Business Insider Research Papers Samples For Students

Corporate History and Background 3

Corporate Business Strategy 4
Corporate Structure 4
Corporate Stakeholders 6
Corporate Identity, Image, and Reputation 6
Internal Communication Strategies 7
Corporate Social Responsibilities Strategies 8
Corporate Advertising Strategies 9
Media Relations Strategies 10
Investor Relations Strategies 11
Government Relations Strategies 11
Crisis Communication Strategies 12
Recommendations 13

References 14

Corporate History and Background
The history of Toyota can be dated back to 1924 when the Toyoda Model G Automatic Loom was invented by Sakichi Toyoda. In 1933, Sakichi Toyoda’s son Kiichiro Toyoda started the production of Toyota automobiles and this venture was established as a division of Toyoda Automatic Loom ...

Argumentative Research Paper

Introduction
In the recent decades, multiple economic, political and cultural factors have contributed to China’s increasing participation in the global market, particularly in the international retail. The country’s retail market is among the most dynamic in the world today, while the fast and decisive adoption of the technological opportunities for retail operations made China the largest e-commerce market worldwide with the sales revenue of estimated $589 billion as for 2015 (Tong). Chinese retailers readily use the modern technological means to reach both local and foreign consumers, which has led to the dramatic growth of China’s Business-to-Consumer ...

Introduction

The case for business expansion is undisputed. One critical raison d'être of a company is making profits. Making profit is, however, a complex and enduring process which can be maintained by multiple manners. For current purposes, business expansion is one most viable option of interest. If anything, Dubai is an increasingly diverse city in demographic makeup and business practices. Turning into a global hub for business and leisure, a growing number of local, regional and international enterprises are opting for a foothold in Dubai's bustling business and life scene (Balakrishnan, 2008). Scoopi Cafe, located in iconic Ibn Battuta ...

Introduction

Organizational Behavior or OB is an emerging science that deals with the study of how people act and behave in an organization. For the same reason, the theories behind OB are closely related with social psychology as it deals with individuals and organizational behavior and how they are interrelated with each other. Owing to its psychological framework, OB has a wide scope as it encompass a variety of organizational studies such as organizational performance, employee motivation, leadership, team building, organizational structures an organizational management among many other organizational disciplines. The purpose of this paper is to determine how OB developed based ...

I. Introduction
What is Apple? In general and in principle, it is an American company, one of the pioneers in the computer market with the head office located in Cupertino, California.
Apple is a spirit, ideology and lifestyle. No other computer company was able to create an analogous and consolidated subculture of its users like Apple Inc. did.
II. Description of Apple Inc.

A. History

In 1976, two friends, Steve Jobs and Steve Wozniak founded the company Apple. These young men were able to dream and the their desire was to change the world. Of course, at that time ...

Background of the Problem

It is important to notice that entrepreneurship is one of the most discussed phenomena in academic research literature. There is a great amount of studies proposing multiple theories and concepts that define entrepreneurship, yet there are still more questions than answers in this area. Designating the factors of success in this area is difficult, as each case of entrepreneurship is individual. Entrepreneurship is vital for the economy of the state. For instance, the survey conducted by Jean Yusuf among entrepreneurs determined that the entrepreneurs can alter the world by contributing to the world economy with their innovations that make ...

There are some companies whose products and service, impacts the global lifestyle in a significant manner, and for this reason, becomes part of the consumer’s everyday life. There are very few brands that connect with consumers on a personal level and on a daily level.
Google has been part of the consumer’s life at all times, the mission of Google is to organize the world’s information and make it collectively accessible and useful in an effective manner (Company Overview, 2016). The impact of Google is remarkable that, the name of the company is used as a ...

There are some companies whose product and service, impacts the global lifestyle in a significant manner, and for this reason, becomes part of the consumer’s everyday life. There are very few brands that connect with consumers on a personal level on a daily level.
Google has been part of the consumer’s life at all times, the mission of Google is to organize the world’s information and make it collectively accessible and useful in an effective manner (Company Overview, 2016). The impact of Google is such that, the name of the company is used as a reference ...

McDonald’s Marketing

Q1. Segmentation and Targeting of McDonald’s
Understanding of target customers is an important knowledge when developing a marketing strategy. Having this information will help company offer a better product or a service. Better you know about your consumers, more effectively you could communicate and market them.
McDonalds has segmented their products according to bases of Demographic, Psychographic and Behavioural. Three main segments that McDonalds came up with are kids, students and family.

Segmentation

Market segmentation is a division of a market in small segments. It is crucial for any international company, as needs of people from different segments are ...

INDUSTRY REVIEW AND ANALYSIS

Executive Summary3

Bargaining Power of Suppliers4
Bargaining Power of Buyers 5
Threats of Substitutions5
Threat to New Entrants5
Economic Factors 7
Captains of Industry 9

References11

Executive Summary
The automotive industry produces cars and trucks in the world with the giants of GM, Chrysler and General Motors and Ford being the leaders. Historically, it has been the largest and the most successful of all industries. All of the auto makers have built the most famous and classic family and luxury cars in the world. The vehicles offer affordable options for family vehicles and for first car while the luxury market ...

Other Details:

Starbucks Strategic Analysis
Introduction
Starbucks ranks 45th on the Forbes list of hundred most innovative companies and 52nd on the list of worlds most valuable brands (Forbes, 2015 a & b). This is no small achievement considering the size of the corporation and its level of expansion. At last count in 2015, the corporation boasts of 22519 stores in 66 countries around the globe in which they offer a variety of products ranging from coffee to beverages to ready to drink delicacies. For an organization of this size, sustainability of product quality and service quality is an ongoing challenge. In ...

Introduction

Conducting an internal and external analysis of a company is very important to properly plan and execute medium and long-term strategies. Internal and external factors analysis help determine a company’s strengths, weaknesses, opportunities, strength which are useful in identifying strategies. This paper will analyze the internal and external factors of Domino’s Pizza, one of the leading providers of pizzas in the world. It discusses the pizza industry, the competitive environment, and the sound strategies for Domino’s Pizza.
The report used extensive desk researches, qualitative, and qualitative analysis. The premise is that Domino’s Pizza may be ...

Google’s employee Compensation strategy

Companies could be defined as entities that struggle to make profit, and these entities comprise of several different components including shareholders as the owners, directors as the managers, and the third most integral part; their employees who are basically responsible for the transition of inputs into outputs. Another term that is important to grasp before we proceed is a company’s compensation strategy. For a company to run at maximum possible efficiency, it is very important that the employees are highly motivated and loyal to their work and their company, and in order to achieve this aspiration, companies often formulate payment ...

Marijuana raises controversial debate from time to time on the significance of its legalization. Although, many people attach massive demerits to the substance, others find exclusive benefits in the substance. The benefits of the drug may range from medical to economical. There are unique medicinal benefits that come with the use of marijuana. The economic benefits of the substance may be attached to the tax revenue that the drug attracts to an economy.
The first medical benefit of marijuana is that it acts as the pain reliever. There are some diseases that cause extensive pain to the patient, ...

Over time, some people stand out from the rest and do something exceptional that others are fond of. They usually come from a background that does not tell the great future waiting ahead. In other words, they are people like everybody else, yet have a star on top of them. They use their potentials, talents and skills and come up with something innovative that answers people’s needs.
Jan Koum is one of the most successful entrepreneurs nowadays. He is the co-founder and CEO of WhatsApp Messenger, a messaging network that allows users to send and receive messages in real time, ...

Technology

Executive Summary
This evaluation of the user experience online has a special twist because old media and new media are meeting in this report. Old media is the old fashioned journey one needed to take to learn information in order to prepare for a family vacation like a trip to Disneyland. Bookstores were a great place to find many travel books and maps to study before heading out the door. The new media is the Internet and the World Wide Web (www). Planning a trip to Disneyland using two sites to find a helpful book was the problem that needed to be solved. The ...