Sales Dissertations Samples For Students

Dissertation Online Blogging

Validity and Reliability
Questionnaires are the most frequently used type of research tool and or instrument when it comes to gathering information from a target respondent population. In general it is an effective tool that helps the researchers gather information on the attitudes, knowledge, opinions, facts, behaviors, and other information regarding their target respondents. However, it is important to note that there are specific qualities of a questionnaire or a research instrument that researchers must consider and gauge if they want to produce high quality results, evidences, and findings in their research.
Naturally, the higher the level of validity and ...

Abstract

This study analyzes the benefits and challenges of implementing an electronic medical system in both hospital and clinic environments. The overall research problem addressed in this study is determining how to effectively manage and communicate expectations associated with perceived benefits and challenges derived from a new install of an electronic medical record. The purpose of this study is to analyze perceptions associated with both the benefits and challenges derived from installing an electronic medical record system. This problem is relevant to many such as those who ...

face-to-face, by phone or email, etc. There are two main roles of personal selling in the promotional mix. First of all, it is used to link the company with its customers. Because salespeople represent the company, to most of customers the salesperson is the company, therefore, customers may become loyal to the salespeople and company. Meanwhile, salespeople represent the customers to the company, which means company could understand customer needs through salespeople and provide more valuable products and services to gain more advantage relationship between customer and company.

The other role of personal selling is coordinating marketing and sales. ...

Acknowledgement

Executive Summary
The relationship between ownership structure and firm performance has gained substantial attention of in the finance literature. The present study investigates the ownership structure of firms as a corporate mechanism and its impact on firm’s performance. An empirical analysis of the firms listed on NYSE and NASDAQ belonging to different sectors has been conducted to investigate the relationship between ownership structure and firms performance. The objective of the research is to identify how the corporate governance and corporate identity influence firm’s performance on the basis of three research questions provided in the following.

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Conclusion on Pest Analysis

The political, economic, socio-cultural and technological trends significantly affects the performance as well as the strategic marketing plan of MCRI. From the research on the political trends it shows that MCRI is affected by the upcoming election in 2016. In 2012, Obama won for a re-election which supported the sustainability plan previously initiated under the same administration prior to 2012. However, in 2016 remains to be seen. It is identified as a threat because of the uncertainty in how the new sets of leaders would address the concerns of the industry where MCRI belongs. Policies, laws and stipends might be revoked, ...

Abstract

E commerce is one of the most recent consumer dynamics that has called for a change in the marketing plans and strategies for most of the consumer based merchants and manufacturers. This paper focuses on the consumer access and knowledge of shopping online for grocery in US and challenges this particular area of ecommerce experiences within the retail market in the United States.
Recent statistics show that 6 billion and 6.5 Billion US dollars were spent on online grocery shopping in 2012 and 2013 respectively. The large sales volume was highly attributed to the after sale deliveries by the ...

- Introduction to Relevant Literature

This chapter reviews the literature sources which provide relevant information and data for analyzing the chosen topic of applying the marketing mix in three chosen countries on the examples of three companies: Blizzard Entertainment (US), Rockstar North (UK) and Tencent (China). The main area for the collection of academic sources was marketing, as it is directly connected with the topic. Due to the reason that marketing in computer games is not extensively researched, I reviewed the literature on marketing, game industry and some sources about the three chosen ...

Virgin Group

Abstract
Being a successful business with a long term growth potentiality is the most important objective of any business organization. Success of a business can be defined in many ways and there are a number of alternative notions of success that are commonly used by business analysts. The current dissertation explores four different notions of success and their limitations in the real world. The notions of success are explored in the context of one of the most successful conglomerates of the 20th century, Virgin Group. While the funding, profits, and management structure look into the internal aspects regarding the success of a business; ...

Dissertation

Introduction:
Nowadays our society is shifting dramatically to a more conscious and healthier lifestyle. This has had a direct effect on a range of businesses to increase profitability and their success; businesses like gyms, specialized nutrition shops, businesses related to cosmetics, clothing brands, and a whole new range of organic and “healthy” foods products and companies. The report “Food consumption trend and drivers” mentions “Throughout the world, major shifts in dietary patterns are occurring, even in the consumption of basic staples towards more diversified diets” (Kearney, 2010). The people who are changing tend to include supplements in their diets to help them ...

MOBILE ORDERING PLATFORMS FOR FOODS AND BEVERAGE SERVICES: AN EXPLORATORY STUDY TO INVESTIGATE WHAT KEY FEATURES BUSINESS MANAGERS LOOK FOR PRIOR TO IMPLEMENTATION
Mobile Ordering Platforms for Foods and Beverage Services: An Exploratory Study to Investigate What Key Features Business Managers Look for Prior to Implementation

Literature Review

The necessity to approach marketing as an integrated part of management and not as a separate function has been acknowledged decades ago, when Peter Drucker illustrated that marketing tells businesses how to adjust on meeting changing consumer needs and creating a clientele (Webster, 2009). Consumer needs are ever – changing, as Drucker observed, and ...

Introduction:

This study seeks to examine the relationship between famous athletes in television commercials and consumer behavior. The research topic is significant since celebrity endorsements are common techniques used to market products by companies. Many local and multinational brands utilize celebrities in advertising. The main reasons for this is that celebrities have large followings of fans that greatly associate with the celebrity. Therefore, the celebrity can easily sway this target market towards purchasing a specific product. Brands pay celebrities to become brand managers, brand ambassadors, brand characters, offer expert advice, and as role models of a desirable brand quality.
The ...

1.0. Introduction
Entrepreneurship is both willingness as well as capacity to set up and manage a business. Therefore, merely having a desire to take an initiative in this regard does not suffice, but the willing individual should also complement it with appropriate skills to satisfy the criteria of ‘capacity’ as well. Certainly, it involves polishing inborn traits and developing required set of skills through consistent learning and getting influenced (Gartner, n.d.; Gartner & Edward Elgar Publishing, 2016; Keister, 2005).
This is a self-analysis report dealing with my personal approach to the matter in hand. Currently, I have taken the General ...

Introduction

Roberts (2003, p.89) argued that performance appraisal is a controversial management tool that provides answers to problems within the system design and administration of organizations. Majority of the organisations have adopted appraisal systems to enable it gauge employee performance in trying to boost morale, and reward them accordingly. However, despite the importance and popularity of the performance appraisal in organisations, its implementation and effectiveness have been controversial (Liu and Dong, 2012, pp. 150). In fact, some studies revealed that there are many performance appraisal systems that have completely failed to motivate employees to do a better job (Oh and Lewis, 2009, ...

Abstract

The main objective of this dissertation is to explore the impact of technology on places where people eat. In order to encounter, the impact of technology Yoko sizzler has been chosen. The interview-based questionnaires were distributed among 100 customers who were available at Yoko Sizzlers. Therefore, the gathered data is based on 100 responses, which includes both males and females. Technology has an immense impact on restaurants and hospitality industry; it has been encountered through several researches, and this research is another effort to contribute in prior work. It has been encountered that technology advancement plays an ...

What is the impact of effective formulation and implementation of strategies for venturing in international and global operations in Heineken Inc?

Abstract

Global business strategy depicts the process under which organizations assesses the future prospects of the firm towards achieving its objectives. Every successful organization engages in strategic planning plus those with global business operations as they seek to position themselves towards taking full advantage of the worldwide trend and opportunities. The notion behind the strategic decisions is normally based on the specific objectives, power, relationships, performance, economic and resources, technological, social and cultural result in change of the strategy. International strategy embraces the determination based on the correct balance between the global standardization and the integration plus the local responsiveness. ...

- Introduction

1.1 Background developments

Traditionally, accounting standards have been developed by different countries on the basis of local legal, economical and cultural institutions frameworks (Elliott and Elliott, 2009, p. 158). As a result, the standard setting was very country specific. With the globalization process at work for the last 3-4 decades and increasing mobility of capital internationally accepted accounting standards have become necessary to facilitate cross border transactions and make financial reporting comparable between countries and companies thereby leading to a greater transparency for investors (Nobes, 2004). IASB has been set up as a private international standard setter with a mandate to create high quality accounting standards ...

Abstract

Bread crumbs are small particles of bread, which are usually used for breading or crumbing foods to give the food favourable flavour and texture. Different processing approaches of bread crumbing, as well as a variety of breadcrumbs / derived products exist in the global market, and are commonly used globally. The research objective of this project is to investigate the processing, applications and markets of breadcrumbs, in order to identify and evaluate opportunities for its processing and potential products it could be applied to. The findings suggest that advanced extrusion processing techniques are desirable for commercial bread crumb processing. Two ...

Introduction

Roberts (2003, p.89) argued that performance appraisal is a controversial management tool that provides answers to problems within the system design and administration of organizations. Majority of the organisations have adopted appraisal systems to enable it gauge employee performance in trying to boost morale, and reward them accordingly. However, despite the importance and popularity of the performance appraisal in organisations, its implementation and effectiveness have been controversial (Liu and Dong, 2012, pp. 150). In fact, some studies revealed that there are many performance appraisal systems that have completely failed to motivate employees to do a better job (Oh and Lewis, 2009, ...

Executive Summary

The purpose of this research is to try and examine factors that influence business performance of SMEs. The aim of this study is to give the seeing on how individuals ought to begin their business by taking an evaluation at all the elements affecting business performance. Thus help to lessen the danger of disappointment and expand possibilities of success. The study inspected eight variables that impact the SMEs business achievement. These components are SMEs trademark, administration and expertise, items and administrations. (SMEs) Is acknowledged internationally as an apparatus for enabling the citizenry and economic development. It has been connected ...

Acknowledgements

Abstract

List of Figures

List of Tables

1.0 Chapter One: Introduction
Chapter 1 introduces the concept of cross-cultural management in reference to the situation in Kazakhstan. The history of the region is briefly introduced with reference to the phenomena of globalization. The framework of the research is based on the seven organization constraints. The seven organizational constraints are listed and briefly defined. Research questions are listed with the research objectives. The rationale for the research is offered.

1.1 Introduction
Cross cultural business and trade is not a new global phenomenon; a historical example is the Silk Road that passed through ...

Abstract

The objective of the paper was to use a descriptive study to try to explain the possible similarities and differences between the culture and standards of practice in the field of marketing and advertising in the following two countries: the United Kingdom and China. In line with this, the study also aims to gather necessary information about the perception of the consumers from different cultures on the way how products and services, among other things that can be advertised, are actually advertised in their respective country; perception of the users on the content and style of advertisements in the respective ...

Advancement of technology specifically information technology is playing a significant role in buying electronics products (Tai, Pearn and Chen, 2015). This swift and fast modern technology affect the attitude of a customer. Consumers employ to acquire new models/versions and quality products. This is the prime cause of boosting the branded products, and numerous market players present themselves to consumers with a great deal of futures innovated designs in their products. In addition, consumer’s enticed to modern technology feels more comfortable about existing market trend.

E-commerce: Online Accessibility of Products

The online accessibility of electronic products provide a superior array of options, brand names and the lack of ...

The Role of the Teacher in Fostering a Positive Impact through Warm Demanding versus the Academic Performance of Students in Public School Setting: A Correlational Study

Graduate Faculty of the School of Education
Requirements for the Degree of

Introduction 3

Statement of the Problem 5
Purpose of the Study 7
Research Questions 8
Hypotheses 9
Definition of Key Terms 10
Brief Review of the Literature 11
Summary 19
Research Method 21
Operational Definition of Variables 9
Measurement 10
Summary 19

References 12

Appendix A: Annotated Bibliography 13
Introduction
One of the ...

Concept Paper

Graduate Faculty of the School of Education
Requirements for the Degree of

Chapter 1: Introduction 1

Statement of the Problem 2
Purpose of the Study 4
Research Questions 4
Coding and Theoretical Framework 5
Definition of Key Terms 7
Chapter 2: Literature Review 8
Summary 12

References 14

Appendix A: Annotated Bibliography 24
Introduction
One of the goals of an educational institution is the development of “warm demanding,” an educational environment in which the educational, professional exhibits a warm; but demanding presence in the classroom (Bondy et al., 2007). Current research suggests that there is a distinct overlap ...