Essays on Social Media Marketing

How can content marketing on social media channels be used in order to increase the level of customer engagement for the UK fitness industry?

Introduction Social media channels represent the new phenomenon, that has forced industries to change their attitude to marketing strategies, brand awareness, and customer engagement. The social media channels today pose certain threats to the traditional advertising, which treats the customers as a homogeneous crowd . In this extent, the social media channels are highly personalized presenting the versatile and verified social media content to the targeted audience. The marketing specialists are always in constant search of ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

Abstract: 2

Product 3 Place 4 Price 4 Promotion 5 Social media 5 Televised communication 6 Personal selling 6 SWOT Analyses 6 Threats 7 Findings 7 Challenges 8 Opportunities 9 Recommendations: 9 Conclusion 11 Last US bag 14 Abstract: The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

Introduction

In its initial stages, the hotel industry provides renting space for people who were travelling from one place to another. The industry has grown exponentially into a flourishing service sector with revenues of billions of dollars (Prasanna, 2013). The hotel industry has improved its products. While it offered accommodation and food in the earlier years of the hotel industry, the hotel industry in the contemporary environment offers theme parks, conference facilities, lodging, cruise line, restaurants, and transportation among others (Prasanna, 2013). The classification of the hotels using the star system is also partly based on the products, services, and ...

Profosser

Introduction Brand Momentum Inc. is a company that sells its services to other business to help them secure a foothold in their respective industries by showing them how to effectively market their products. BMI serves several major clients, though they are seeking to expand their cliental base through marketing. The options available to BMI are much more limited in scope; this is because of the difficulties associated with business-to-business marketing. BMI can directly advertise its services through various media forms, like magazines or newspapers. The company can also employ new media outlets to market the product, such as LinkedIn ...

Position: Marketing Director

Description: Although I joined the company as an Analyst, I was promoted to lead the marketing division of INFITEC GmbH globally, based on my performance. In this elevated role, I was directly responsible for opening offices in China, USA and Russia, as well as finding strategic partners in the EMEA region for home cinema and system integrators in the B2B area. At present, I manage a team 4 people in Germany and report directly to the CEO and the Managing Director. Listed below are some of the projects I have been involved in as part of this role. Project ...

In your own words, define a market? How can market research help an entrepreneur identify a market?

In my own thinking, a market is either a virtual, such as online platform, or physical position where potential and actual buyers are present and sellers are ready to satisfy the needs of such buyers. In a market, an entrepreneur needs to conduct a market research since it is only through the research they will be able to collect relevant data concerning the market needs. Through market research, an entrepreneur will be able to identify a market as it provides an opportunity to spot a gap.

Describe social media marketing and mobile marketing.

Social media marketing is the use of new technologies such as the social ...

1. Introduction Link between consumer buying behaviour and social media is strengthening following the growing popularity of social medial platforms among large number of subscribers (Forbes & Forbes, 2013; Liu, 2013). Therefore, the problem statement is as follows: 1.1. Problem Statement Social media is shaping buying behaviour of consumers into different dimensions such as loyalty, buying decision, preferences, etc. The proposed research aims to dig into this tendency of modern consumer based on the influence of social media. 1.2. Research Objectives 2. Background Technological advancement that accelerated over past few decades has a strong impact on almost all walks of ...

Here is the analytical report that you requested on the effectiveness of social media in making advertisements.

With the current contemporary society of modern technology of internet and email and receiving devices like phones and television, social media has become the order of the day. The majority of people both the youths and adults like to interact with and exchange ideas on the platform. Due to a large number of individuals visiting this social network at any given time, therefore, it is a critical platform for business advertisement. Moreover, the primary objective of any business is to make a profit, raising awareness for a business and promoting in a very busy social networks such as Facebook, ...

Business

Apple is a very renowned company which has been manufacturing high-quality products such as laptops, mobile phones and other gadgets. The most popular products by Apple include iPhone, Mac, iPod, Apple watch etc.

Social Media and Apple

We know that every organization makes use of social media to communicate the target market about its products and services such that it stands out in the competition. Due to change in lifestyle, people rely on social media more for getting informed about a product and the image of an organization. Competitors of Apple such as Samsung, Qmobile, and others are also making use of social ...

Social Media Marketing

The emergence of social media technology has made it possible for an individual to communicate with a large number of people related to products and companies that offer them. It indicates the positive impact of consumer to consumer marketing in the diversified market. Social media is considered a hybrid tool for promotional activities. The main reason is that in the context of traditional advertising, it enables the companies to communicate with their customers and in the context to non-traditional advertising it enables customers to communicate with each other directly (Mangold & Faulds, 2009). Various companies use social media as the ...

How to Successfully Market a Business Online

Introduction Marketing is the heart of business, and most of the aspects of businesses depend on successful marketing. For the success of business, it is essential that buyers or consumers of the product or service know it. The success of the business is dependent upon the recognition of the brand and marketing plays an important role in building positive reputation of the business. Over the past twenty years, the internet has entirely changed the way businesses market themselves. For companies, it is easy to access customers through online marketing. Companies through successful online marketing enhance their customer base and ...

Social media marketing has become an imperative need for every business organization irrespective of their size and resources. Social media marketing is a term used for collective intelligence in developing online collaboration, and it describes the approaches that any business may use to achieve organizational objectives by creating and communicating online value for stakeholders. Bob’s Bistro can also effectively use social media marketing strategies and platforms to communicate with their customers and to increase user engagement. Social media can offer Bob’s Bistro to generate attention for the brand or the product, generate online conversations to enterprise content, ...

BUSINESS PLAN FOR UNIVERSITY GROUPWORK COHESION (UGC)

Business Plan for University Groupwork Cohesion (UGC) Executive Summary The aim of this project is to design, develop, and market a mobile application for assisting students in their productivity especially when placed in groupings of several modules. Group works are considered one of the most hectic assignments that students are required to perform. However, as most of the students point out it is not the actual assignments that are hard but the interactions, planning and delivery of the work across several students. This project, therefore, aims to provide a simple and efficient means of handling such issues among students ...

Article one: Social Media Marketing in a Small Business: A Case Study

This article recognizes that marketing is an important activity that is crucial for the success of business. Small businesses rely more today on exploiting marketing opportunities that are oriented more through the word of the mouth. In particular, when small business enterprises want to acquire new customers, they rely on establishing relationships with customers through recommendations. This was an effective way for small businesses in a business environment where technology had not taken root. However, with today’s changing business environment, small businesses need to leverage technology capabilities that have been enabled by social media so as to create ...

Instagram Marketing Case Study: Starbucks

Introduction The internet has entered people’s lives in tremendous numbers. More people use the internet today than even a decade ago. It has become the way to engage with friends, family, community and even businesses. As internet has become ubiquitous, so have its applications. Business to business e-commerce and business to customer e-commerce have steadily grown and is expected to become $20 trillion industry by 2020 . Increasingly social media has become the new avenue for marketing efforts by both traditional companies and e-commerce companies . From the biggest brands to the smallest companies are all onboard social media to ...

Introduction

Customers and businesses have realized that flexibility in communication is among the best ways of reaching out to each other. The need for improved relations has contributed to organizations changing the way they do business in efforts to accommodate interactive platforms for responding to customer inquiries in real time. Online marketing is key to promoting effectiveness and efficiencies of how goods and services are offered to customers in ways to improve brand and customer loyalty. Among the major benefits offered by online marketing is the ability to easily reach out to global markets without incurring many costs in advertisements ...

Research Skills

2016 Introduction The use of social media has mainstreamed the marketing platforms for most companies today. This practice has been so common due to the introduction of digital technologies that connect the entire world. Therefore, information dissemination and realization of connectivity is highly manifested on the social media platform than any other marketing precepts. On the other hand, there has been a massive transition from traditional marketing concepts, even as most companies embrace this new marketing portfolio (Wollan, Smith, & Zhou, 2010). Jingle Clothing Limited Company is not exempt to this massive migration since it needs to catch up with ...

Acknowledgements

The research was supported by [name of foundation] who provided the information on the company present and past. I would like to thank [name] for assistance with the information, sharing and evaluation the process of strategy building, sharing the ideas about the built strategy and telling what was done before to develop the company. I would also like to show my gratitude to [name] who gave some precious comments about the work of the company that helped to process the research and work out some ideas of improvement.

Approval Sheet

Executive Summary The case study of the Golden Horizon Placement Agency ...

Arabic Café

Company Background

Company objectives Mission and Vision The mission of Arabic Café is to meet the needs of our clients and investors and to exceed their expectations. It is the hope of this establishment to generate exceptional financial results to the shareholders of the company. The Vision of Arabic Café is to grow into a four-star hotel with establishments in the main destinations throughout the Asian continent. It is hoped that growth will be achieved through increased partnership and franchising. It is our intention to create and sustain a reputation of novel and cutting-edge products and services to our ...

Arabic Café

Company Background

Company objectives Mission and Vision The mission of Arabic Café is to meet the needs of our clients and investors and to exceed their expectations. It is the hope of this establishment to generate exceptional financial results to the shareholders of the company. The Vision of Arabic Café is to grow into a four-star hotel with establishments in the main destinations throughout the Asian continent. It is hoped that growth will be achieved through increased partnership and franchising. It is our intention to create and sustain a reputation of novel and cutting-edge products and services to our ...

Part 1 Option 1: Video marketing campaign site (1250 word equivalent)

URL =

Video Script

Talking Head Hello, are you looking for latest games, HD videos, music, and memorabilia or caters? That is always a daunting task to do by yourself when we are here and ready to serve you. We are a U.K based company that specializes in selling video games, both latest and all-time favourites that will always leave you wanting for more. Also, we have been dealing with all range of videos and music genres and we guarantee you will not miss your portion too. Additionally, we have a range of memorabilia and caters that you can order anytime and ...

(Tutor’s Name) (Assignment)

Introduction The ongoing process of internationalization raises potential opportunities to multinational corporations worldwide. Over the last decades, there has been a shift in concentration of economic power from the western world to Asia, and this change is powered by emerging Asian economies such as China and India. Currently China is the world’s largest consumer market that has a great potential for further growth. In this context, multinational businesses worldwide seek an opportunity to enter the Chinese market in an attempt to enhance their sales volume and to strengthen global presence. This paper will evaluate ...

MANAGEMENT

Literature Review Literature on marketing suggested that it was years ago that organizations carried out their businesses in brick and mortar form and depended heavily on the door to door marketing to create and maintain a customer base. As technology continue to chip in, new avenues started to open for business marketing such as television, radios, telemarketing, emails, direct mail, print advertisement etc. Although the technology based marketing efforts have helped businesses make a huge amount of profits but now they are seen as intrusive or ineffective. Consequently, the customers all around the globe began to ignore the traditional ...

Zulily and its History

Zulily is an American company which is headquartered in Seattle, Washington. As a publicly traded company in the United States, Zulily markets home products as well as clothing and toys. The target market of Zulily are those young mothers that are technology savvy and are consistently looking for new as well as innovative products for their children. Founded in 2009, Zulily has been operating in online retail industry of the United States. Zulily tends to serve the United Kingdom, Canada, Australia, North America and Ireland. Despite the fact that Zulily’s website reflects that the management holds no inventory, ...

Objectives

This research aims at establishing the effects of using social media as a tool for marketing in small businesses. The research seeks to address the benefits associated with using social media to market a business. If there are no benefits then what are the limitations? If there are both benefits and limitations, which one outweighs the other? From these questions, we can then deduce the general effect of social media as a business marketing tool (Churchill and Iacobucci, 2010).

Methods of Research

In conducting the research, a combination of qualitative and quantitative methods of research will be used (Matthews and Ross, 2014). ...

Introduction

Starbucks is inarguably the largest coffee house in the world. The company has had a holiday-themed coffee cup since 1997. The festive cups have had different designs over the years, including snowflakes, reindeer, ornaments and more symbols associated with the Christmas season. However, in 2015, the company opted for a simpler look without the holiday symbols on the cup. The unveiling of these cups is usually a big deal even with countdowns on their website. The design of the 2015 cup in October was described as “a two-toned somber design, with a bright poppy color on top that shades ...

Abstract

Social media is changing the world marketing in various ways. Companies are using the social network to reach a broad range of customers. This paper defines social media and social marketing terminologies. Social media is any online platform where people can connect with friends, share pictures, photos, and messages either openly or through private messages. Social media marketing involves creating web traffic or attention on the social media platforms. In this regard, the traditional approach to marketing has since become less efficient. More people trust information shared on the social media just as they would to a word of ...

Executive Summary 3

The Concept of Social Media Marketing (SMM) – An Introduction 4 A brief introduction of Gordmans Stores Incorporated and the manner in which its vision and mission statement has influenced its digital marketing strategy and decision-making 4

Three Key Recommendations on How Gordmans Stores Incorporated could Apply Digital Marketing Strategies and Benefit from this Concept 5

Recommended Strategy Number 1 - Social Media Marketing Approaches 5 The Passive Approach 5 The Active Approach 6 Recommended Strategy Number 2 – Reach Unique Target Market for B2B Connections 6 Recommended Strategy Number 3 – Interact Actively with Visitors and Customers to get Personal 7 Conclusion 8

References 9

Executive Summary This paper is aimed at making simple, concise and relevant strategic recommendations using which Gordmans ...

Executive Summary

Nike is the most reputed and celebrated brands globally, the tagline Just Do it and the swoosh logo is recognized by one and all, in this age of digital media Nike has been able to outrun its competitors on the social media by using engaging and interactive programs. The accounts of Nike as researched and repeatedly mentioned in the report connects with the consumers on a deeper emotional level and is spite of managing different departments, the company has been able to create a leading niche in the social media marketing programs amid the competition effectively. Nike needs to ...

Marketing Techniques for SME’s

Introduction Small and medium-sized enterprises (SMEs) form the backbone of the Europe’s economy since they represent about 99 percent of all the businesses in European countries (Rahman & Ramos, 2012). Such business forms have spread intensively to other parts of the world including the developed and the developing countries. The establishment of SMEs in different economies of the world has been closely associated with the economic growth, high levels of innovation, job creation, and improved social integration among people of different parts of the world. Considering the spread of SMEs in the world and their impact on different economies, ...

Introduction

This report describes the process of international expansion of a business named Al Futtaim. The report refers to the useful considerations for the business to make while expanding its operations globally. These considerations are aimed at the profit maximization of the company through international expansion. The hurdles in the international expansion have also been discussed with possible means of overcoming the problematic areas. The selected geographical region for the expansion of the business is the city of Western Morocco named Casablanca.

Company Background

Al-Futtaim is UAE based company. It is a multi-sector conglomerate. The company was formed in 1930. At the ...

Executive summary 2

Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24

References 26

Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...

Privacy is Theft?

Modern technology gives a lot of possibilities for people in everyday life. It is easier to stay in touch with your family and relatives, work more efficiently and make shopping. But more and more people nowadays are concerned about the privacy of their lives and security in digital age, as all their information becomes available for everyone who wants to know it via social media resources. The topic has been raised all the time by many people, but we always postpone it, thinking that it is not a right time to consider it. But it has found its literal ...

Introduction

Social media websites have become an integral part of the lives of people on a whole. In fact, it is most effective as a marketing tool for a number of business organizations. Social media audience is widespread and the users are quite aware of the events that take place on these social media. In her article, Social Media and Its Role in Marketing, Sisira Neti looks at the way social media serves as one of the best available opportunities for entrepreneurs to connect with their prospective consumers. The author makes the case that social media marketing impacts the growth ...

Introduction 3

Methods of accessing digital data 3 Digital Marketing Analytics 4 Social Media Marketing 5 Search Engine Optimization (SEO) 6 3D Printing 7 Customer relations 8 Customer Loyalty 8 Customer Acquisition 9 Customer retention 10 Conclusion 12

References 13

Digital Marketing Introduction Digital marketing is a method which corporates, individuals or even governments and other agencies can use in order to get various product information to reach the customer. It improves the number of individuals and widens the market scope. Digital marketing happens mostly on an online platform where the customer is able to give prompt feedback to the marketer, whether voluntarily ...

Digital marketing is modern method of building awareness and brand promotion of products or brands by using digital channels. On the other hand, social marketing is a method of using social media platforms like Twitter and Facebook, to interact with consumers worldwide by way of socializing, transactions, and shopping (Evans, 113). To enhance the social media marketing strategies, organizations combine other techniques such as digital visualization to improve their marketing techniques. Digital visualization is another major factor in that is used by businesses around the world. Interactivity and personalization of communication are the key factors of digital marketing. Therefore, ...

Current Vision, Mission, Objectives and Business Strategy

According to The Walt Disney Company (2016), its mission is to "be one of the world's leading producers and providers of entertainment and information" (p.1). Through an array of different services, products and content, the Walt Disney Company is dedicated and committed to ensuring that the world is enlivened by innovation and creativity (About, 2016). The company is ingenious in its execution of not only providing a promise to consumers to deliver time and time again, but to exceed their expectations. Hill (2010) finds that Disney has stood the test of time because it understands how to leverage its ...

The Coca-Cola Company has strongly employed a mass media methodology as an integrated component in its marketing communication mix. Specifically, in the mass media methodology, it includes advertising, print media, and banner ads. In general, our team chooses the effective approach in the utilization of the marketing communication mix includes advertising (mass media), direct marketing, sales promotion, web-based interactive, and social media marketing. In the ideal world of marketing communication mix, the five categories such as advertising, personal selling, sales promotion, public relations, and direct selling have been proven and tested in the market through the years. In addition, ...

Problem Statement

Dresden works as a digital strategist at a company known as Online Advertisers (Samosh, 2012). There is a growing business opportunity in social media marketing. Bilbilly, co-founder of Online Advertiser, and Dresden are considering creating a new division in their company, Online Advertisers Social as a platform to take advantage of the growing social media marketing. After doing a research for three weeks, the two partners eventually came out with a potential value proposition. Further, they completed internal analyses and competitive industry with an objective of identifying the potential path forward. Dresden’s goal was to devise a value ...

Introduction

Modern technology has brought tremendous changes in the way business firms operate. Processing information and arriving at optimum choices have become easy for customers as new virtual tools are taking their space every day. The development of mobile internet technology along with the expansion of the existing models of computer application has opened new opportunities and challenges in the current day business environment. The concept of virtual socializing is the basis for the operation of almost every kind of business irrespective of their size and location.

In Person Cold Calling

Today communication facilities like email, voicemail, and social media marketing have become the ...

Executive summary

Social media, Apple Pay, and email marketing are three major digital marketing tools employed by Apple to improve its sales and the market share growth. Although Apples does not engage directly in social media marketing campaigns, the company maintains a huge group of insanely loyal customers in virtual communities like social media so as to speak in favour of the company and thereby promote its products and services. Many of those fan-boys are tech-savvy, and hence they are able to authentically talk about Apple products/services in social media. They unite their voices in social media websites like Facebook and ...

Branding in the Hotel Business

The brand is a name, sign or symbol that identifies products and services. Brand-building is the creation of the brand. Branding is a set of successive measures aimed at creating a holistic and demanded by the consumer image of the product or service. Robert Blanchard, former P&G executive said: "A brand is the personification of a product, service, or even entire company" (Mootee, 2004). With the help of branding, managers should attract consumers to the hotel, and for that purpose they need to understand what they can give to the consumer. Here managers need to understand what differs their ...

According to Tuten, & Solomon (2013), social media marketing is a form of digital advertising that uses social media sites to get attention for a product or brand. Social media sites are sites where individuals are able to interact electronically through the internet. As such, social media marketing aims to generate interesting content for viewing and sharing across social media platforms. There are a number of strategies available to market the new tablet to the target consumer via social media. The two main strategies are passive approach and the active approach, which are both applicable in promoting the tablet. In ...

Target Market Overview

Our beer will target three specific consumers; the customers include influential young people, single people as well as up and comers. The income of the first target marker is midscale, and the target market is made up of people between the ages of 25-40. These individuals love to attend social events and have beer as they have a good time. For a case in point, the image below shows people in this target market in a social event enjoying their beer. The other target markets that our beer will target are single people who are between the ages of ...

Strategic partnerships

Currently, marketers who are smart are turning to a number of various marketing tools that enable them to expand and grow their brands and businesses forward. In the busy world of brand marketing, it is vital that companies utilize the various strategies that are available such as the utilization of the different strengths of marketing partnerships or marketing alliances so that they can get their products into some channels and venues thereby generating incremental sales. As large business chains, the concept of marketing always is an issue in regards to the budgets that have to be used. Through strategic ...

Poll on Online & Conventional Marketing

Which marketing platforms do you like the most? a) Conventional b) Print d) Electronic d) Online

Is Mouth Publicity still an effective marketing tool?

a) Yes b) No longer c) No idea d) Not Certain

Will online marketing overtake other marketing means in future?

a) Definitely b) Never c) May be d) Can’t Say

Which online Ad campaign is the most effective?

a) E-mail b) YouTube c) Google Ads c) Websites

How is online platform performing now?

a) Much better b) Getting Better c) Going slow

Should companies focus more on social media marketing?

a) Yes b) Not Now c) Already doing d) Can do later

What is the future of Social Media marketing?

a) Pick up b) Die Down c) No change

How is the social media marketing a better option?

a) Inexpensive b) Accessible c) Quick d) Wide Reach

Mobile Marketing based Poll

Is mobile marketing emerging as a strong tool? a) Definitely b) In future ...

The Problem

The case “Can Facebook save our furry friends?” by Kenyon (2013) clearly states that the non-profit animal shelter FCCRSNC is seriously limited by its scare resources of ‘money, time, and personnel’. Obviously the non-profit organization was not in a position to invest in new areas of business regardless of their likely potential. As the case indicates, FCCRSNC has failed to utilize the scope of social media marketing due to multiple reasons. Lack of expertise was the most important factor that caused the issue. Another reason was the shortage of fund for assigning these roles to professionals. Also, the firm ...

Introduction

The automotive industry has become one of the major pillars of national GDP for many countries including the United States and Japan. Recognizing the crucial role of auto industry in economic development in the coming decades, many national governments have taken proactive steps to fuel the growth of their automobile sectors. A long experience of innovative automobile technology development coupled with strength of high quality products has assisted XYZ Motors to grow fast in the domestic as well as international market. This paper will identify different strategies for fueling the growth momentum of XYZ Motors and increasing its domestic ...

Social media plays a major marketing role in the current global business environment. Most of the organizations have adopted social media as one of their marketing strategies since it provides a wider coverage of their target population (Evans, 2012). Every individual owns at least two social network accounts which connects them to millions of other account holders. Therefore, passing information through these accounts enables the companies to reach to millions of users in the world. Social media influences the market by availing numerous information to the consumers through social networks such as Facebook, Twitter, You tube, LinkedIn, Myspace and ...

Bass Factors

The concept of leadership is crucial to the success of business entities. This is because of the underlying fact that managers of business entities rely on their leadership prowess as a means of propelling the organizations onward (Northouse, 2010). Transformational leadership style occurs as one of the various leadership styles whose effectiveness in enhancing business success has and continues to be hypothesized across different settings. Notable is the fact that transformational leadership is based on four bass factors (Amber, 2012). Inspirational motivation is one of the bass elements of transformational leadership, and it connotes to the ability of a ...

Introduction

Research has shown that the hospitality industry is the largest industry in various countries around the world. Globally, the industry accounts for ten percent of employment of citizens in various nations across the globe. The hospitality sector also undergoes several changes and developments that affect its functions and operations. Many research professionals in the hospitality industry have noted that there are various trends that are likely to affect the sector. Some of these factors range from sustainable development, customer satisfaction based on their changing needs, to branding, marketing and even globalization in general. Some of these issues are already ...

Digital media platforms offer the most accessible communications channel for fans. The majority of fans have readily embraced the use of digital media platforms. With the traditional media decline, digital media platform is increasingly becoming significant and offer institutions the chance to make news, and at the same time, managing shared messages. Digital media platforms, as a marketing strategy can help institutions to promote its degree of community engagement, boost participation levels, as well as improve sustainability over time through novel income streams (Stradtman 2012). Digital media platforms also offer a means through which fans can connect with one ...

Executive Summary

For the evaluation to take place, there are certain elements to be considered by the researcher. The first element to be considered is the cost, which the individual might be interested to know. This will be the inclusion of the cost usually incurred by the providers of the health services and the patients together with their careers. The analytical report will look at some of the issues talked about in social media marketing. The early discharge, which could be implemented, is on the changes, which will help in reducing the cost, which is usually incurred by the social services. ...

Introduction:

We would like to thank you for your time to come and view this presentation. We strongly believe that the range of products we are offering will be of interest to you and that you will once again renew your support to our magazines. We know that you have good offers coming from elsewhere and that you might feel that our medium does not have the necessary attractions and that you have competition coming from elsewhere but we are confident that you will keep advertising in our magazine which remains one of the best on the market in this ...

The Walgreen Company Profile and Objective:

Walgreens is a pharmacy-led health, wellbeing and beauty enterprise. It was first established in 1901, the company has grown into the nation’s largest reputation chain through matchless customer service and nationwide store network. Walgreens is distributing its products and services to the all nooks and ...

Bill, Carmody. “The End of E-mail as a Mass Marketing Tool”. Business Week. March 24, 2014. Web. April 21, 2014. http://www.businessweek.com/articles/2014-02-24/the-end-of-email-as-a-mass-marketing-tool Marketing: The processes, set of institutions or activities for creating, delivering, communicating and trading offerings with value for partners, clients, customers and society at large.

Mass Marketing: developing promotions and products to attract large group of people.

The article takes a futuristic outlook on the marketing practice and analyses the declining relevance of e-mails as mass marketing tools. According to the article, in 2013 alone, marketers spent about $113 Billion on e-mail mass marketing initiatives alone. However, going forward, automated mass marketers that depend on e-mailing technology will be doomed. ...

The primary objectives and aims of this paper include the examination of various articles on the present state of B2B business. The articles examined provide information regarding the ins and outs of the enterprise. The advice and practices discussed in the articles and consequently this paper are paramount to this course considering that people with the requisite experience write them. Experience is known and famously praised as the best teacher, however, learning from other peoples’ experiences prevents an individual from having to fail in order to learn. As such, the articles also have some of the best practices in ...

Social media presents an exemplary tool through which Le Vignoble can increase its customer reach and extend its exposure to the market. Social media provides several avenues through which Le Vignoble cannot only make its existence known to people all across the world but also expose the public to its products and services and explain why they are superior to those of competitors. A niche with the customer will be created.

On an overall scale, the use of social media by the company will bring about several key benefits.

The gaining of traffic - The company already has a website. Just like the social media sites, the website is mainly intended to expand the people’s exposure ...

Internet Marketing

Digital marketing is defined as a broad term that refers to the various promotional techniques that are used to reach the customers through electronic media .

Digital marketing has the following benefits: - Can be used anytime (24 x 7) and anywhere Digital marketing can be done anytime and anywhere through digital devices the are connected to the internet. The customers can shop on the website using the internet at anytime and anywhere. The convenience of anytime shopping and selling is one of the main benefits of digital marketing. - Quick transactions

The digital marketing involves quick transactions with the customers that save time and costs.

- Easy information

The information is easily available through the digital marketing channels such as social media, websites and email.

- Ability to ...