Shock Reports Samples For Students

Students studying abroad are bound to undergo an adjustment period as they attempt to adjust to their new surroundings. When a student goes abroad to study, there are many changes they will encounter in their new country that were not accustomed previously. This change of lifestyle is known as culture shock, as students can experience different challenges while trying to adapt to their new countries and schools. The following paper is designed to discuss a survey of the impacts of culture shock on students when studying abroad, and their coping strategies. The survey was conducted using SurveyMonkey and consisted of 10 ...

Shock Advertising: Definition and explanation

Shock Advertising is the types of advertisements are intended to shock people and generate controversies in order to make people remember them. They are mostly designed using disgusting images, profanity and obscenity, religious taboos, vulgarity, sexual references, and impropriety and are often controversial, and disturbing, and may involve daring and provocative and offensive political messages that challenge the public’s simple and conventional understanding of the social norms and order. Many such advertisements went too far over the limit, in their mission to be "edgy" and were rejected or banned completely (26 Incredibly Daring Ads That Were Made To ...

Introduction

In classical conditioning of behavior, acquisition results from the pairing of Conditional Stimulus (CS) like tone with the Unconditioned Stimulus (US) like shock. This is performed through several trials resulting in the capability of the CS to induce a new behavior described as Conditioned Response (CR) which is similar to the Unconditioned Response (UR). In the experiment of Sniffy Pro, CS’s available are Bell, Tone and Light.

Method

1. The experiment was run on Sniffy to receive 10 pairings of tone CS of medium-intensity coupled with shock US of medium-intensity.
2. New file is opened on the menu and “ ...

Abstract

Peoples’ behaviors are many and complex; people are known to cheat, lie, and sometimes kill. Long before even human started to gain interest in studying human behaviors field such as theology, philosophy, and psychology focus was to explain human behavior. However, in the resent past, the development of scientific methods and tools scientists have put in place systematic procedures to be used in the study of human behavior. In this light, scholars and researcher have developed theories that tend to explain human behavior. This theories can be broadly be classified into, behavioral theories, cognitive theories, humanist theories, personality theories, ...

In an article entitled, “One-Percent Jokes and Plutocrats in Drag: What I Saw When I Crashed a Wall Street Secret Society,” Kevin Roose reports on his experience of infiltrating a party for members of Kappa Beta Phi, “a secret Wall Street fraternity” (Roose, 2014). In writing a book about young Wall Street executives, the author was curious as to the behavior of older, successful Wall Street executives. When he learned of the exclusive fraternity for Wall Street executives, Kappa Beta Phi, he thought that he'd like to visit one of its meetings as a part of his research. This ...

Panther I.D.:

“The expression of ampicillin resistance and luciferase enzyme genes by E. coli transformation using the pUC18 and lux plasmids”
Abstract
The transformation process allows the uptake of DNA from the environment, with the incorporation and expression of genes. During this process, changes in the DNA of the receptor cell occur, producing some selective advantages in some cases, such as resistance to antibiotics. pUC18 and lux plasmids were used to determine the transformation process in Escherichia coli. Cells were made competent by the addition of calcium chloride and heat shock in order to induce the incorporation of the ...

An earthquake of magnitude 7.0 in Richter scale, which lasted for the duration of 30 seconds, hit the Haiti region on January 12, 2010, and claimed an estimated 222,570 deaths. Haiti occupies the west part of the island of Hispaniola, one of the Greater Antilles islands, situated between the Puerto Rico and Cuba. The fault zone is called Enriquillo-Plaintain Garden fault, runs some 16 kms from Port-au-Prince, and at the intersection of the regions separating the Caribbean plate and North America plate.
According to the estimation of the United States Geological Survey (USGS), several million of earthquakes ...

2011 Tohoku Earthquake and Tsunami

Introduction

The Tohoku earthquake that occurred in the Pacific Ocean on 11th March, 2011 at a shallow depth of 32 kilometers is by far the largest earthquake ever recorded in the Japanese history and the fifth largest in the world. The earthquake was of 9.0 magnitude with its epicenter located 130 kilometers off Sendai, Honshu, the largest city in the Tohoku region. This earthquake set off devastating tsunami waves travelling like a jet plane at the speed of 700 kilometers an hour (Sorkhabi, 2011). The waves that reached the altitude of 40.5 meters travelled up to 10 ...

Introduction

Hazard and risk assessment helps in the identification of health and safety hazard, which helps to engage appropriate measures that ensure high levels of health and safety in the workplace. There are several tools, processes and techniques that are available for conducting hazard and risk assessment in a workplace. In this paper, health and risk assessment is conducted for an office-based workplace using Material Safety Data Sheet (MSDS), workplace audit and analysis of injury and claims statistics. The workplace has 10 employees conducting a range of computer-based activities, such as website development, computer aided design, data entry, bulk printing and photocopying ...

Abstract

This interview was about university life, its experiences and how a first year student can succeed without facing difficulties. Cynthia was the interviewee. She is China and attended McGill University as a foreign student where she graduated with a major of Biology. The interviewer was interested in how Cynthia was able to succeed and the techniques she used to make the transition from high school to a university student. In addition to this, Cynthia was asked several questions on the university subjects and the study environment; whether it was easy or exhausting.
According to Cynthia, the first year of university was not ...

Abstract

This report analyzes the BMW’s controversial activities, which involves the production of electric Tesla cars. Although dubbed ‘green' vehicles, they pollute the environment as reported by the Company’s customers from Hong Kong, China. The paper uses a pair of theoretical concepts of Business Ethics – Kantian Ethics of Duties and Utilitarianism, which it applies to the issue at hand. In addition to that, the report compares the frameworks with the sole focus on how they relate to the BMW’s case. Lastly, it gives a few recommendations that BMW can use in handling the problem.

Introduction

This report outlines ...

Vibration Analysis

Vibration Analysis

Vibration analysis is the process by which there is evaluation of the condition of an equipment with an aim of ensuring that there is avoidance of its failures.

Causes of vibration

Wear
A vibration can be caused due to the wearing out of components like roller or ball bearings, gears or drive belts. That is, a gear tooth which is heavily chipped or worn produces vibration (Agrawal and Evan-Iwanowski, 2011).

Shaft run-out/ misalignment

When a machine’s shaft is not in line, it can cause vibration. Similarly, when any parts of a machine are misaligned, the resultant can be a vibration.

Imbalance

When an ...

Introduction

This analysis will focus on the excess intake of saturated fats and cardiovascular disease. The analysis is based on the report detailing my nutrient intake recorded for two days starting from September 4, 2014 to September 6, 2014. According to the analysis, my diet during the two-day period predisposes me to cardiovascular disease since it is high in saturated fats. According to the food guidelines given by USDA, saturated fats should contribute less than 10 percent of the total daily calories. However, my nutrient report indicates that saturated fats contribute 12 percent of my total daily calorie intake. Consequently, ...

Cadbury

Introduction
The aim of this report is to present financial analysis of Cadbury Company. In order to deliver the same, this report will distinctly describe and then differentiate between the three main exposures of foreign exchange that many companies experience. Further the report will provide definitions and explanations of the determinants of Cadbury Company working under the exposure of international framework. Solutions will be offered in this report for discussing the importance of instruments in finances and the techniques of internal associations through which Cadbury Company can manage its international exposure operation. In addition, it will be important ...

Introduction

The present study discusses the consequences of alcohol consumption on the human body. In particular, the investigation focuses on the influence of the intoxicant on participants in the event industry. An event refers to any public gathering of people for a given purpose. The sector includes sports, meetings, and cultural activities. In relation to the events industry, the study specifically examines alcohol consumption among athletes.

Effect on the Physiological Processes

Alcohol consumption nullifies the results of practice. Its harmful effects reduce the production of adenosine triphosphate (ATP) (Firth, n. d). It, therefore, reduces the main source of energy for athletes. It creates sleeping disorders that ...

The process of weathering deals with the breaking down of minerals, soils and rocks as well as synthetic materials as a result of contact with the atmosphere, biological entities and water. Weathering is slightly different from erosion, because it does not involve movement. Erosion involves the movement of water, wind, snow or other agents across minerals or rocks. Weathering simply takes place “in situ.” There are two significant types of weathering, chemical and physical. Each can involve a biological component, but the difference is that physical weathering has to do with soils and rocks breaking down as a result of directly contacting ...

What were the cause and effect of the large U.S. trade imbalance during the postwar period?
Most of the years after the World War II, United States has experienced the surplus in trade. However the oil price shock that occurred between 1973 and 1974 and 1979 and 1980 together with the global recession, subsequent to the second oil price shock, deteriorated the international trade. During the same time, United State began to experience the shifts in the international competitiveness. By 1970, most of the countries, mostly the freshly industrializing countries, were progressively growing competitive in the international trade. ...

Introduction

What is international trade and how is international trade significant to a mature, robust economy such as that of the United Kingdom’s. We know that experts say that international trade is an essential cog that keeps the wheels of the economy turning, and that wheel is an essential contributor to keeping the global economic machine in motion. It is therefore imperative that the concept of International Trade be fully understood and presented with respect to the UK economy and the world.

P10: The Significance of International Trade to UK Business Organisations

International trade is defined as the exchange of goods and services between two or more countries (Investopedia, 2013). ...

Globalization as a process of transformation on economy brought many changes to Russia’s economy and society. These changes were either good or bad but Russians suffered them both because it affected their culture and economic status. Every country must have gone through changes of transformation because of globalization. To the third world countries, globalization is helping them get closer to the developed world as they get more information on technology, better economy and better ways of socialization through education and civilization.
Most of these transformations resemble the dramatic changes that Russia received because of globalization. In the first ...

Abstract

Red Bull GmbH is a global energy drink production company established in 1987. Its headquarter and entire product manufacturing operations are localized in Austria. From there, Red Bull services over 145 countries through the company’s regional distribution hubs in Tokyo, Dubai, Singapore, Paris, and other cities. Since the foundation, the organization has had three shareholders: Chaleo Yoovidha (49%), his son (2%), and chief executive officer Dietrich Mateschitz (the remaining 49%). This report will comprehensively assess key areas of Red Bull’s long-term success, such as the company’s leadership style, organizational structure, internal culture, product lines, corporate and business strategies, and competitors, as well as Human Resources management and performance evaluation criteria adopted within the organization’s framework.

Summary

Red Bull is an Austrian-based energy drink conglomerate with a global presence in over 145 countries. Founded in 1987 by Chaleo Yoovidha, his son, and CEO Dietrich Mateschitz, the company produces and distributes its signature drinks under stringent standards via regional centers in the UK, France, North America, Japan, UAE, and Singapore. The company emphasizes both commonality within markets and individuality at the product level to maintain profitability. The focus on customer experience perpetuates an internal culture that highly values employees – the approach that allowed Red Bull to endure since its inception and top the competitive industry of energy beverages worldwide.

Raichaudhuri (2010) points to Red Bull’s organizational structure as a hybrid, combining both functional and divisional models in order to achieve success through franchising. All four products marketed by Red Bull – the flagship product Red Bull energy drink, Red Bull sugar-free, Red Bull Energy Shots, and Red Bull Cola – are designed with young urban professionals in mind. Despite dominating its market for over two decades, Red Bull lost a market share to several competitors that have gained ground against the company’s monopoly. For instance, since 2000, Red Bulls’ dominates 29% of the market, with Monster Energy Drink being closest at 23% (Cirillo 2009).

The company employs an innovative franchising model with decentralized operations in marketing and manufacturing. To gain a presence in the youth market, they have employed aggressive strategies such as viral marketing to distribute free samples of their energy drinks to universities. Furthermore, they sponsor sports personalities and celebrities, charities and entertainment events, which allows them to relatively easily enter a lucrative youth market. With 6900 employees hired globally, this strategy has been largely successful for the energy drink giant.

By training regional managers at local centers and supplementing the company’s marketing moves with performance teams from headquarters, the brand has managed to establish a strong presence across generations Y and X, as well as in sport-related events, leading to its business success.

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Leadership and Management

Red Bull is a multinational company headquartered in Austria, managed by Dietrich Mateschitz since its licensing in 1987. Its majority ownership (49%) lies with Chaleo Yoovidha (owner of TC Pharmaceuticals, Thailand) and his son (2%), while the remaining 49% belongs to Mateschitz himself. Getting 90% of its capital from two major owners, Red Bull finds the remainder 10% through bank loans. The core values driving Red Bull include identity, authenticity, credibility, masculinity, and perseverance. Following them consistently has etched the company onto popular culture as well as traditional sports media platforms. In turn, this made Red Bull one of the key players that have defined the energy drink industry for the greater part of the last three decades.

Red Bull has built a global empire due to its successful, one-brand distribution network. On the one hand, regional headquarters in Tokyo, Dubai, Singapore, France, the UK, and North America have their own CEOs and marketing teams. On the other hand, all of them adhere to the core principle stated by the Austrian HQ – focusing on marketing the product directly to consumers (Scribd). To complement this platform-agnostic strategy Red Bull owns a company that develops and operates sugar-free variations and non-Red Bull drinks, for example, LunAqua in the USA, a water brand that contributes to even greater market reach.

Under the leadership of Mateschitz, who has established himself as a successful promoter of the German Blendex toothpaste, Red Bull has employed a strategy of aggressive marketing to promote their products. This approach relies on viral campaigns and sports sponsorship as key tactics for successful brand recognition (Gorse et al., 2010). Moreover, an extensive research and development team works to make sure that each product is designed with aesthetic differentiation in mind yet has global appeal. Red Bull’s distribution partners are not part of the company’s payroll but rather independent customers who may receive additional benefits (Scribd). As a result, despite facing some difficulties due to a negative association with the drink’s unhealthy nature, the company has found the solution to retain leadership by tailoring its products for particular countries around the world. In Austria and the USA, they offer one variation of the formula, while in Thailand, a sweeter, less carbonated version is sold.

Company Culture

Red Bull’s quest for a unique and recognizable brand began in 1984. After two years of extensive research and heavy investments, the company created 200 distinct packages to shape its identity. By the time Red Bull was licensed to operate, the company had also developed “Spreading Our Wings Worldwide” – the vision and the foundation of the organization’s culture (Cirillo, 2009; RedBull). Red Bull differentiates itself from its carbonated beverage competitors by presenting a distinctive visual identity with blue and silver colors, as well as taller and slender can dimensions. The company also sets higher prices to maintain the status of premium branding in the eyes of consumers. Additionally, Red Bull’s mission statement further highlights its commitment to maintaining high standards while aiming for global success in an efficient yet profitable manner.

Red Bull’s corporate culture results in a workplace where employees share best practices to maintain the set standards and guidelines. They target an eclectic array of customers, including athletes, live bands, students, professionals, and clubbers at both domestic and global levels. Employees work towards common goals within teams coordinated by managers whose main task is to bring out the best potential in their team members.

Organizational Structure

Red Bull’s organizational structure is a hierarchical hybrid. This means it combines functional and divisional elements to improve adaptability in ever-changing markets. The choice in favor of this model was driven by competition, market dynamics, and technological developments (Daft & Marcic 2009; Raichaudhuri 2010). Led by co-founder and CEO Mateschitz, two major shareholders control the company.

First, Red Bull followed a functional type of organization structure optimized to its franchising strategy. Decisions are centralized under higher-management control at its headquarters in Austria and regional offices worldwide, including Singapore, Tokyo, Dubai, North America (USA and Canada), France, and the UK. Such an approach enables effective operations due to simplified hierarchical decision-making processes (Scribd).

Figure 1: Red Bull’s functional organizational structure

In 2004, the management shifted from a purely functional structure to an amalgamated divisional one in order to foster unified collaboration between employees. By incorporating major departments across divisions of the company – such as R&D and production, marketing, or accounting – personnel was able to draw on their collective knowledge for improved decision-making and product development. This strategy proved particularly beneficial when dealing with customer issues and general crises, such as the incident in 2004 involving an energy drink’s negative effects on human health (Scribd).

Product Lines

Established with the goal of producing and marketing one single product line, Red Bull energy drink has since 2003 diversified its offerings across an additional three distinct ranges. Nowadays, they have diversified to include four different production lines: along with the flagship energy drink, there are Red Bull sugar-free, Red Bull Cola, and Red Bull energy shots. To ensure successful expansion across the board, each new offering was tailored to consumer preferences by taking into account four factors, namely, demographics, psychographics, usage behaviors, and consumption collection (Red Bull). An analysis of all products presented below reveals how adeptly these principles were employed when designing exciting beverages for consumers around the world.

Red Bull Energy Drink

A scientifically-backed beverage, this product offers individuals a revitalizing solution for increased focus and physical performance. Beneficiaries can expect an improved ability to clear their minds and perform better while still having fun, courtesy of the combination of glucose plus taurine, glucuronolactone with sucrose, caffeine, and Vitamin B group (Scribd) – all conveniently integrated into one energy booster.

Red Bull Sugar-Free

This innovative product offers sugar-free energy with additional ingredients like all-natural ingredients, such as acesulfame K, aspartame, and sucralose. It is specifically designed with health-conscious individuals and diabetics in mind, making it an excellent alternative to regular energy drinks on the modern market.

Red Bull Cola

This cola drink is an ambitious challenge to existing industry giants, featuring 100% natural ingredients. Intended to compete with such well-known brands as Coke and Pepsi, this refreshing drink is composed of natural ingredients like kola nut extract and coca leaf extract, which is clearly labeled on each can. Despite its all-organic composition, the product’s launch sparked controversy in Germany with speculation of minute traces of cocaine allegedly found during testing. (Scribd).

Red Bull Energy Shots

This remarkable innovation provides all the power and energy of an original-sized can but in only 60 ml. Red Bull shot became a highly convenient and potent version of their signature energy drink, perfect for individuals on the go, as this portable blend fits easily into bags, glove boxes, jackets, and handbags alike. Moreover, the drink doesn’t need to be chilled.

Competitors

Since 1987, Red Bull has been a dominant force in the energy drink market. Despite two decades of changes in the industry landscape, they remain ahead by maintaining 29% control, while their closest rival, Monster Energy Drink, stands at 23% (Parker, 2005). According to data from 2008 (Scribd), this trend remains true despite shifts within other companies’ respective market shares.

Figure 2: Market share in percentage of different companies

Over the years, a decrease in Monster’s market share has been linked to increased competition from established companies such as Lucozade and Gatorade. Additionally, Kratin Daneng held significant market control in Asia despite their lack of carbonated energy drinks. In 1997, Hansen Beverage Company purchased Monster, which sparked renewed efforts to use marketing tactics similar to Red Bull, like “Unleash the Beast” and “Monster Army” campaigns utilizing events promotions to compete more effectively against Red Bull (Parker, 2005).

As competitors replicate Red Bull’s successful formula and introduce novel energy drinks, Red Bull’s market share has been impacted. Additionally, SHOCK Coffee’s debut in the coffee-energy drink sector reveals a potential new area of competition for Red bull to confront. As these products have no patent protection to protect them, they are able to undercut Red Bull’s pricing power. Consequently, it is expected that more dynamic challengers will arise within the industry setting up challenging circumstances for all players involved – notably including existing frontrunner Red Bull.

Red Bull’s Operations

The company’s production is centralized in a designated facility, where energy drinks are manufactured and canned before being distributed globally. Remarkably, the production process can be tailored to customer requirements. Such an approach leads to creating innovative products that reach the intended market via regional Distribution Partners (DPs). These DPs ensure timely delivery from the parent company to the end consumer, hence contributing to their productive and mutually beneficial relationships with the central office.

Furthermore, such a model lets Red Bull successfully run almost 7000 locations globally, showcasing an example of flexible and adaptive business behavior (Raichaudhuri, 2010). Regional headquarters are based in Dubai, Tokyo, Singapore, the UK, and several locations in the US. Yet, regardless of the location, all Red Bull employees – except for sales representatives – receive their salaries via direct payments from Austria. Also, the Austrian headquarter approves, issues, and controls the budgeting for marketing events and advertising initiatives from local franchise management. As a result, the company’s marketing activity is consistent and well-recognized across the continents, which has become key to Red Bull’s global brand awareness.

Corporate and Business-Level Strategies

The company has adopted an ambitious global marketing approach incorporating a variety of activities, including extreme sports events, art exhibitions, and video gaming. Their objective is to gain the attention of younger customers, as well as sports professionals. For example, they have employed celebrities like Eminem to sponsor their “Red Bull EmSee Battle Rap Championships” contest (Red Bull). Moreover, social media platforms such as Facebook are used to better understand customer needs and preferences, enabling them to create customized products that make the brand’s offering distinctly individualized.

Through sponsorship activities and sports team ownership, Red Bull has extended its presence into American football, ice hockey, motor racing, and soccer. Additionally, their Mobile Energy Team (MET) program provides students with an opportunity to promote the brand by driving specially designed Red Bull racers – cars decorated with a large canister of the product on top – while completing daily missions in businesses or at major sporting events (Red Bull). As part of their responsible marketing strategy for good causes, Red Bull also sponsors charitable initiatives worldwide, for instance, the “Don’t Walk Charity Fashion Show” at the University of St. Andrews in Scotland (Scribd).

HR, Strategies, and Processes

The Red Bull HR team is renowned globally for its strength and efficiency, having achieved this through the implementation of programs at their Austrian headquarters that are then implemented in all franchises around the world. Managers from global branches attend regional HQs to undergo relevant training and development initiatives so they may realize success within their own areas, while performance management teams from Austria offer further aid with employee evaluation (Scribd).

Red Bull has employed a top-down approach to their marketing strategy, utilizing regional sales and marketing teams. The availability of the product is controlled for increased mystique and demand amongst youth who view it as an essential part of Generation X culture or ‘poor man’s cocaine’ (Gorse et al., 2010). Additionally, Red Bull focuses on nightlife advertising to cater to younger generations, a.k.a. Generation Y.

Red Bull’s strategic decision to avoid traditional sports drink competition (with drinks like Gatorade or Lucozade) has yielded successful results; the brand consequently gained an integral foothold in Generation Y and X markets while simultaneously cultivating a strong presence as a sports property. Through creative sponsorships, new ownerships, and innovative properties within the industry itself, Red Bull successfully established their name across all levels of the sport.

Conclusion

Red Bull has thrived in a swirling and highly competitive energy drink market for the past 24 years. The company survived bad press because of the allegedly unhealthy nature of its drinks. Reb Bull has also efficiently dealt with intensifying competition as energy drinks became remarkably popular and similar products flooded the market. In the end, Red Bull’s revolutionary marketing techniques and innovative management approaches have allowed the organization to prosper again. Today, the company’s product line is diverse, and its market share is steadily growing while competitors are forced to adopt their strategies in order to keep up. These facts allow us to suggest that the brand will remain solid in today’s ever-evolving marketplace.

References

Case study analysis at: http://www.scribd.com/doc/17095337/Red-Bull

Cirillo, J. (2009). Running of the Bull. (Cover story). Beverage World, 128(6), 18-22. Retrieved from EBSCOhost.

Company website at: www.redbull.com

Daft, R. L., & Marcic, D. (2009). Understanding Management. Ohio: Cengage Learning. Pp. 160-173

Gorse, S., Chadwick, S., & Burton, N. (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship, 3(4), 348-357. Retrieved from EBSCOhost.

Parker, P. M. (2005). 2006-2011 World Outlook for Energy Drinks. World Outlook Report 2006-2011: Energy Drinks, 1. Retrieved from EBSCOhost.

Raichaudhuri, A. (2010). Managing New Ventures: Concepts and cases on entrepreneurship. New Delhi: PHI. Pp. 112-117