Executive Summary
Respondents have ranked Apple and Google as the two most innovative companies for the fourth straight year. Apple has held the post of top winner according to a survey since 2005 (Müller, 2011). The company has shown strong results since 2000, with an increase in revenue of more than 450% in eight years and net profit increase of more than 1700%. According to Steve Jobs, the company achieves these growth armed with the strongest product line, talented employees, and best customers in the industry. Apple leverages a combination of top-down and bottom-up innovations strategy to create innovations. Apple has built an innovative factory, one that harnesses outstanding innovations from its people, stimulating enterprising new ideas, and launching successful and profitable ideas continuously. Additionally, the company leverages its diverse pool of employees, suppliers, customers, partners, proven innovation process, and a winning culture that does not accept the second position, thereby seizing new opportunities in the global market place and achieve exponential business growth. This paper attempts to study the organizational behavior at Apple and by focusing on the theory of innovation and creativity.
