Essays on Fashion Industry

A 1 + page discussion is describing disruptive business models. You should use examples of companies that have introduced disruptive business models to help with this description; like Dell Computer, Walmart, Southwest Airlines or perhaps Apple. Disruptive business model refers to any business innovation, which creates a new market and value network for a company or a product and in so doing, disrupts the existing value network and market (Shaughnessy, 2016). This consequently displaces established markets, products, and leading firms. The term was coined by Clayton M Christensen in 1995 and has since been used to describe disruptive phenomena on ...

Vetement’s: The not so Fascinating Designs

Vetement and the Fashion Industry I believe that the fashion industry is experiencing a revolution as its presence can be felt across the Atlantic. It is now time to acknowledge that fact that something striking is going on in Paris and within the streets of America, particularly because of the so-called turnaround brought about by Vetement. Vetement is a fashion brand that arrived on the fashion scene in 2014 and rapidly became the most talked about labels across the globe. Their unique sense of taste and attitude has struck a bond with the wardrobes and hearts of numerous street ...

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Introduction

Customer experience management (CEM) is an important strategy that focuses on consumer perspective as it seeks to meet consumers’ wants more efficiently (Arineli & Meirelles, 2015). The primary objective of CEM is to enhance customer loyalty and restore constant interaction between clients and the firm products. The Fashion industry is diverse and has been characterized by increased competition over the recent past. This study appreciates strategies used by service firms in the fashion industry to develop customer experience management. The paper focuses on Alibaba, which is an e-commerce business with different platforms used by companies to support online shopping.

Main Body

Customer ...

Fashion and food

1. Executive summary The clothing and the foot ware market in Saudi Arabia performs quite well due to the thriving economy and the high levels of the disposable incomes in the country. The unemployment rates are quite low, a fact which has contributed to the growth of the fashion and food markets. Available information at the end of 2015 indicates that the leading fashion brands in the country increased the number of the fashion brands in their portfolio as the customers raised to demand quality and more luxurious brands. As a result, the retailers have expanded the outlets across ...

Executive Summary:

At the beginning, it is important to say that Riva is one of the famous multinational brands. It is one of the well-known brands under the umbrella of Armada Group. The company was established in 1997. Currently, Riva is operational in five countries of the Gulf region; Kuwait, United Arab of Emirates, Qatar, Saudi Arabian and Bahrain. Riva has more than thirty outlet stores in the region with an aim to expand to 150 by the end of 2017. The company faces extensive competition globally thus needs continuos development to match the trends in the fashion industry. Riva is ...

Research Methodology 3

Findings 9 Limitations of the Study 14 Future Research Direction 15 Conclusion 15 References 17 Research Methodology This part comprises of details regarding the research methodology, the hypothesis and the source of data for the study. The main objective of this study is to substantiate the theories that exist today as well as to introduce latest concepts that can bring transformation to the basic subjects. The research is based on empirical findings.

Research Design

Research Design refers to a structured case study that helps in conducting the research. Research involves the collection of data, its analysis, and outcome. It aims to ...

The fashion industry is a very competitive industry which is saturated by numerous retailers. Most of these retailers provide similar products, a factor which increases competition in the fashion industry. Another source of competition in the industry is created by the various brands which allow retailers to sell their apparels in their stores. Customers in the industry and the market have a high bargaining power and can, therefore, be easily be swayed by competition (Atlasian, 2010). Consumers in the fashion industry look for the most popular, high quality, and recent brands in the industry. Most of the consumers believe ...

Research methodology

The research was conducted to identify the trends in the Australian clothing and textile market, as well as identify the consumer trends among women who are the primary target market for the business. Both quantitative and qualitative research methods were used in the study to gather information. For the quantitative research methods, data from other researchers was used (Kothari, 2004). The data included the geographical location and climate of Australia and their direct and indirect impacts on the Australian clothing and textile market. Other trends such as sources of raw materials and fashion were also researched with the use ...

Technology uses & applications

Adobe Products: CAD (www.adobe.com )

What is it? How do you use it?

CAD is Computer Aided Design that turns flat static images into robust dynamic 3D graphics. CAD allows the creation and sharing of complex imaging. It allows the user to illustrate his or her design so that others have a greater understanding of its potential.

Why is it important?

CAD allows viewing the images in the free version of Adobe Reader software so that multiple people can see the images without requiring specialized programs. It allows the user to create 3D images to better illustrate the working relationship between the components such as in a new braking system for an ...

Introduction

As the internet continues to grow over the years, more opportunities continue to crop up for exploitation. The chances are limitless, and rewards are unimaginable. Learning a few skills is essential, but finding a niche and capitalizing on it allows a person to tap into unquantifiable profits and growth. One of the niches that have evolved with the growth of the internet is online merchandising. Innumerable companies have taken up the open platform of online space to market and sell their products. However, some of them have developed unique ways to beat the competition and remain profitable. In this ...

Introduction

Design firms are constantly in a continuous endeavor because of increased competitiveness that continuously threaten their existence. In particular, the luxury fashion industry may be difficult to manage because the sector is often characterized by customers who are quite particular about their needs. The research proposal will look into the luxury fashion brand sector and unravel the success tips that the design firms can employ in the course of their operation. Further, this proposal will seek to identify the areas where design companies may be going wrong and how they can address the issues to make positive returns. It ...

Identifying the Object

The Mondrian dress is a red, blue, white, and yellow dress that shows the integration of art and fashion. One of the renowned French designers, Yves Saint Laurent, designed the dress in the winter of 1965-66 and made it his signature piece. This illustrates that the integration of art and fashion is an old concept, and it remains significant today. The Mondrian dress takes the form of the 1960s modified form of a sack dress, and Laurent utilized the color blocks. Inspired by the contemporary artists of the Mondrian art movement, Laurent incorporated the flat planes derived from 1960s’ ...

BUSINESS MANAGEMENT AND DECISION-MAKING PROCESS: CAIFU

Executive Summary Caifu, in an effort to maintain its growth and sustainability, looks to invest its money in a credible organization that has a sound management system and trustworthy leadership. Currently, the companies at its disposition include H&M and Next. Prior to committing any initial capital outlays to one of these companies there is a need for a very thorough analysis in relation to what choice would be lucrative to Caifu especially in the long run. As an employee affiliated to Caifu and its interests, I have been asked to come up with a management report to forward to ...

Identifying the Object

The Mondrian dress is a red, blue, white, and yellow dress that shows the integration of art and fashion. One of the renowned French designer, Yves Saint Laurent, designed the dress in the winter of 1965-66 and made it his signature piece. This illustrates that the integration of the art and fashion is an old concept, and it remains significant up to date. The Mondrian dress takes the form of the 1960s modified form of a sack dress, and Laurent utilized the color blocks. Inspired by the contemporary artists of the Mondrian art movement, Laurent incorporated the flat planes ...

Introduction

Globalization of economies and the strengthening of political and economic relationships in the European Union have had the significant influence on the development of retail industry in the country. The fashion industry is highly dependent on the social and economic trends. With increased mobility of individuals and the digitalization of the markets, companies are obliged to look or ways to further enhance their brand and become more responsive to increasingly dynamic fashion market and consumers, who are more demanding with regards to the short lifecycle of the products today, than ten and even five years ago. Moreover, competition on ...

Poiret’s rise to prominence in the modern fashion and arts industry was catapulted by several factors, which he made in the best interest of his target market. These decisions propelled his fashion design industry to higher notch, and transcended his business to a different level of success. This essay is based on reiterating key arguments of Poiret with regards to the success of business in the modern fashion doll. The concept of genuine reproduction triggered Poiret’s designs a notch higher as his designs were marked at the epicenter of originality. Due to the originality of his designs, ...

Introduction . 2

Analysis .. 3 1) Structural Characteristics . 4 2) American Apparel mission statement 5 3) Organizational Structure .. 6 4) Porter’s Competitive Strategy . 7 5) The External Environment 8 6) Stages in the lifecycle, size, and control system .. 9

Recommendations and implementation plans 11

References . 12

1.Executive summary The issue that the American Apparel’s organization is facing is that they have a very unique strategy to run the business more effectively than its competitors; unfortunately, this strategy did not meet the external environment needs. Therefore, they had to lay off hundreds of workers and retooling its production process in ...

Description of the American Apparel’s Corporation

American Apparel is a leading basics brand for young adults and people of all ages, with both wholesale and retail divisions globally. The company was founded in 1989 by Dov Charney, a Canadian man with an interest in vintage American clothing and is known for cutting-edge advertising and product branding. Its operations adage “made in downtown LA” has contributed to significant brand awareness and a cult status worldwide. It is the largest sewing facility in North American with 5000 to 10000 employees. For American Apparel, many factors of the external environment pose a threat to the company, however, with ...

Background

Karen Millen (KM) is an English-born organization, which prides itself on individual design for each of the collection pieces and hand-crafted by Karen Miller designers in their home atelier. This proposition delivers unique customer experience, superior quality and attention to detail. The Brand positions itself as an affordable luxury fashion, present in 65 countries across six continents and operating two of its flagstone in New York and London (KM, 2016). KM felt the impact of the international economic crisis and its recent demerger from Aurora Group along with the toughening competition in the sector, going through significant financial challenges ...

(Technology in the Fashion industry)

Introduction

The fashion industry has been subject to change over time. Companies in the industry have continually advanced in the development of quality and highly attractive fashions. Information and practicality of their ideas have seen the companies advance to extensive heights and embrace the average growth of the fashion industry. It has become highly competitive to engage in the fashion business as new ideas are being developed every day. The changes would mean advancement in business and enhancement of the quality that the companies manufacture. The fashion industry has been a major beneficiary of the ...

Introduction

GAP Inc. is US based clothing and accessories retail company. It has headquarters in San Francisco, California. The company was founded in 1969 by two partners. The motivation behind the formation of the company was making sure the availability of the pair of jeans at affordable prices. Now the company has expanded its business to different regions as well as divisions. The divisions of the company operating under GAP Inc. are Banana Republic, Old Navy, Athleta, Intermix, and Banner. GAP is the largest specialty retailer in the US. The company is operating in a tight, competitive landscape and faces ...

Introduction

People, as social creatures, tend to unite in groups that have something common: they may have a similar system of values, behavior or lifestyle that is different from the dominant culture to which they belong. In social studies, the word “subculture” refers to a part of a public group that differs from predominant society. This paper is aimed at analyzing subculture of punk, the role of media and style in punk youth subculture. From the perspective of cultural studies, a subculture is associated with a group of people that do not contradict against the values of traditional culture but ...

Report of Hudson’s Bay Company

A #:

Introduction

Founded in 1670 in Canada, Hudson Bay Company (HBC) is the oldest firm in North America, operating in the retail segment across Canada, United States, Germany or Belgium (HBC official website, n.d.). With a long tradition in the fur market, the company adapted to socio-dynamic changes that marked clients’ loss of interest in fur, and adjusted to more modern requests, entering the general retailing business, currently operating in luxury fashion, after acquiring brands such as SAKS Fifth Avenue, Lord & Taylor, but also owning department store (GAMERIA Kaufhof, Galeria INNO, Sportarena), off-price stores (Designer Depot) or furniture, appliances ...

The Concept of the Collection: Japanese Warrior

Introduction Nature, the environment and the universe as a whole, provided a huge influence on mankind for a long time. It was particularly pronounced prior to the active development of technical progress. Japanese culture can be considered as one of the brightest representatives of such influence. It is a multi-faceted, surprising and unusual world of images and objects. Everything is living his own life in harmony with the surrounding space. Japanese style evolved over the centuries. Now it is an excellent example of the preservation of a constant shape in combination with the cycle of patterns and colors. The ...

Background

The external economic environment in which a business operates has a great impact on its performance. The economic environment consists of several external factors in a business market. In a similar connection, the broader economy can also influence a business. Economic environment can be divided into the microeconomic environment and macroeconomic environment. As far as microeconomic environment is concerned, it affects business decision making such as individual activities of firms and consumers. On the other hand, macroeconomic environment affects the whole economy and all of its stakeholders. Many economic factors have external limitations on the business and organizations always ...

Introduction

A family business is a profit-making entity that entails the significant roles of decision making, ownership, and leadership of the business being undertaken by several generations of a family. For a firm to be considered as a family business, the multigenerational element, and the unique family is fundamental (Carlock, Kets de Vries, and Florent-Treacy 12). Family businesses vary from size to industry; there are corner shops with a history of family ownership and leadership and similarly publicly listed multinationals, which share a similar foundation (Carlock, Kets de Vries, and Forest-Treacy 17). Internationally, there are numerous examples of family-owned businesses; ...

Introduction

When we hear the name “Anna Wintour,” images of flashy models and trendy designer clothes definitely flash across our mind. This is a lady who has achieved a lot in matters pertaining to fashion and journalism. Her achievements in this million-dollar industry of fashion that cannot be overestimated as she is one if the few the most popular outstanding designers who became an inspiration for various books and movies, got plenty of world renown awards and handles both American and British divisions of Vogue magazine. Not only has she molded and brought up stars but she has also stirred ...

requirement for the award of the degree

BA (Hons) Fashion Management

“ I, JIA HAN TUNG, CERTIFY THAT, THIS IS AN ORIGINAL AND INDIVIDUAL PIECE OF WORK AND THAT NO PART OF THIS HAS BEEN WRITTEN BY ANYONE ELSE; I HAVE ACKNOWLEDGED ALL SOURCES AND CITATIONS BY APPLIYING HARVARD REFERENCING SYSTEM;

NO SECTION OF THIS ESSAY AND REFLECTIVE STATEMENT HAS BEEN PLAGIARISED;

THIS WORK HAS NOT BEEN SUBMITTED FOR ANY OTHER ASSESSMENT ”. “ I WOULD LIKE TO THANK MY SUPERVISOR, , FOR HER GUIDANCE THROUGHOUT THIS DISSERTATION. I WOULD ALSO LIKE TO THANK THE DESIGNERS SELECTED ON PROVIDING ME DATA AND SPENDING TIME ANSWER MY QUESTIONS THROUGHOUT INTERVIEWS AND THOSE PARTICIPANTS FOR FOCUS GROUP FOR TAKING PART ...

What is Prada’s business profile?

Prada Group, which is the fashion industry, was founded in 1913 by Mario Prada (Prada Group, 2016). The first store was located in Galleria Vittorio Emanuele II. It was founded as a stylish store that focused on luxury goods, accessories, and high-end, sophisticated workmanship. The store gained popularity among Italian aristocrats and the European elite. Consequently, in 1919 the Milan store was granted a contract to supply the royal household of Italy with fashion. The granddaughter of the founder, Miuccia Prada, together with Patrizio Bertelli developed a strategy to expand the firm globally in the 1970s (Prada Group, 2016). ...

Management report

Introducing a business A business that is going to be explored is a store that offers vintage clothes and accessories. Vintage clothes and accessories can be worn in a daily life or specifically targeted for some events, such as costume ball or a farewell night at school. Apart from selling clothes and accessories, a store will accept orders for creating retro-style clothes and accessories foe different events. First, a single store will be opened. Then, it is expected to create a chain of stores, continually expanding US-wide.

Industry analysis The retail store “Retro” functions within the clothing industry. The ...

The fashion process is the gateway to understanding the human realm. In my experience, I have come to appreciate the benefits of using clear approaches in the materialization of concepts. Fashion would be quite meaningless if designers failed to handle it systematically. A close look at significant fashion icons shows the extent which process can vitalize clothing concepts. For example, Wales Bonner’s ideas follow a consistent pattern. Her creations are characterized by a strict adherence to particular themes. Arguably, she can be described as a revolutionary fashion warrior. This is owed to the significant leaps she has made ...

The brand chosen is Adidas group located in German that strives to be the international leader in the industry of sports. It has managed to build a passion and lifestyle for sports. It is also a company that focuses on the consumers (Reference for Business). The company has been operating an efficient chain of supply that manages its transport and distribution. However, it has a weak distribution network. It has extensive and diverse operations in various countries. This has then made it difficult to strengthen their network of distribution. The chain of supply is also long and complicated as ...

Business Strategy Analysis

One characteristic attribute of the fashion industry is its predisposition to change; therefore, an innovative product may become irrelevant and lose market share within a short period. Consequently, this element necessitates for continuous product development coupled with market research to maintain a competitive advantage. In some industries, having a R&D department is a competitive edge, but in the fashion sector, it is a survival tool. These rapid changes in the industry are not limited to products only, as marketing tactics and other business strategies need to be constantly reviewed. The emphasis on customer engagement is increasing in this sector ...

The world of fashion is the area, which lures and charms both men and women. But very few people really know what it means to be a model and how much modeling industry negatively affects health of tender young women. Modeling industry is much criticized for that negative impact it has on the health of girls wishing to look as perfect as models and have such tender bodies as their favorite models. In the paper, we are going to concentrate on the topic how modeling industry affects models` health and discuss whether this industry shall be regarded responsible for ...

Exam Exercises

Exam Exercises According to the data received from watching the video and reviewing the article on this topic we are to give the definition of the sharing economy and articulate its main features from the management point of view. In general the sharing economy may be described as new model of economy that is based on the peer-to-peer relations of different economic actors working under the common legal framework. Sharing economy brings back the human connection to the sphere of economic transactions that used to be rather impersonal isolated field. Within the sharing economy the individuals may borrow or ...

In most cases when we think of pollution very rarely do we spare a moment or two to think of ecological footprints of the shoes on our feet, the cap on our heads nor the shirts on our backs (Claudio). Instead, all we think of is the raw sewage piped into our watercourses; we envision the emissions from the textile and coal industries, our bare-stripped forested landscapes, and the municipal wastes piling on our streets and landfills (Sweeney). The bitter and unfortunate truth, however, is that the overall impact of the apparel industry on our plant is quite grim ( ...

Introduction

Denim is ubiquitous in Fashion. Even in contemporary fashion, it continues to be prevalent. This observation is evident in the object of study, the Big Park Dress. This dress was exhibited in Spring 2015, from Seoul, South Korea. It is a detailed and bright-colored tank dress bearing a watercolor portrait of a woman holding a white long-eared bunny. The image represents the designer’s childhood memories living in the Korean Countryside. This paper examines the Big Park Dress and how it captures the timelessness and ubiquitous nature of denim. The Big Park Dress may be described as a tiered ...

Fashion Films Analysis

Nowadays, the fashion industry requires a lot of attention in order to create demand for its products. Due to the fact that fashion exists to make a human appearance more beautiful and attractive, the most common ways to promote the products or services is to let people see it. Therefore, almost all brands of clothes, accessories and cosmetics organize their advertisement as visual material such as photos, fashion shows or even short films. In these terms, the advertisement of this merchandise ought to be specifically designed by different signifiers in order to capture the attention and encourage to purchase ...

Change Management in Bettington Trading and Sons

As a family company, Bettington trading and sons has experienced a commendable growth in business over some years. Transfer of management from one family member to the other with the help a professional board of directors has seen the company remain sustainable due to commitment and relationship building. However, a move to implement change in the organization by a family member tasked with managing the company has met frustrations from the board of directors who do not seem to agree with how this should be done so fast. The management is not in agreement on whether the company should ...

Issey Miyake

Historic Designer Research Paper Issey Miyake Modernly recognized as one of the greatest historical and contemporary fashion artists and designers to establish their very own unique and creative method of direct collaboration between artists and manufacturers; Issey Miyake thrives off of traditional artistic methods and their revival in direct response to the demand of times. The Japanese born artist has made a huge global impact within the fashion industry, while continuing to adapt contemporary, innovative, and industrial apparel designs, artistic exhibitions, and fragrances (Issey Miyake | Fashion Designer Biography, n.d.). First let us explore the background of the artist and ...

Management Information System

Introduction The paper is intended to examine the management information systems (MIS) of the companies in the world to understand that the companies are using information system and related disadvantages of using management information system. For this purpose, the study is going to conduct the comparative study of the management information system of two different organizations. The organizations selected for the comparison include Zara and Benetton. Both of these companies are related to fashion industry where, Zara is based in the UK, and Benetton is based in Italy (Pirone, 2010).

Zara and Benetton both are involved in using management ...

Reflection

The overall feedback on the presentation was positive with some aspects highlighted that could have been discussed in more detail with appropriate attention. Among different comments made for the study, it was mentioned that the some of the work was done was though related to the business; however, it was less relevant to the course assignment. The aspects that were considered irrelevant to the assignment were sustainability and the sweatshop. As far, I have managed to understand these aspects are of much significance in the business. Businesses in the modern world are winning a competitive edge over the competitors ...

Stella Jean is a brand that emerged in Milan, Italy, in the year 2012. The brand focuses on bridging the different cultures with ethnic-inspired fashion designs. The majority of the emerging fashion brands are faced with challenges like the rapid change in consumer’s fashion interests, competition from established brands, and economic factors (Almila; Haug and Busch). Despite the unique style of merging traditional and modern prints Stella Jean design, distribution and access to the wider market proved to be a stumbling block due to the intense competition in the fashion industry. The industry is also flooded with designers ...

Introduction

Photography is an important aspect used to represent an idea or history of a certain event. Photographs are currently used as a store of history for people and communities in the world. In the society, technological revolution has led to the invention of smart phones with powerful cameras used in photography. Photographs help in the remembrance of past events by keeping memories that cannot be altered. For instance, photography is used in the current society to understand past events such as World War I, World War II, and the American Revolution among many other past historic events in the ...

Colors usually have an impact in our day to day activities. The main aim of this study is to determine the meaning and uses of colors in different places. Understanding the meaning of colors is very important so that we understand how to use the colors appropriately. Colors create physical and emotional reactions and can be used as a non-verbal from of communication. Different colors usually induce different reactions in viewers. Some of the reactions are culture dependent.

People tend to react differently when they see different types of colors. The emotional reactions that may occur are also culture ...

Driven by my passion for fashion and Public Relations, I am interested in applying within your reputable academic institution for improving my communication skills, convinced that I will implement the gained knowledge in fashion industry.

Born in Czech Republic, I followed my interest for fashion searching to attain a professional education in this field. This is how I arrived in Italy, where I am attending the Instituto Europea di Design in Milan, and I am currently finishing the third year of BA Honours Fashion Communication & Marketing.

Focused on developing a practical experience to ...

Abstract

Pop culture of the 60s that originated in Britain and spread to US followed a string of philosophical and theoretical movement turning into mass culture. Pop culture has had many proponents in fashion, music and literature as well as numerous characteristic features. Studying the 60’s fashion design trends in ...

Fashion has raised a great deal of contention, resistance and criticism over the years. The media provides the society with a display of images that range from the real to the perceived. Large mass marketing clothing companies and influential fashion houses determine the direction of fashion, influence the opinion of the public and put up production and distribution structures worldwide. Fashion continues to exist in the public domain amid feelings of strong links with pride, misuse and craziness. This situation can be conveniently attributed to a myriad of factors ranging from psychological problems to feeling of spite on reality television. However, it can ...

Eighteenth century how to become an icon in the history of fashion and influence our life

Embellishment, poise, elegance are some of the adjectives that can be used to describe the trend in art and architecture of 18th century. The age witnessed the most elegant and stylish way of fashion. It can also be called as a fashionable era. 18th Century era is generally known as the Age of Enlightenment. The beginning of this century experienced a significant change in culture, art and architecture. Fashion industry also was on its peak. The fashion centre in this era shifted from Versailles to Paris. The educated Aristocratic class was called bourgeoisie class. They settled down in Paris. The new ...

The outsourcing in the textile and clothing industry is in a continuous movement and evolution, which was speed up by the rapid technological development, globalization or economic liberalization of various geographic areas.

The various shifts in the global sourcing in the textile and apparel industry have been hand in hand with the global social and economic shifts. Gereff (2002) notes that the history of sourcing was shaped in the fifties, when US and Western Europe countries where importing from Japan, which later imported from the Asian Tigers Hong King, Taiwan and ...

For many years, human beings have focused on creating a useful and new materials that are different from the found in nature. Tinkering of substance was a platform for an explosion of research on new materials, which marked the 20th century. The creativity of material engineers in the 20th century is characterized by sporting goods, aircraft, clothing, as well as electronic devices. The newly created artificial materials were used in various ways in the fashion industry. The discovery of each artificial materials related to clothes marked a new step in the fashion industry during this time. In the general perspective, artificial materials ...

Dolce and Gabbana are a name that represents the eccentric and authentic luxurious products. It signifies the style that shows elegance and manifests itself as contemporary classicism that is based on innovation and creativity. This brand has maintained its identity by remembering the pillars and the roots on which the organization is stands. It has been evolving and growing continuously with the passage of time. This company has sought the help of attractive female and male models in order to position itself. For example Andreea Diaconu, who is a Russian female model who is 22 years old, is a renowned name for ...

The studies in this unit were quite educational in trying to inform readers about the fashion industry. The readings also give readers a rough idea of the fashion industry’s influence on what people dress. I could not adjust my dressing style since I do not agree that the fashion industry controls everyone’s sense of fashion. I do my best to look good and I’m rarely affected by the mass’s sense of fashion (72 words).

Within the reality of fashion, I employed the theories on conscious consumption, social imaginations and collective conscience to argue my stand. When ...

1. Introduction: organization profile

Couture Fashion Week (CFW) is a set of fashion events most usually organized in New York. Started in 2003 by Andres Aquino, a luxury show producer, author, fashion designer born on Dominica, CFW organizes fashion weeks with participation of designers from all over the world. Started as a photographer and having covered thousands of shows in that role, Mr. Aquino launched Fashion Cyndicate Press – a fashion photography agency with big number of clients worldwide. Having made himself a name, he decided to use his charisma and experience in fashion to give his career a new development and to start organizing the fashion events. In ...

People are naturally drawn to all things beautiful. In purchasing bags for instance, most people look for something that is appealing and trendy. These days, people have also come to include durability to what they consider beautiful, as with products and other merchandise. This explains why despite the exorbitant amount that comes with products like Louis Vuitton, Gucci, and Chanel, to name a few, consumers still buy branded products. The logic behind this buying trend is that if a product carries a name that has withstood the test of time and the tough market competition, the consumer gets the assurance that the ...

Listening involves several factors that may inhibit effective listening. Furthermore, just like any other communication process, listening should also manifest strategies and types of listening that will enable a person to listen effectively. There is an apparent difference between listening and hearing. Listening involves comprehension while hearing tend to be more passive and not conducive to effective communication.

For this task, an observation of the characters from a clip in the movie “The Devil Wears Prada” will be observed to identify steps and obstacles in effective listening. The scene is when Andrea (Anne Hathaway) is talking to Miranda (Meryl Streep) ...

Fashion imposes trends and it establishes what is in fashion and what is out of fashion. The term comprises a historical evolution that has shaped the fashion industry as we know it today, through cultural interaction and scientific and technological development. Luxury fashion is not a basic need of the society, but a requirement for defining the social classes, the refinement and sophistication, or a statement of uniqueness, of avant – garde, of defying the mainstream fashion. Key Words: fashion, luxury fashion, social classes, refinement, avant – garde, mainstream fashion. Luxury Fashion Industry Report

Introduction

Christian Dior was the most influential fashion designer of the late 1940s and 1950s. In fashion history, he is one of the most interesting stores. By establishing Dior as a global brand across a wide range of products, new business model was defined by Christian in the post-war fashion industry. With the hourglass silhouette of his voluptuous ‘New Look,' he dominated fashion after World War II. His vision continues to be at forefront of current fashion even over sixty years later that proves that he was certainly a visionary. He was best known for his eponymous fashion house and was a French ...

Introduction

The shopping and fashion culture is one of the factors that drive the American fashion industry, hence making it more dynamic. However, shopping culture, experience, and interests in the clothing industry differs from one gender to another. According to the NPD Group, 2010 annual report, women in the United States had higher total spending on fashion apparel compared to men (The NPD Group). This indicates that women are increasingly spending, higher in the fashion market than their male counterparts. Most women complain that advertisers do not identify with them since marketers conduct ads with many misconceptions about women’s ...