Discussion
- Does method have a societal marketing orientation? Is it just a market-oriented company that integrates a number of environmental practices into its operation? Explain.
Method is an organization that produces products regarding home care. There are various cleansing products developed by this organization in order to serve several objectives toward the customers. First of all, through their products they want to provide a better experience of home care to their customers. Secondly, they want to make people aware of the green environment issue and make people understand the concept of total quality. The marketing orientation for method does seem to ...