Word Of Mouth College Essays Samples For Students

Individual Strategic Analysis

Q1/ Answer 1 - Porter’s Five Forces Analysis
The Japanese Anime Industry is one of the fastest growing animated industries in the world and thus, become the valuable contributor in the export of the company (Niracharapa 2257). However, it is being assumed that beyond the growth, the competition is the major concern for the companies in the industry; therefore, the industry analysis approach of Michael Porter is significant and going to use to determine the impacts and pressures of competition from different factors and sources in the market. The five major forces based on the porter’s five ...

Business Plan

Executive Summary 3
1.0 Introduction 4
2.0 Operations plan 5
2.1 Location and facilities 5
2.2 Business processes 6
2.3 Distribution and outsourcing 9
3.0 Organizational plan 10
3.1 Management 11
3.2 Mission 12
3.3 Purpose 13
3.4 Vision 13
3.5 Legal structure 13
3.6 Organizational chart 14
4.0 Marketing plan 16
4.1 Price 16
4.2 Product 17
4.3 Place 19
4.4 Promotion 20
5.0 Financial plan 21
6.0 Growth plan 22
7.0 Contingency and harvest strategy 23
8.0 Timeline to launch the plan 25
9.0 References 28
10.0 Appendices 29

Executive summary

Don’t we all enjoy the experience of ...

Analysis of the company’s present position

The company appears to be in a very healthy state both financially and as regards turnover. Founded in 2002 in Virginia, it has expanded considerably since then opening a vast number of outlets across the whole of the United States. The success of Five Guys Ltd principally relies on word of mouth as it does not advertise or have a proper marketing strategy however this has not deterred it from being a huge success on all counts. Potentially, the company is running at almost full capacity although there is always room for some expansion.

Relevant marketing theories or concepts highlighted

The company uses direct marketing as its main outlet, ...

Introduction

Changes and developments in the technology and in the internet led to enhancements in the creativity in relation to marketing. In addition, technology enabled numerous innovations to build up. To cope with the continuous change in the innovations, the companies started to focus on the differentiation of applications and activities to reach the consumers through diversified communication devices. The key aspects of the communication devices are mobile devices. In today’s diversified business environment, mobile phones, smart phones, PDAs (Personal Digital Assistant), notebook and tablets PCs are considered key mobile devises. The earlier described mobile devices are able to ...

Two peer-reviewed Academic Papers

1. The article titled “The effectiveness of managing social media on hotel performance” gives an account of how social media revolutionized business interactions with consumers. It values social media as a useful business tool, which facilitates and sustains business relations with consumers (Kim et al. 2015). One of the major advantages of social media is that it offers an easier access to consumers. Furthermore, social networking websites provide salient features that take consumer interactions to the next level. Social media ensures relentless connectivity with consumers, thereby evolving as a crucial element of business operations. It is a valuable tool ...

Introduction

The movie; The Joneses introduces its audience with the Joneses moving into a new gated community in an Audi SUV where they hope to earn the admiration of everyone with their stylish lifestyle that has been supported by their employer. They move in as a family with Steve and Kate as the parents of two high schoolers, Jennifer (Jenn) and Mick with each of them with a specialty in which they should concentrate on. Their lifestyle is a marketing strategy that hopes to drive the neighborhood consumerism into the company’s products. They acquire numerous customers such that their ...

Chevrolet Silverado also known as GMC Sierra is a product of General Motors. It is a full-size and heavy-duty pickup truck. The series of heavy-duty trucks of General Motors from which Chevrolet Silverado belongs was first introduced in 1999. Since its confinement in the General Motors till today, it passed through different innovative and more efficient advancements (Chevrolet.Ca, 2017). The variations in the engine and other equipment of the vehicle made it more successful and the prime choice for its buyers. It also managed to make its place in the market due to its holding company, General Motors that ...

Abstract

Any engineering and business project has to be handled with care if success is to be achieved. One has to know the best strategies to use in choosing the most appropriate decision for a project in terms of manufacturing and sales. Most importantly, the aim of every engineering project is to maximize sales and minimize costs. Therefore, Sullivan's case seems to advocate for a lean approach (waste mitigation and efficiency maximization) in handling his business.
Apparently, Sullivan settles for two options, to either hire one or two assistants or purchase new equipment, that is, a router. The new machine ...

Abstract

This paper presents the research study on a public relation campaign run for positive motivation and psychological perspective of the children with physical disabilities. The paper discusses the background of the campaign #ToyLikeMe and how public relation and other communication tools falling under the umbrella of public relation helped campaign reach to millions of people across the world. The paper utilizes the knowledge of internal and external markets, launch and openings, promotional materials, social media, visuals and images and other tools to understand the importance of communication as one of the most effective strategies for the success of a ...

Introduction

Effective marketing strategy is necessary for ensuring that a new product or service is well communicated to the target segment. With that, this report presents a summary of a marketing strategy for a walk in clinic. The report describes the product, the consumers, the impact of outside agencies and regulators, anticipation of the changing market and the importance of the marketing strategy.

Marketing strategy

Product Information
Service Description
The proposed service is a walk in clinic focusing on the urgent care services such as laboratory testing, sutures, x-rays and removal of foreign bodies. The Clinic will be based in New York ...

Introduction

The evolution of game culture in different markets is based on the interest level of game players. Game players make or break a game; therefore, development of game culture first requires a strong base of game players. Once game players are present in a market, the evolution of international and national game cultures is based on the availability and quality of the games such as the level of special effects used in the game. International or national game cultures can develop in any form of environment, if the quality of games is top notch. Many times even in the ...

Final Take Home Paper

3. The Importance of Artifacts on Establishing Social Business Practices within Organizations
There are various artifacts that contribute to the overall design and success of a business. The first artifact refers to the mainstream business needs, goals, and objectives, which impacts in communicating business drivers in its social business strategies. The second artifact refers to social tools, infrastructure and various standards, and it helps in the identification of a key technical element that shall be invoked in solving various social issues to a business. The third artifact refers to security and identifies issues which help in the enumeration of ...

Industry Analysis

Industry Overview
Davenport University is part of the College, Universities, and Professional Schools industry (NAICS code #611310). The industry includes private and public college and universities that offer bachelor’s or graduate degrees, but does not include community colleges or not-for-profits. Industry products include Undergraduate degrees, Master’s degrees, and Doctorate degrees.
In order to attend and be admitted to an industry college or university, individuals will need a high school diploma or the equivalent. Students taking part in this industry can participate and obtain their degree online or on campus, and obtaining educational credits for students with life ...

Marketing Services

The commodities and services are commonly referred to as products in the market. Although similar strategies are often employed in marketing products, marketing of services tend to differ from the promotion of goods due to a host of factors. Tangibility is a principal difference between goods and services, which makes the marketing of the two products to vary(Greechie, 2016). Whereas goods refer to objects that are created, stored, and marketed, services are the output of an individual’s work or a group of people. Companies such as Adidas are famous for manufacturing goods while Freight Forwarding companies are ...

MARKETING COMMUNICATION

Product or service: Fast food products such as burgers and pizza
Message: The tastiest and most affordable meals in town.
Medium: In the medium of advertisement, we used word of mouth communication where we had the help of a marketing team that was in charge of ensuring that the products are well represented to the public. The word of mouth campaign was facilitated by a large number of marketing associates who represented the brand and promoted customer relations within the areas where the product was under the marketing survey. Additionally, there was the use of billboards advertisements to enhance ...

a) Has the New Zealand fast food market been recession proof?

It has up to a point as it is largely self sufficient. The New Zealand economy is one which is centred on services and high tech industry so it was barely affected by the international recession. The food market is thus very well protected and was intrinsically unaffected by world event.

b) What are the keys to success for Five Guys? Does this apply to other industries?

Five Guys rely on word of mouth tactics in their advertising which is quite minimal to say the least. They use celebrity visits to boost their image as well as simplistic food menus and decor which burden them with minimal cost and thus give them an advantage over competition.

c) How would you react to Five Guys if you were McDonald’s?

...