I. MARKET RESEARCH
1. Market Size/Growth
The Starbucks Corporation is a famous franchise that has built a good reputation of operating coffee houses all over the world. In recent times, the Starbucks Corporation has grown to become the largest coffee house company in the world. The notion that the Starbucks Corporation is the largest coffee house company in the world is evidenced by its many stores all over the world which are spread out in over 60 sixty countries.
There are a number of reasons that could explain the massive growth of Starbucks’ coffee houses. The rapid growth of ...