Singapore Reports Samples For Students

Singapore Airlines

Singapore Airlines was founded as a state owned airline in the year 1972. Gradually the company has expanded with the strategy of focusing on unique customer needs and providing excellent in-flight services. With time, SIA has come highly competitive in the market. The company has achieved sustainable competitive advantage and classy elegance by investing much in personnel skills and different other sources (Binggeli & Pompeo, 2002, pp.70). The company has a wide range of services including operations of airline, engineering services and airport terminal services. Singapore Airlines has also made an entrance into the industry with operations as aircraft leasing, ground handling, ...

Introduction to Singapore as a Business Destination

The Republic of Singapore is a sovereign island country found in South East Asia (Abshire 4). The country is located 137 kilometers north of the equator on the Malay Peninsula (Abshire 5). The country is composed of the main Singapore Island as well as more than 60 other small islets (Abshire 5). Singapore borders the Peninsula of Malaysia to the North and the Rau Islands of Indonesia to the south (Abshire 6). According to the 2012 population reports, Singapore has a population of about 5. 3 million (Abshire 21). The official languages are English, Malay, Tamil and Mandarin (Abshire 55). Buddhism ...

Brief Introduction

The history of Singapore Airlines could be traced back under the old days of Malayan Airways. Its first flight was from Kallang Airport, Singapore to Kuala Lumpur, Malaysia on May 1, 1947. Both Singapore and Malaysia merged in the control of the Malayan Airways, changing its name to Malaysia-Singapore Airlines in 1967. A French fashion designer made the traditional Malay clothing as the uniform for the stewardesses, effective a year later. The company was profitable. However, due to differences especially in the direction, priorities, and outlook of the operations, the two governments decided to have separate companies. Malaysia confirmed the ...

Introduction

The organizations that have the tendency and ability to expand their operations with a positive attitude and mindset are the one who can initiate something extremely positive for their future concerns and productivity. International expansion can be extremely fruitful and effective for the sake of an organization; however there are some prerequisite which organizations have to understand before physically entering in a new location or region (Djarova, p.34).
Organizations analyze economic and political viability before physically entering in a new region for their expansion, and both of these elements deem necessary for them. Cross Border operations always been a challenge for the ...

1. Executive Summary
This report helps in conducting a thorough analysis of Singapore Airlines. To conduct internal and external analysis of the company current situation of the company is analysed and then PEST, Porter’s Five Forces Analysis and SWOT Analysis is done to find the opportunities and threats faced by company. Internal analysis is being done through value chain analysis and the analysis of strengths and weaknesses of Singapore Airlines. Then the problems faced by Singapore Airlines are analysed. Finally, different strategies are developed and the best alternatives are selected for implementation and given as recommendations.
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The Singapore Tourism Board (STB) is a government body which comes under the Ministry of Trade and Industry of the Government of Singapore. It plays a pivotal role in the development of Singapore’s tourism sector, which is the country’s key economic sector. Besides the development, it also undertakes marketing and promotion of Singapore as a preferred tourist destination.
The role of STB can be exemplified by the fact that the tourism sector currently contributes around 4 percent towards Singapore’s gross domestic product. It also supports around 160,000 jobs. Tourism also plays an important role in ...

Identification of Policy Area

Traffic congestion is when vehicles travel at speeds slower that it would be desired because there are more vehicles than a given road or road section can handle (Wigan, 1974; Cahill, 2007). Singapore was the first country to implement an urban traffic congestion-pricing scheme. The government of Singapore through the Land Transport Authority (LTA) formulates the policies to control traffic congestion in the country especially in Singapore city (Doli, 1993; Holland & Watson, 1980). The government came about the traffic control policies upon noting that the Singapore was growing at a fast rate, many people could afford cars. In early 1970s, the ...

Cultural Analysis of Singapore

Arguably one of the youngest nations, Singapore has been identified as one among the emergent markets as far as foreign investors are concerned. For this reason, many corporations are headed to Singapore amidst the globalization craze. While this is the case, it is exceptionally important to comprehend the culture of Singapore. Considering the main key determinants, Singapore performs as follows:
Source: http://www.ukessays.com/essays/marketing/a-socio-cultural-analysis-of-singapore-marketing-essay.php
Speaking of culture, Singapore has been recognized as a boiling pot of cultures, thanks to its rich immigrant history. For this reason, the nation is multilingual, with the primary languages being English, Mandarin Chinese, Malay language ...

Executive Summary

For the purpose of writing a report on tourism marketing, we have chosen Singapore Airlines. The reason behind choosing this airline is because it is regarded as one the biggest airlines in the world and has its headquarters in Singapore. Singapore has always been a major attraction for tourists and those who visit Singapore must also travel via the national airline so as to make the journey more memorable. The revenues of Singapore Airline have always been growing, however, the recent rise in competition within the airline industry has led to low turnover ratios. A survey has indicated that ...

Introduction

Genting Singapore is an international hospitality company that deals with integrated resort development and gaming (Genting 2017). Specifically, the company builds integrated resorts and runs casinos as its core business. It also consults for the hospitality industry businesses and investments in the area of sales and marketing support. Besides, it offers information technology services such as software development, systems integration and maintenance among others. Its markets of operation include Singapore, Malaysia, Philippines, the Bahamas, Australia and the UK. The company that began as Genting International was first listed on the Singapore Securities exchange in 2005. It acquired the Stanley ...

- Key supply and demand issues of Singapore’s conference industry
Every industry has a number of challenges that it has to go through. It is upon the management of the industries to devise ways of mitigating some of the issues that may arise in the course of the operation of various business models. The conferencing industry experiences several issues in relation to demand and supply. Some of the issues lead to positive development of the industry while others lead to negative impacts in the operation of the industry. This section is dedicated towards analyzing demand and supply issues ...

Introduction

Pacific World Singapore Pvt. Ltd, human resource function, continuous to be critical department and remains as the core staff in ensuring successful accomplishment of its mission. Operating in tourism and hospitality sector, Pacific World Singapore Pvt. Ltd has many employees from different regions and culture making its strongest team of tourism and catering attendants. The employees consist of 1800 travel agencies, and countless incoming agencies along other technical and other operations employees. Pacific World Singapore Pvt. Ltd deals with diverse culture and different category of clients from all over the world. The success of the company is highly depended ...

Introduction

Singapore Airlines (SIA) is one of the biggest entities that operates from Singapore. Due to the nature of the industry it operates within and the quest to become a global giant, Singapore Airlines continuously changes its strategic and operational systems. This has culminated in many modifications and adjustments that are due to decisions from its shareholders and the topmost directors and managers. The purpose of this report is to critically evaluate and analyse organisational change and its modification in SIA over the past 5 years. This will include the discussion of the initiators of change and the desired objectives. The ...

Introduction

It is imperative to note that productivity growth is an aspect that is often used by economists to gauge the performance of an economy. In evaluating the living standards of a country in the long-term, the efficiency with which capital and labor are combined has a significant role to play. However, it is worth noting that productivity alone cannot be relied on to measure the performance of an economy as it is inefficient. The concept has made most analysts to focus on other features such as labor productivity, a figure that is often arrived at by dividing the total ...

Part. 1 Concept introduction and analysis

Introduction
This report presents a proposal for a restaurant establishment in Clarke Quay in Singapore. The report provides an overview of the proposed location and the market trends identifying the suitability of the proposed concept. To achieve that, the proposal involves analysis of the target market and the financial prospects of the business deciding on whether the model is viable.

Restaurant concept

Generic strategy
The restaurant will have a premium pricing given the target customers it will be serving in Clarke Quay. The customers are mainly professionals and visitors with substantial income to afford the premium price for the food items ...

For my market cultural report I have selected the country that shows one of the most rapid developing economics in the world, and that is China. I have always been fascinated by this country and not only by their success in economic growth, but also by the country’s beauty. The nature of China is unique and magnificent as for me, there are nowhere on Earth such places as in this country. Moreover, authentic culture and customs of these people are also very attractive to me. There is the highest mountain on Earth, Everest, there and unique place called ...

Singapore Airlines Limited is located in Singapore. It was founded in 1947 as Malayan Airways and was later relaunched in 1972 as Singapore Airlines. The airline has got its hubs in Singapore Changi Airport.
Singapore Airlines Limited, just like any other company, has adopted Information Technology to enhance its rapid growth. The process of adopting technology started by automating the processes and creating systems out of them. The systems help introduce change into the running of business activities, developing an economic comprehension of how much information systems can impact several aspects and key aspects of an organization.

Supply chain Management

The ...

Overview of the Industry

Over the last five years, the Singapore taxi industry has seen tremendous changes, most of which have resulted from the development of private app-taxi companies. The introduction of the taxi bookings apps in 2013 was marked by an explosive growth of the demand for the app based taxi services from the main global players that is Uber and Grab car. Over the years, this has continued to affect the traditional taxi operators; according to research, the advent of the taxi app companies has reduced the regular taxi earnings by 20 % (Lee, 2015). This has been the main concerns for ...

(Instructor Name)

Introduction

E-commerce is a growing industry worldwide, with volumes and turnover increasing at an average rate of 20 % for 2014 according to eMarketer (2014 a) of this, Asia Pacific region is likely to show the strongest growth, with a jump of over 40 per cent from $384 Billion in 2013 to $585 Billion in 2014. By 2018, the Asia Pacific region will be the leading driver of e-commerce, accounting for 33.4 per cent of the total ecommerce trade of $2.356 trillion in 2018 (eMarketer, 2014b). The key drivers for growth in the Asia pacific region have been the increasing access to ...

Executive Summary

Introduction
Company Background
The Mr. Bean Group Limited is a Singaporean based food and beverage retailer registered with an intra vires role of production, packaging and distribution of soya bean-based foods, food products, and drinks. The company, founded in 1995, produces soya milk as its major product among other products such as beancurd, grass jelly, soya beans, ice creams and pancakes. It is a subsidiary of the larger Super Bean International Company, and it has a considerably large market share in the South-east Asia. The Group has a sizable number of outlets including 50 outlets in Singapore and an ...

BUSINESS STUDY REPORT:

This report is devoted to the YEO’s Beverage Company. The report has four main parts. The first part is an introduction where the general information about the company, the environment where it operates and its main competitors are presented. The second part is microeconomic analysis. The factors of production and its cost structure are examined there. The third part macroeconomic analysis where macroeconomic environment in which the business operates are discussed. The forth part is the analysis of sustainability and the impact of business operations on the environment. At the end of the report, there is a conclusion ...

Executive Summary

Over the past few decades, multinational businesses have emerged and have operations in vast geographical locations. Several business corporations have taken advantage of globalization and open business environments to do global business. China and the rest of emerging Asian ‘tiger’ economies present excellent business locations for much multinationals. As these businesses seek massive expansion, several factors come into play. Factor such as government regulation, stiff competition, different marketing strategies, political influences, differentiated human resource management strategies, incoherent consumer behavior and culture have a huge bearing on international expansion . The Coffee Connoisseur (TCC) is a specialized gourmet beverages and foods outlet with a ...

IKEA

IKEA

Introduction

The competition level in this digitized and globalized business economy is very dynamic and constant and with technology as the central theme in terms of the changing dynamics all Multinational, Medium and Small organizations keep themselves in lieu with the changes to keep the business operations effective and sustainable.
IKEA Group operates in 43 countries that mean 43 different cultures and consumer segments, although the main products are the ones that have made IKEA as the leading concept based company, furnishing home products with creative designs and low price (IKEA Group FY15, 2015).

As discussed in the week ...

Tourism Business Analysis and Planning

Tourism has today become one of the fastest growing industries. The rapid expansion of the industry globally contributes to economic improvement by creating employment opportunities and especially developing foe host countries like Malaysia. Statistics put it that in 2005 there were 806 million tourists worldwide, and the number of tourists is expected to increase to 1 billion tourists annually by 2010 (Bok and Holland, 2007). Malaysia is a South East Asian country that covers an area of 336,700 square kilometers and has two regions, west and east Malaysia. The Western region shares its borders with Thailand to the North ...

Introduction

Satair was established in the year 1957 with an aim to provide the aviation industry with spare parts and components. The organization focuses highly on becoming global leader in the aerospace industry by providing the customers and suppliers with spare parts and components beyond their expectations. Satair aims to provide its customers and suppliers with innovative supply chain solutions through its ability to meet the exact needs (Satair, 2010).
The objective of this assignment would be to evaluate the concept of change management that Satair has undergone over the past five years along with the change that the ...

Abstract

The Malaysian fast food market is easily one of the most competitive in Asia, but one that also holds immense promise. KFC Holdings Bhd understands this more than many other companies in this market, in part because of its long experience and dominant position that it holds. To further exploit this potential, KFC Holdings will seek to introduce a range of value menus, which will appeal to the low-income population in the country. Since the company also has limited operations in India and Brunei, which have a sizeable number of low-income consumers, the value menus are an effective strategy ...

Key Environmental Forces that create Opportunity for IKEA

IKEA is a world leader in the furniture industry where it has been able to successfully penetrate the global markets. The company has been able to settle into the Singapore market due to various environmental factors. The technological environment in Singapore is desirable since the government has played a major part in providing necessary infrastructure such as telecommunications and shipment facilities. This in turn makes it easier for IKEA to reach out to its segments easily. The economic situation in Singapore is also promising with major growth in GDP experienced in the recent years. The political stability in Singapore ...

SUSTAINABILITY OF SINGAPORE’S S.E.A. AQUARIUM

PART I

Introduction
There is a growing awareness about the pace of global warming as well as the socio-political, economic, political and other effects it has had, and is likely to have on the human population and the natural environment. The planet’s temperatures have risen by 1.4°F over the last century, and are expected to rise by a further 2 to 11.5°F the course of this century. With the increases in the plant’s surface temperatures have resulted in increases in the energy stored in the climate system, and with it, there is ...

Value creation involves the creation of products and provision of services, which the customers found to be consistently beneficial.1 And almost all organizations nowadays recognize the importance of creating sustainable value for the customers in the success of the business. In the services industry, hotel services in particular, the critical function in creating value is that of the customer services. The quality of customer service is not only the most visible aspect of organization’s performance but also the customers’ basis whether to buy or not, and whether to remain a customer or not.2 This paper explores the importance of ...

- INTRODUCTION

ASEAN Ministerial Conference in Singapore for ASEAN leaders

The main task of this project is to conduct a meeting of ASEAN leader in Singapore. The project aims at providing professional reception and 9rganisation of the meeting of the ministers. The preparations for the arrival of the leaders are important to avoid the last minute rush or jeopardizing the meeting due to technical faults which can be avoided through careful planning. Ministers are high profile leaders and hence their arrival has to be taken seriously by conducting necessary arrangements. The team of organizers is to receive the leaders at the airport immediately after arrival to the hotel ...

In the past forty years, specific countries in East Asia have presented a sustained economic growth in comparison to others globally. These eight countries are Japan , Singapore, Hongkong, South Korea, Taiwan, Indonesia, Malaysia, and Thailand. They are referred to as the high performing Asian economies (HPAEs) because of their miraculous growth in the past several decades (World Bank, 1993). Macroeconomic stability is one of the factors that contribute to their success. According to the World Bank (1993), macroeconomic stability was defined as keeping inflation under control, managing external debt well, and resolving macroeconomic crises quickly. How such stability is manifested ...

Governance and leadership is concerned with problems of organizational structure, policies and regulatory frameworks in place, management structures, synchronization and collaboration with stakeholders on matters pertaining to risk management and quality management (Brown, 2010).

Quality Management

How does the leadership and governance of a health care organization influence the development and implementation of risk-management and quality-management policies?

Good risk management is necessitated by strong commitment from senior management.

Formulation of policies and regulatory frameworks that support the organization's risk management mission and objectives (Brown, 2010)

The leadership of a health care organization has judgmental powers to prioritize resources needed for risk management purposes.

Leadership ...

Abstract

Red Bull GmbH is a global energy drink production company established in 1987. Its headquarter and entire product manufacturing operations are localized in Austria. From there, Red Bull services over 145 countries through the company’s regional distribution hubs in Tokyo, Dubai, Singapore, Paris, and other cities. Since the foundation, the organization has had three shareholders: Chaleo Yoovidha (49%), his son (2%), and chief executive officer Dietrich Mateschitz (the remaining 49%). This report will comprehensively assess key areas of Red Bull’s long-term success, such as the company’s leadership style, organizational structure, internal culture, product lines, corporate and business strategies, and competitors, as well as Human Resources management and performance evaluation criteria adopted within the organization’s framework.

Summary

Red Bull is an Austrian-based energy drink conglomerate with a global presence in over 145 countries. Founded in 1987 by Chaleo Yoovidha, his son, and CEO Dietrich Mateschitz, the company produces and distributes its signature drinks under stringent standards via regional centers in the UK, France, North America, Japan, UAE, and Singapore. The company emphasizes both commonality within markets and individuality at the product level to maintain profitability. The focus on customer experience perpetuates an internal culture that highly values employees – the approach that allowed Red Bull to endure since its inception and top the competitive industry of energy beverages worldwide.

Raichaudhuri (2010) points to Red Bull’s organizational structure as a hybrid, combining both functional and divisional models in order to achieve success through franchising. All four products marketed by Red Bull – the flagship product Red Bull energy drink, Red Bull sugar-free, Red Bull Energy Shots, and Red Bull Cola – are designed with young urban professionals in mind. Despite dominating its market for over two decades, Red Bull lost a market share to several competitors that have gained ground against the company’s monopoly. For instance, since 2000, Red Bulls’ dominates 29% of the market, with Monster Energy Drink being closest at 23% (Cirillo 2009).

The company employs an innovative franchising model with decentralized operations in marketing and manufacturing. To gain a presence in the youth market, they have employed aggressive strategies such as viral marketing to distribute free samples of their energy drinks to universities. Furthermore, they sponsor sports personalities and celebrities, charities and entertainment events, which allows them to relatively easily enter a lucrative youth market. With 6900 employees hired globally, this strategy has been largely successful for the energy drink giant.

By training regional managers at local centers and supplementing the company’s marketing moves with performance teams from headquarters, the brand has managed to establish a strong presence across generations Y and X, as well as in sport-related events, leading to its business success.

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Leadership and Management

Red Bull is a multinational company headquartered in Austria, managed by Dietrich Mateschitz since its licensing in 1987. Its majority ownership (49%) lies with Chaleo Yoovidha (owner of TC Pharmaceuticals, Thailand) and his son (2%), while the remaining 49% belongs to Mateschitz himself. Getting 90% of its capital from two major owners, Red Bull finds the remainder 10% through bank loans. The core values driving Red Bull include identity, authenticity, credibility, masculinity, and perseverance. Following them consistently has etched the company onto popular culture as well as traditional sports media platforms. In turn, this made Red Bull one of the key players that have defined the energy drink industry for the greater part of the last three decades.

Red Bull has built a global empire due to its successful, one-brand distribution network. On the one hand, regional headquarters in Tokyo, Dubai, Singapore, France, the UK, and North America have their own CEOs and marketing teams. On the other hand, all of them adhere to the core principle stated by the Austrian HQ – focusing on marketing the product directly to consumers (Scribd). To complement this platform-agnostic strategy Red Bull owns a company that develops and operates sugar-free variations and non-Red Bull drinks, for example, LunAqua in the USA, a water brand that contributes to even greater market reach.

Under the leadership of Mateschitz, who has established himself as a successful promoter of the German Blendex toothpaste, Red Bull has employed a strategy of aggressive marketing to promote their products. This approach relies on viral campaigns and sports sponsorship as key tactics for successful brand recognition (Gorse et al., 2010). Moreover, an extensive research and development team works to make sure that each product is designed with aesthetic differentiation in mind yet has global appeal. Red Bull’s distribution partners are not part of the company’s payroll but rather independent customers who may receive additional benefits (Scribd). As a result, despite facing some difficulties due to a negative association with the drink’s unhealthy nature, the company has found the solution to retain leadership by tailoring its products for particular countries around the world. In Austria and the USA, they offer one variation of the formula, while in Thailand, a sweeter, less carbonated version is sold.

Company Culture

Red Bull’s quest for a unique and recognizable brand began in 1984. After two years of extensive research and heavy investments, the company created 200 distinct packages to shape its identity. By the time Red Bull was licensed to operate, the company had also developed “Spreading Our Wings Worldwide” – the vision and the foundation of the organization’s culture (Cirillo, 2009; RedBull). Red Bull differentiates itself from its carbonated beverage competitors by presenting a distinctive visual identity with blue and silver colors, as well as taller and slender can dimensions. The company also sets higher prices to maintain the status of premium branding in the eyes of consumers. Additionally, Red Bull’s mission statement further highlights its commitment to maintaining high standards while aiming for global success in an efficient yet profitable manner.

Red Bull’s corporate culture results in a workplace where employees share best practices to maintain the set standards and guidelines. They target an eclectic array of customers, including athletes, live bands, students, professionals, and clubbers at both domestic and global levels. Employees work towards common goals within teams coordinated by managers whose main task is to bring out the best potential in their team members.

Organizational Structure

Red Bull’s organizational structure is a hierarchical hybrid. This means it combines functional and divisional elements to improve adaptability in ever-changing markets. The choice in favor of this model was driven by competition, market dynamics, and technological developments (Daft & Marcic 2009; Raichaudhuri 2010). Led by co-founder and CEO Mateschitz, two major shareholders control the company.

First, Red Bull followed a functional type of organization structure optimized to its franchising strategy. Decisions are centralized under higher-management control at its headquarters in Austria and regional offices worldwide, including Singapore, Tokyo, Dubai, North America (USA and Canada), France, and the UK. Such an approach enables effective operations due to simplified hierarchical decision-making processes (Scribd).

Figure 1: Red Bull’s functional organizational structure

In 2004, the management shifted from a purely functional structure to an amalgamated divisional one in order to foster unified collaboration between employees. By incorporating major departments across divisions of the company – such as R&D and production, marketing, or accounting – personnel was able to draw on their collective knowledge for improved decision-making and product development. This strategy proved particularly beneficial when dealing with customer issues and general crises, such as the incident in 2004 involving an energy drink’s negative effects on human health (Scribd).

Product Lines

Established with the goal of producing and marketing one single product line, Red Bull energy drink has since 2003 diversified its offerings across an additional three distinct ranges. Nowadays, they have diversified to include four different production lines: along with the flagship energy drink, there are Red Bull sugar-free, Red Bull Cola, and Red Bull energy shots. To ensure successful expansion across the board, each new offering was tailored to consumer preferences by taking into account four factors, namely, demographics, psychographics, usage behaviors, and consumption collection (Red Bull). An analysis of all products presented below reveals how adeptly these principles were employed when designing exciting beverages for consumers around the world.

Red Bull Energy Drink

A scientifically-backed beverage, this product offers individuals a revitalizing solution for increased focus and physical performance. Beneficiaries can expect an improved ability to clear their minds and perform better while still having fun, courtesy of the combination of glucose plus taurine, glucuronolactone with sucrose, caffeine, and Vitamin B group (Scribd) – all conveniently integrated into one energy booster.

Red Bull Sugar-Free

This innovative product offers sugar-free energy with additional ingredients like all-natural ingredients, such as acesulfame K, aspartame, and sucralose. It is specifically designed with health-conscious individuals and diabetics in mind, making it an excellent alternative to regular energy drinks on the modern market.

Red Bull Cola

This cola drink is an ambitious challenge to existing industry giants, featuring 100% natural ingredients. Intended to compete with such well-known brands as Coke and Pepsi, this refreshing drink is composed of natural ingredients like kola nut extract and coca leaf extract, which is clearly labeled on each can. Despite its all-organic composition, the product’s launch sparked controversy in Germany with speculation of minute traces of cocaine allegedly found during testing. (Scribd).

Red Bull Energy Shots

This remarkable innovation provides all the power and energy of an original-sized can but in only 60 ml. Red Bull shot became a highly convenient and potent version of their signature energy drink, perfect for individuals on the go, as this portable blend fits easily into bags, glove boxes, jackets, and handbags alike. Moreover, the drink doesn’t need to be chilled.

Competitors

Since 1987, Red Bull has been a dominant force in the energy drink market. Despite two decades of changes in the industry landscape, they remain ahead by maintaining 29% control, while their closest rival, Monster Energy Drink, stands at 23% (Parker, 2005). According to data from 2008 (Scribd), this trend remains true despite shifts within other companies’ respective market shares.

Figure 2: Market share in percentage of different companies

Over the years, a decrease in Monster’s market share has been linked to increased competition from established companies such as Lucozade and Gatorade. Additionally, Kratin Daneng held significant market control in Asia despite their lack of carbonated energy drinks. In 1997, Hansen Beverage Company purchased Monster, which sparked renewed efforts to use marketing tactics similar to Red Bull, like “Unleash the Beast” and “Monster Army” campaigns utilizing events promotions to compete more effectively against Red Bull (Parker, 2005).

As competitors replicate Red Bull’s successful formula and introduce novel energy drinks, Red Bull’s market share has been impacted. Additionally, SHOCK Coffee’s debut in the coffee-energy drink sector reveals a potential new area of competition for Red bull to confront. As these products have no patent protection to protect them, they are able to undercut Red Bull’s pricing power. Consequently, it is expected that more dynamic challengers will arise within the industry setting up challenging circumstances for all players involved – notably including existing frontrunner Red Bull.

Red Bull’s Operations

The company’s production is centralized in a designated facility, where energy drinks are manufactured and canned before being distributed globally. Remarkably, the production process can be tailored to customer requirements. Such an approach leads to creating innovative products that reach the intended market via regional Distribution Partners (DPs). These DPs ensure timely delivery from the parent company to the end consumer, hence contributing to their productive and mutually beneficial relationships with the central office.

Furthermore, such a model lets Red Bull successfully run almost 7000 locations globally, showcasing an example of flexible and adaptive business behavior (Raichaudhuri, 2010). Regional headquarters are based in Dubai, Tokyo, Singapore, the UK, and several locations in the US. Yet, regardless of the location, all Red Bull employees – except for sales representatives – receive their salaries via direct payments from Austria. Also, the Austrian headquarter approves, issues, and controls the budgeting for marketing events and advertising initiatives from local franchise management. As a result, the company’s marketing activity is consistent and well-recognized across the continents, which has become key to Red Bull’s global brand awareness.

Corporate and Business-Level Strategies

The company has adopted an ambitious global marketing approach incorporating a variety of activities, including extreme sports events, art exhibitions, and video gaming. Their objective is to gain the attention of younger customers, as well as sports professionals. For example, they have employed celebrities like Eminem to sponsor their “Red Bull EmSee Battle Rap Championships” contest (Red Bull). Moreover, social media platforms such as Facebook are used to better understand customer needs and preferences, enabling them to create customized products that make the brand’s offering distinctly individualized.

Through sponsorship activities and sports team ownership, Red Bull has extended its presence into American football, ice hockey, motor racing, and soccer. Additionally, their Mobile Energy Team (MET) program provides students with an opportunity to promote the brand by driving specially designed Red Bull racers – cars decorated with a large canister of the product on top – while completing daily missions in businesses or at major sporting events (Red Bull). As part of their responsible marketing strategy for good causes, Red Bull also sponsors charitable initiatives worldwide, for instance, the “Don’t Walk Charity Fashion Show” at the University of St. Andrews in Scotland (Scribd).

HR, Strategies, and Processes

The Red Bull HR team is renowned globally for its strength and efficiency, having achieved this through the implementation of programs at their Austrian headquarters that are then implemented in all franchises around the world. Managers from global branches attend regional HQs to undergo relevant training and development initiatives so they may realize success within their own areas, while performance management teams from Austria offer further aid with employee evaluation (Scribd).

Red Bull has employed a top-down approach to their marketing strategy, utilizing regional sales and marketing teams. The availability of the product is controlled for increased mystique and demand amongst youth who view it as an essential part of Generation X culture or ‘poor man’s cocaine’ (Gorse et al., 2010). Additionally, Red Bull focuses on nightlife advertising to cater to younger generations, a.k.a. Generation Y.

Red Bull’s strategic decision to avoid traditional sports drink competition (with drinks like Gatorade or Lucozade) has yielded successful results; the brand consequently gained an integral foothold in Generation Y and X markets while simultaneously cultivating a strong presence as a sports property. Through creative sponsorships, new ownerships, and innovative properties within the industry itself, Red Bull successfully established their name across all levels of the sport.

Conclusion

Red Bull has thrived in a swirling and highly competitive energy drink market for the past 24 years. The company survived bad press because of the allegedly unhealthy nature of its drinks. Reb Bull has also efficiently dealt with intensifying competition as energy drinks became remarkably popular and similar products flooded the market. In the end, Red Bull’s revolutionary marketing techniques and innovative management approaches have allowed the organization to prosper again. Today, the company’s product line is diverse, and its market share is steadily growing while competitors are forced to adopt their strategies in order to keep up. These facts allow us to suggest that the brand will remain solid in today’s ever-evolving marketplace.

References

Case study analysis at: http://www.scribd.com/doc/17095337/Red-Bull

Cirillo, J. (2009). Running of the Bull. (Cover story). Beverage World, 128(6), 18-22. Retrieved from EBSCOhost.

Company website at: www.redbull.com

Daft, R. L., & Marcic, D. (2009). Understanding Management. Ohio: Cengage Learning. Pp. 160-173

Gorse, S., Chadwick, S., & Burton, N. (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship, 3(4), 348-357. Retrieved from EBSCOhost.

Parker, P. M. (2005). 2006-2011 World Outlook for Energy Drinks. World Outlook Report 2006-2011: Energy Drinks, 1. Retrieved from EBSCOhost.

Raichaudhuri, A. (2010). Managing New Ventures: Concepts and cases on entrepreneurship. New Delhi: PHI. Pp. 112-117

Corporate Activities:Alibaba Group

About the paper
Corporate finance activities are now deeply embedded into the core business environment of any business entity. Be it for the quest for growth, additional capital or corporate governance, all such crucial decisions are related to the environment of corporate finance. To learn more about such business aspects, in this paper, we will discuss two corporate finance activities undertook by Alibabe Inc. These two activities are related to mergers and acquisitions and alteration to the capital structure of the company.

Mergers and Acquisitions: Alibaba to Invest $1 Billion in E-Commerce Startup Lazada

On 13th April, 2016, Chinese Internet giant Alibaba Group Holding Ltd. announced its biggest every overseas acquisition ...

The BreadTalk Company has been founded in Singapore in July 2000. It has become its way as a bakery and in 2003 developed to the investment holding company, engaged in bakery, food court, and restaurant businesses in some of Asian countries as well as internationally (“BreadTalk Group Ltd (BREAD: Singapore)”, 2015). The bakery segment deals with manufacturing and retailing of different kinds of confectionary products including franchising. It sells wide range of different breads, bans, pastries and cakes. The food court and restaurant segments are closely connected and provide services of management of food and drink outlets. Today it has ...

Abstract

This report is a detailed summary of a stock market analysis. A sample of stock price indices in the year 2012 have been selected from Amsterdam, Frankfurt, London, Hong Kong, Japan, Singapore and New York stock markets. The inspiration for this project is to provide a statistical analysis on the performance of stock prices in these markets by assessing their trends and performance in a period of one year.
In general, the findings on market trends shall enable investors to predict future strong economies among the seven selected markets. This project shall major on regression analysis and Microsoft Excel, as basic tools for ...

Mahathir bin Mohamad is a Malaysian politician, born December 20, 1925, in Alor Setar, the state capital of Kedah, north west. Mahathir was the fourth Malaysian Prime Minister from 1981 to 2003. Mahathir was the youngest of ten children of a professor of Indian origin and a Malay mother. He began a career doctor before entering politics in 1964. Climbing the ladder quickly, he became Prime Minister in July 1981 and quickly gained a reputation as a maverick. Mahathir bin Muhamad was educated in Alor Setar and the King Edward VII Medical College in Singapore. He joined the administration ...

Abstract

Financial analysis is an essential tool in the hands of the manager, as it is with its help the decisions related to the company’s finances are taken. Without the analysis and grounds for making such management decisions, the firm cannot achieve the desired level of income, or the lack of financial settlement will lead the company to bankruptcy. The purpose of the assignment was to perform financial analysis of a company listed on the Bursa Malaysia. Dominant Enterprise Berhad was chosen for the completion. The Malaysia-located company turned into public listed organization with thirteen subsidiaries, operating on production ...

Introduction

The concept of globalization, in a real sense, is the product of modern age though the existence of its weaker forms can be traced in the sixteenth century, which refers to the process through which different organizations and corporations build influence of international scope (Beck, 2010). Globalization has extensively influenced today’ business scenario, and it has certainly changed the role of Human Resource Management (HRM) and how important the role of human resource management has become in managing the organization (Perkins, 2003). A better idea of this situation can be gathered from the fact that the success of large ...

Holcim Singapore Limited found by merging the National Cement and Eastern Concrete in 2004. The company has specialized in innovative building materials such as cement, ready-mix concrete, wood replacement products as well as the dry mix mortar(Holcim.sg, 2016). Following the increased digital evolution, the company needs to integrate some of the technological changes so as to put-up with the current competitive environment. As a way of enhancing the performance of this company, prefab technology should be adopted and integrated into the current performance of the enterprise (Holcim.sg, 2016). The introduction of the prefabricated technology is crucial for this ...

NOTE: If this is a group assignment, each member of your group must individually submit a separate and complete copy.

PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER USE
Create a Quantitative question
Quantitative research measures the subject or item of study over a period of time and quantifies the event, occurrence or parameter (for example: profit, output, number of footfalls in a mall which were converted into sales in a particular period) . If the past history of a company is the subject of study: “what happened to the production?”, “What was the productivity of employees and other resources?” if the future is the subject of study: “what will happen to the output of the company and cost of raw ...

Q1: Customer Lifetime Value' and ways to implement Customer Relationship Management Customer lifetime value is a concept used in marketing to predict the net profit that a business should expect in its entire future involvement with a customer. The concept does not consider the whole life time of a customer. Instead, there is a cutoff point of approximately three years. If a business needs to do marketing plan that involves revenue consideration beyond three years, the process will require a more in depth examination than what customer lifetime value calculation can provide. The customer lifetime value calculations also do not include the previous contributions of a customer ...

Report on consumer behavior

Bread Talk Group Limited is a leading food service business and recognized all over the world but based in Singapore. It operates in the food and beverage industry (Mark, 2005). The limited company took off with the help of stakeholders, as a small, fast-food joint in the year 1948. A sales representative named Raymond saw significant opportunities in the market and advised the two brothers to spread out their operations and open more restaurants. Close to nineteen years later, Bread Talk Group Limited had opened more branches outside Singapore. Mission defines the primary purpose of an organization describing its existence as ...

Abstract

The Georgetown Retirement Residence provides assisted living for the elderly. The organization is located in one of the most beautiful and delightful neighborhoods in the Washington DC. At the organization, senior citizens enjoy retirement living at the privacy and comfort of their individual suits. There is added security provided at the home and the staff and nurses work all round the clock to provide the clients with what they need. Since the organization is located in Georgetown, a very delightful neighborhood, the surrounding is suitable and inviting for the elderly. Accommodation at the organization begins from $3750 per month. The ...

Background3

External Environment....4

Political Factors.4

Economic Factors..5
Social Factors....6

Technological Factors6

Internal Environment6
Critical Evaluation.7
Dutch Model Problem Solving 8
Goal-Setting Theory in the Retraining Program..11

Implementing the Retraining Program.12

Consultancy Role.13
Conclusion13
Reference List..15
Hai Di Lao Hot Pot Strategy
Background
Hai Di Lao Hot Pot is a chain of restaurants established in Cihina in 1994 and is now spread across China, South Korea, Singapore and the USA (Haidilao 2016). As the name suggests, its specialty is the Chinese Sichuan hot pot, a dish in which the ingredients are assembled together and are cooked in a hot pot at the table of the diner. The humble beginnings, ...

Marketing Audit and Plan of QANTAS Airline

Organizational view
The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

A Study on the differences between Maersk and Citigroup in IHRM practices

Globalization of business operations and the emerging issues have necessitated that business organizations reformulate their management policies to resolve the problems arising out of a diverse cultural atmosphere. Business destinations in developing countries offer a multitude of opportunities but organizations have to prepare themselves well to address the differences in business factors influencing success. These factors may be related to political, economic, cultural or legal environment and affect the functions of organizations. One of the organizational functions affected seriously by the diverse factors is that of International Human Resource Management (IHRM) and multinationals formulate different policies to confront the ...

Industry Case Study Report

Industry Case Study Report

Abstract

The world has become increasingly mobile or that is what the statistics shows us. The number of tourists across the world has been rising all through the years barring a few occasions like post 9/11 in 2001 and during the global recession period of 2008-2010. The latest data shows that the international tourist arrivals have increased by 4 % to reach a record 1.2 billion tourist arrivals in 2015 . Almost all the major markets exhibited positive results and is it is expected to upkeep the momentum in 2016 as well.
New Zealand also continued to show ...

Introduction

For many years, financial crises have been pervasive. According to Collardi (2012), the frequency of occurrence of financial crises in the recent decades has doubled the occurrence during the Bretton Woods Period and the Gold Standard Era. Nevertheless, the occurrence of the 2007-2008 financial crisis came as a great surprise to many individuals. Initially, the crisis was seen as difficulties that were being experienced in the United States subprime mortgage market. This, however, spilled rapidly to the financial markets before spilling over to the real economy. This paper discusses the causes of the financial crisis and the measures that ...

The United States of America Maritime company under consideration is the company Matson, Inc. The most important companies of maritime transport of the world have headquarters outside the United States of America. A.P. Moller-Maersk is the most important company in the world according to its annual transport capacity of 2.8 million twenty-foot containers, its headquarters are in Copenhagen, Denmark. The second company is Mediterranean Shipping Company from Geneva, Switzerland with a capacity of 2.4 million twenty-foot containers. The third company is CMA CGM from Paris, France with a capacity of 1.6 million twenty-foot containers (Moggomcom, 2015).
Matson Inc. is ...

Definition

After the wave of industrialization, wherein factories dominated the landscape and manufacturing was the means by which companies grew, globalization became a byword. Globalization, in simple terms is the internationalization of business, of the products and services attached to it. Globalization is a result of the accessibility of travel, further enhanced by technological advances, which renders physical barriers as non-constraints but simply as geographic facts. Along with this kind of development, businesses were forced to adapt their reach to a global audience, else be devoured by more able competitors. Thus, global strategy was born.
Global strategy is defined as ...

The Trans-Pacific Partnership, also known as TPP constitutes of twelve nations lying on the Pacific Rim, which include the United States, Australia, Canada, Brunei, Japan, Chile, Mexico, Malaysia, Peru, New Zealand, Singapore and Vietnam . These countries account for over 40 percent of the economic output across the globe and 26 percent of the world trade. One of the major advantages of the TPP is removing tariff as well as non-tariff barriers to investment and trade and investment among the participant countries. Furthermore, the TPP streamlines the regulations, thereby implementing common standards and safeguards of intellectual property and foreign direct ...

Introduction

The purpose of this report is to research a needs and motivation theory and apply it to analyse my consumer behaviour. The theory explored in this report is Maslow’s hierarchy of needs, which still remains one of the most accepted theories in many spheres, including marketing. The first section of this report will provide a brief overview of the theory, as well as its possible applications to consumer behaviour. The second section of the report will provide the analysis of my behaviour as a consumer from the point of view of Maslow’s approach. The third section will ...

Travel and Tourism in Society 3

Introduction 3
The Trip Itself 3
Literature Review 5
What it means 6
Conclusion 7

Appendix: Field Journal 8

References 10
Travel and Tourism in Society
Introduction
I had a trip to Thailand (Hua Hin), from July 8, 2015 to July 12, 2015 that was almost five days and four nights. For this trip I departed from Singapore on July 8, and left for Thailand (Hua Hin) and come back to Singapore again on July 12, 2015. The flight was long, and I realized that it is better to fly during the day, time goes faster. Airlines ...

1151 W MacArthur Ave, Eau Claire, WI 54701

Report on Module 2: Building Security

I. Introduction
The site that I assessed is Super 8 Motel located in 1151 W MacArthur Avenue, Eau Claire, WI 54701. The place is along a highway and in nearby strategic locations, such as the University of Wisconsin. The privately-owned building is for individuals, families, etc. (especially, travelers) who pay for lodging and related services (e.g., free breakfast). The primary users of the site are the public (for example, tourists, travelers, and other individuals).
II. Risk Analysis
The most likely perpetrators of violence at this site could be any ...

Order#212018201

Marketing
Nescafe Competitors Outline
- who are the competitors: -- -- --
in order to know who are the competitors of Nescafe the group members have to follow the Competetor Analysis Concept in Marketing.

In this concept the company has to idencity its competitors

http://www.academia.edu/7222341/Sample_Marketing_Plan Pg 26
As we know, Nescafe is a brand of coffee that can be purchased from supermarkets. In supermarkets many brands of coffee exists and therefore the competition between the coffee companies is high. In fact, competition between brands differs in each country, however Nescafe is considered to be a global brand, which exists in almost all around the world and it ...

Burberry’s Segmentation, Targeting, and Positioning

Burberry begun by offering gabardines to officers in war periods, as the organization advanced, they widened the target market as well as segmentation to include high-income men and women. As times alter, the market of luxury has grown and developed. Burberry currently has many competitors than before. Nonetheless, the target market of Burberry’s product is wealthy consumers (Rosenau & Wilson 2014). Burberry employed multi-segment targeting as they target various people or customers; for instance, trench coat. Men may be spotted wearing some and so are ladies. It is a popular staple within the English communities.
People of high-end firms ...

Introduction

The Socialist Republic of Vietnam is a country in Southeast Asia with a population of 89.71 million people in 2013. Vietnam is a member of the regional economic organizations, namely ASEAN, APEC, ASEM, and since 2007 it is the member of the WTO. Momentous political event of the year was the adoption on 6 session of the National Assembly of XIII convocation in November 2013 the new Constitution of Vietnam, which fixed the state guarantees in respect of the private sector as an equal participant in the economic market of Vietnam. Among other important events of the political life of Vietnam in ...

VERO MODA

Management and staffs
Dear colleagues/employees,
I am glad to submit a detailed report of our newly proposed VERO MODA outlet in Brunei Darussalam. Requesting everyone to spare few minutes and look through the proposed outline drafted.
Sincerely,

Mission Statement

The mission of a new VERO MODA outlet in Brunei Darussalam is to expand our business in the Asian market. Our business is targeting new customer base with preferential tastes that present sharp contrast from the Western culture. Owing to Brunei’s geographic proximity to Singapore and Malaysia, it is a fresh region for our growth. Our motto here is to identify ...

EXECUTIVE SUMMARY:

This report has covered the major marketing concerns that need to be undertaken by the new company, to flourish their operations in an effective way. Report has considered the most important aspect of marketing that is branding starting with an overview of global airline industry and its current operations, in the first part. While discussing the issues and importance of branding, it has recommended the desired brand identity for a new airline company. Second part has focused on strategies, to launch the airline service internationally, nationally and regionally. This part includes justified marketing mix for the airline company. Followed by ...