Advertising Creative Writings Samples For Students

Business

Legislation to verify voter identification falls under the domain of unintentional discrimination because the practices, procedures or tests which do not appear to be discriminatory, adversely impact a protected group of people. There may be some ways and means that may be implemented during the course of the verification which can amount to unintentional discrimination when the policies of governmental agencies tasked to verify voter identification will uncritically reflect prejudicial stereotypes.
My personal ethical perspective on unintentional discrimination refers to the principle of disparate treatment illustrated in the case of Raytheon v. Hernandez, where the Supreme Court disparate impact ...

Social Media refers to marketing using media such as online communities, social networks and blogs. The top four social media tools are Facebook, twitter, linkeldn and blogs. There has been an increase in the use of social media as it fulfils certain human needs. People want to connect with others and make friends. They want to know what others are doing and hear their views on what is happening in the world. People also want to express their feelings and even tell people what they are doing right now and what they plan to do in the future.

The Advantages of Social Media Marketing

Social ...

Visual Art by artist Barbara Kruger

Abstract
This paper is an introspection of the works of the visual artist Barbara Kruger. She is a conceptual artist and had access to art and advertising spaces that are public. Therefore she decided to the weapon of advertising against itself. Through her work, Kruger brings everyone’s attention to topics of consumerism, feminism. They are a depiction of revolt against a flawed culture, where one cannot feel they exist without purchasing loads of products that they might not need. To introspect the topic in more detail, we will go through three artworks of the artist and try to ...

No matter where a person turns nowadays, he would find himself surrounded with all forms of media. May it be newspaper, flyer, television commercials or even digital media; the presence of media is undeniable. Media had become the means for information transfer, sharing and even the voice of the people in times of conflict and controversy. However, despite the benefits the media showcases for various age groups and sectors, there are some dangers in utilizing the media in terms of information sharing and other similar prospects. While there are chances that people would disregard the negative effects of utilizing and ...

1. Perception. This involves how the buyer, after seeing the product or service being offered by the seller, he/she identifies and interprets it into a pictorial presentation that makes sense. The manner in which the buyer perceives the product will greatly determine whether the seller will sell it or not (Solomon, 2014). It is therefore, upon the seller to ensure that he/she presents the products in the best way that can attract buyers.
Application: In the video, the actors and actresses are dressed in appealing clothes which are likely to attract the attention of the viewer. Viewers, upon watching ...

Story of the product

Wheretoget.it is a ​​young online project, which helps people to find their favorite clothing items from photographs. It works quite simple. Once registered, users upload pictures of things that want to find and buy, and readers help to identify a brand of clothing, give a link to an online store, where the thing is sold, or at least find similar things. Usually to find a necessary thing takes less than three hours and in 84% of cases the search is successful.
The site was launched in 2011, but now it is very popular. Its creators, Nicholas Metske, Gilles Babinet and Romain Moyne ...

Introduction

A company should have a strategic marketing plan in order to deal with the dynamic and turbulent market environment. The marketing mix, market segmentation and positioning and distribution channel strategies should be measured to assess whether they are assisting the company attain their revenue targets (Barlon, 2006).

Marketing Mix

The marketing mix of a company is made up of four things, that is the price, product, place and the promotion. The company keeps checking that its marketing mix, product, place, promotion and product are tailored to meet the needs of the target customers.
When it comes to the promotion, the company considers ...

Assignment

Describe the concept and importance of branding. Explain the effect of retail branding on customer relationship
Branding is a concept that is used by the organizations to effectively utilize the marketing strategies of a company to enhance the image and identity of products and service offered by the company so that the customer is able to retain the product design, logo, image and concept and return to the purchase of the particular item. Branding helps in enhancing the product quality and image recognition in the mind of target customer and the concept helps in providing the certain guidelines that should ...

Internship at Mullenlowe Group

Internship at Mullenlowe Group

Introduction

Mullenlowe Group, an integrated marketing communications company headquartered in London with offices operating in over 65 markets ("About Us," n.d.), is an innovative company I have interned in for six weeks between 10 February and 22 March at a number of Riyadh, Saudi Arabia offices. The company adopts innovation in each and every aspect of business management and client servicing activities. Offering integrated digital marketing solutions across different geographies and markets, Mullenlowe Group covers a broad range of social entrepreneurship, public advocacy, business branding, corporate communication, leisure and spirituality. Notable projects include, for example, "Redraw ...

Analysis of Social Media Sites for Personal Branding

A social networking site is a service platform created to build interactions among people who share a common interest, activities or real life connections and most of them are website based. To develop a brand communication the primary source used is Twitter as it the most popular social network in graph presentations and marketing of products using a hashtag(Jothi et al.,1).One primary type of Twitter Social Network analysis map is the Polarized Network frequently seen in political matters and emerges when two groups are split in their opinion on an issue such as the sitting government ...

Event Development

The proposed event will be called ‘Retrospect Offline at Ruffner’, which will be simply referred to using the acronym ROAR; its slogan will be ‘Alive Offline’. The purpose of this event is to gather several young people between the ages of 18 to 25 to review some of their past decisions away from the pressures of the digital world, mainly in the form of social media. One ESP of this event is that it will offer those in attendance an opportunity to meditate in the quietness of the serene environment available at Ruffner Mountain. In addition, once the participants ...

Business

Overview
As a marketing consultant to Tim’s Coffee Shop, the way to determine the brand’s advantage over its competitors is to create a competitive profile matrix or CPM. It is being used to compare the business against its competitors and determine the strength and weaknesses of each company (Hubbard, 2012). For this discussion, Tim’s Coffee Shop will be examined using CPM based on the weight criteria as 1- major weakness, 2- minor weakness, 3 – minor strength, and 4 – major strength. Tim’s coffee shop is located at Sunnydale, Illinois, which is a downtown business district near ...

A recent Clean Water Action (CWA) survey indicates that while marketers are re-evaluating the best matrix to advertise clean water. Social-media has formed the new canvas to explore and provide a real-time medium for the best advertisement. These tools of social networking, communication and collaboration are ideal to change the landscape and empower grassroots people to take active roles in developing and using clean water (Pediatrics Week 26).
Recognizing the ultimate power of social media, Clean Water Action needs to use the social media comprehensively in order to satisfy their needs. The company needs to use the YouTube, Twitter ...

Poem and Poem Analysis on Femininity

[Client’s Name]
[Client’s University]

PART 1: Creative Writing

The Beautiful Thing
Object, that’s what It is
Dismembered, molded – plastic
Beautifuluntil It isn’t
The existence of a stain is Its sin
It is a docile body
But It made itself ideal
Choice however
Oh how funny! Oh the irony!
Do you know the story?
It thinks it made the decision!
Far from the truth
Delusional object, that thing is
The thing is cold to the touch
As sinister as the carefully painted lips
But who painted ...

The Hawaii Tourism Authority strategic plan is classical in the larger sense. This plan has got clear defined strategies as means meeting the goals and objectives. The plan defines clear access methods of gaining entry into the market and making an impact. Moreover the plan defines a communication strategy that would act as a cord between the authority and the people. In such a plan, there is a need to have a clear communication plan to make the agenda of the company known to many. The plan has got objectives that the company intends to fulfill.
One of the strengths of this plan ...

Advertising play an imperative role in informing people on the existence of a product or how such products are used. In some cases, organization produce annoying Ads based on individual perception since each and every person has his/her perception towards an Ad. An advert may be annoying based on behavior, which might be abusive or malicious according to the viewer. My most annoying Ad is the new HTC One Ad. Most part of the Ad is good, but the forward facing loud speakers annoys me. This really irritates by having hipsters gathering around the super loud speakers listening to shitty ...

Chapter 1 to 7 - (Peer Response)

Introduction
I totally agree that advertising is everywhere and it is impossible to escape it. The messaging and imagery in the advertisements inculcate positive feelings of trust in us that the brands being advertised consistently deliver user experiences that are satisfying hence it becomes impossible to escape them. These advertisements bring positive results to the corporations and this actually explains why in every place we cannot miss to see billboards and other posters containing attractive messages and pictures.
Advertisements employ various techniques and tools of persuasion that influence countless choices that we make to use our money. ...

Measuring Business Success on Social Media

Thesis
While much has been hypothesized on the pivotal role played by the social media in offering a viable platform in which business firms can attain an enormous magnitude of success (Jilly, 2012), it is imperative to device and note adequate ways in which such business firms can attain their success (Casimir & Doris, 2012). Social media in the recent has past played a major role in creating a platform in which business firms, individual and companies advertise their goods and services. Social media has a huge area of coverage and attracts many followers who happen to be the target clients of many ...

Question 1

Oppositional readings are a strategy being adopted by individuals who feel the media sometimes provides them with what they do not require. This is usually revealed through criticism of some authors and even movies ‘fans take found footage from television texts and edit them to construct their own videos which comment sometimes with irony’ (Jenkins, 1989, pg 550). Authors and directors who form part of oppositional analysts go a head to write books and even shoot movies to discourage the audience against such literature. A clear example is the movie titled I hate vampires. The movie is a production of people who ...

Wrong market

Having been newly voted in as the first CEO of my company. I was totally excited that I was spearheading the unveiling of a new product that was with no doubt going to take the market by storm. As the head of the company that was seen as about to bring a revolution on the cleaning systems market, I genuinely aimed at ensuring that I had a strong team that I could trust. After getting the whole team up and running, I was more confident than ever in their competency and that they were going to deliver. After a board meeting followed by several ...