next assignment earlier that day. “Be prepared to head up a project team and prepare a proposal on distilled liquor distribution,” Donna said, “We’ll meet Wednesday afternoon at 2:00 P.M. ...