Pepsi Case Studies Samples For Students

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up,Mountain ...

Introduction

Carbonated Soft Drinks (CSD) have a long history. Carbonated soft drinks have dominated the non-alcoholic beverage market for more than half a century. Coca Cola and PepsiCo are the two main competitors in this industry. Over the period of last 50 years Pepsi and Coke have enjoyed duopoly in the CSD market. Apart from the exception of one Dr. Pepper product, Pepsi or Coke always filled up the top ten selling brands in the CSD business. Coke and Pepsi have battled against each other fiercely to gain market share and brand loyalty. If in some decades Pepsi succeeded, Coke succeeded in ...

1. Why is the soft drink industry so profitable?
Soft drink industry is very profitable mainly because this industry is duopolized by two major soft drinks giants PepsiCo and Coke. Over last 4-5 decades they have enjoyed more than 70% market share by volume. Their duopolization in the market and their consolidation with the bottling companies has made the entry of new competitors almost impossible in the market. The factors that are impeding the entry of new competitors into the soft drink market are as follows:
- Bottling Network
Both PepsiCo and Coke have entered into a ...

Evaluate the corporate social responsibility (CSR) of Coke and Pepsi in India

These multinational corporations (MNCs) are obliged to observe certain social aspects of the communities in which they operate. In India for instance, such responsibility majorly lies in the conservation of water as a major resource in any economy. Indians have spiritual attachments to water and this should be observed by these MNCs.
The companies also have a responsibility of reinforcing their interactions with stakeholders in the Indian economy. They needed to incorporate the Indians in their management and certain decision-making processes.

Have these MNCs ignored these responsibilities?

These companies have not ignored these social responsibilities. Coke for example, faces a major challenge in its usage of water. ...

Introduction

Basing on history, in a period of over one hundred years ago, Coke and Pepsi have been competing to have a substantial share of the world’s beverage market. The strongest battle in this market or what is referred to as “the cola wars” was seen in the fight for the seventy four billion U.S dollar CSD industry in the U.S (Yoffie and Kim 1).In a cautiously waged competitive fight that took place in a period starting from the year 1975 up to the middle of the 1990s, Coke as well as Pepsi obtained average annual income growth of about ten percent, ...

Introduction

This decision essay will critically evaluate the case study titled ‘Pepsi Canada: The Pepsi Refresh Project’ so as to identify the prevailing issues and to develop a potential course of responsive action. The decision essay will use the state-and-prove model to structure the paper.

Brief Summary

Pepsi was founded by Caleb Davis Bradham in North Carolina, United States in 1893 as ‘Brad’s Drink’ and it adopted the name ‘Pepsi-Cola Company’ in 1898. In the initial stages of its operations, the company expanded the business by selling franchises in various states.
Currently, Pepsi is one of the world’s largest carbonated ...

Answers to Questions

1. What is Economic Value Added (EVA) and what are the advantages and disadvantages of using EVA as a measure of a company’s performance?

The basis for the financial performance measurement tool called Economic Value Added (EVA) is that any capital brought into a company must create value for its shareholders. Very simply put, if the after-tax net operating profit of a company (or NOPAT), less the capital used to generate that profit is positive or greater than zero, then the company has generated true economic profit for its investors. In mathematical terms, this relationship is shown as:

Economic Value Added = NOPAT – ...

PEPSI REGENERATION 1990-1993, HARVARD BUSINESS CASE STUDY

PEPSI REGENERATION 1990-1993: HARVARD BUSINESS CASE STUDY
Problem statement

The beverage industry is the most lucrative and active business globally. Innovation and advertisement is what keeps this industry the most active and at each other’s throat. Craig Weatherup, PepsiCo CEO used very many strategies for Pepsi to remain in the market around this period. The competition was extremely high therefore minimizing the sale of their product (Sull, 1996 pp. 1). Furthermore, around the same period, there generated a scare about product tampering when a grocer owner alleged that he removed a syringe out of a bottle before he could sell the ...

SECTION I

1. Review the critical external and internal environmental factors that have strategic implications in the future for Pepsi.
The implications indicate that changes in demographic tastes, and the need to improve economies of scale have forced Pepsi into scrambling to recover dominance of market share. This is demonstrated by job cuts, revving up marketing, and China R&D plant. Integration of stevia-sweetened products reflect consumer tastes for less artificial beverages. These changes for Pepsi between 2012 and 2014, give them a better chance to continue its market share – to some degree – given the factor that the diversity of its product ...

1.What is the case statement? What decisions need to be made?
In 2009, Pepsi had to deal with two problems that affected their sales compared to previous years. The first problem was the decrease of soda consumption in America. The second problem was obesity epidemics. The second factor required product modification in order to help fight obesity in America. PepsiCo had to find a way to attract “millennials” to buy their product on one hand, on the other hand, they had to make their products healthier, and lower in unhealthy ingredients.
2. Describe the environment in which Pepsi finds ...

Marketing Plan for Coca Cola plus protein

INTRODUCTION
Coca Cola is one of the biggest players of carbonated and non carbonated soft drink market in the world. It is one of the most valuable and iconic brands in the world; Forbes has listed Coca Cola as the world’s third most valuable brand (World’s Most Valuable Brands, 2014). It is one of those companies that invest heavily in its marketing initiatives. In 2013, the marketing spend of the company stood at $4 billion (Team Trevis, 2014). Coca Cola is a market leader of the soft drinks market and has a brand portfolio that included drinks like ...

Introduction

Porter Five Forces model is used to measure the accessibility and competitiveness of the industry in the market. It is an analytical tool for analyzing the profitability and competitiveness of the industry in financial markets. Carbonated Soft Drink (CSD) industry has shown a rapid growth during the last decade due to the increasing demand and effective strategies to capture wide global markets. The major competitors within the industry are Pepsi and Coca-Cola that contributed an average growth of ten percent to the overall growth of the industry. Five forces model is effective in analyzing the competitiveness within the CSD ...

Introduction

The Coca Cola Company’s flagship brand is valued highly in the international markets and well recognized too. In 2013, the multinational company commanded a 42.2% market share in the international non-alcoholic beverages industry (The Coca-Cola Company 2016). It has however been experiencing strong headwinds in the past ten or so years resulting from falling sales revenues and figures as more of the world’s populace sought to indulge in healthier lifestyles. Such dynamics in the international market compelled the Coca Cola Company to formulate novel long term objectives. Some of the objectives set forth included doubling revenues by ...

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Intensity of Each Industry Force

Bargaining power of buyers is low to medium because not only consumers have various alternatives in the CSD industry to select from but both the Pepsi and Coke offered multiple offerings to beverage lovers.
The power of suppliers is very high in the cola industry. The number of soft drink bottlers in the United States has greatly reduced from two thousand in 1970 to three hundred by the end of the year 2009. The industry is still dominated by Pepsi and Coca-Cola. These bottlers helped the national beverage brands secure shelf spaces and customer attention. Since there ...

Executive Summary

Dynamic internal and external environments of a business have serious impacts on its growth. These changes have caused a drop in the sales of the company. Coca Cola Company has to change its generic strategy in order to keep up with competition and maintain its position as the leading non-alcoholic beverage-producing firm in the world. The company’s strengths, weaknesses, opportunities and threats have changed. Coca cola’s strength is on advertising and global customer satisfaction. Its weakness is the perception that their beverages are unhealthy and classified as junk. Several opportunities are presenting themselves in the Asian market, ...

Executive Summary

The objective of this assignment is the environmental analysis of Coca-Cola Company. This analysis consists of matching the internal environment strengths with external environment opportunities. This means that the strategic actions of the Company are analyzed to confirm that the Company utilizes its SWOT analysis results. The strategies that the Company is using given the fierce and stiff competition in the market could be analyzed by making the use of Porter’s Generic Strategies. These strategies that the Company uses to tackle the challenges and utilize opportunities in the environment will determine the quality decision of management for strategic ...

Advertising Category – Brand Brief

Doritos is a popular snack food product. The brand’s products fall under the Consumer Packaged Foods Category. Doritos is a subsidiary of Frito Lay North America Inc. a subsidiary of Pepsi Co. (MarketLine, 2015). Frito Lay North America Inc. produces many popular brands of potato chips. The company who reported over fourteen billion dollars in profits in 2014, began its operations in 1934 selling corn chips (MarketLine, 2015).

Purpose of the Advertising

The purpose of the advertising it to promote the brand image in order to compete in a highly competitive industry. The Doritos ad campaign aims to maintain the consumer perception ...

Investment Analysis

The Coca-Cola Company is widely established worldwide. It mainly deals with carbonated soft drinks. These drinks are distributed globally to restaurants, stores, and vending machines. The company has a registered trade mark of “Coca-Cola”, originating from the United Sates, on 27th March 1994. The coca cola company made an announcement in January 2013 that it had acquired the Bottling Coca-Cola company of Sacramento. This was a huge boost to this company because an extensive investment was pumped into the acquired company. The company increased its shares, and their market grew wider after extending to Sacramento. New investors were acquired and at ...

Management

This case study describes the most important issue facing Coca-Cola’s ongoing expansion in China in 2014.The most important strategic issue facing Coca Cola's current development is localization of the company. Localization of the company plays a crucial role in its growth China. Localization refers to the adaptation to the needs, preferences and tastes of the Chinese people. Coca-Cola faces a strategic issue in customizing its products to the needs of the local people in China.

Element analysis

Economic and policy issues and trends in China
The government of China encourages FDI (Foreign Direct Investment).FDI policies in Chain encourage the growth ...

Productivity is one of the most important phenomenon from the viewpoint of an organization; in fact no organization could be in the net of economic based productivity, without development and effective expansion. Expanding the networks and development is in the veins of a company and every organization has to undertake new things into consideration for initiating the same.
There are number of companies of the world which are growing with a robust pace and one of the reasons behind the same is their timely and effective strategies. All the companies, like P&G, Unilever and other blue chips are using the ...

PepsiCo, Inc. was incorporated in 1919, primarily as a beverage company. Its main product, at the time, was Pepsi Cola. However, since then Pepsi has grown by leaps and bound and today holds the #2 spot in the global beverage industry, surpassed only by archrival, Coca-Cola. The company owns several leading beverage and snack brands such as:

a) Pepsi-Cola – Variants of Pepsi, SoBe, Sierra Mist, Slice, Tropicana, Aquafina, Ocean Spray, Mountain Dew, AMP Energy, Mug Root Beer, No Fear, Seattle’s Best Coffee, Tazo, in addition to partnerships with Starbucks and Lipton.

b) Frito-Lay – Lay’s, Ruffles, Doritos, Tostilos, Cheetos, Grandma’s ...

The options are ideal tools for position trading as well risk management. These options give their holders some right to buy and sell their underlying assets at a quoted price on or before the expiration date. A call gives a holder the right to buy an option while a put enables a holder to sell an option. The three major option strategies are as listed below in the various case studies.

Bullish option strategy

The McDonald Company has, in past five years, expected the underlying stock price of their diversified commodities to go upward. For this very reason, the company financial management decided to adopt the ...

The Coca Cola Company is one of the biggest beverage companies in the world and a global business enterprise valued at 70 billion dollars. It was launched in May 1986 by then Dr. John S in Atlanta Georgia, Pemberton. It's the biggest manufacturer, marketer and distributor of non-alcoholic beverages commonly known as in the world producing close to 500 different beverage brands “Coke”. It is the leading seller of common soft drinks, Coca Cola Vanilla and Coca Cola Strawberry to name a few. Introduction of New Coke in the 1980s was a big stride made by the company. As one of the ...

Coke and Pepsi in 2006

The two companies, Pepsi-Cola and Coca-Cola are faced with a strategic problem of reversing the fortunes of a stagnating carbonated soft drinks (CSD) market both in the United States and internationally and fighting off intense competition in making inroads into the emerging markets for non carbonated beverages both in the United States and internationally while at the same time maintaining a good and rewarding working relationships with bottlers and distributors of the companies’ products.
The market for carbonated soft drinks, which has been the core product for both companies has leveled off to a growth of about 1% per annum between 1998 ...

The main purpose of the case is to clearly show the competitive situation on the market of beverages identifying key strategies applied by leading companies such as Pepsi, Coca-Cola and others. At the same time the author focuses on the business model of the Soda Stream Company providing information about its corporate strategy and values, market positions, financial performance and strategic vision.
In framework of deep market research, the author purports to answer the question whether the business model of Soda Stream will remain efficient being able to replace manufacturers of plastic soda bottles. The answer was expressed at ...

Financial Accounting

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Computations of the 2014 liquidity ratios for Coca-Cola and PepsiCo

The computations of the 2014 liquidity ratios for Coca-Cola and PepsiCo, including the current ratio, accounts receivable turnover, average collection period, inventory turnover, days in inventory and current cash debt coverage, are provided below.

The 2014 liquidity ratios for Coca-Cola and PepsiCo

According to the above-performed analysis, PepsiCo had better liquidity ratios in 2014 comparing to Coca-Cola’s financial performance in this regard.
Thus, PepsiCo’s liquidity ratios, such as the current ratio, inventory turnover and current cash debt coverage, are significantly larger than Coca-Cola’s similar financial figures.
As a result, PepsiCo’s average collection period, as well as the ...

Brazilian and Indian Marketing of Condoms

The Brazilian and Indian governments use a strategic targeted approach to market the prevention of aids and encourage the use of condoms. The Brazilian government distributed over 250 million condoms to raise awareness about the treatment and prevention of AIDS. The country’s Aids Awareness program targets the country’s high risk areas. In Brazil married women have become increasingly infected with the disease, in response the government has begun promoting female condoms. While in India barber shops have become the medium of the government’s condom distribution and Aids awareness programming. The country’s strict cultural practices create ...

Introduction

As an internationally recognized manufacturer, retailer and marketer, Coca Cola is the undisputed market leader in the global non-alcoholic beverages market. Its current operations capabilities allow it to produce, market and retail over 500 different brands in almost every country in the world (The Coca-Cola Company, 2016). This corporation runs a unique franchised distribution system such that the parent company produces the iconic syrup concentrate and sells it off to numerous licensed bottlers all over the globe. Each of these licensed bottlers operates in an exclusive zone. The parent company has its headquarters in Atlanta, Georgia and originated from ...

Upon watching 50 advertisements late in the evening last night, I noticed several similarities, and I categorized the patterns into five groups. The firstare cars. The second arethe animals, and the third is family. Next are the visual ads and the last are the sexy ads. These are based on the image and identification stages of decoding advertisements.
The first object, cars, is quite evident in its use. The ads are basically selling car brands. Thus, the ad frames are mainly composed of the car brand swiftly running on long-winded highways and the surroundings becoming blurry (“Hyundai Elantra ...

Executive Summary

The focus of this report is to conduct the Porter’s Five and PEST analysis of Kraft Foods. This analysis would entail how effectively the internal synergies of the organization can be embedded with the external environment. In essence, 2014 has not been a profitable year for Kraft Foods. The report would inquire the reasons that led to poor performances as newly launched products could not generate any interest among customers. In this regard, the impact of technological innovation at Kraft Foods is under scrutiny in this paper. Since Kraft operates in a cut-throat market, the threat of substitute product is ...

Summary

Firms become successful and taking competitive advantage over the others, through the use of practice approach. These organizations have different management practices which distinguish between goods and services. They employ strategic management and essential business strategies which determine their competence. They have different employee management which makes them part of the company band help it meet its objectives and achieve customer satisfaction. An ideal competent firm is clearly associated with particular employee group such as customer services and better marketing strategies. Addition of the employment strategy employed by a firm makes it more competitive (Cappelli, & Crocker-Hefter 1996).
Human assists ...

In the current era companies venturing in the beverage industry are facing various impediments in the achievement of quality standards in some of their products. This is due to the complexity of the process of formulating effective strategies which go hand in hand with the client’s demands. This implies that companies have to be creative in crafting their quality plans to ensure they accomplish their organization’s sustainability objectives. This is necessary to ensure that cases of food poisoning and other unwanted substances do not occur in the products. The allegations reported in Belgium regarding the Coca Cola ...

Executive Summary

Coca-Cola, one of the most widely known brands in the world, is a prominent manufacturer, distributor and retailer in the beverage industry. There are certain properties that make it different from the competitors. The SWOT analysis is an important tool for the company that allows for keeping awareness of its core strengths that it has to develop, weaknesses that it should work on, its impending opportunities and threats that it should prevent in order to achieve high productivity and increase in profit. Coca-Cola is undoubtedly a leader in the industry, but it is necessary to remember that the key to success ...