Analytics Reports Samples For Students

Introduction

Today, social media is not only a platform for people to connect with their friends and share opinions but also a solid marketing and information collection tool. The world’s largest social media networks are recording huge amounts of data never analyzed before, which could be used to reveal important information about different consumers. This includes information such as how people arrive at buying decisions as well as what goods or services they are likely to require in the future. This shows that social media can be leveraged to drive business results. Companies which employ social media in their marketing mix ...

Business Intelligence and enterprise data mining management

Business intelligence is one of the techniques of analyzing business process data in the enterprise and mainly comprises the practice of capturing and assessing various aspects of customers, competitors and the enterprise as a whole. BI is used in gathering, storing, analyzing and providing access to intelligent information used to derive trends, patterns of business and decision-making processes. Enterprises can make more accurate information concerning tactical and strategic plans such as determining supply chain or competing in a specific market.
This paper concerns an implementation plan for building up BI and EMD capabilities in Woolworth. The paper will discuss user ...

Summary

The paper focus on shading light to the basic aspect of the advertisement and how this helps in shaping the sales of items in the market. Advertisement serves as an important aspect in communicating important issues to clients and customers. The main points highlighted in the article are;
First, the future of advertisement is given a key priority. Through this, various mediums of advertisement are highlighted such as Televisions, print, radio and online platform among others. This gives a keen insight on the fact that these platforms are interconnected to create a medium that perfectly delivers the sales to the customers. ...

The scope of the project

The project focuses on a data collection and analytics company that uses web analytics together with its information technology systems to conduct both business and marketing research. The company has been operating for 2 years now. The following are various business requirements for the company that wishes to attain a 60% growth within the next 16 months. In order to achieve this, the company seeks to create a repository for collected data beyond standard relational databases. The company is in a process of acquiring a 10-terabyte data warehouse that is expected to grow at a rate of 20% per annum. The discussion below will focus ...

Introduction

Tesco is the leading supermarket in United Kingdom, and is the dominant company to realize endless benefits of large data analytics. It supplies customers nationally with groceries and a huge range of diverse services. From the start of mid 990s, Tesco launched own loyalty program having Clubcard. Several competitors used identical cards as a way to get target coupons and discounts. Nevertheless, Tesco discovered the importance of insight it would provide into its consumer’s behavior patterns. The company commenced processing the large flood of data originating in from these cards, and managed to better target mailings of coupons ...

Business Perspective

Part One
The first franchise offering is the UPS offering. In order to be a business owner, one will need the seed capital to start up the operation. UPS requires that a franchisee to have $167,825 - $535,580 when the franchise is opening in the traditional locations and $139,673 - $254, 562 when the franchise is opening in a non-traditional location as the startup cost (Franchise Direct, n.d.). UPS requires an additional $150,000 as the net worth of the franchisee and $60,000 -$100,000 as the liquidity (Franchise Direct, n.d.). The biggest challenge ...

About PwC Middle East

Introduction
According to “PwC Middle East” (2016), it was established in the region for 40 years, PwC has more than 4,000 people in 12 countries across the region: Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, and Palestinian territories, Qatar, Saudi Arabia and the United Arab Emirates (p.1).
As stated on their website, their regional team of more than 4,000 people operates across the Middle East bringing international experience delivered within the context of the region and its culture. It can bring the collective knowledge and experience of more than 208,000 people across the entire global ...

Comparison of Maestro with Adaco ERP Vendor

The hospitality industry has competitively experienced a huge competitive edge across the globe day by day. Within the framework of Enterprise Resource Planning (ERP), the hospitality industry has several ERP vendors which provide different forms of software to provide a smooth operations of the industry’s activities.
First, Maestro ensures provision of a full spectrum of hospitality services and software in infrastructure management, which includes vendor management, help desk support, upgrades, virtualization and integrations/migrations. On the other hand, Adaco provides a globally leading operation and purchasing control solution for the hospitality industry.
The products offered by Adaco.NET encompass a ...

[Institution Title]

As seen in Table I (above), there are many problems facing the medical device sales team and sales management team. While there are various thought processes regarding best practices for sales and sales management, the proposed solution of CRM for the medical device sales force presented in this paper addresses these problems by providing a centralized method to manage the sales process and focus on outcomes. CRM or customer relationship management is an essential tool that can be used to enhance an organization’s marketing, which ultimately drives sales and increases productivity. According to Winer (2001) CRM ...

Introduction

Getting an edgy and upper hand is essential for an organization as far as their core productivity and efficiency is concerned (Bagchi and Atluri, 2006). Those organizations which are able to compete with other organizations have to cover numerous aspects accordingly, and all of the aspects would be essential for their economic and strategic growth (Banchs, 2010).
Data Warehousing has now emerged as important elements that lead to give financial and strategic effectiveness to an organization. Organizations which are striding in this ambit are using the Data Warehousing Techniques for their future effectiveness, and among those organizations which ...

(Instructor Name)

Introduction

E-commerce is a growing industry worldwide, with volumes and turnover increasing at an average rate of 20 % for 2014 according to eMarketer (2014 a) of this, Asia Pacific region is likely to show the strongest growth, with a jump of over 40 per cent from $384 Billion in 2013 to $585 Billion in 2014. By 2018, the Asia Pacific region will be the leading driver of e-commerce, accounting for 33.4 per cent of the total ecommerce trade of $2.356 trillion in 2018 (eMarketer, 2014b). The key drivers for growth in the Asia pacific region have been the increasing access to ...

Final project plan

EXECUTIVE SUMMARY
Information technology is an important aspect of business processes. There is a need to have information technologies put in place to ensure that the business processes that are included in the company. For these information systems to be integrated in the company there is a need to have the infrastructure of the company and the processes aligned and prepared for effective service delivery. There is a need to have infrastructure in place to make sure that the capacity of the new systems is supported. The information systems are required to ensure that the data flow and flow in the ...

Abstract

Living in the era of nano and hi-tech technologies the humanity faced the issue of the impact of social nets on the society. A special focus is made on the attraction of the opinion leaders ¬ people who are the most respectful among the visitors of social nets. As a result, such people have a very active position in life and, therefore, cannot stay apart from any world situation. They fancy being the active participants of the discussions, debates and other forms that let them express what they think. Not only they reveal the world their vision, but also make ...

Bill Beane on Evaluation of Players

Bill Bean introduced sabermetrics in baseball, an approach that used data to capture players' performance, like hits, catchers and getting bases. He incorporated data from the industry, software developers, and the New York Exchange, over a long time, and generated relationships that guided his approach to signing players. He did not consider speed and strength (though he did not decant them), rather, he was looking at the qualities that made the player different. All major scouts went around the country, looking at high school players and stars, but Bill had noticed that players assigned straight out of high school ...

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Executive Summary

Airports require strategic thinking for competition and increasing consumer base. Airport management needs to implement new initiatives based on their competitive strength. Dubai International Airport has adopted new technologies to enhance its strategic strength. The present paper evaluates Dubai International Airport in its acceptance of adopting new technologies and reviews available literature and the success story of Dubai International Airport in its new capability. Dubai International Airport has received a lot of acclaim and interest from researchers with the successful implementation of new technologies like Big Data, ...

Russia is vulnerable to disruptive terms of trade because of its dependency on oil. Because of fluctuating oil prices, sluggish domestic demands, weak external environment and high rate of inflation, Russia’s economic growth declined in the year 2012 to 3.4 percent, and it is projected to be constant in 2013. Capital outflows in the Russia are expected to increase while debt ratios are expected to be favorable.
Russia is a large size economy and its Gross Domestic Product (GDP) growth rate is 3.4 percent. The adjusted dollar terms of the GDP, purchasing power and income per capita is $ ...

Samsung Company is one of the best company selling phones and other technology items. It has been operational for several years thus serving a large number of consumers worldwide. Recently, I happened to meet with the head of the marketing department, sales representative, marketing representative and agents as I was taking the consultation task. The aim was to understand the challenges facing the marketing department as they market their products across the country. The consultation was necessary to help point out the gaps facing marketing department and implement strategies to address the gaps for better performance in the market.
...

Introduction:

The main purpose of writing this report is to determine the marketing metrics and marketing effectiveness of Apple. Marketing metrics are the performance indicators, which permits the business to perform overall marketing performance. The marketing metrics help to attain greater accuracy in the business activities. Marketing plays an active role in the business and the success lies in the marketing abilities. The marketing metrics are categorized into various types’ namely behavioral, financial, physical availability and consumer profile etc. In this report, these metrics with respect to Apple Inc. will be discussed. As a marketing consultant, I will provide the ...

Innovative Ways of Using Emerging Information Technologies

There are several ways by which users can evaluate and gage the performance of cloud providers. Usually, they are assessed based on costs of the utility model, though there are several variations to further gauged each provider’s desirability such as the location, reliability and security factors. There are organizations that offer certification to providers that comply with specific standards; for instance, the Cloud Security Alliance (CSA) developed the Trusted Cloud Initiative Program that help cloud providers comply with standards and practices (Cloud, 2011). In addition to relying on certifications, users must take considerable steps in evaluating the performance ...

Business Analytics and Decision Making

Business Analytics and Decision Making

Introduction

Business analysis refers to the process of effecting changes in an organizational operation. This is done through a series of activities that are designed to identify an organizational business needs, and reaching a solution that will bring value to the organization. It includes process development and improvement and as well changes in the organizational culture and management practice. This research paper will explore the relationship between the number of website hits and sales in an attempt to make sales forecast based on the number of hits.
The client is involved in the sale of ...

IBM Projected Financial Statements

Income Statement
IBM has five reporting segments namely: Technology services and cloud platform, Global Business Services, Cognitive Solutions, Systems hardware and Global financing (IBM). The assumptions of the projected income statement are as follows:
Technology services and cloud platform that accounts for 44.92% of all revenue is projected to grow at 14% as more businesses sign up for the service, and an increase in the services through partners such as VMware and GitHub
Global Business Services that accounts for 22.46% of all revenue is projected to grow at 8% as the business shifts its focus to cloud, analytics, security, ...

Abstract

Amazon is an online retail store that has manged to enhance its market situation value the use of big data. It is this large data at its disposal that normally help the management to assess the tastes and preferences of the potential customers. The same framework helps in the forecasting and decision making. There are three sets of problems that are discussed in this context. The first problem is concerned with the exploration of the survival aspects of the company in the wake of increased competition. The motivation is to asses how the management of Amazon can cope in ...

Introduction

Staples.com is an online store for office products and a source of other office solutions. It provides furniture, affordable copy and print services, office supplies, technology to offices and boardrooms through its online ecommerce site which was created and operationalized in 1986. Since its inception, the firm’s internet sales have reached $25 billion and rank behind Amazon in terms of online sales (Staples.com, 2016). Staples.com has its headquarters in Boston United States of America. Today it has presence in Americas, Europe, Asia and Australia meaning that the firm serves diverse customers of different demographic profiles.
This is a ...

Introduction

For talent acquisition managers and recruiters, it is of utmost importance to be updated in the professional sphere. From time to time organizations offer trainings, which allow this group of workers to develop into real experts. However, it also happens that recruiters and talent acquisition managers have to take initiative into their own hands and research professional development opportunities. Nowadays there is a wide variety of different options, and a talent manager can easily choose a program that will be directly related to his/her field of expertise. Among the possible options, one can choose certification, participation in a conference, ...

Measuring Campaign Effectiveness

The importance of proper coordination between the sales and marketing functions of any organization is a matter whose importance cannot be overemphasized. Although both functions are geared towards maximizing sales and profits, improper coordination often leads to wastage of resources as the sales agents chase leads of low quality, delay the follow-up of leads or dedicate insufficient selling effort towards high potential leads generated by the marketing team. The selling units, on the other hand, more often accuse the marketing team of generating low-quality leads. This situation necessitates the need for an Integrated Marketing Communications Framework (Clow & Baak 2004). ...

Abstract

The aim of this paper is to analyze the medical device salesforce software according to its strengths and weaknesses and to assess it as regards to both sales approach and organizational structure. The medical device salesforce has significant process inefficiencies and current salesforce issues include unstructured sales approaches and haphazard customer information management necessary to properly equip the sales team, all directly impacting efficiency and sales growth. These inefficiencies are analyzed by specifically looking at problems faced by Medical Device Companies with a view of drawing observations and probable solutions. The salesforce inefficiencies faced by these medical device companies ...

Management

Abstract
Conformity and differentiation are strategic tools that businesses utilize in order to gain advantage in the competition. However, institutional theory, including the resource-based literature opposes the existing view about differentiation. The trade-off in many industries suggests that extreme differentiation and conformity appears to damage performance while moderate differentiation creates an opposite effect. This discussion will explore the context of conformity and differentiation from related theories and evaluate the statement, whether the trade-off could provide a better advantage for the any industry.

Introduction

The context of differentiation and conformity refers to how an organization or business establishes its identity. Every ...

External Analysis

Demographic Forces
Economic Forces
Economic factor is important in the analysis of Pebble, but it does not play a crucial role in the development of the Company. The product is sold anywhere because it is available online. Customers who can afford this smartwatches can buy them online disregard of the economic situation or the level of inflation in a particular country. The financial support of the Company is an important component of the economic factor. The main concern is the limited advertising budget because Pebble does not have significant financial resources at its disposal. Therefore, the Company has to ...

- Introduction

What is the frozen food industry?

Food is frozen in order to maintain the quality and preserve it in a fresh state when there is a time lapse between the time the food is produced or cooked till the time it is consumed. This process helps elongate the shelf life of the food that is, in another situation, spoilt and considered not fit for consumption after a certain time has passed.
It is a very old process of preserving food, apart from pickling the food items. It began in the 17th century and has been adopted by several organizations as well as individuals ever since the ...

Executive summary 1

Research questions 1
Research Methodology 2
Literature review 2
Conceptual framework 2
Violence, Media and the Past 2
Findings 3
Discussion 4
The reasons of violent media addiction 4
The impacts of addiction to violent media 5
Conclusions 6

Reference List 6

Executive summary
The subject matter in this report pertains to violence in various types of media such as movies, online and video games. The subject is analyzed from the perspectives of its portrayal, perceptions by individuals and society, its impact on society and the debates surrounding it. People are attracted ...

Vice President of Marketing

Web Based Co. LLC
New York
Dear Mr. Chong
The attached report which you commissioned on January 4, 2013 gives our finding on the advertising mix that you should employ at your newly created company.
Our report includes a review of the available channels that the company can use for effective advertisement and gives its recommendations based on findings in regards to cost, coverage, and other factors.
I look forward to a discussion with you on the recommendations and will gladly oblige to a meeting with you and your staff regarding this report.
Sincerely

Introduction

Marketing for ...

Data Mining

Industry Evaluation

Some of the major players in the industry are search engines like Google and Yahoo, which have the capabilities of gathering data about the people who surf the Web and of providing various levels of detail for the specific information that users search for (Story, 2008).

IBM and Oracle are also two of the other major companies in the data mining industry. IBM provides a wide range of analytic and data warehousing solutions that enable the best approach for every organizational situation – from traditional multi-dimensional data mining capabilities to mashups and industry models (IBM, n.d.). Oracle, on the ...

Improving the Content of the Derby Canal Trust Website

The Derby Canal Trust website is primarily concerned with advertisement and so the target customer should be well defined for every posted advertisement. Their preferences and needs should be well addressed to enable they find the usefulness of the Derby Canal Trust website as well as stay longer. This will also make the website a formal referral site since the user will be satisfied by what they get from the website1. This will meet the needs of the customer thus promoting the usability of the website. The identification of the right keywords and maximization of the most popular search engines ...

The company’s overview

Google is a multinational corporation based in the United States that is devoted to services related to internet search, online advertising and offering cloud-computing services to its clients. It was initially formed during September 4, 1998 by Larry Page and Sergey Brin as a private company; it later went public during August 19, 2004 through an Initial Public Offering (IPO). Google Inc.’s mission statement is “to organize the world’s information and make it universally accessible and useful” (Google Corporation, 2011). Google’s headquarters is currently located in Mountain View, California. Google’s rapid development saw the company engage in a ...