Product Or Service Reports Samples For Students

PRICING STRATEGIES AND MARKETING CHANNELS

Explain at least four of the seven steps for setting an initial price for a product or service

Every time an organization introduces a new product or service into the market it is required to set a price for it. This new price is one of the factors influencing whether or not the product or service will be bought by the target market. This therefore means that the process of setting up a price for a new product should be thorough and effective in considering all available factors to increase the sales for the new item. There are several recommendable pricing processes that an ...

Module Leader:

Every global company today acknowledges the ever increasing need for efficient and effective management in every step of the production process if the company is to succeed in the increasingly competitive global market. Strategic Operations Management (SOM) is defined as the creation and consequent supervision of systems that govern the production process which is the conversion of raw materials or input to the required product or service. SOM ensures efficiency which is the use of minimum resources to produce maximum output that is of high quality and meets all industry standards. This helps reduce wastage all resources that are ...

Introduction

The process of running a business can be considered as both a skill and an art. Sure, it would greatly help a business or a project manager if he has the necessary educational background and credentials, and also an ample amount of experience in successfully conducting the business’ operations but without the right side of his brain contributing—that is the part of the brain responsible for processing things that have something to do with creativity and variation, it would be difficult to spice up the operations and in the long run, to have the employees and other key personalities running the business ...

Internal Analysis

Internal Analysis

Introduction

According to David (2011), every organization has weaknesses and strengths in its functional areas. Organizations have several functional areas depending on the industry they operate in. A firm that seeks competitive advantage against rivals must build on its distinctive competencies, which are inimitable strengths that others cannot replicate. Similarly, it is important to build on weaknesses and to turn them into strengths. The process of internal analysis, therefore, involves establishing the company’s strengths and weaknesses within key functional areas. Once completed, an internal analysis helps employees to understand and perform their roles within the larger organizational ...

Introduction

The modern market is full of surprises that if left to the perceived strong players and watched from a distance by junior players, would lead to monopoly and subsequently compromise product and service quality. In the past, fierce competition was a thing for big companies scrambling for a sizeable market share. It mainly involved product oriented companies. Service industry operated like a shaved sheep that has nothing to worry of when approaching a sliding ground. Today, the wave of quality products and services continue to awaken these companies that have so long enjoyed the royal nap for many years.

Process Design

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Communicating the correct message and at the correct time are the most important functions of any organization. At the current times, when Companies are finally going global, it is important that they communicate right messages and signals to the global audience. Until recently, the traditional forms of media were the ones that dominated the communication world. But now, with the development of new media tools, the business world has become more swift, smooth and stylish.
I was always of the thought that change is the only permanent phenomenon. I believed that organizations should move with time towards cost ...

PART A

The works in question
Scenting Ltd sells perfumes and toiletries for both men and women which smell like other expensive brands. The company’s products bear writing on them indicating that they “smell like” an expensive brand. For example one of their products, “Dawn” smells like “Naissance” which is produced by a French company called Chic SARL. “Dawn’s” packaging has words indicating that the company’s testers differentiate between “Dawn” and “Naissance”. When the Chic SARL Company moves to court on copyright infringement grounds, Scenting Ltd maintains that there is no copyright infringement. This is a summary of the ...

Introduction p. 3

Significance p. 4
Trend Drivers and Patterns p. 5
Impact on the Hospitality Industry p. 7
Subway: A Case Study p. 7
Impact on Future Professional Development p. 9
Conclusion p. 10
References p. 11
Chemicals in the food chain and the relevance to the hospitality industry.
1.0 Introduction:
In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

Introduction

Sierra Ltd. is an automotive parts’ manufacturer situated in Eastbourne, England. The company manufacturers several distinct products and follows the traditional cost management system. It uses machine hours as the basis of allocation of overheads to its product costs. This report provides an assessment of Sierra’s finance director’s proposal to adopt the Activity Based Costing system for allocating overhead costs more appropriately and to increase sales margins.
The most important issues faced by Sierra Ltd. are the declining revenue and profits since the last five years, low projected net profits for 2016 and high product costs. Sierra ...

Individual & Group Takeaways

Individual Takeaways
Individually, I have come to understand design process is a multi-phased one. In order to better design a functional application (and, for that matter, any product or service), one needs to better understand, above anything else, customers for whom an application, product or service is designed. This first step is performed by different means including, for example, market research, field tests or surveys. For our current purposes (and because of our limited scope and resources), my workgroup and I performed both non-participating and participating customer observation activities. By non-participating observation activity is meant watching up close customer ...

Question 1

The recession presents a situation in which firms have to re-strategize their marketing mix to ensure that they remain competitive in the ever dynamic market segments. In the case of SPSL its marketing mix has focused primarily on the product and the price. The Blair brothers have concentrated onensuring that the products they provide are of high quality and secondly that the prices of their services are towards the premium price in the market. Resultantly, the company SPSL has given itself a competitive edge over other plumbing companies in the South London region. With effect, the company owes much of its ...

Introduction

Trolley is a convenience store that was established in December 2010. This firm was established by a group of youths who aimed at providing branded products that were of good quality. The products offered by the firm majorly entailed fresh foods. The firm also offers beverages, magazines, cosmetics, chocolates, stationery and chips. Trolley also aims at achieving customer satisfaction. The web team of the company ensures that thousands of the firm’s products are available online. Trolley convenience store boasts to offer a wide selection of commodities that are efficiently delivered to the clients.

Organizational Structure

Trolley Kuwait is horizontally differentiated in terms of ...

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Introduction
With the advent and rising popularity of the Internet, marketers have found it worthwhile to advertise online. There are a whole load of commercial mails which have doing rounds in the recent box to many inboxes. They are intended at promoting a product or service and generally ask for a click on a specific link given in the commercial mail. Banner ads, pop up messages are a few other such similar things that try to grab the attention of users all the time when viewing a particular web page. These are some of the online marketing ...

Introduction

The case study Nike the art of selling air, taken from 100 great businesses and minds behind them is in essence the story of an organization which changes the course of the sneakers industry and started a journey which is still ongoing with great success.
Nike Inc. has been the face of the sneakers industry for the last five decades, the story starting in 1962 by Phil Knight who in collaboration with his coach Bill Bowerman, laid the bricks for a revolution in the footwear industry.
Ever since the launch the achievements of Nike in terms of creating a brand ...

Introduction

Selling is an activity in the area of business that has paved way for heated debates between those involved directly and those who are involved indirectly. Due to this closeness to the concept of selling many individuals often have strong and misplaced opinions of the sales people and selling in general, and it does not come as a surprise that these misgivings are believed by people who have engaged in selling their whole lives.
Processes and activities that assist an organization to efficiently and effectively run and support its business objectives and strategies is what is known as sales operations ( ...

Overview of McDonald’s

McDonald is the largest chain of fast food restaurant in the world operating in more than 119 countries. McDonald has over 33,000 restaurants across the world. McDonald originally served hamburgers, milkshakes, French fries and cheeseburgers. However, over the years McDonald’s corporation has added other products to its menu including but not limited to; salads, chicken, fish, breakfast sandwiches, McCafe, beverages and desserts. All this are served either as dine-in setting or as drive through services.
McDonald’s corporation also offers a range of services to its consumers. Their services include free Wi-Fi for their customers at no ...

Abstract

Modern business has become excessively competitive compelling business to put their best strategies into play. One workable and effective strategy is the maintenance of superiority in the five competitive priorities. It is the contention of this paper that modern world class organizations can maintain the competitive priorities. These relate to quality, speed, dependability, flexibility and costs. The paper appreciates the colossal responsibility conferred on business towards the maintenance of superiority but equally contends that this could be navigated by proper organizational design, planning and final implementation. In addition, the paper seeks to illustrate that onerous tasks lies with the ...

Question 1

Brand positioning is essential for companies wishing to develop competitive advantage in a market. Strategies for brand positioning are based on two main platforms, competitors and consumers. Quality and price of a product are the two main attributes used for effective positioning of a product. This was also confirmed by Michael Porters when he came up with the generic strategy for competitive advantage. According to porter’s generic strategy, there are three approaches that can be applied to any product in any industry for competitive positioning in a market. The three approaches include, cost leadership, differentiation, and market focus. Differentiation entails creating a unique ...

Advertising is used as a means to publicize a particular product or service to its target market. Companies often vie to produce the most creative, lucrative, and efficient advertisements in their respective industries. However, in the high demand for such advertisements, certain campaigns tend to neglect their responsibility of proper advertising. Various forms of deceptive advertising are seen almost everywhere and the most notorious will be tackled later on. To be specific, any form of advertisement that lures consumers to purchase a product or service due to a misunderstanding may be ...