Consumer Behavior Reports Samples For Students

Introduction

In any case, a company needs to make a noticeable impact in a local area or an extensive area; outdoor advertisement will be best-preferred advertising technique that can raise the profile of the company and bring great results out of it. Billboard advertisement and marketing falls under the many types of outdoor advertising techniques. It places the intended message to be passed in front of the company’s potential customers. It has been proved that that this kind of advertising and marketing technique works because of the prominence of the billboards and the fact that it does not require ...

Introduction

The purpose of this report is to research a needs and motivation theory and apply it to analyse my consumer behaviour. The theory explored in this report is Maslow’s hierarchy of needs, which still remains one of the most accepted theories in many spheres, including marketing. The first section of this report will provide a brief overview of the theory, as well as its possible applications to consumer behaviour. The second section of the report will provide the analysis of my behaviour as a consumer from the point of view of Maslow’s approach. The third section will ...

Introduction
Being a marketing manager at Lacoste, the marketing director requested a report to be prepared that describes the interlocking components of the attitudes that influence relationships between consumers’ attitudes and behaviors. In addition, the report tries to discuss some of the factors that may influence the purchasing of footwear.
According to Hoyer and Macinnis (2009), consumer behavior reflects the totality of the consumers’ decision with respect to the attainment, consumption, and nature of goods, services activities, experiences, people and ideas by human decision-making units.

Problem Statement

The main issue the report tries to illustrate is the factors that influence the ...

1.0 Introduction
The project report encompasses the analysis of marketing decisions in a smartphone marketing company as well as product mix utilizing the simulation game. Firstly, it will give brief background information on the online marketing tool, Simbrand, and the marketing company, Team Grey. After that, it will outline the methodologies used in the report. Subsequently, the study will analyze the market by evaluating its environment, segmentation and the targeting strategy. Afterwards, the study will embark on a comprehensive analysis of six rounds over which the company collected market and products data and eventually produced relevant reports. In the ...

Introduction

7-Eleven is among one of the largest stores providing a wide range of convenience goods to employees all across the globe. It claims to be the first group that originally introduced by the American corporation named Southland Corporation way back in 1927 in the state of Dallas, Texas. As late as 2006, more than 30000 7-Eleven stores are active in behavior around the world. Their behavior in state of Korea which is roughly about the size of the state of Ohio, they have almost 4540 branches and many are still being considered to commence their operations by the end of ...

Impact of Emotional Appeal on the Subway Brand

Impact of Emotional Appeal on the Subway Brand

Introduction

Subway has become an important brand in the fast food segment, in the US as well as globally. The brand was founded primarily to serve submarine sandwiches in 1968 by Fred DeLuca and Peter Buck. From a single restaurant in 1965, the group managed to expand to 40,000 restaurants worldwide, and far exceeding McDonalds in restaurant penetration in the US.
This report seeks to explain the importance of Emotional Appeal on consumer behavior, and the benefits obtained by Subway using this concept in its ads. Emotional appeal is defined as ...

Market Research Plan

Introduction

Many factors influence the consumer purchase behavior of mobile phones. The recent technological trends in mobile telephony industry have seen many big market players grind to a halt because of lack of market intelligent to predict consumer behaviors. Nokia, the once dominant player was recently sold out to Microsoft after losing its market share and technological relevance to archrivals such as Apple and Samsung (Ando & Rigby 2013). Blackberry is also rumored to have been earmarked for sale in the recent past. This unpredictable nature of trends in technology demands constant market research to establish the changes in consumer behavior ...

Executive Summary

The food industry is constantly increasing, which make the need of the new product very vital for the future of the industry. Currently, the food industry is characterized by a gradual changing of consumer tastes. We will develop new product for Nestle referred to as Scafe type of coffee in the line of beverages. Nestle is the leading world food and beverage company, which produces a variety of products. The new product will address the social trends and changing purchasing behavior of consumers based on the health and lifestyle.
The marketing plan will address the situational analysis, which helps in ...

Introduction

The paper deals with international marketing topics which were covered throughout the semester. The paper will include a short description of each of the topics covered and the contributions made in the topics. The discussion will cover four main international marketing topics. International marketing involves creating awareness of an organization’s products or services in the international market.

Dimensions of culture

Chapter two of the course study dealt with consumer behaviour and culture. The chapter highlights the various values and cultures and their effect on international marketing. Dimensions of culture in the international marketing can be attributed to Geert Hofstede’s theory of ...

INTRODUCTION

The retail industry of United Kingdom plays an important role in improving the economic situation and GDP of the country. There are different sectors that are included in the retail industry and therefore there are varying consumer needs and varying factors that influence the industry. Over the last few years, there are several factors that have influenced the industry and some of these factors include the change in the lifestyle of people, advancement in technology and in particular increasing usage of online shopping (SAS, 2012)
Although there has been a downward trend in the overall spending on the retail ...

Perception and Consumer Behavior

Perception is the process of knowing features of stimuli with the use of vision, hearing, taste, smell and touch (Scott, 1994). The visual perception i.e. size/shape in the L’Oreal Men Expert Vita Lift 5 ad is rectangle with the focus on more than one dimension to enable consumers to downsize their order by enlarging the product along all dimensions. On the other hand, the shape of the Aveeno Absolutely Ageless ad is portrait. The size of the ad is adjusted through focus on multiple dimensions to perceive the product easily. Lettering is another factor affects the perception of ...

Introduction

In every market system, two key players are involved; buyers and sellers. Buyers purchase products at their willingness and ability while the seller supplies the products and services to the market at their willing price and ability to the market. (Kumra, 2007)
The market system is defined by the forces of demand and supply. Demand is the capability of a consumer to purchase products at the prevailing price within a given period .Supply is the ability and willingness of a seller to produce and supply products and services to the market at the prevailing price at a given period. When demand and ...

Introduction

The consumer is the main actor in the market. Therefore the purchasing behavior of the consumer should be given special attention. The term of “consumer behavior” can be defined as behavior exhibited by buyers in the search, selection, purchase, use, evaluation and utilization of products, services and ideas that can satisfy the customers’ needs. Consumer behavior is a complex and multifaceted process and to study it, it is necessary to use an interdisciplinary approach, namely techniques and methods used in psychology and sociology.
Cultural level factors have the greatest impact on consumer behavior. Growing up in the community, the ...

Introduction

The process of running a business can be considered as both a skill and an art. Sure, it would greatly help a business or a project manager if he has the necessary educational background and credentials, and also an ample amount of experience in successfully conducting the business’ operations but without the right side of his brain contributing—that is the part of the brain responsible for processing things that have something to do with creativity and variation, it would be difficult to spice up the operations and in the long run, to have the employees and other key personalities running the business ...

Executive Summary

Over the past few decades, multinational businesses have emerged and have operations in vast geographical locations. Several business corporations have taken advantage of globalization and open business environments to do global business. China and the rest of emerging Asian ‘tiger’ economies present excellent business locations for much multinationals. As these businesses seek massive expansion, several factors come into play. Factor such as government regulation, stiff competition, different marketing strategies, political influences, differentiated human resource management strategies, incoherent consumer behavior and culture have a huge bearing on international expansion . The Coffee Connoisseur (TCC) is a specialized gourmet beverages and foods outlet with a ...

Consumer behaviour involves the study the reasons behind different kinds of actions taken by consumers as far as a given product is concerned. The consumer behaviour precisely involves the study of why consumers may decide to buy or not to buy a given product. Most of the behaviours depicted by different consumers during the times of purchase are affected by psychological factors, sociological actors and the social affiliations of different consumers. Any business enterprise will in most cases strive to influence customers to buy their products. It is therefore necessary for any business to use effective adverts so as to be ...

Introduction

Wal-Mart is the world largest retail company operating both in the US and the international markets through joint ventures and subsidiaries in other countries. Wal-Mart was established in 1962 by Sam Walton in Brentonville, Arkansas and was traded in the public market in 1972. The company took anticyclical measures in the 90s by considering the international expansion. The company has established itself in Mexico, China, Canada, and Argentina. The company has successfully been able to establish a vibrant market by attracting more consumers through its Every Day Low Price (EDLP) (Horngren, 2008). This is a consumer centric approach combined ...

Introduction

Servicescape
Booms and Bitner came up with the concept of servicescape. Businesses which are directed towards providing services to the customers directly must take the aspect of servicescape into account. Servicescape, by definition, would refer to the physical environment and the ambiance within which the service is received by the customers (Hoffman, Kelley, and Chung, 2003).
The significance of servicescape has always been stressed by marketers because, in the case of organizations which offer service, there is nothing tangible which the customers can feel or touch. Service is an intangible concept and the customers can get an idea about ...

Does the Dominance of the Big Four Supermarkets Hinder and Damage Competition and What is in the Best Interest of the Consumer?

Introduction

Competition is the best way of ensuring the interest of market stakeholders (Stucke, 2013). Competition in the UK grocery sector has become an issue with the big four supermarkets controlling around 71.7 percent of the market. As of the end of 2015, the individual market shares of the big four supermarkets are 27.9 percent for Tesco, 16.6 percent for J Sainsbury’s, 16.4 percent for Asda, and 10.8 percent for Morrisons (Kantar World Panel, 2016). The UK ...

Introduction

Globalization of economies and the strengthening of political and economic relationships in the European Union have had the significant influence on the development of retail industry in the country. The fashion industry is highly dependent on the social and economic trends. With increased mobility of individuals and the digitalization of the markets, companies are obliged to look or ways to further enhance their brand and become more responsive to increasingly dynamic fashion market and consumers, who are more demanding with regards to the short lifecycle of the products today, than ten and even five years ago. Moreover, competition on ...

Several factors affect consumer behavior in different international markets. The market used for selling the products in the Chinese market is heavily influenced by factors such as demographics and psychographics. Demographics include factors such as age, income, occupation, education, gender, and geographical locations of the buyers. The ability of the consumers to buy the product will be affected by their levels of education, which influence their rates of understanding of the product on sale (Pagoso, Rosemary, and George, 209). Similarly, age also affects the levels of understanding and the rate at which consumers prefer using a given product. Some ...

INDIVIDUAL REPORT ON ENVIRONMENTAL ANALYSIS OF A BRAND

Individual Report on Environmental Analysis of a Brand
Introduction
Hamleys has been in existence for over two centuries, and the company prides itself on the fact that it has stood the test of time. The future of Hamleys looks bright only if the company addresses the business analysis aspect. Business analysis is a valuable tool in assessing any given business type. The results obtained at the end of a given analysis are useful in determining a lot of information that are necessary for the business. Some of the emerging topics addressed by business analysis with regards to the outcome ...

In what ways has the Views of Marketing changed?

There are a number of ways in which my views on marketing have changed since the beginning of the semester. According to the lecture, marketing is the activity set by institutions and meant to communicate to potential clients about the existence of a particular good or service. Marketing therefore is comprised of a number of ways in which marketers use to reach potential customers. From learning this course, I have gained knowledge on the subject of marketing. In order for marketing to be effective, it is crucial to first understand the marketplace and the needs of the clients. Secondly, ...

1.0 Executive Summary
Enhancing brand loyalty has become a major concern to many business organizations. Developing brand love by improving customer satisfaction is one of the strategies that most companies use to enhance brand loyalty. Consumers tend to develop intimacy, commitment, and passion for various brands of products, which forms the basis for brand love (Sternberg, 1986, p. 126). Brand loyalty has significant impacts on the marketability of a product. The determination of consumers’ attitude towards a particular brand helps in the formulation of strategies intended to stimulate improvements. High level of customer satisfaction often results in strong relationship ...

Introduction - An Overview of the Sector

Contemporary business environment and the retail sector specifically have changed dramatically over the past decades. These changes are driven by a number of micro and macro factors, such as the impact of stakeholder attitude, competitive environment, geographic and political influences and other elements of external environment It is evident that consumers preferences and expectations evolve, based on the changes in their lifestyle, globalization and access to technology. The retail market is highly oligopolistic and it will be explained further in this report. This profile of the industry places several pressures, which are not as significant in other sectors, where ...

Abstract

The sole objective of the above study is to carry out an internal and external analysis of McDonald Australia, a leading organization in the fast food industry in the world with over 30,000 outlets across the world in about 121 countries. The multinational organization is renowned for its rapid growth rate in the industry with responsibility for food preparation, serving consumers and offering most efficient services to its esteemed customers. Some of the significant areas highlighted in the paper include organization's structure, it competency aspects, and the manner in which the business devotes its resources. However, the study ...

Psychology/Neuroscience in Business Case

“Hi, I am a psychology consultant that assists companies to realize their desired gross margins by applying utilizing psychological/neuroscientific phenomena in their systems. I believe in the core benefits attached to consumer neuroscientific aspects. This means that your company will find it efficient to general huge annual turnovers quickly. Unlike my competitors, I take the initiative to visit your business to research what the customers need. Furthermore, this approach ensures that our clients are satisfied with our psychology consulting services within the first three months. So, how does Facebook Company handle the recruitment of new individuals?”

Recommendation

Overall, I recommend ...

Management

Abstract
Conformity and differentiation are strategic tools that businesses utilize in order to gain advantage in the competition. However, institutional theory, including the resource-based literature opposes the existing view about differentiation. The trade-off in many industries suggests that extreme differentiation and conformity appears to damage performance while moderate differentiation creates an opposite effect. This discussion will explore the context of conformity and differentiation from related theories and evaluate the statement, whether the trade-off could provide a better advantage for the any industry.

Introduction

The context of differentiation and conformity refers to how an organization or business establishes its identity. Every ...

I. Introduction
Because of the intent of its purpose, this Advertising Strategy Brief will focus upon the salubrious qualities of the Muslim community, in terms of their sympathetic feelings towards Paris after the terror attacks of the city in November of 2015. The forthcoming details of this brief hopes to create an effective planning model and campaign, to mitigate the bad influence which is growing against Muslim society. Changing the perception of this group, under the task authorized by the Government, calls for a marketing strategy to address the negative media directed at Muslims perceived by the general public.

Background / Overview

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Introduction

Abercrombie & Fitch was established in 1892 in New York City by David Abercrombie and Ezra Fitch. The company was initially started as a retailer of excursion goods including shotguns, fishing rods, and tents. In 1988, the company was sold to ‘The Limited’, who was a famous clothing brand in Ohio State. The company then started selling the clothing for young adults and soon became one of the largest apparel brands in the United States.
Abercrombie & Fitch are located at more than 1,000 locations in United States and is expanding its operations internationally. The company operates four brands including the ...

Introduction

A consumer diary is important for the following reasons. One, It is used to capture frequent and small purchased items that a consumer uses. The diary is meant to capture all the expenses on food and beverages that a consumer uses nonprescription drug and supplies, tobacco and personal care products. A consumer diary is self-managed within a specified period of time. The diary is used to show the amount of expenditure a consumer uses on products that they use. It can also be employed in analyzing the consumers’ loyalty towards the items and also checking consumer behavior (Maclaran, et al., 2007). An example ...

Introduction

Business operations are increasingly facing dynamic markets that determine their success and efficiency. That has resulted from the increasing globalization and other key factors such as regulations, economic conditions, and political environment as well as social factors. All those factors affect consumer behaviors, their purchasing power as well as the firms’ efficiency. In that respect, businesses such as supermarkets and retail stores increasingly face changing environment such as competition that is also shaped by those factors. Thus, businesses adapt competitive strategies that suit the environment, and this analysis seeks to demonstrate industry operations’ and their response to factor changes. ...

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Introduction
With the advent and rising popularity of the Internet, marketers have found it worthwhile to advertise online. There are a whole load of commercial mails which have doing rounds in the recent box to many inboxes. They are intended at promoting a product or service and generally ask for a click on a specific link given in the commercial mail. Banner ads, pop up messages are a few other such similar things that try to grab the attention of users all the time when viewing a particular web page. These are some of the online marketing ...

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Abstract:
In this research, we argue that although the incentives and growing needs of population implement the huge needs and more prospects in emerging markets thanks to globalization in the cosmetic industry, it is however; becoming more complicated for players in the cosmetic industry to target the right sized market and makes a segmentation of right population. These and more issues are tightly correlated with the recognition of consumer behavior, a relevant market analysis and appropriate marketing management, which seems to be more complicated nowadays. The main ...

Introduction

The main objective of this paper is to understand business environment in relation to how economic factors and government regulations impact business decisions and activities. It begins by explaining the different processes of allocating and distributing limited resources in various economy systems. Then the paper assesses the impact of fiscal and monetary policy on business organizations and their activities. In this section, the paper develops a discussion of how expansionary and contradictory policies impact on the business environment. Using Orange UK as an example, the paper then develops an evaluation of the impact of competition policy and other regulatory mechanisms ...

Beats Audio Consumer behavior report

Situational analysis
This paper gives clear explanations of the processes of decision-making, the internal and external factors that influence purchase of headphones and earphones from Beats Audio. Earphones and headphones are the main products of Beats audio and the managing director needs to know everything about the company from the influence to target market. (Loudon, 2008)

Earphones main use is listening to music and closely related to headphones, which has the same purpose. Prices depend on the material used and the quality since the target groups prefer them in different colors and textures. The main information that the ...

Today, every business is involved in massive expansion strategies and investment processes to ensure presence in almost every part in the world. The fashion industry, just like other businesses, has joined such a move to increase business presence, turnover and eventually profits. Dolce & Gabbana is one such fashion company that is looking to expand its operations in the world stage. This Italian company was formed about 30 years ago by two friends Domenico Dolce and Stefano Gabbana when they worked in the same designer consulting studio in Sicily Italy. Since presenting the first female collection in 1985, the company ...

Buyer & Consumer Behavior

Measuring & Interpreting Brand Performance
Buyer & Consumer Behavior

Executive Summary
Kit Kat is one of the most known chocolate products in the world and its red pack is well recognized among others. It was first introduced in 1935 and still is one of the favorite brands among public. In the beginning it was owned by a Rowntree, UK based confectionary company and today it is owned by Nestle. In the following report will be discussed and analyzed brand performance. Report is broken into three parts. In the beginning, we will analyze Brand performance comparing measurement variables to ...