Social Media Marketing College Essays Samples For Students

Research Skills

2016
Introduction
The use of social media has mainstreamed the marketing platforms for most companies today. This practice has been so common due to the introduction of digital technologies that connect the entire world. Therefore, information dissemination and realization of connectivity is highly manifested on the social media platform than any other marketing precepts. On the other hand, there has been a massive transition from traditional marketing concepts, even as most companies embrace this new marketing portfolio (Wollan, Smith, & Zhou, 2010). Jingle Clothing Limited Company is not exempt to this massive migration since it needs to catch up with ...

Executive Summary

The report is a social media marketing plan that incorporates strategies for Nadia Mobil Grooming Services. It provides details of the current social media marketing strategies used by the company. It further incorporates additional social media strategies for the company’s website in order to improve the marketing effort. Nadia Mobil Grooming Services is a privately held company in Florida. It offers grooming and washing services for pets. Nadia Mobil Grooming Services was established in 2006 and incorporated as a company in Florida. It is a small company with estimated annual revenue of 63000 US Dollars. The size of staff members is also ...

Instagram Marketing Case Study: Starbucks

Introduction
The internet has entered people’s lives in tremendous numbers. More people use the internet today than even a decade ago. It has become the way to engage with friends, family, community and even businesses. As internet has become ubiquitous, so have its applications. Business to business e-commerce and business to customer e-commerce have steadily grown and is expected to become $20 trillion industry by 2020 . Increasingly social media has become the new avenue for marketing efforts by both traditional companies and e-commerce companies . From the biggest brands to the smallest companies are all onboard social media to ...

According to Tuten, & Solomon (2013), social media marketing is a form of digital advertising that uses social media sites to get attention for a product or brand. Social media sites are sites where individuals are able to interact electronically through the internet. As such, social media marketing aims to generate interesting content for viewing and sharing across social media platforms. There are a number of strategies available to market the new tablet to the target consumer via social media. The two main strategies are passive approach and the active approach, which are both applicable in promoting the tablet.
In ...

Social Media Marketing

The emergence of social media technology has made it possible for an individual to communicate with a large number of people related to products and companies that offer them. It indicates the positive impact of consumer to consumer marketing in the diversified market. Social media is considered a hybrid tool for promotional activities. The main reason is that in the context of traditional advertising, it enables the companies to communicate with their customers and in the context to non-traditional advertising it enables customers to communicate with each other directly (Mangold & Faulds, 2009). Various companies use social media as the ...

Executive Summary

For the evaluation to take place, there are certain elements to be considered by the researcher. The first element to be considered is the cost, which the individual might be interested to know. This will be the inclusion of the cost usually incurred by the providers of the health services and the patients together with their careers. The analytical report will look at some of the issues talked about in social media marketing. The early discharge, which could be implemented, is on the changes, which will help in reducing the cost, which is usually incurred by the social services. ...

Social media marketing has become an imperative need for every business organization irrespective of their size and resources. Social media marketing is a term used for collective intelligence in developing online collaboration, and it describes the approaches that any business may use to achieve organizational objectives by creating and communicating online value for stakeholders. Bob’s Bistro can also effectively use social media marketing strategies and platforms to communicate with their customers and to increase user engagement. Social media can offer Bob’s Bistro to generate attention for the brand or the product, generate online conversations to enterprise content, ...

Introduction

Sport marketing refers to all marketing activities that promote any kind of sport or sports products. In a broader sense, it refers to practically any marketing activity that would have sports in its content. In turn, sports social media marketing refers to sports marketing that utilize social media as one tool of communication in the marketing mix. It would seem that there is not really anything special or unique about sports social marketing. It is essentially marketing in practice focused on a particular product with a very clear understanding of its target audiences’ needs and of how to use social media to ...

Introduction 3

Methods of accessing digital data 3
Digital Marketing Analytics 4
Social Media Marketing 5
Search Engine Optimization (SEO) 6
3D Printing 7
Customer relations 8
Customer Loyalty 8
Customer Acquisition 9
Customer retention 10
Conclusion 12

References 13

Digital Marketing
Introduction
Digital marketing is a method which corporates, individuals or even governments and other agencies can use in order to get various product information to reach the customer. It improves the number of individuals and widens the market scope. Digital marketing happens mostly on an online platform where the customer is able to give prompt feedback to the marketer, whether voluntarily ...

Business-to-Business Marketing

Best Practice Articles Report
ID:

December , 2014

The main priorities of this report will center around the articles studied over the course of this semester. This report will provide a review of each of the articles, discussing the major points of issue that have been raised in each of the articles. The articles generally center around business-to-business marketing, and thus, the discussion will also focus on these issues.
2. Articles themes
There are a number of important themes that are addressed in these articles, and they must be examined in detail. These themes are important for individuals and companies who ...

The marketing strategy of Better Homes and Gardens Real Estate (BHGRE) included various strategies which aimed at leveraging the brand awareness among the consumers who were interested in real estate news and developments.

Social Media Marketing Strategies

Better Homes and Gardens Real Estate used the social media marketing strategies to position their brand and connect with the target audience.

B2B social media strategies:

Better Homes and Gardens Real Estate used the following B2B social media strategies:
- Website Marketing & Content Marketing Strategies: Better Homes and Gardens Real Estate designed a website located at www.bhg.com which attracted as many as 5 million consumers every month and the number ...

How to Successfully Market a Business Online

Introduction
Marketing is the heart of business, and most of the aspects of businesses depend on successful marketing. For the success of business, it is essential that buyers or consumers of the product or service know it. The success of the business is dependent upon the recognition of the brand and marketing plays an important role in building positive reputation of the business. Over the past twenty years, the internet has entirely changed the way businesses market themselves. For companies, it is easy to access customers through online marketing. Companies through successful online marketing enhance their customer base and ...

Introduction

Social media websites have become an integral part of the lives of people on a whole. In fact, it is most effective as a marketing tool for a number of business organizations. Social media audience is widespread and the users are quite aware of the events that take place on these social media. In her article, Social Media and Its Role in Marketing, Sisira Neti looks at the way social media serves as one of the best available opportunities for entrepreneurs to connect with their prospective consumers. The author makes the case that social media marketing impacts the growth ...

The Coca-Cola Company has strongly employed a mass media methodology as an integrated component in its marketing communication mix. Specifically, in the mass media methodology, it includes advertising, print media, and banner ads. In general, our team chooses the effective approach in the utilization of the marketing communication mix includes advertising (mass media), direct marketing, sales promotion, web-based interactive, and social media marketing. In the ideal world of marketing communication mix, the five categories such as advertising, personal selling, sales promotion, public relations, and direct selling have been proven and tested in the market through the years. In addition, ...

Introduction

Modern technology has brought tremendous changes in the way business firms operate. Processing information and arriving at optimum choices have become easy for customers as new virtual tools are taking their space every day. The development of mobile internet technology along with the expansion of the existing models of computer application has opened new opportunities and challenges in the current day business environment. The concept of virtual socializing is the basis for the operation of almost every kind of business irrespective of their size and location.

In Person Cold Calling

Today communication facilities like email, voicemail, and social media marketing have become the ...

Poll on Online & Conventional Marketing

Which marketing platforms do you like the most?
a) Conventional b) Print d) Electronic d) Online

Is Mouth Publicity still an effective marketing tool?

a) Yes b) No longer c) No idea d) Not Certain

Will online marketing overtake other marketing means in future?

a) Definitely b) Never c) May be d) Can’t Say

Which online Ad campaign is the most effective?

a) E-mail b) YouTube c) Google Ads c) Websites

How is online platform performing now?

a) Much better b) Getting Better c) Going slow

Should companies focus more on social media marketing?

a) Yes b) Not Now c) Already doing d) Can do later

What is the future of Social Media marketing?

a) Pick up b) Die Down c) No change

How is the social media marketing a better option?

a) Inexpensive b) Accessible c) Quick d) Wide Reach

Mobile Marketing based Poll

Is mobile marketing emerging as a strong tool?
a) Definitely b) In future ...

Here is the analytical report that you requested on the effectiveness of social media in making advertisements.

With the current contemporary society of modern technology of internet and email and receiving devices like phones and television, social media has become the order of the day. The majority of people both the youths and adults like to interact with and exchange ideas on the platform. Due to a large number of individuals visiting this social network at any given time, therefore, it is a critical platform for business advertisement. Moreover, the primary objective of any business is to make a profit, raising awareness for a business and promoting in a very busy social networks such as Facebook, ...

(Tutor’s Name)
(Assignment)

Introduction
The ongoing process of internationalization raises potential opportunities to multinational corporations worldwide. Over the last decades, there has been a shift in concentration of economic power from the western world to Asia, and this change is powered by emerging Asian economies such as China and India. Currently China is the world’s largest consumer market that has a great potential for further growth. In this context, multinational businesses worldwide seek an opportunity to enter the Chinese market in an attempt to enhance their sales volume and to strengthen global presence. This paper will evaluate ...

Introduction

Research has shown that the hospitality industry is the largest industry in various countries around the world. Globally, the industry accounts for ten percent of employment of citizens in various nations across the globe. The hospitality sector also undergoes several changes and developments that affect its functions and operations. Many research professionals in the hospitality industry have noted that there are various trends that are likely to affect the sector. Some of these factors range from sustainable development, customer satisfaction based on their changing needs, to branding, marketing and even globalization in general. Some of these issues are already ...

Nowadays, it has become highly important for marketers to include social media in their plans to accomplish their marketing campaign goals. Most consumers, around the world, use social media to interact with others, and keep themselves updated with the latest information. Therefore, it has become a sort of necessity for the businesses to market their products or services on social media as it has a lot of potential of attracting new clients. Moreover, social media marketing is the cheapest form of marketing; it requires a little amount of money to invest while giving huge benefits do the businesses. However, it is highly ...

Order# 210023930

Marketing
The Coca Cola Company has many ways of advertising their products. As a large company, Coca Cola has different strategy and ways of marketing their products. In today’s society, the use of technology has become a vital part of the lives of people. People spend more time on their computers, cellphones and other electronic devices for the most part of the day. Due to the use of electronic devices, many people are using social media networks for many reasons. Coca Cola has taken social media as one of its efficient and reliable way for mass marketing. The strategy ...

Executive Summary

This paper is aimed at analyzing and discussing reasons behind success or failure of companies that operate in tourism/hospitality sector. For the research objectives the author chose Accor, a France-based company that has been in the market for over 45 years. The paper draws particular attention to factors that determine profitability and growth of Accor. The research findings revealed that the market sector in which Accor operates is capable of providing opportunities for large corporations as well as for small businesses. In tourism and hospitality it is essential to conduct supply and demand analysis as well as to spot tendencies ...

Executive Summary

One of the biggest blessings that we have is that we are able to see the world as it is. We can admire the beauty of nature, the warmth of the rising sun and radiance of the shining moon. Can we imagine our lives without all these? Life without proper eye vision? There are millions of people in this world who are visually impaired, they cannot see as we do and their conditions range from being partially sighted to being completely blind. With the intent of improving the lives of such visually challenged individuals, Pizzazz Technologies plans to launch a ...

Question 1: Product-Brand

CISCO

Cisco Systems is a telecommunications company that provides computing and networking software primarily to business owners and buyers. Switches, routers, bridges and the like allow corporate intranets to be formed within different businesses; this makes Cisco's stock in trade particularly valuable to other businesses. Therefore, Cisco has a very substantial and innovative B2B model (Groblinghoff, 2002). One of the things that sets Cisco apart from other rival brands is their ubiquity. Cisco has managed to establish themselves as the premier network interconnectivity supplier to a great number of businesses throughout the world; providing an entire line of equipment to suit the ...

Position: Marketing Director

Description: Although I joined the company as an Analyst, I was promoted to lead the marketing division of INFITEC GmbH globally, based on my performance. In this elevated role, I was directly responsible for opening offices in China, USA and Russia, as well as finding strategic partners in the EMEA region for home cinema and system integrators in the B2B area. At present, I manage a team 4 people in Germany and report directly to the CEO and the Managing Director. Listed below are some of the projects I have been involved in as part of this role.
Project ...

In your own words, define a market? How can market research help an entrepreneur identify a market?

In my own thinking, a market is either a virtual, such as online platform, or physical position where potential and actual buyers are present and sellers are ready to satisfy the needs of such buyers. In a market, an entrepreneur needs to conduct a market research since it is only through the research they will be able to collect relevant data concerning the market needs. Through market research, an entrepreneur will be able to identify a market as it provides an opportunity to spot a gap.

Describe social media marketing and mobile marketing.

Social media marketing is the use of new technologies such as the social ...

Part 1 Option 1: Video marketing campaign site (1250 word equivalent)

URL =

Video Script

Talking Head
Hello, are you looking for latest games, HD videos, music, and memorabilia or caters? That is always a daunting task to do by yourself when we are here and ready to serve you. We are a U.K based company that specializes in selling video games, both latest and all-time favourites that will always leave you wanting for more. Also, we have been dealing with all range of videos and music genres and we guarantee you will not miss your portion too. Additionally, we have a range of memorabilia and caters that you can order anytime and ...

Privacy is Theft?

Modern technology gives a lot of possibilities for people in everyday life. It is easier to stay in touch with your family and relatives, work more efficiently and make shopping. But more and more people nowadays are concerned about the privacy of their lives and security in digital age, as all their information becomes available for everyone who wants to know it via social media resources. The topic has been raised all the time by many people, but we always postpone it, thinking that it is not a right time to consider it. But it has found its literal ...

Branding in the Hotel Business

The brand is a name, sign or symbol that identifies products and services. Brand-building is the creation of the brand. Branding is a set of successive measures aimed at creating a holistic and demanded by the consumer image of the product or service. Robert Blanchard, former P&G executive said: "A brand is the personification of a product, service, or even entire company" (Mootee, 2004).
With the help of branding, managers should attract consumers to the hotel, and for that purpose they need to understand what they can give to the consumer. Here managers need to understand what differs their ...

Introduction

The automotive industry has become one of the major pillars of national GDP for many countries including the United States and Japan. Recognizing the crucial role of auto industry in economic development in the coming decades, many national governments have taken proactive steps to fuel the growth of their automobile sectors. A long experience of innovative automobile technology development coupled with strength of high quality products has assisted XYZ Motors to grow fast in the domestic as well as international market. This paper will identify different strategies for fueling the growth momentum of XYZ Motors and increasing its domestic ...

Bass Factors

The concept of leadership is crucial to the success of business entities. This is because of the underlying fact that managers of business entities rely on their leadership prowess as a means of propelling the organizations onward (Northouse, 2010). Transformational leadership style occurs as one of the various leadership styles whose effectiveness in enhancing business success has and continues to be hypothesized across different settings. Notable is the fact that transformational leadership is based on four bass factors (Amber, 2012).
Inspirational motivation is one of the bass elements of transformational leadership, and it connotes to the ability of a ...

Digital media platforms offer the most accessible communications channel for fans. The majority of fans have readily embraced the use of digital media platforms. With the traditional media decline, digital media platform is increasingly becoming significant and offer institutions the chance to make news, and at the same time, managing shared messages. Digital media platforms, as a marketing strategy can help institutions to promote its degree of community engagement, boost participation levels, as well as improve sustainability over time through novel income streams (Stradtman 2012). Digital media platforms also offer a means through which fans can connect with one ...

The main mission of Trinity Community Hospital and all of the members that make up the entire organization is to be able to provide the highest possible quality of medical and health care services to its patients. The hospital aims to do this by employing some of the best management team and medical and health care team members in the field. The hospital believes that hiring the best people in the field is one of the surest ways how it can return the favor to its main partners, the patients. The hospital also invests heavily in key infrastructure improvements ...

Introduction

Ethics is the study of understanding whether what we do is good and right (Manikutty, Being Ethical p. 19). If we speak of business ethics, we can infer that it is a combination of proper business policies and practices regarding several businesses and marketing related issues. Basically, it is a way in which a marketer conducts its business with its customers by applying several marketing strategies. It is quite often that businesses come under intense scrutiny because they routinely pose tough ethical dilemmas and it becomes very difficult to differentiate between a normal marketing practice and unethical behaviour. If we look at marketing ...

Social media has set in a new wave, in the business world. As per the recent study carried out by Internet Advertising Bureau UK, a business having social media presence is likely to attract 80 percent more customers in future (The Guardian, 2013). Especially for small firms having limited time and budgetary constraints, it is important to chart out an effective social media marketing policy to give the required boost to the business expansion. There are different purposes for different small scale business organizations to use social media. Major ones are discussed holistically in the essay.

Maintaining the Organization's Presence and Identity

A study carried out by a ...

The primary objective of a marketing and communication campaign is to connect with the consumers of the product and service in view of the targeted goal of the campaign.
The dawn of social media gave the marketers and brands the chance to keep their communication and brand features and services alive in the minds of the consumers on a more connected manner through social media tools.
The social media has turned the wheels in terms of consumers having the authority of choosing a product or service in view of a globalized business environment thus giving them power to invite the potential ...

Business Plan For Daycare Learning Center

Executive Summary
My First Child Daycare aspires to be an established business that desires to create a center daycare in the area of Allentown, PA., a place where a parents will feel satisfied and confident to leave their children, with the assurance that their precious little ones are well taken care of. The owner's intention is to offer a teachable moment in the daily routine by creating programs that can be enjoyable as well as an opportunity for learning for the children. The children eligible for admission to the daycare learning center shall be between 3 months to 10 years of age.
...

Laser business is an opportunity that is profitable and its industry is prospering. The laser business requires relatively small capital investment to start since the laser machine is easily affordable. The machine can be used to engrave as well as cut materials such as wood, marble, marble and plastic among others. Among the business ideas to start the business is photo engraving for families, designing of customized signs on wood as well as acrylic (signage) and ‘printing’ of wedding gifts (www.epiloglaser.com). It is easy to run a laser business as the location is not important as the quality of the ...

Most traditional businesses on social media marketing worked on assumption that it is hectic to tell the exact amount of their investment. But due to various changes that have taken place in the marketing environment, marketers have adopted the social techniques for easy determination of their return on investment. This paper has discussed how to measure the returns on investment in social media using Google Analytical Approach. Before the implementation of new marketing techniques and strategies for measuring return on investment on social media, it is prudent for social media marketers to fully understand and be complacent with steps ...

Consumer behavior reflects the totality of consumers’ decisions with respect to the acquisition, consumption and disposition of goods, services, activities, experiences, people and ideas by decision making units. Consumer behavior is a dynamic process which includes acquisition, consumption and disposition, consumer behavior. There are many factors that affect acquisition, usage and disposition decisions can be divided into four parts the psychological core, the process of making decisions, the consumers culture and consumer behavior outcomes. A consumer requires motivation to purchase products thus the use of advertising and branding have become core competences for many companies. Consumer behavior changes according to ...

More and more people are becoming involved with social media sites like Facebook, LinkedIn, Twitter and blogs with every break of the day (Zarrella 3). To most business organizations, the increased number of social media users can only be viewed as an opening for the business organizations to advertise their goods and services. This is statement is underscored by Wright’s assertion when he writes that the social media, due its large and accessible audience, is attracting more business organizations who find inevitable to advertise on the social media as one of the means of promoting their products (126). ...

Abstract

The following report discusses the advertising medium of the written ad for an online university. It explores the various methods, tools and messages that are effective to convey the message to the target market making sure that an effective communication is present. It has identified social mediums online and offline for the purpose.

Advertisement campaign

Is life tough? Has work and family distanced you from education? Juggling between kids and work has caused you to put a pause your education? If going to a campus is impossible, then trust us to continue the race to acquire higher academic levels? Come meet us online ...