Essays on Online Media

Question 4

Dove is always being a well-known brand with loyal customers from all around the world. The company is being innovative to prove itself as a popular brand of beauty. The marketing strategy used by the Dove is based upon unconventional ideas. The strategy followed by Dove was unique compared to the others in the industry. The blogger tried to prove that marketing is being cheaper and it is now out of control. However, the statement can’t be justified as correct based on the case study as the cost of marketing through that channels are high. The Dove had ...

Literature Review

In education communication is essential. The school, the teachers, and the parents must communicate with one another to educate their students. When there is a lack of communication the students suffer. The modes of communication are evolving every day, because of the advances made in technology. School systems needs to transition into using some of these modern forms of communications to better reach the diverse population of parents present within a school. Connecting with parents using multiple methods could increase parent involvement as well as student achievement. Different styles of communication could be used for different reasons. It must ...

Abstract

The report focuses on the market analysis for Redbox Automated Retail, LLC. The company provides customers with Blu-ray, video game, and DVD rentals through a variety of automated retail kiosks/self-care kiosks located in various convenience, drug, and grocery stores. The main clienteles for the company include the gamers, family oriented renters, and youth renters. The company uses its different automated retail kiosks in meeting the customer demands of speed, cutting-edge technology, reasonable prices, new releases, and convenience. The environmental factors that affect the way Redbox Company conducts its business include the laws and regulations in the DVD, game, and ...

“Is Google Making Us Stupid?”

Since its creation in the 1990s, the internet has been an immense tool in acquiring knowledge in an instant. To help with the pursuit of knowledge, search engines, such as Google, have continuously been created in hopes of being the better way of finding specific information. Recently, there has been some concern about the constant use of Google and how it affects peoples’ mentality. The people who are against using Google on every search claim that the engine is making people stupid by replacing learning knowledge and critical thinking skills with simply obtaining information at the quickest convenience. It ...

Graphic design has been a popular trend of the 20th and the 21st centuries yet these new forms of visualization of the world has only received little importance and research from the academic community. Despite the fact that these manually modified images are pervasive throughout the print and online media, the concept of graphic design still needs further research to understand their importance in the dissemination of information. Graphic designs help increase readers’ awareness and information through the use of strategically combined images and texts for better interpretation of the message. According to the well-known saying, a picture is ...

Dress is regarded as marker of identity. Dress in which veil is given importance is common is Middle Eastern clothing style. However, majority of women when talk about dress, they consider fashion, modesty, and convenience with reference to their religion and values as their reasons and logic for veiling. But, it is also a fact that every style related to clothing has its own aesthetic, and is an indication of control, social discipline, and pleasure (Ingham & Lindisfarne-Tapper, 2014). Dress is used for creation and confirmation or contesting collective and personal identities. This is because of the fact that every ...

Seton Hall University

Abstract Introduction Politics has been a major driving force in the US economy and arguably all other economies in the world. It is therefore of little surprise that much of what is covered in the media and by journalists revolves around politics. The mainstream media has been the main means of communication between politicians and their supporters. For years on end, politicians have been using print, visual, and audio media to send messages and agendas to the people. These forms of media became instrumental especially during elections periods. They were the main means of reaching out to a large ...

Globalization is a contemporary phenomenon that elicits controversy in the academic and political arena. It grows from the collapse of state socialism, the cultural ideology of consumerism and the consolidation of capitalism. This combined with the electronic revolution has changed communication media (Movius, 2010, Pg. 3). Mass media is the traditional source of most global information. However, the emergence of cultural globalization changes the traditional flow of information from one source to include the growth of transcontinental flows of information on a larger scale and at a faster rate. The role of the media in this new age communication is ...

YouTube is a website launched in San Bruno, California to share videos among internet users. YouTube reigns in the online video after defeating the popular Yahoo search engine. The site has the capacity of transforming itself in the ultimate video search and the linking of content. The main strength of the site owes it to the support provider called Google. Google is the world largest search engine that act as the backbone of the site (Wolfe 2). Professionals, entrepreneurs and other stakeholders feel safe to promote and expose their content in the site since it will reach the clients in ...

Sephora Direct Case Study

Sephora is one of the largest reputed beauty product retailing company in the world and is owned by Louis Vuitton Moet Hennessy (LVMH). The Sephora Direct group is directly responsible for the complete digital and direct marketing initiatives of the Sephora Group, including its online and retail initiatives. (Ofek & Wagonfeld, 2012, p. 1) The company has a presence in the US since 1998. Sephora paid special attention to the look of its stores as well as the concept of trying on makeup as a method to get users to like the brand. As far as the competition went, in the traditional ...

Introduction

For one to conduct a detailed analysis of a topic surrounding online education, it is better to be careful with the choice of sources to be used because some sources may give bias information regarding the same topic. Apart from that, the validity and credibility of the sources being consulted should be approved empirically and realistically to ensure that information collected from such sources is accurate.

Where the research was done and what sources were used

I considered conducting my research using online sources; categorically, from online media sources because these sources presented their information about online education in a clear and an informed way. The sources used are secondary sources because ...

Book Review

In the chapter four- Friendship, Democracy and Citizen Journalism, Charles Ess discusses about aspects on online behavior which determine the interactions between people from different geographical, cultural, religious and ethnic backgrounds. As Ess examines, diversity is a natural phenomenon which should be embraced by everyone. The development of technology has promoted online interactions. However, many people have not complied with the principles of online communication. Instead of appropriately using it to promote cohesion, they perceive it as a platform through which they can advance their imperialist ideologies. In this chapter, Ess displays his literary prowess by producing a very insightful piece ...

Introduction

Sports and media have always had a direct link between them. In the modern context, it is even argued sports and media cannot exist without one another. Sport can be defined as a “repeatable, regulated physical contest producing a clear winner”. The evolution of the media has had a direct impact on sport. Currently, the media chooses, analyzes, interprets and finally represents sporting events mainly to attract audiences. Sports in the media have increased dramatically, and some media firms have even abandoned other communication roles to focus primarily on sports. The content and style of sports programs are designed to entertain the audience. ...

Media can be described as any technology that allows people to communicate with each other . Media not only claims to recognize truth but also declares to present it to the audience. It also asserts its competence to conduct objective-based researching and reporting. Since its introduction, media avers to bring information from highly trustworthy and reliable sources. It is also regarded as the “Fourth Estate” next to the Church, the judicial system, and the Parliament. Media is extensively followed by the general public as people consider its information reliable. As far as foreign affairs are concerned, media is the ...

Launched in June 2006, Straits Times Online Mobile Print (also known as STOMP Singapore) is an online portal showcasing news presented to the world by the citizens or man on the streets. As it suggests, the website works by showcasing user-generated news items in the form of text, videos or photographs. It is managed by Singapore Press Holdings (of The Straits Times). In the beginning of STOMP, the idea was to attract the younger generation of Singaporeans, who were not drawn towards the boring style and design of The Straits Times. The intention was to draw upon the media-sharing ...

Social media – the marketing tool

The past four decades have experienced a radical change in the manner business is conducted mainly due to globalization and the breakthrough in technology. One of the emergent marketing tools which have changed the manner in which enterprises engage in business activities is social media. Social media is widely used by business enterprises as well as individuals to connect with people. It is one of the most favoured medium to socialize. These tools help firms to win the loyalty of consumers by establishing deeper level connections (Neti, 1). Social media as a tool for marketing has helped firms to socially ...

Analyzing the New York Times

In the 21st century, the development of technology means that several media companies have entered the market. This has increased competition for clients and customers. With the accessibility of the internet, it has become easy for people to access information. No sector has been affected as much as the media industry. Whether in the print media, online news, advertising or broadcasting, there are several companies and organisations that seek to assert their superiority. The increased competition is a major cause of concern. Because of this, companies have resorted to employing mechanisms through which to analyze the external and internal environments ...

Communication

Sports Event Analysis Paper – The Southwest Airlines Orlando Pro Summer League (Philadelphia 76ers versus Memphis Grizzlies) This analysis begins with a short introduction on the Summer League followed by an examination of how the game fixture was covered on a live television broadcast. It includes a further analysis of its cover on the league website and a final twitter response that was related to the event.

Introduction

The Southwest Airlines Orlando Pro Summer League began on the 5th of July on a Saturday running through the 11th of July, 2014. The seven day, 25 game sporting event featured renowned teams like the Bolton ...

Management- Business Decision Making

Transport is one of the most important and fastest growing sectors of the world. It has evolved as an industry and today there are many players whom all provide some manner of specialized service to their customers. As the market has grown the technology has also advanced and today you find that not just heavy commodities like wood, timber and steel are getting transported but also perishable items like seafood and vegetables get transported for long distances due to the availability of long distance refrigerated vehicles. In the light of this, the transport industry has been made the focus ...

Introduction and Thesis

The topic on eating disorders is perhaps one of the most equivocal topics of all time. In fact, this topic has evolved into one of the most contentious topics all around the globe. This can be accredited to the fact that the recent past has experienced a significant increase in cases of eating disorders amongst people of all ages. Nonetheless, adolescents seem to be the most signification proportion of the populations who are affected significantly by issues resulting in eating disorders. Speaking of eating disorders, this refer cases where an individual develops negative attitude towards foods; hence, precipitating a change in ...

Introduction

There is an old saying that goes says that, if a dog bit a man today, it would not provoke any extraordinary reaction from the public. However, if the man bit the dog back, it would certainly create a buzz in society. The essence of this analogy is to illustrate that there are qualities that make something qualify to be in the news. These qualities give an event, or whatever piece of information newsworthiness. Today, one would possibly think that if a celebrity face or story does not appear on the front pages of a newspaper or magazine, it won’t sell at all ( ...

Zizi Papacharissi is an academician that pays her attention to research in matters concerning social networking. She is a Professor that heads the communication department of The University of Illinois found in Chicago. Her research focuses on the effects of online media as concerns the social and political aspects of society. Much of her research looks further into the current technologies like the web 2.0 technologies and their effects on the social lives and political lives of individuals and consequently the society. Among her works in online media is Democracy in the Digital Age and A Networked Self: Identity, ...

Young People and the Media Choice

Introduction and Thesis Statement Media has become an integrant part of our everyday life, being present in various forms, delivered through various vehicles in any moment we need it, and even when we do not necessarily require its services. It accomplishes a social role, serving as an important information tool, but also as entertainment, interaction and a significant educational tool. Nevertheless, utilized inappropriately, mass media can also have negative effects on society, affecting its users because of an excessive consumption or because of inadequate media programs consumption. Media has the strength to manipulate masses, to control and determine ways of ...

People in the present society have adopted the modern information system technology in carrying out various operations. The introduction of the internet has introduced a virtual society changing the focus of the society’s culture leading to significant effects. In addition, the virtual society has changed the physical behavior into functional type through the use of telecommunications and computing technologies. The virtual society has brought about the issue of second life that has affected most people especially the youth. Second life is a form of internet based virtual world focusing on technological development in the present and near future. It comes ...

Nike Company’s ‘Find Your Greatness’ Campaign Report

For an effective advertising campaign, it is essential to integrate a larger number of media. The integration is of significance since it creates enormous attractions and higher level of awareness to the organization’s customers and potential customers. One of such companies that have integrated its advertisement campaigns is the Nike Corporation. The company has effectively integrated the advertisements that equally work best across the television, online media, and outdoor. These make its customers promptly gain awareness about the products of the company. This paper conducts an analysis of one of the Nike Corporation’s advertisement campaigns and its effect ...

Part one

The media has recently become profit oriented with more focus on profit-making news. The news director dilemma shows the current trend in today’s media. The director can either adopt a social responsibility view whereby he lets the public be aware of the intention of the city council to close the city park three days a week or highlight celebrity death. The city parks are places where children play and families spend time together. This quality of family time will be compromised for the sake of money. The celebrity death will fetch more sales but the question is what is the ...