Pepsi Research Papers Samples For Students

Crystal Pepsi was well received when it entered market since it had high sales. However, the brand sales went down drastically within a short time of its introduction. The failure of the Crystal Pepsi was due to various reasons. First, was flavour miscommunication. The marketing statement placed in the can of the product was clear cola. Ideally, this made that customers would expect the product to taste like a cola. Unfortunately, it did not taste a cola. Besides, the packaging in the can had a red flag that informed the customers that the product had a citrus taste. As a fact, this message brought a lot ...

The soft drink industry faces changing market dynamics, consumer dynamics and intense competition. The soft drinks include “carbonates, juices, bottled water, energy drinks” (Deloitte 2005, 4). While the industry controls billions of dollars, it only has “three major players; Coca Cola, Pepsi, and Pepper Snapple” (Goldsworthy 2012, 13).The five forces analysisBargaining Power of BuyersThe industry has millions of customers, who consume over 50 gallons of soda annually (Pepsi, 2012, 2). The buyers’ power is demonstrated by ease with which buyers can switch the suppliers, owing to the small price difference. Further, the buyers need no information on the ...

Real-world Competitive Environment

Abstract
Among the multiple factors that influence competition, new entrants, mergers and acquisitions, government policies and regulations, and management decisions with regards to labor demand, supply, and labor relationship have considerable impact. This article discusses how these factors affect the competition scenario.
Real-world Competitive Environment
There are many factors that determine the competitive environment that certain manufacturers face. Though, consumer sentiments single-handedly affect competition, there are other factors that are in the control of government and management. New entrant challenging established manufacturers, mergers and acquisitions, government policies favoring certain manufacturers (typically local manufacturers), and management decisions ...

Introduction

Businesses play an integral part in facilitating economic development in the world. Most of the operating businesses deal with processing and manufacturing of different products and services, aimed at satisfying customers’ needs. Some of the businesses benefit from the economies of scale because they have large capital share and market niche. Other businesses operate in small-scale level because they have minimal capital share and market niche. Although businesses differ in terms of operations, productivity, market niche, capital share, profit margin, and other constructs, they all understand the importance of incorporating effective marketing plan in their operations (Rudelius, 2001). Marketing ...

Coca Cola is the number one beverage company in the world. The company, since its origin, has not only provided an incredible product but has continued growing over the years into a leader of innovation, social responsibility, and diversity. Let us begin with a brief background of this remarkable company. It all started in 1886 when a pharmacist by the name of John Pemberton whipped up a batch and took it down in Jacob’s pharmacy and began to sell the glass bottles at 5 cents a bottle. The drink was an instant hit and was given the name Coca Cola. By 1918, Coca ...

- Determine how each corporate culture differs from the other.
Coca Cola stands for tradition, maintaining the communication line with its customers on this idea – the old American happy family, gathered around a table which always has a bottle of Coca Cola on it, to be served with the food. Pepsi represents “the choice of a new generation”, being modern, illustrating kids having fun with their peers, enjoying who they are, expressing their liberty through dancing in the streets. Pepsi gained a lot of popularity when it brought Michael Jackson to be the image and the voice of this brand. People immediately ...

Threat of new competition poses the greatest impact in the carbonated drinks industry. New significant competition may destroy the comfortable market top companies enjoy. In this case Coke and Pepsi would not prefer another competitor since there would be a great division in the market in terms of demand. However, the market still has competitors but none of them has come close threatening the supremacy of the two companies. Coke and Pepsi enjoy 75% of demand of the whole market. In the rise of new competition this number may decrease significantly and may cost the two enterprises in terms of ...

Executive Summary

The health awareness in the recent past has led to many consumers to avoid sugary and carbonated drinks, thus leading to a drop in the market share of Pepsi in the US. Conditions like obesity and high blood sugar are associated with such drinks. Pepsi, therefore, has refocused its business to manufacturing healthy drinks like water, teas, juices, sports drinks and healthy snacks. This advertising plan is designed for those products among the young people in the US aged between 12-28 years both male and female. A market analysis has been carried out which revealed that Pepsi currently holds ...

Introduction

The video provides an overview of the Cola Wars between two giants concentrated soda producers, such as Coca Cola and Pepsi. The key parties involve in the soft drink business include concentrated producers, bottlers, retailers, and suppliers. Coca Cola and Pepsi held about 75% market share and focus on the advertising, product portfolios and operational efforts to compete with each other. Both companies pursued effective strategic management strategies for business, corporate and global level. For example, both companies focused on the differentiation and cost leadership at a business level by adding new products to portfolios like Mountain Dew by ...

Executive summary

Pepsi is one of the biggest food and beverage companies in the world with $66 billion in revenues and 25.65,000 employees all over the world. PepsiCo is listed at the New York Stock Exchange. The company is also listed at the Amsterdam, Swiss, Chicago and Tokyo Stock exchange. PepsiCo’s main customers are authorized bottlers and independent distributors and retailers. PepsiCo products are available in over 200 countries, with the largest operations in North America, Mexico, and the United Kingdom.
The company mainly operates in the non-alcoholic beverages and macro snacks market. They have become the largest ...

COCACOLA COMPANY

Coca-Cola Company
Introduction
Basing on the report of the EDGAR and United States Security and Exchange Commission, Coca-Cola Company is one of the best non-alcoholic companies leading in various global operation sectors like marketing, manufacturing and distributing its products at global level. The company’s main products include different beverage products that are distributed around the world, and it also distributes concentrates and syrups globally. The company has several objectives. Some of them are serving customers adequately, valuing their interest, protecting company's assets, minimizing business risks and maintaining a sustainable environment that is often friendly to customers.

Segments of the general external environment that affects the company

Coca-Cola Company ...

Introduction

Probably one of the most interesting (and definitely successful) inventions of the previous century is the nutritionally insignificant, yet deeply engraved in the worldwide modern life is the soft drinks. No one knows how to make them except a very few key people in the world, and yet they have become a very defining element of civilization for more than a century and running. Arguably, this is thanks to the competition between the two giant soft drink products which race to domination swept through the whole world, shaping history in all aspects of humanity while quenching its thirst. In this report, I ...

Introduction

Brief profile of the video case
The Video Cola War is a documentary about the competition between the two key competitors in the carbonated drinks market. In that respect, it provides an overview of the Cola industry and explains how Coca-Cola and Pepsi have been competing.

Description of the organizations’ position

Coca-Cola and Pepsi are the leading competitors in the carbonated drinks market accounting for about 75% of the market share. In 2004, Coca Cola’s pretax profit was about 9% of its sales (Nils, 2015).

Portfolio objective

Considering the video’s content, this report presents an analysis of the two companies’ strategies and the Cola ...

Part One

The International Federation of Red Cross and Red Crescent Societies (IFRC)
The International Federation of Red Cross and Red Crescent Societies or IFRC is the largest humanitarian network in the world. It reaches more than one hundred and fifty million people in one hundred and eighty seven National Societies. This is done through the work of more than thirteen million volunteers.
These national societies and volunteers work together in dealing with disasters. They work during and after natural and other disasters and health related emergencies to improve lives and meet the needs of vulnerable people. They do ...

Probably one of the most interesting (and definitely successful) inventions of the previous century is the nutritionally insignificant, yet deeply engraved in the worldwide modern life is the soft drinks. No one knows how to make them except a very few key people in the world, and yet they have become a very defining element of civilization for more than a century and running. Arguably, this is thanks to the competition between the two giant soft drink products which race to domination swept through the whole world, shaping history in all aspects of humanity while quenching its thirst.
A blog based ...

Executive Summary

Athletic drink market is continuously growing. Currently, this market is worth $7 billion, and it is expected to grow into a $20 billion market by 2020. The products available in the market are of “one size fits all” type with Pepsi and Coca-Cola dominating the market share. Since the nutritional requirements vary from one person to another on the basis of size, weight, height and type of sports, the “one size fits all” type of products fail to fulfill all the bodily needs of a sports person. Customade is a product that has been designed to provide customized nutrition solution to people ...

Introduction

The brand according to several articles is the reputation, the impression and the ideas that people have towards something or someone. Branding is therefore the art of enhancing and changing the latter. Advertising on the other hand is the availability of technique to those attempting branding. There has been rare creation of an aura with the use of advertising by talented brands such as coca-cola. They create brands using stores, products, user experiences and services. Many people therefore consider advertising to be a blunt instrument. For advertisement to take place there must be a brand. Branding effects consumers and advertising in ...

Psychology Research Method

Abstract
The conduct of a successful psychological research requires the use of the appropriate research methods. This ensures that the researcher is able to conduct the research in a way that enables them to obtain the answers to the research questions. Quantitative methods involve numeric information and statistical forms of analysis that provides answers to what questions. On the other hand, qualitative methods involve information on experiences and patterns and provide answers to how and why questions. In this regard, this paper provides the results of an exercise where the student experienced using online databases to search for the ...

International Marketing Strategies

International Marketing Strategies

Coca Cola Company has launched its products in different countries. Today, cocl cola has well known products and brands all over the world. Coca-Cola Company’s success journey is not smooth enough, the roads to success is not easy or piece of cake for this company. With every passing year, this company through its international marketing strategies continued to gain growth and momentum. This company is the most rapidly expanding beverage industry and it is also considered as world’s best beverage company. From its commencement, this company sustains itself to operate in more than 200 ...

The Coca Cola Company has constantly been reporting tremendous business performance and profitability which have been attributed to its overall success in the beverage sector. However, the success of this global company would also be impacted by the company culture which is embodied in its mission and vision. The mission of the company aims at refreshing the world, inspiring moments of cheerfulness using their actions and brands and creating value, as well as making a difference wherever they are engaged. Consequently, the company’s vision aims at fulfilling its mission by focusing on vital areas which include; people, partners, planet, ...

Introduction

The imperfectness of modern law system has influenced not one citizen of the United States of America. Employees are the ones, who suffer the most from the disadvantages of the labor law of the country. The point is that in most cases, it is difficult to prove something. The employers are clever enough not to write their promises down. Hence, it is difficult to prove something.
This case analysis is devoted to one of such cases. The essay will be divided into several parts. In the first part, I will outline the case background. It is significant to ...

This paper attempts to describe the change management initiatives required at PepsiCo USA which has lost considerable market share in core North American markets against the major competitor Coca Cola Beverages. The researcher has extensive knowledge about management style, culture and marketing practices about PepsiCo, which will be used in identifying the need of HR change at the global beverage giant. However, it should be noted that the researcher will be using most of the insights about the company gained during 2012 – 2013 as a result of work project. The paper starts with a brief description of PepsiCo in terms of ...

Business of Media

Business of Media

Introduction

The term business of media represents the trading of information for economic purposes. Media has evolved tremendously from the traditional newspaper to the present digital. Several examples of business of media are advertising, broadcast media, printing media, published media, social media and digital media. All these sources are used to generate revenue for the media companies, as well as a tool to convey information to the public (Croteau & Hoynes, 2007). Hence, this study addresses the evolution and impact of media in business.

The ancient media initially used to convey information for business was the newspapers. This evolution ...

Abstract

The above paper seeks to explain the significance of celebrity endorsement in marketing and its rationale in enhancing brand awareness. However, the paper indicates that celebrity endorsement may have a negative or positive influence on consumer behavior. The paper starts with an introduction to the significant use of celebrity endorsement in advertisements. The paper then indicates the application of the concept in integrated marketing and how it is used as an effective tool to enhance communication. In a different section, the study suggests the importance of celebrity endorsement in influencing consumer behavior with a warning that efficient management of ...

Organizational ethics refer to a set of standards that express the values of an organization in relation to employees and other entities absent governmental regulations and the law in place. Ethics is central among other core issues that an organization strives and endeavors to uphold. Matters of ethics remain a global concern; various organizations and institutions seek to address and uphold the same. There is always a constant drive for organizations to set conducive ethical atmospheres that promote a healthy working climate that enhances the performance and reputation of the organizations. Ethics is critical as it helps the employees to develop an understanding ...

Price Elasticity of Demand: Coca Cola Company

Price Elasticity of demand measures the change in the quantity demanded in response to a change in market price of the commodity. The same is measured by following formula:
Price Elasticity of Demand= % Change in Quantity Demanded/ % Change in Price
In context of Coca Cola company, the price elasticity of demand can be described as change in quantity demanded of Coca Cola when the company changes the price of the soft drink at which it is offered to the consumers. For instance, if Coca Cola increases the price of 300 ml Bottle from $1 to $2, then it ...

Corporate Social Responsibility (CSR) is a critical public relations aspect that enables business organizations to win customer loyalty, increase sales and enjoy higher profits in the long run. Founded in 1965, PepsiCo has experienced remarkable growth to become one of the world’s largest food and beverage companies (PepsiCo, 2012). The company sells some of its leading brands such as Pepsi-cola, Tropicana, Frito-lay and Quaker in more than 200 countries around the world. This paper presents a brief analysis of PepsiCo and its corporate social responsibility activities, while evaluating the company’s operations based on the ten principles of the United ...

Identifying the Object

The Mondrian dress is a red, blue, white, and yellow dress that shows the integration of art and fashion. One of the renowned French designers, Yves Saint Laurent, designed the dress in the winter of 1965-66 and made it his signature piece. This illustrates that the integration of art and fashion is an old concept, and it remains significant today. The Mondrian dress takes the form of the 1960s modified form of a sack dress, and Laurent utilized the color blocks. Inspired by the contemporary artists of the Mondrian art movement, Laurent incorporated the flat planes derived from 1960s’ ...

Introduction

Coca-Cola Company is an international brand that leads in the beverage industry. It has for a long time dominated the soft drinks market to outshine its rivals. Some of the major products include Sprite, Fanta, 5 Alive, Schweppes and many others. Due to competitive forces in the market, it is paramount for the management to outline a global marketing plan to safeguard the company’s current and prospective customers.

What price adaptations should Coca Cola include in its marketing plan?

Pricing of Coca-cola products should be motivated by the assessment of the entire market. This would involve physical and virtual research by the marketing department to evaluate price elasticity of different products ...

Management Final Paper

Management Final Paper

Coca-Cola Company is a multinational beverage corporation based in the United States with its head offices in Atlanta, Georgia. The company is known for its wide range of non-alcoholic soft drinks and beverages concentrates and syrups (Coca-Cola, 2013). Coca-Cola Company was started by a pharmacist John Stith Pemberton in Columbus, Georgia. Coca-Cola Company is the world leading beverage and soft drink producer and distributor controlling several stores and distribution agencies. The company is in over 200 countries (Coca-Cola, 2013). Recent reports of the company indicate the Coca-Cola Company products are consumed by very many people worldwide daily. In ...

Instagram Effects on Advertising

[Author’s Name]
Social media is the media used by people for interacting socially by using vastly reachable and accessible communication techniques. In other words, social media is the usage of web-based and/or mobile technologies for turning information into an interactive exchange of ideas. Thus, these websites and applications make it possible for the users to generate and share content or to involve themselves in social networking. A number of user-driven channels for inbound marketing are involved in social media. They include YouTube, Facebook, Instagram, Pinterest, and the list is endless. It is exceedingly important to note here ...

[Author’s Name]
In the present times, social media is surely playing a very pivotal role in order to get a word out about any business, regardless of its size and nature. Without a doubt, social media marketing is turning out to be an exceedingly popular tool among businesses of all sizes as it is helping them provide the exposure to the audience, no matter which part of the world they are in. In addition to this, social media also provides them the opportunity to grow and enhance the relationship with the potential buyers and the target audience. LinkedIn, Twitter and ...

In this case, I will choose Coca Cola Company Limited which is a multinational beverage manufacturing corporation dealing in production of Non alcoholic beverage and its based in Atlanta Georgia the product being Coke, the new market of my choice in this scenario is Kenya a country in East Africa well known for sports,tourism and cultural diversity.
My main focus in this new market will be on the broad cultural components in Kenya,In regards to aesthetic values which concerns with beauty Kenya is well blessed this is well illustrated by the famous Maasai,,a sub tribe in Kenya community ...

Analyze and discuss the current effects of IFRS on the pension reporting for Coca-Cola and PepsiCo at 2009 year-end.

The two companies; Coco-cola and Pepsi are known for their fierce rivalry amongst themselves. Both the company’s products are highly diversified and they also have widely differing pension plans. The pension can be defined as the money that a person receives at a steady rate once the person retires. The significance of an appropriate pension plan in the company has increased to a great extent over this century. As a result of this, business executives have also started providing more defined constitutional pension plans for their employees. Coca-cola had adopted the cash balance method for reporting the pension plans in their financial ...

Bottled water should not be sold or must be properly regulated since tap water is better in most ramifications. This is simply because of the associated merits in terms of costs, environmental benefits and health benefits. The need for safer water, environment with less hazardous material, and economic benefits makes tap water the best choice if we considered the option between tap water and bottled water.
There have been several issues with the production & sales of bottled water. These are in terms of cost, environmental effects, and health concerns. Despite those issues, big multinational companies such as ...