Macro Case Studies Samples For Students

Abstract

This paper is based on an article from The Economist published on June 1st, 2013. In this paper, I will analyze the economic policy against the credit markets fluctuations in the US and try to follow the traces of the failures in this policies due to the reactions of the martkets to this policies. The Fed and the Government implement some macro policies to stable the markets to ensure the growth rate in the US while keeping other macroeconomic variables such as unemployment, inflation, stock exchange markets, foreign exchange rates. However, people’s reaction to these macro policies sometimes ...

Executive summary

Airlines industry is marked by innovations and dynamism. With technological advancement, increased attractiveness of the industry and increasing liberalization in airlines industry, have made the airline industry highly competitive. The low cost carrier industry is going through its best growth phases presently. With level of competition is increasing with every airline company trying to gain share of profit from this industry. Price wars are increasing. To offer the services in a cost effective manner, the challenge faced by the low cost airlines is to reduce their operating costs. The companies adopt different strategies based on their product and service offering ...

The move by firms to develop marketing strategies brings not only the profits, but also long-term consequences. One of the techniques most strategic managers employ in their daily activities is the consumer-driven marketing concepts. Strategic managers have to devise techniques that will create a unique retailing point. Cant & Strydom (2007) propose that for a firm to stay ahead of its competitors, it has to be market-oriented. They then put that is an organization that focuses on satisfying consumer wants & needs while meeting the company objectives.
This case study demonstrates how Al Jazirah: The Genius Inventor has expanded its services, and ...

- Introduction
Innovation is an interesting ideology, one that sounds good to follow, but behind the veils of its looming success is a challenge in its implementation. According to Phaal et al. (2010, p34), the early stages of strategic development in technology and its innovation stance is more of a challenging situation. The main challenge in implementation of innovative ideas is the fact that the company flexibility must be assured in the wake of both commercial and technical uncertainty (Phaal et al., 2010. p34). Logitech has relied heavily in investment in computer accessories and gaming accessories, aspects that it has ...

Forecasting is an important aspect of a business that aims at reducing the area of uncertainty that surrounds management decision-making. This is with respect to important aspects such as costs, production, waste reduction, profits and so on and offers guidance using history, experience, and knowledge as markers (Das 217). Forecasting essentially employs the micro and macro forecasting models. There is an important distinction between micro-forecasting and macro-forecasting. Micro-forecasting model is a detailed product unit forecast while macro-forecasting involves forecasting the market in total.
McDonalds’ forecasting can be on areas of sales, product mix, and stocks or product availability. The ...

Report of Hudson’s Bay Company

A #:

Introduction

Founded in 1670 in Canada, Hudson Bay Company (HBC) is the oldest firm in North America, operating in the retail segment across Canada, United States, Germany or Belgium (HBC official website, n.d.). With a long tradition in the fur market, the company adapted to socio-dynamic changes that marked clients’ loss of interest in fur, and adjusted to more modern requests, entering the general retailing business, currently operating in luxury fashion, after acquiring brands such as SAKS Fifth Avenue, Lord & Taylor, but also owning department store (GAMERIA Kaufhof, Galeria INNO, Sportarena), off-price stores (Designer Depot) or furniture, appliances ...

Part A:

Analysis of the Disba’s Marketplace
Analysis of the Disba’s marketplace involves analyzing both the macro and micro environments of Disba S.A. The internal environment is composed of factors that are within the company itself and thus the company has some level of control over them. One of the internal environment factors that are relevant for Disba is the competition. Disba faces a high level of competition from other large chains present in Barcelona that are also growing rapidly. For instance, Caprabo has 50 supermarkets in Barcelona. Additionally, Valvi is another chain that is growing fast after its ...

Kindred Todd & the Ethics of Organizational Development - Case Analysis

Problem
The case of ‘Kindred Todd & the Ethics of OD’ illustrates a situation where an employee named Todd has started working for a consultation firm and she is facing an ethical dilemma. She was told by her boss Mr. Stebchuck to represent herself as Continuous Quality Improvement expert in front of a client. However, she was just a fresh graduate with no training or relevant experience to be able to recommend quality solution to the client. Following are the macro and micro level problems presented in the case;

A. MACRO

Macro problem is referred to a subject of concern, which may ...

Energy drink is among the alternative beverages that have shown rapid growth in the beverage industry in the mid-2000s in the United States. As a response to the declining demand for carbonated soft drinks due to shifting consumer preferences towards beverages like energy drinks, sports drink, bottled water, fruit juices, ready-to-drink tea, vitamin-enhanced beverages, ready-to-drink coffee, and other types of beverages, PepsiCo had relied on these alternative beverages for its sustained growth in mature markets, and prospectively, market expansion for alternative beverages to emerging international markets.
In 2009, PepsiCo led in the beverage industry in most beverage categories other ...

Executive Summary

Organizations operate in an environment that is highly uncertain and that is largely beyond their control. Environmental analysis not only feeds the marketing process but is the backbone of any planning process of an organization (Comeford and Callaghan , nd). For any organization to have successful business strategies it is imperative for the external environment to be analyzed. This paper will therefore explore the environmental factors that affect the business operations of the California Pizza Chicken-USA, hereinafter referred to as the CPK. To conduct the external environmental analysis the paper will explore the macro- environment (PEST analysis) and the micro-environment ( ...

Market segmentation involves defining or identifying smaller parts of a homogeneous market that are different from each other. Different market segments have different wants and needs.In each of the different market segments, there exist different customers who have different needs from each other. Market segmentation is a form of targeting a certain market according to their needs. For example, a meat company may sell beef and pork in an area populated with Christians but refraining from selling the pork in an area populated with Muslims. Therefore, every other type of meat may be sold in an area populated by ...

Macro Environment

An external analysis is carried out to identify a company’s strategic position; it is very important to know the company’s strengths and capabilities of the shareholders anticipations on the share value in order to identify the strategic position of the business. Delta airlines are a major airline company in United States and it is headquartered in Atlanta. The airline and its subsidiaries have more than 80,000 employees and operate more than 5000 trips on a daily basis. The company has an asset base of $52 billion dollars and net profit for the year 2013 is $10.5 billion.
Macro ...

- How does Amazon try to create life time customers, loyalty and increase visits and sales
The modern society has extensively affected life and lifestyles all round. It is hard for an individual to live in the olden day styles and lifestyles as one quickly finds him or herself floating the world of new happenings. For instance, Amazon is one of the new faces of the market, which has extensively introduced buying and selling at a new level to both the buyer and seller. It is thus critical to have a clear understanding of how things work in this new ...

The US Hotel and lodging industry, according to forecasts from Standard and Poor’s has been characterized by overcapacity with about 48 million rooms, approximately one room for every 64 US citizens. The macro environment has been understood to be characterized by a cyclical trend with ups and downs in the recent years. The financial crisis of 2007/2008 seems to have hit the industry very hard as all indications point at a downward trend in the forth coming years.
High levels of unemployment, fore closures and declined business and travel characterized this period, leading to the lowest occupancy levels since ...

L'Oreal Group is the largest hygiene and beauty company that operates in the field of hair colour and care, make-up, and perfumes. It is comprised of 27 brands and operates in 130 countries. L'Oreal was first founded in 1907 by Eugene Schueller, a French chemist, and over more than a century of its existence L’Oreal was transformed from a small French company to major global corporation.

Part I: Situation Analysis

A. Analysis of the firm

The firm’s mission is “to offer all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety”. It targets a wide variety of customers ...

Question one

In the UK, reliable house price information is a very high priority both for the public and private organizations due to several reasons. The private bodies and organizations use the house price information to form strategies and plan how they will conduct their business in future. The umbrella body of the UK mortgage lenders, the Council of Mortgage Lenders, for example provides house price information to its members to help them prepare for the future. The public authorities usually ask for house price trends in the long run and short run to assess the macro and micro economic policies of ...

Zara is an international apparel retailer that follows a “fast fashion” industry approach and offers medium price/quality items (Tungate, 2008). The company is highly affected by the changes opportunities and threats in the external environment. Therefore, if I were a manager in Zara, I would closely monitor external environmental factors, in particular those referring to sociocultural, economic and international aspects (Daft & Marcic, 2008).
1) As the industry’s main threat lies in the rapidly changing consumer demands, the company should monitor population age, cultural composition and density. These macro data is usually collected by local statistical institutions and help ...

Business policy case study

Executive Summary
The case summarizes the challenges that JC Penney faced in the 1990s and developments that it brought in 2000. JC Penny was a retailer on the front line in the U.S. thus, found it difficult to embrace changes in the late 1990s. The plans for growth became an obstacle to its effective operation in the 1990s, which later contributed to the company’s improvement. JC Penny relocated from a decentralized merchandising system to a consolidated merchandising system. The company linked its business goals with HR practices and put aside the Eckerd drugs store to pay attention to ...

Researchers estimate that there will be the emergence of new global trends that will significantly shape the future of businesses. The single most important macro trend that will affect the hospitality industry in the near future is the continuation and evolution of global violent extremism and terrorism. This trend falls under the macro category of political and legal forces. Events associated with terrorism have intensified over recent years, and they pose a great risk to major economies and businesses around the world. Recent research indicates that sectarian and fascist ideologies have continued to expand and in the process, new ...

In business, designing creative brands aid in the promotion of the products. The branding process is a way of ensuring that the business stays in business and adopts a competitive distinction. It requires a proper managerial approach to ensure marketing of the products is done exclusively.
Countries have taken an initiative to conduct product differentiation through branding. The United Arab Emirates is known for its prowess in business. The study analyses qualitative work in finding out how they design brands and develop their models. The approach is mostly directed to human capital. The focus is on the macro and ...

The macro environment analysis of Costco Warehouse Corporation is given below

Political
Costco has its stores in different regions of the US. The operations are not limited to the US only, and the company has its operations foreign countries as well. The political scenarios differ greatly depending upon the geographical boundaries. However, the company has well stated industrial policy, technological policy and fiscal policy in compliance with the rules of the States and the regulations of the United States political parties. The political rules of US are majorly considered in internal policy formation. Due to this fact, the company has to face turbulent situations in some native countries due to ...

Valley Wide Utilities

Valley Wide Utilities is facing a lot of problems currently. Some of these problems are macro while others are micro in nature. One of the macro problems is that the company is financially inefficient as a result of its plan for expansion of its facilities. Another problem is that three years ago company implemented a performance evaluation method with the help of an outside consulting firm. There are some negative reactions towards this approach because it was not perceived as fair. Dissatisfaction among employees is one of the micro challenges faced by the company. As a result of dissatisfaction employees have threatened to ...

The major problem facing Alpha Inc is operations in a low margin market as compared to other established software markets. The company is stable and can rebrand itself into a better software producing firm as long as competition and external resource mobilization is well managed. The company also faces market risks where continuity of the industry is not guaranteed. The causative factor is a continued advancement in technology and many competitors who offer new products that complement or substitute those of Alpha Inc.

Situation Analysis

Environment Scan:
Managers always carry out an environment scan before launching their main business ideologies and strategies to ...

Article Summaries

Article Summaries

Blumenthal and Haspeslagh (1994) discusses how businesses steer change and starts by an acknowledgement of how confusing "transformation" as a concept is. Based on review of transformation cases and senior-level interviews, Blumenthal and Haspeslagh propose main assumption: whereas ultimate goal of transformation is enhancing performance, different endeavors for performance improvement are not transformational. Thus, corporate transformation requires behavioral changes.
Transformation starts by acknowledging a firm is or will be become uncompetitive, followed by a dilemma for managers of how to create a sense of urgency and avoid resistance to change. Three processes are identified to enact change: improving operations, strategic ...

There are several facts in this case. The first fact is that the three companies are competitors in the retail market serving the US market, among other markets in Asia and also South America. The other fact is that these companies have employed different strategies in order to acquire their respective market shares in their markets (Thompson, 2010). The first assumption is that these companies will keep growing and employing strategies to stay in their markets competitively. I expect that none of the companies will withdraw from its business line. Another assumption I have is that these companies have ...

Answer 1)

a)There's a substantial unexpected increase in inflation:
Undiversifiable/Systematic Risk: Since inflation and related increase in it is a macro economic factor and something not related to performance of stock or related companies, the diversiifcation process cannot deal with it and hence effect of inflation will remain in the portfolio construction even if we include all the availble stock in our portfolio.
b) Major Recession in US:
Undiversifiable/Systematic Risk: Just like Inflation, Recession is also an macro economic factor and an investor cannot deal with it. Important to note that an investor is always compensated for bearing systematic risk not ...

Introduction

Branding is an important marketing function that helps companies differentiate their products and position their products better (Hunger & Wheelen, 2007). Himalaya Shampoo is a product Himalaya Drug company, India. The Indian shampoo market has grown in leaps and bounds and this presents the company with several marketing opportunities. It uses the differentiated strategy to establish itself in the Indian market.

Background of the relationship between the organisation and the industry context

Himalaya Drug company offers Ayurvedic generic drugs and solutions which enable consumers to avail high quality and natural products like soaps and shampoos. The industry for these products is growing as the standard of living, spending capacity and awareness about ...

Executive Summary

Enterprise Company is a rental car company thatprioritizes customer service and satisfaction in order to grow its profits. It operates in five countries. It offers a wide range of services to both its corporate and individual clients. The company has a sound management system and decision-making system. Its services are also geared towards environmental conservation with its fleet of environmentally friendly cars.It monitors customer satisfaction closely and use it as a basis of promoting its employees. Feedback that is obtained from its clients is used to improve the services of the company. The company also seeks to create value by being responsive to ...

Introduction

PepsiCo is a worldwide manufacturer, marketer and distributor of beverages and food dealing in many brands. Some of the brands include Tostitos, Mountain Dew, Doritos, Tropicana, Pepsi, and Gatorade among others (Thompson et al., 2012). The brands of the company are sold in many countries around the world. In the year 2009, the company registered the highest sales of beverages in the world having a global market share of 26.5%. PepsiCo is the second largest beverage company in the whole world. The paper analyses the global and U.S alternative beverage industry.

Strategic Issues Confronting PepsiCo and Alternative Beverage Brands

- Decline in sales
The industry that recorded a high ...

Definition of Strategy

Increased globalization and competition in the market at large has necessitated the need to come up with viable competitive strategies. This is because all firms seek to carry out activities that ensure they gain a competitive advantage over other related businesses within a similar industry. Therefore, through strategic managers, firms set various goals which are achieved through particular activities and actions. It is these activities and actions that form strategies. As such, a strategy can be defined as a plan undertaken with an aim of solving a given problem or achieving a specific goal. There are various strategies that can be undertaken by firms facing ...

A family owned business, or a family business for that matter is may be defined as that business that is started and run by members of a given family lineage. It’s started with a vision shared in the family, and employs mainly members of the family, as well as other professionals to manage the business. Generally though, a family business is run mainly to meet the shared objectives of the family, and also for the benefit of the family.
In most cases, family businesses are managed by one of the family members, who may be advised by professionals and other technical ...

Section A

Question1Discuss 5 benefits derived by DeeCell with their careful segmentation and profiling of the target customers for the campaign.
- The first benefit was saving on cost. The company did not have to roll out massive and costly advertisements.
- Their strategy was effective. The company was able to access the telecommunication solutions that it would present to individual call centres. The strategy also enabled DeeCell to gain the trust of its customers through personalized services.
- The company could get to know the demands of its clients better and therefore enhance its demand forecasting.
...

Students Institution

Burger King’s core competency may be seen as the ability to effectively manage a brand from a central location which helps to support franchisees in distinguishing the mass customisation strategy (differentiation) (Porter, 2004) from those of Burger King’s key competitors.

The value chain may be seen as composed of a range of activities which are both outsourced and conducted in house through a network of suppliers and franchising agreements (Jones and George, 2011). The most valuable value chain activities of Burger King which are conducted centrally may be seen as those linked to the marketing aspect of the value chain.

Burger ...

Abstract

Massive increase in social inequalities in the United States of America, coupled with growing inequalities in wealth and income, have both refocused and drawn attention on social classes as a main determinant of population. Daily analysis through the use of consistent and coherent determinations of socioeconomic position in the United States of America surveillance and research however remains seldom. Certainly, social class exists in the United States of America today although it has consistently remained to be a controversial concept with multiple competing definitions. This paper identifies the determinants of social status as well as class in the United States of ...