Brand Dissertations Samples For Students

For primary research, an online questionnaire was prepared that was forwarded to Chinese Students in West and Western friends and from them, it was further forwarded to their friends. This research strategy was time saving but Questionnaire was made by first analyzing how different researchers, researching in similar field, do their research. After that, they were compared with our research objectives and purposes. Highlighted differences made it clear as to how should a new questionnaire were made which could bring reliable results after analysis. Survey questions were kept as unbiased as possible. The questionnaire has three parts, first in which ...

Virgin Group

Abstract
Being a successful business with a long term growth potentiality is the most important objective of any business organization. Success of a business can be defined in many ways and there are a number of alternative notions of success that are commonly used by business analysts. The current dissertation explores four different notions of success and their limitations in the real world. The notions of success are explored in the context of one of the most successful conglomerates of the 20th century, Virgin Group. While the funding, profits, and management structure look into the internal aspects regarding the success of a business; ...

Dissertation

Introduction:
Nowadays our society is shifting dramatically to a more conscious and healthier lifestyle. This has had a direct effect on a range of businesses to increase profitability and their success; businesses like gyms, specialized nutrition shops, businesses related to cosmetics, clothing brands, and a whole new range of organic and “healthy” foods products and companies. The report “Food consumption trend and drivers” mentions “Throughout the world, major shifts in dietary patterns are occurring, even in the consumption of basic staples towards more diversified diets” (Kearney, 2010). The people who are changing tend to include supplements in their diets to help them ...

Undergraduate Dissertation

Consumer Decision Making, in Relation to Brand Image in Today’s Airline Industry
Presented for (Business management)
This dissertation is entirely the original work of student registration number 1210025. Where material is obtained from published or unpublished works, this has been fully acknowledged by citation

Abstract

Marketing research studies reveal that companies have gone beyond offering functional attributes of a product when considering their competitive advantages in the market. Rather, companies are developing corporate brands that are associated with their products and services in the marketplace. The rationale is that companies can create special image that consumers can associate ...

A RESEARCH PROPOSAL

Abstract
The proposed research utilises the concept of luxury value proposition (LVP) in fashion management to study consumer purchasing behaviour amongst London’s high-end fashion products. The proposed research seeks to examine the concepts of brand creativity, individuality, originality and ostentatious display to examine how marketing communication is done in high-end fashion management. This will be studied by using content analysis to critique the main marketing messages and visual analysis to identify how LVP is used to get consumers to purchase specific products.
The study will lead to the observation of consumer purchase habits in a sample of high ...

How does Facebook Influence and Impact the Consumer Behavior? Analyzing Facebook’s effects on Students depending on their Age, Gender and Education Level.

Abstract:

Facebook has appeared as a new and very popular media which influences every section of the society in various different manners. There are many businesses being run or marketed through Facebook. So, it also holds an impact on consumer behavior. This paper analyzes the impact of Facebook on consumer behavior. It takes students category to analyze how within the student community the influence of Facebook varies from student level to age group and gender. The results show ...

Introduction:

This study seeks to examine the relationship between famous athletes in television commercials and consumer behavior. The research topic is significant since celebrity endorsements are common techniques used to market products by companies. Many local and multinational brands utilize celebrities in advertising. The main reasons for this is that celebrities have large followings of fans that greatly associate with the celebrity. Therefore, the celebrity can easily sway this target market towards purchasing a specific product. Brands pay celebrities to become brand managers, brand ambassadors, brand characters, offer expert advice, and as role models of a desirable brand quality.
The ...

What is the impact of effective formulation and implementation of strategies for venturing in international and global operations in Heineken Inc?

Abstract

Global business strategy depicts the process under which organizations assesses the future prospects of the firm towards achieving its objectives. Every successful organization engages in strategic planning plus those with global business operations as they seek to position themselves towards taking full advantage of the worldwide trend and opportunities. The notion behind the strategic decisions is normally based on the specific objectives, power, relationships, performance, economic and resources, technological, social and cultural result in change of the strategy. International strategy embraces the determination based on the correct balance between the global standardization and the integration plus the local responsiveness. ...

Research Methodology 3

Findings 9
Limitations of the Study 14
Future Research Direction 15
Conclusion 15
References 17
Research Methodology
This part comprises of details regarding the research methodology, the hypothesis and the source of data for the study. The main objective of this study is to substantiate the theories that exist today as well as to introduce latest concepts that can bring transformation to the basic subjects. The research is based on empirical findings.

Research Design

Research Design refers to a structured case study that helps in conducting the research. Research involves the collection of data, its analysis, and outcome. It aims to ...

face-to-face, by phone or email, etc. There are two main roles of personal selling in the promotional mix. First of all, it is used to link the company with its customers. Because salespeople represent the company, to most of customers the salesperson is the company, therefore, customers may become loyal to the salespeople and company. Meanwhile, salespeople represent the customers to the company, which means company could understand customer needs through salespeople and provide more valuable products and services to gain more advantage relationship between customer and company.

The other role of personal selling is coordinating marketing and sales. ...

Consumer Behaviour Towards 21st Century Marketing

INTRODUCTION
The consumer behaviours studies have been the major concern of marketers in all industries. Consumer decision of purchasing, consuming, and disposing of the products are the behaviours of consumers, and it is essential for marketers to explore these behaviours for improving their marketing strategies (Dudovskiy, 2012; Hoyer & Macinnis, 2008; Perner, 2016; Tallo, 2007).

Problem statement

The behaviour of consumers towards 21st century fashion marketing is a relatively new topic. Several marketing topics have been the concern of marketers since years, but this topic has been the least discussed topic. Therefore, it has been decided that the behaviour of customers towards ...

Abstract

The objective of the paper was to use a descriptive study to try to explain the possible similarities and differences between the culture and standards of practice in the field of marketing and advertising in the following two countries: the United Kingdom and China. In line with this, the study also aims to gather necessary information about the perception of the consumers from different cultures on the way how products and services, among other things that can be advertised, are actually advertised in their respective country; perception of the users on the content and style of advertisements in the respective ...

- Introduction to Relevant Literature

This chapter reviews the literature sources which provide relevant information and data for analyzing the chosen topic of applying the marketing mix in three chosen countries on the examples of three companies: Blizzard Entertainment (US), Rockstar North (UK) and Tencent (China). The main area for the collection of academic sources was marketing, as it is directly connected with the topic. Due to the reason that marketing in computer games is not extensively researched, I reviewed the literature on marketing, game industry and some sources about the three chosen ...

Abstract

Bread crumbs are small particles of bread, which are usually used for breading or crumbing foods to give the food favourable flavour and texture. Different processing approaches of bread crumbing, as well as a variety of breadcrumbs / derived products exist in the global market, and are commonly used globally. The research objective of this project is to investigate the processing, applications and markets of breadcrumbs, in order to identify and evaluate opportunities for its processing and potential products it could be applied to. The findings suggest that advanced extrusion processing techniques are desirable for commercial bread crumb processing. Two ...

Executive Summary

Macau is a very attractive gaming destination in the Asia Pacific region, just across the border for Hong Kong. This city attracts a large number of tourists and international visitors. It has also seen a rapid growth in establishment of large gaming companies, ever since liberalization for gaming operators in 2002. This must have actually spurred economic growth, and boosted SMEs, which are the economic growth power engines. However, unfortunately this is not the case, primarily because of the intense pressure on manpower, which is contributing to labour turnover in Macau, so much that, almost 30% of the SMEs are facing closure ...

ABSTRACT

The aim of the current research was to examine the impact of the wider view of CSR on operations management of any the organization. The aim was divided into four objectives i.e.
This research was based on secondary analysis. The researcher collected secondary data from internet and peer-reviewed journals to achieve the research objectives. The researcher made the following conclusion from this research. Decision-making is the core responsibility of managers. Operations managers need ensure that business decisions do not affect the society negatively. The business should not make profits at the cost of the environment. The manager should ...

Abstract

Pop culture of the 60s that originated in Britain and spread to US followed a string of philosophical and theoretical movement turning into mass culture. Pop culture has had many proponents in fashion, music and literature as well as numerous characteristic features. Studying the 60’s fashion design trends in ...

Section 1.0 Executive Summary

Previously Merchant’s Bank of Halifax, the Royal Bank of Canada was founded by 134 Halifax businessmen was founded in 1869. However, it was later changed to its present name in 1901. In 1941, RBC became the largest bank in Canada moving in parallel direct as Canada as far as the economy is concerned. With its headquarter based in Toronto, Ontario Canada, RBC is able to cater to 15 million highly diverse clienteles needing different services as indicated in the organization’s five business segments given its highly diversified and competent 79,000 workforce. At present, RBC thrives in ...

IMPLEMENTING HOST DATA LOSS PREVENTION (HDLP) SYSTEMS TO PROTECT CONFIDENTIAL DATA AGAINST THEFY BY INSIDER THREAT

for the degree of

Chapter 1: Introduction

Background information
Data has now become an important business tool and driver in the modern information-driven society. Business organizations and government ministries are now incorporating information systems that generate large volumes of data which is valuable, sensitive or secretive and in the event it leaks to the outside world or falls into the wrong hands, it can cause huge financial losses, weaken negotiation positions of businesses and damage strategic position of the affected business (Alneyadi, Sithirasenan and Muthukkumarasamy, 2016, p. 5). For this reason, it has become vital that companies and government organizations implement strategies ...

1.1 Topic:

What are the challenges that individuals face with the return of their at-risk children.

1.2 Research Question
What is the experience of parents when their mentally challenged, at-risk child between ages 17 to 20 years of age returns home from a long-term residential treatment center after a minimum of two years?
1.3 Proposed Dissertation Title:

Parents’ experience when a child returns home after a long-term stay at a residential treatment center

1.4 Research Topic:
Parents often face a serious challenge when they have to deal with the return of their children from treatment facilities that are associated with cases of mental disorders. In many cases, the parents experience challenges with their health, anxiety, lifestyle, and jobs because they anticipate a repeat performance from the child. The paper ...

ABSTRACT

The prevalence of Information and Communications Technology (ICT) facilitated the shift of operations in travel agencies from traditional to online platforms in the same way that the Internet changed how customers can access goods and services. The Internet enables customers to gain access to online travel agencies and choose to purchase travel-related products and services online. Nevertheless, previous studies prove that online travel agencies are finding it difficult to compete with one another and the adoption of ICT as a major part of operations present other problems that set barriers for the growth of online travel agencies. The widespread use ...

Abstract

The main objective of this dissertation is to explore the impact of technology on places where people eat. In order to encounter, the impact of technology Yoko sizzler has been chosen. The interview-based questionnaires were distributed among 100 customers who were available at Yoko Sizzlers. Therefore, the gathered data is based on 100 responses, which includes both males and females. Technology has an immense impact on restaurants and hospitality industry; it has been encountered through several researches, and this research is another effort to contribute in prior work. It has been encountered that technology advancement plays an ...

Conclusion on Pest Analysis

The political, economic, socio-cultural and technological trends significantly affects the performance as well as the strategic marketing plan of MCRI. From the research on the political trends it shows that MCRI is affected by the upcoming election in 2016. In 2012, Obama won for a re-election which supported the sustainability plan previously initiated under the same administration prior to 2012. However, in 2016 remains to be seen. It is identified as a threat because of the uncertainty in how the new sets of leaders would address the concerns of the industry where MCRI belongs. Policies, laws and stipends might be revoked, ...

Advancement of technology specifically information technology is playing a significant role in buying electronics products (Tai, Pearn and Chen, 2015). This swift and fast modern technology affect the attitude of a customer. Consumers employ to acquire new models/versions and quality products. This is the prime cause of boosting the branded products, and numerous market players present themselves to consumers with a great deal of futures innovated designs in their products. In addition, consumer’s enticed to modern technology feels more comfortable about existing market trend.

E-commerce: Online Accessibility of Products

The online accessibility of electronic products provide a superior array of options, brand names and the lack of ...