Publicity Reports Samples For Students

Introduction p. 3

Significance p. 4
Trend Drivers and Patterns p. 5
Impact on the Hospitality Industry p. 7
Subway: A Case Study p. 7
Impact on Future Professional Development p. 9
Conclusion p. 10
References p. 11
Chemicals in the food chain and the relevance to the hospitality industry.
1.0 Introduction:
In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

The Current Situation of the House of Lords

The House of Lords recently was challenged with negative publicity after the scandalous video of the former Lord and Chairman of Committee in the Lords, John Sewel, who was caught sniffing cocaine and indulging in immoral acts with three prostitutes according to the report of The Sun (Moyes, 2015).
The scandalous report was followed with news questioning the travel allowances of about 20 peers in the House of Lords ranging from GBP 100,000 – GBP 200,000 each for five years even if they do not actively participate in the debate (Swinford, Wilkinson, and Leet, 2015).
Some defended that ...

Internal analysis of Enbridge Inc.

Introduction
Enbridge Inc. a distribution and transportation of energy company operating in the United States and Canada. The company is divided into five segments to facilitate its operations and achieve its long-term corporate objectives. The sections include Liquids Pipelines; Gas Distribution; Sponsored Investments and Corporate and Gas Pipelines, Processing and Energy Services (Finance.yahoo.com, 2016). The company operates a common carrier through the Liquids Pipelines segment by contrasting natural gas liquids, refined products, and crude oil pipelines as well as terminals. The Gas Distribution Segment is a natural gas utility serving industrial, commercial and residential customers in Quebec, New York, ...

Introduction

Public relations and what it encompasses is probably one of the largest unsolved yet not so popular issues in the field of media and reporting. It is important to take note at this point that although directly correlated, public relations and mass media are not the same. Mass media is the use of different methods and technologies to disseminate information or basically anything that may either pertain to the truth or what the people or the masses would want to know. Public on the other hand, while it certainly uses the power of media to communicate and manage relationships, ...

Risky Situations

Note three types of sensitive information involved with each situation. Then, note three ways each information item could be misused or harmed. For each of these, note at least one likely finding that you would include in a risk analysis report of the organization. Finally, answer the questions at the end of the table.

Situation 1 – Online Banking System

Information Affected
Potential Harm (Risk)
Likely Finding in Risk Analysis Report
Customer details

Unauthorized access
Terminal unauthorized access to customer account information and details.

Alteration of customer details
Hackers gained unauthorized access and altered customer details and information

Copying of customer ...

India’s Answer to Amazon

(Author Name)
(Instructor Name)

Summary

Flipkart has grown to become India’s largest ecommerce retailer, with sales of over $2.4 billion and valuation of $7 billion in a period of seven years. The company is a replica of amazon, and has been expanding from books into other segments gradually, thanks to growing internet penetration in the country through mobile. By offering unique solutions such as cash on delivery to its clientele, the company has seen phenomenal growth. However, it now faces competition from Amazon which has entered India in 2013. The paper outlines the functioning of Flipkart and how it has ...

References

THE ISSUES BRIEFExecutive summaryThe National Gallery of Victoria has to make and implement an effective communication strategy so as to reduce the impact, if any, of the negative publicity in the media. It should take both the internal as well as the external stakeholders side by side so that it can influence the public at large. The communication should be honest and open. Grapevine and upward communication of employees should be used to fight this crisis. Moreover print and social media should be utilized as a more formal method. In the end, evaluation techniques such as the communication audit and ...

Analysis

[Author Name]
[Institutional Name]

Abstract

The Mikesbike is a advanced simulation software that helps to manage all the functional area of the company. The company’s total management data base can be viewed in the mikesbike software. It also acts as an interaction tool that helps to lean all the management strategy. The mikesbike is used for decision making process product, firm; finance and production are the key areas of decision making. The simulation software is used for the complex analysis in business and also it is used to take future financial decisions. The price of the software is comparably ...

AXE/LYNX BRAND

INTRODUCTION

Advertising strategies are the campaign tools which are developed to communicate ideas about products and services offered by a certain company to its current customers and potential customers. The main aim of advertisements is to convince the customers to buy the products of the company. When the strategy is built in an intelligent and a considerate manner, it will reflect a better image of the company hence convincing the customers and eventually boosting the sales. Most advertising strategies focus on the following goals.

i. Promote awareness of a business and its products

ii. Stimulate sales directly and attract competitors customers

iii. Establish ...

Introduction

The Marriot International and Renaissance Long Beach Hotel has come under fire after the hotel received a lawsuit from two women over alleged sexual harassment claims. Luz Cuevas and Teresa Evangelista allege that different employees working for the hotel sexually harassed them on more than one occasion and that female workers from the Latin region have on several occasions been the targets for physical, emotional, verbal and sexual harassment by senior employees at the Marriot Hotel. The two women filing the lawsuit against the hotel are Luz Cuevas and Teresa Evangelista who work at the hotel as an on-call ...

[First Name Last Name]

Artistes Portico Value Proposition
Artistes Portico will be a social media platform/application, which will aim at facilitating the communication between the rising artists, upcoming artist, current artists, and venues/potential hirers. It will allow user artists to create their comprehensive professional profiles that will feature their personal profile, artistic work and its portrayal, qualifications and training, testimonials, rankings, reviews, availabilities and schedules. The platform/application will not only enable them to portray their work and professionalism but would also facilitate them to outshine in their respective category/market niche. For instance, the layout will explicitly categorize the artists ...

Industry Case Study Report

Industry Case Study Report

Abstract

The world has become increasingly mobile or that is what the statistics shows us. The number of tourists across the world has been rising all through the years barring a few occasions like post 9/11 in 2001 and during the global recession period of 2008-2010. The latest data shows that the international tourist arrivals have increased by 4 % to reach a record 1.2 billion tourist arrivals in 2015 . Almost all the major markets exhibited positive results and is it is expected to upkeep the momentum in 2016 as well.
New Zealand also continued to show ...

Marketing Techniques for SME’s

Introduction
Small and medium-sized enterprises (SMEs) form the backbone of the Europe’s economy since they represent about 99 percent of all the businesses in European countries (Rahman & Ramos, 2012). Such business forms have spread intensively to other parts of the world including the developed and the developing countries. The establishment of SMEs in different economies of the world has been closely associated with the economic growth, high levels of innovation, job creation, and improved social integration among people of different parts of the world. Considering the spread of SMEs in the world and their impact on different economies, ...

Introduction

Corporate social responsibility (CSR) entails the practices that are undertaken by the organization as a way of giving back to the society b solving the social or environmental issue. For instance, the business may fund projects in the community such as schools programs and clean water projects. Additionally, the corporations may undertake climate change activities such as planting trees and reducing emissions as well as funding for research for common good such as Ebola and cancer programs. Implied, the corporations bet on these projects to create customer awareness and as a way to win their loyalty in the long-term. ...

Introduction

Businesses today operate in a highly global business environment in which potential hazards seem to appear at every turn. A single bad decision or poorly managed endeavor can result in loss of revenue and damage to the company's long-term brand image. In addition, factors outside the company's control can often have a very negative (or even disastrous) impact on its operations and profitability. This could be an economic upheaval, introduction of strict labor laws in a supplier nation or an inability to obtain necessary raw materials. Dealing with such issues is one of the principal problems that business executives ...

Question 1

The recession presents a situation in which firms have to re-strategize their marketing mix to ensure that they remain competitive in the ever dynamic market segments. In the case of SPSL its marketing mix has focused primarily on the product and the price. The Blair brothers have concentrated onensuring that the products they provide are of high quality and secondly that the prices of their services are towards the premium price in the market. Resultantly, the company SPSL has given itself a competitive edge over other plumbing companies in the South London region. With effect, the company owes much of its ...

- Court deciding the case: United States Court of Appeal for the Ninth Circuit

- Parties: Plaintiff; Dustin Hoffman Defendants: 1st Defendant Capital Cities, 2nd Defendant-Appellant L.A Magazine Inc

- Procedural history/ Case nature: In the year 1997, a complaint was filed by Hoffman in the district court against Capital cities/ABC inc. the parent company of L.A magazine. ABC inc. took the case to federal court, and Hoffman included L.A Magazine (LAM) as a defendant. The district court bench trial found in favor of Hoffman on all of his claims and against L.A Magazine rejecting L.A Magazine argument that, its actions ...

Proposal

Market Research Information
As McDonalds belongs to fast food market, therefore it is important to analyze its market and other important factors. These factors are discussed as follow:

The fast food market in Australia is very competitive with low barriers to entry. This has led many fast food chains to emerge and operate in Australian market, thereby increasing the competition in the industry. Another factor that has led the industry to grow is the increasing number of suppliers of the raw material (particularly chicken) and consumers on whom the fast food business is mainly dependent on (Johansen 2012).

Competition

...

Tea market is trendy and continually attracting the consumers all over the world. France has one if the popular and biggest tea markets in the world. The French tea market is unique amongst the Western markets. Powerful conventional expressions can be dramatized through product design, print ads, packaging, and outdoor media. This plays a pivotal rule in reinvigorating the business. Major tea importers such as Unilever, and Tetley are active on the conventional market.
Every marketing activity, from product design, brand endorsement, publicity and packaging, to CEOs’ words matter a lot. Tea companies have turned their view of publicity from ...

Final Internship Report

Final Internship Report
I. General Information
a) Name of Student:
b) Type of Internship: Project Management
c) Name of place of internship: Rugmat Establishment
d) Name of Supervisor:
e) Basic duties as intern
- Contract administration
- Assist in management of design consultants, construction managers, and other consultants
- Assist in the management of construction contractors
- Interface with community groups and governmental agencies
II. Place of internship
I did my internship at Rugmat Establishment, Riyath Saudi Arabia. Rugmat Establishment is a firm that has specialized in construction management. It ...

Introduction

The global market has been characterized with intensified competition, and various organizations have been evaluating and adopting various strategies to ensure their competitiveness. Marketing plays an imperative role in the success of an organization selling its product in the global market. Firms that have been able to draft the best marketing plans have achieved significant success globally while those with poor marketing plans trail in performance. Apple a multinational organization engaged in production, marketing and distribution of telecommunication devices such as phones and Ipads among other products has introduced various innovative products (Krippendorff 2012). For example, the Ipad introduction in ...

Sports events Industry: Strengths and Weaknesses

Strengths
A SWOT analysis for the sports events industry and considering the organization, products and services, the customers and the market is important to determine the strengths and weaknesses of this industry. Strengths are aspects of an event that make it worth and when managed well could mean the driving factor in making the event a success. In sports events management, success is usually meeting the objectives of the sports event (Ko et al., 2011). A sporting event is usually expensive to organize. There has to be financial resources for the event promotion, venue preparation, and awards for the ...

Summary of the Entire Business Plan

Summary of the Entire Business Plan

The business entails opening a new restaurant in Oxford. The aim is develop a classic and magnificent restaurant in the city offering the best services to all its clients. This will play a pivotal role in attracting potential customers, which is essential in enhancing profit maximization. The short term objectives include gaining popularity not only in Oxford but also in the surrounding areas, generating profits of not less than $10, 000 per month, attracting frequent customers besides being able to run the restaurant successfully.

The Business

The restaurant’s name will be “Oxford Buns King”. The business will ...

Advertising

Advertising is a public relations’ function through which practitioners place information, commercial messages in media, for reaching their audience. The company that places the message (or the public relations agency that places the information for its client) purchases advertising space and time in specific types of media, identified as relevant for the targeted audience, meaning that the targeted audience is exposed to the specific media in which the messages are placed. Hence, this is a controlled manner for distributing a message to the audience, as the sponsor directly inserts the add in the chosen media.

The movie “Thank You for Smoking” includes ...

The Body shop is among the largest firms dealing with personal care products. This firm was first established in the United Kingdom by Anita Roddick who became the chairperson in partnership with her husband, Gordon Roddick. These two individuals had a common goal of using only natural ingredients, supporting fair trade and refusing to test their products on animals. In addition, the founders were determined to ensure that they complied with the international human rights issues. This shop was established in 1976 but became public in 1985.

The body shop is inspired by the mission statement that was established by ...