Promotion Article Reviews Samples For Students

Connective tissue growth factor induces collagen I expression in human lung fibroblasts through the Rac1/MLK3/JNK/AP-1 pathway

Many lung inflammatory diseases present pulmonary fibrosis as one of the symptoms, which is characterized by shortness of breath, chronic coughing and discomfort in the chest. It causes modifications of the lung tissues due to overgrowth, hardening and scarring. This occurs mainly due to deposition of collagen, an extracellular matrix (ECM) protein, whose turnover is regulated by fibroblast. Fibroblast is an important cell regulator that is enlisted by a site of injury. This process is driven by release of transforming growth factor-β (TGF-β), platelet-derived growth factor, interleukin-6 (IL-6), and IL-8/CXCL8.
Previously, fibroblast was thought to express no or very ...

The article, “Three Faces of Consumer Promotions”, was written by Raghubir, Inman and Grande. It critically analyzes the economic, informational and affective aspects of consumer promotions as applied to the target population. From this article, I concluded that managers must understand how the consumer understands, interprets and reacts to these marketing strategies. The authors are unequivocal that managers must look beyond the economic aspects of promotions and analyze the interplay between information, emotions and consumer purchasing decisions, if promotions are to boost a firm’s sales and profits.
The article is crafted around verifiable evidence and constant reference to ...

Marketing is a process that has to begin when an idea of a product comes up which is a result of customer need satisfaction. As opposed to the common myth of misconception that marketing can only be limited to a company’s marketing department this is untrue and it is not only based on promotion and the likes. Marketing as per the article by Gresham is a process that involves several parties since from product idea stage to its final stage there are several stages that it has to pass through and several departments for approval. There must be a company’s mission and strategic ...

In his article titled “Marketing is Everybody’s Business”, George Gresham asserts that marketing as a way of doing business serves a primary function of identifying new business opportunities. According to the author, marketing is in most cases misconstrued to be a province of the marketing department. Additionally, the author refutes that marketing is an activity that majorly involves product promotion and advertisement. To the author, since marketing is a chain process, product promotion and advertisement occupy the last steps of this process (marketing). It is indubitable that the author is trying to emphasize that, though mostly taken to be the process of ...

Article review

A review of “Depressive Symptoms and health promotion behaviors of African American woman who are family caregivers of Hemodialysis Recipients” By Dina J, Byers, Mona N. Wicks, and Tamara Harris Beard (2011)

The role of African American women to give care to Hemodialysis recipients in America is significant. They give care to recipients of Hemodialysis therapy after suffering from end term renal disease (ESRD).The national alliance for care giving (NAC) estimated that sixty five million adults provide care to an aged relative and the national budget was estimated to be $375 billion as of 2009. Due to the ...

What is the Story about?

The new marketing story is about that marketing strategy employed by a single firm, Apple Inc. The new in the article does not center on the wider implications of the telecommunications market even though there are mentions of other market players within the industry. The company is launching a new product into the market; the iPhone 6 ready to be sold to any willing buyers in the market. As part of the marketing campaign adopted by the company, the company is lowering prices for the consumers who buy the old iPhone 5S device online to help finish current stock that the ...

Introduction

The dynamics of the society has resulted into several changes in the corporate world. This has necessitated the need of research, creativity and innovations to come up with novel and improved technologies which can be used to make life more comfortable. This has prompted the need for making constant innovations to improve the working conditions of the employees to enable them improve the quality of services. This is necessary for the survival of the organization in the highly competitive corporate sector.

Technological Innovations

In deed, research is an essential exercise for any business organization. It is the best way to come ...

1. Design an integrated brand development communication programme for Taris that incorporates name, logo, symbols, and colour. If you cannot draw a label, just describe it, like brand name, background colour, other brand elements, etc.

The name of the new Taris brand should communicate both the characteristics of the oil and its health benefits, while being easily understandable for the American users. The name “Green Olive” is both simple and reveals the essence of the product. The word “green” in the name implicitly suggests that the product is both natural and supports a healthy lifestyle. The logo of the brand should ...

American Nurses Association (ANA) Scope and Standards of Practice vs. Public Health Nursing (PHN) practice Scope and Standards of Public Health Nursing

American Nurses Association (ANA) Scope and Standards of Practice vs. Public Health Nursing (PHN) practice Scope and Standards of Public Health Nursing
Like most professional associations, nurses organize themselves into groups of practitioners to not only perform functions they cannot accomplish as separate individuals but also influence policy making in their area of expertise and adjudge one another as equally and professionally competent (American Nurses Association (ANA), 2010). In such associations, the practitioners also create, establish, and ...

Critical Review: “Like” and “Check-in”: How Hotels Utilize Facebook as an Effective Marketing Tool

Critical Review: “Like” and “Check-in”: How Hotels Utilize Facebook as an Effective Marketing Tool
1 Introduction
This paper is a critique of the research traditions utilized in the ‘”Like” and “Check”: How hotels utilize Facebook as an effective marketing tool’, written by Kelly V Phelan, Hsiang-Ting Chen, and Matthew Haney, and published in the Journal of Hospitality and Tourism Technology, Volume 4, Issue 2, 2013. The critique will explore the philosophical background of the article and the logical approach followed by the authors in the process of conducting the research. It will also evaluate the research ...

Bose, S. (2016). Xerox (XRX) Misses on Q1 Earnings, Split Likely in 2016. Zacks. Web. 21 July 2016.
Supriyo Bose (2016) discusses financial results of Xerox Corporation in first-quarter of 2016. Despite a little decline in earnings some years ago and a challenging macroeconomic environment, a company has improved its positions and productivity that resulted in adjusted earnings. The author informs about the current economic environment, financial result of Xerox, and provides points of view of experts on how to increase earnings.

Areas of Agreement

Supriyo Bose (2016) proclaims that Xerox has adopted a decision to provide a three-year strategic transformation program ...

Crumpacker, M., & Crumpacker, J. (2007). Succession planning and generational stereotypes: Should HR consider age-based values and attitudes a relevant factor or a passing fad? Public Personnel Management, 36(4), 349-369.

Problem Statement

The problem statement in the article ‘Succession planning and generational stereotypes: Should HR consider age-based values and attitudes a relevant factor or a passing fad?’ by Martha Crumpacker and Jill M. Crumpacker establishes that the labour force of the present day consist of no less than four age groups, which spread more than sixty years apart. The capability of the department of the human resources to operate with the ...

In order to demonstrate the main trends related to the role of female employees of community corrections facilities, the author employed the results of the study conducted by Norfolk State University`s Department of Criminal Justice based on the data collected from the Virginia Department of Corrections. It is noted, that the Department during the period from 1970s to early 1990s experienced a gradual change in its work force in regard to the increasing number of female employees who mostly occupied the positions of parole and probation officers, with a certain amount occupying executive-level positions. The author concludes, that since early ...

Introduction

Observing good ethics especially in public administration is essential in the modern society. Ethics inform individuals’ daily life decisions making providing them with standards for delineating between the right and wrong. Ethical societies promote coordination and transparency without deception. Ethics in public administration includes values such as loyalty, honesty, integrity, openness, fair-mindedness, respect and forthright communication. It involves defending, systematizing, and recommending notion of right and wrong behavior (Geuras & Garofalo, 2010). A successful public administration practitioner needs to make intelligent decisions on circumstances that present with ethical predicament. It is important to balance serving the best wellbeing for a client ...

Columbia College

Introduction
This paper provides a critique of an article “Group dynamics and Team building” written by Nazzaro A and Strazzabosco J. Thesis statement: The possible ways to improve group dynamics and team building. The theories presented in this article are reflected from the “workshop on group dynamics and team building, presented at the WFH Global NMO Training Workshop May 16-18, 2002, in Huelva, Spain” Nazzaro & Strazzabosco, 2009, pg 5.

Summary

Nazzaro is from National hemophilia Foundation (USA) while Strazzabosco is a consultant and trainer in USA. The authors of this article, covers the topic of group dynamics and team building in ...

In Rick Poynor’s “Where Are the Design Critics?”, the author discusses several panels and literature related to design criticism – the role of criticism in design education is explored in depth. In essence, Poynor argues that there is absolutely room for design criticism, especially in written form, despite the protestations of others. Looking at this blog entry and the subsequent comments, it is clear that this is a divisive issue with many different perspectives, some presented more eloquently and even-handed than others.
According to Poynor, there is a divide between the purpose of design and the need for criticism from ...

A. Pricing for International Markets 5

B. International Marketing Channels 6
C. Products and Services for Customers 8
D. Cultural Dynamics in Assessing Global Markets 10
4.0 Summary and Opinions of Influential Cultural Factors 11
5.0 Conclusion 13 Work Sited 15

Highlighted Points

The purposes of practicing and aiming for international marketing are to understand how and why:
- cultural diversity has been known to influence international marketing in pricing and contractual agreements
- analyzing the roots of culture to integrate it into a global marketing plan enhances coherent business strategies for successful worldwide marketing
- the references listed at the ...

The purpose of this paper is to provide a summary of Fiona Wilson’s article “Dilemmas of Appraisal”. The paper also gives an analysis of the article while examining the main aim of the author in writing this article and the major aim of the research. Additionally, I will also analyze the research methods used in this research and the findings of these methods and procedures. Finally, I will provide a conclusion alongside some recommendations based on my findings and inferences concerning the research.
The main aim of the article Dilemmas of appraisal is to examine the underlining assumptions of ...

Abstract

Spirituality involves actions and attitudes based on the belief there is a supreme being and hope even when faced with challenges. The incorporation of spirituality in the provision of nursing care facilitates the improvement the patients’ emotional, social and psychological health. This helps them in coping with the challenges associated with their ailments. Though this is a concept supported by most nurses and patients, it has not been effectively incorporated in nurse training. Its effectiveness relies on the nurses’ ability to understand ad apply this concept. The paper explores a research study carried out to determine nurses’ understanding and view on spiritual ...

Patience certainly has its benefits, a perfect example of that is McCormick and Company. After being in business for 123 years, it chose the right opportunity to expand its operations into the retail industry by having its own retail store through which it could reach its customers and convey its true essence to them directly. The statistics do not lie as McCormick seems to be experiencing its greenest pastures ever.

The essence of the brand

For its first several decades, McCormick was mostly just a spice maker by catering to individual as well as industrial needs, over the years however it has connected with its customers ...

Article Review on the Marketing Strategies Employed in Nokia Lumia 920

For this assignment, I have chosen the article on Nokia Lumia 920 by Walt Mossberg of the Wall Street Journal to gather marketing concepts and strategies which were applied. From the review, it was found that six marketing strategies and concepts were used by Nokia Lumia 920. These are as follows: 1) value pricing; 2) value networks; 3) selective distribution; 4) product experience; 5) marketing communications mix; 6) persuasive advertising; and 7) trade promotion tools.
1) Value Pricing – Value pricing is a strategy wherein a high-quality product is offered to customers at a fairly low price. This can be done through ...

According to the dictionary definition, marketing is commonly understood as a set of activities related to buying and selling products or services. The main objective of marketing activities is believed to be the promotion to potential buyers. Although this is surely true in the majority of cases, professor Kasturi "Kash" Rangan and his research associate Arthur McCaffrey go beyond this narrow definition and suggest that marketers may do not have to limit their activities to merely selling products, but they can strive for a bigger goal of improving the existence of people on the planet. In this cases marketing activities should ...

Sexual assault is an assault of sexual nature or sexual act directed on another person without their consent. Most Sexual assaults are committed by men towards women but it may also involve man to man, woman to man, woman to woman or even towards children. The term sexual assault may be defined as an involuntary sexual act in which a person could be threatened, coerced or even forced to engage in sex against their consent or any sexual touching of a person against their will.
Rape is a form of sexual assault in which there is intercourse or actual penetration either ...

Marketing has often been considered as a practice which consists of manipulating, and also deceiving the targeted audience. Apart from this, it is also accused of focusing too much on the consumer products only; giving a competitive edge to large companies; such as Coca-cola, Nike, and the likes (Quelch, 2009). The extent to which such allegations are true is certainly worth pondering. The success of marketing has seen its most successful stance primarily in the United States compared to the rest of the world. Primarily attributable to the intense level of marketing activities; American companies have enjoyed tremendous benefits from their ...

1. What is the role of private brands in a product portfolio dominated by national brands? Should a retailer like Migros attempts to change customer preferences in the direction of private brands, or simply stock what customers prefer to purchase?

Private brands in a product portfolio play several roles. Firstly, they help retailers to maximize profits, since private brands usually yield higher margins than national brands. Secondly, since they are offered only in specific stores, private brands help to differentiate product offering, to build customer loyalty and to attract more clients, thus increasing both the sales of private and national brands. The ...