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The Barclays brand was established in 1896 as Barclays Co and has origins dating back to 1690 (Barclays, 2013) and is now globally recognizable as a premier international bank. The Barclays brand encompasses a wide variety of financial services which include: retail banking, credit card services, corporate and investment management services as well as wealth management services (Barclays, 2013). Barclay’s product portfolio is extremely diverse and each service area contains several sub-products that offered to both corporate and individual customers. The personal banking or retail division offers various facilities ranging from ...