Aviation Case Studies Samples For Students

Cathay Pacific Airline Limited, which was established in 1946, is a profitable airline that has its operations globally. The company has received many awards due to its efficiency in its operations. Nonetheless, the airline has experienced some challenges in its supply chain, particularly in maintenance, services as well as repairs. Therefore, to permit firm’s maintenance, it needs a sophisticated spare parts management process in its supply chain management (Chopra & Meindl, 2013).
- What are some particular supply chain management issues for spare parts operations that Robert (manager of inventory operations) and Paul (manager of procurement of aircraft components and ...

Jorge Luis Machuca Gonzalez et al. v. Chrysler Corporation et al.
Jorge Luis Machuca Gonzalez et al. v. Chrysler Corporation et al.

Issue:

Does the cap on tort recovery damages imposed by Mexican law render Mexico an inadequate forum for resolving a tort suit by a Mexican citizen against an American manufacturer and an American airbag designer?

There are four consideration for the court to take into account when determining a case of forum non conveniens. The first factor is whether an alternative forum is available. In making its determination of whether an alternative forum is available, the court will look at ...

IRAC: Sei Fujii v State of California

Issue
Whether or not, the UN Charter has the effect of invalidating the California Alien Land Law, which prohibited aliens not eligible for citizenship from owning lands.

Rule

The signatories to the UN Charter commit themselves to foster world peace by promoting tolerance, respect for treaties and other international laws and universal freedoms, which they will do jointly and on their own to achieve those ends.

Application

The UN Charter does not have the effect of invalidating the Alien Land Law because they are not self-executing. This is evident by the absence of mandatory nature of the language used. Rather, ...

JetBlue is a relatively new airline in the United States. JetBlue has produced impressive financial results at a time when the other airlines were suffering from losses. The company instead of targeting the masses selected to target a niche market and specialize in the underserviced airline routes. It currently stations its planes in secondary airports to avoid competition and get better treatment from the airports, and has been promptly acquiring new aircrafts in response to its growing popularity and increasing number of passengers.

SWOT Analysis

Strengths:
- Balances cost cutting well with high levels of customer service
- The company does not ...

The New York based JetBlue airways outpaces most ambitious projects in 2007. This was due to advanced services by the flight service that ensures customer satisfaction. The company experiences flawed decision making that tarnishes the reputation of JetBlue even as the firm records losses. The company resurrects after the deregulation Act that eliminates government control over the commercial aviation.
This airline is the brainchild of David Neeleman who has helped in the setting up of other airlines. Neeleman designs JetBlue with the recent features to ensure customer satisfaction and lowers the freight charges to counter the stiff competition. ...

Linear Air founder, Bill Herp, had many expectations from his customers once the company starts operating jets in an air-taxi business. The company faced competition from other airline companies such as Dayjet and Pogo Jet. In order to win the competition, Herp focused on value creation for both his suppliers and customers.

For suppliers

Herp aimed at getting suppliers who could manufacture Very Light Jets (VLJs) because these aircrafts had better price-to-performance characteristics and high engine technology. Linear Air preferred Eclipse jet suppliers to Piston aircraft and Turboprop aircraft. Unlike Piston aircraft and Turboprop suppliers, Eclipse jet was capable of operating ...

Porter’s Five-Force analysis is an examination that helps a company or an individual in determining whether to invest in a certain industry. The analysis examines the level of competition that exists in an industry, the potential of new entrants, the possibility of introducing substitute products, and the bargaining power of buyers and sellers in the industry (Truxal 54). These factors when combined inform an investor about the profitability of investing in an industry. Therefore, it means that the porter’s framework acts like a SWOT analysis because it identifies the strengths and weaknesses that exist in a market. An analysis of the ...

Management

Question 1 of Case
The ethical behavior in the organization is a set of the principles that assists support and provide guidance to the organization in its policies, programs and business decisions. However, the ethical values and philosophy prevailing in the organization if not followed properly can affect the productivity, reputation and also affect the stakeholders and also it affects the bottom line badly (Murray). At Boeing, the stakeholders of the organization got affected in 2002. The company has settled the lawsuit of the shareholder for the amount $92 million in the year 2002 and the investors have to ...

Industry factors

The company enjoyed prosperity in 2001 and 2003. In fact, it took advantage of the situations of other Airlines in U.S due to September 11 attack. The competitors began to recapture the market by lowering prices. Due to the changes, JetBlue was affected by low fares implemented by Delta and United Airlines. In 2003, JetBlue focused on busiest routes by launching new flight routes. The competitors entered the market and lowered its prices and at the same time increasing capacity. Delta and AirTran responded JetBlue flights from Atlanta to Los Angeles aggressively. This move forced JetBlue to withdraw its ...

Herb Kelleher, the former CEO of Southwest Airlines, provided growth of the company using his flamboyant leadership style and extraordinary approach to team making. Southwest Airlines pioneered in the low-cost segment of the market. From 1996 to 2012 the company almost doubled the number of cities served. The operating income of the company had grown by 1.55 times in 2012 if compared to 2008 while its net income made up 2.37 times greater in 2012 in comparison to 2008. Thus, the company had grown significantly, but the growth outstripped to the maturity stage. The previous growth resources were exhausted ...

(Insert Instructor Name)
(Insert Course Name)

- Both Delta Air Lines and Singapore Airlines use straight line method of depreciation. The formula for calculating annual straight line depreciation is

Asset value-Residual valueLife of asset (in years)

In our case we start with the asset value of $ 100 for all cases.
- For Delta Air Lines, we have three cases –
Prior to July 1, 1986, the residual value was 10% of asset value and asset life was 10 years. Hence, annual depreciation was 100 – 1010 = $9.
After April 1, 1993, the residual value was 5% of asset value and asset life was 20 ...

Air Canada is a full-service airline and is currently the largest airline in the whole of Canadian market. It provides scheduled services to its passengers in not only the Canadian market but also the Canada-United States trans-border market and the to and from international market of Canada. Air Canada works together with partners in the region to provide service to an approximate of thirty-five million passengers in a year. Air Canada has more than one hundred and seventy-five destinations across all the five continents. Over the years, Air Canada has been known to make a lot of losses until recently in the ...

Individual Case Study Analysis

(Author Name)
(Institution Name)

Introduction

Coming from a traditional Japanese background, he views the JETs as subordinates and acts in a patriarchal manner towards them. He has tried to involve them in various office activities and conferences, as well as get them to learn about Japanese culture. From his background and the various points given in the case, it is clear that he has the typical Japanese ethos of working hard and in a disciplined manner.
Here, two key decisions of Mr. Higashi will be reviewed. The first decision to be reviewed is his treatment of the JETs as subordinates. The ...

xxxxxxxxx vs. xxxxxxx

Flydubai had its start as a low cost airliner and was set up by the government of Dubai in 2008. Operating from the terminal two of Dubai International Airport, Flydubai expanded its operations rapidly around Dubai and currently serves Middle East, Gulf countries, Indian subcontinent, North Africa, Asia, Central Europe, and Eastern Europe. Flydubai serves 74 destinations in 35 countries as of 2014. That is a remarkable growth for any airline coming in a short period of 5 years.
Flydubai is a profitable, unlike many other low cost carriers, and its operating profit for 2013 was nearly 61 million ...

Part 1

Imagine you are being chased through the woods by a hungry bear. Which nervous system would engage? (Parasympathetic or sympathetic) Why is this?
The nervous system of a human being is categorized into two major parts, the first one being the peripheral nervous system, which comprises the autonomic nervous system, the somatic nervous system and the cranial and peripheral nervous system. The second major part is the central nervous system which made up of the brain and the spinal cord.
The autonomic nervous system (ANS) plays the fundamental role of controlling the spontaneous or involuntary body functions. Such functions ...

The Islamist militant group AQAP, better known in full as al-Qaeda in the Arabian Peninsula, came into formation on January 2009. This group was formed through a unification of Yemeni and Saudi branches of the larger al-Qaeda. Analysts have consistently rated the Yemen group as the most lethal among the al-Qaeda authorization, which primarily has taken the objective of setting targets in the West while at the same time maintaining domestic insurgency (Johnson, 2012). AQAP’s tremendous rise in Yemen resulted majorly from the free environment in this country that allowed former al Qaeda network trained experts to operate.
...

Question 1

The human aspect of business refers to the managers, customers and employees of a company. Managers are responsible for carrying out some duties and roles in the functional areas of the organization, customers create demand for the goods and services offered by the organization, and employees ensure effective delivery of service to meet the specific needs of customers. For service firms, labor relations are an integral part of service delivery and operational efficiency. The dynamism and complexities of doing business in the contemporary business world pushes companies to seek competitive advantage through various strategies. For South West Airlines, keeping a work ...

Q. 1
In order to shed Boeing aircraft-parts business, the company should sell Wichita operations. This is because the current operations have been expensive in-house operations, which is coupled with high labor costs. There are many reasons why the company should sell Wichita. This means that the company has the right to sell the business based on the present high labor costs. Firstly, the sale will lower the costs of operations within the company. Secondly, the sale will result to savings (about $ 65 million yearly) within the company, which originate from around 15% reduction in the initial workforce ...

Dr. A.B.C
The purpose of this case study is to explore the reasons behind the growth and advancement, of a corporation in aviation industry that has successfully evolved, in spite of technological advancements and challenges since 1937.
Air Canada is a case in example how a fully government owned company can go on to become the best airlines in North America, and a force to reckon with in the whole of the world. From humble beginning in 1937, with a fleet of Lockheed L-10A, it now has the most modern fleet in North America. I would like to stress, that their failures ...

Question one

There are several reasons, which apply economically with reference to the selling or holding of the spin-off Wichita asset (plant) by the Boeing. Some of these reasons are:
First, the problem of the possibility of suffering a severe market recession-The first idea that supports the sale of the spin off Wichita can be influenced by the possibility of making drastic losses. After the attacks that took place on 11 September 2011, there was an evidence of political influence on the performance of the firm. Numerically, there is a probability that the operations may lead to a negative figure with reference to ...

- Why has Southwest been so much more successful than its competitors?
Southwest’s entrance on the air carrier market signified a new trend in the airline industry, as the company introduced the low fare rates, targeting as its competition the automobiles and their transportation prices on relatively short distances. Because the regular Southwest flights initially included solely short distances flights, which would last around one hour, the company did not served food on board, other than peanuts, but its cabin crews would entertain the customers by engaging them in various contests (such as “who’s hot the biggest ...

Memo

Dear; Big Rigs Plazas team members.
Here at Big Rigs Plazas organization we are so happy an rather exited to definitely have you on board as we embark on this journey of ethically changing our blessed Big Rigs Plazas organization. The new adventure about changing the phase of our organization is definitely a hard task that we all in unison need to rise up to the tasks to ensure that our performance meet the state of art expectations required with regards to our performance charter.
Big Rigs Plazas has continuously witnessed some challenges that have seen it as a ...

Introduction

On October 25, 2011, a King Air A100 crashed on final approach into Eveleth, Minnesota claiming the lives of the pilot and co-pilot as well as all six passengers. The flight was intended to fly U.S. Senator Paul Wellstone and five members of his campaign staff to Eveleth, Minnesota, but unfortunately, the flight was never completed.

Accident History and Relevant Information

There were numerous human factors that contributed to the crash of King Air A100 N41BE, starting with the Captain. A company copilot expressed that three days before the fatal flight, the Captain flew with him in another King Air. After takeoff, the captain attempted ...

Customer Inserts Tutor’s Name

(17, 10, 2013)
The management of Trans-Share Inc should not account the fractional interest program as financial or operating lease because it does not meet the provisions of FAS 13 and IAS 18 accounting standards. Moreover, it does not meet the revenue recognition criteria because entity still enjoys effective control over aircrafts after the sale. The contract of lease often allows the customer to extend the contract for a longer period or second term. Under lease arrangements, the legal title is transferred to the buyer at the end of the period but this is not the case with Trans-Share ...

How costly would it be for Aer Lingus and British Airways to retaliate against Ryanair’s launch rather than accommodate it?

How do you expect Aer Lingus and British Airways to respond? Why?
Since the entry of a new competitor offering a comparable service with an entry price below the market’s price, Aer Lingus and British Airways have two different options: maintaining their current prices or lower their prices to match that offered by Ryanair (Bowman & Faulkner 132). Both the companies have a significant disadvantage because their cost structures are very difficult to cut. According to the case study, accommodation, ...

Introduction

Executive Summary
Southwest Airlines is an airline company headquartered in Dallas, Texas. The company has been in operation since 1971. It is the leading local airline in the US. Analysed as per the porter’s five forces model, Southwest Airlines has a good chance of weathering competition from market entrants due to its unique approach to business as Simple, Fun and Profitable. The general external environment presents increased population and therefore higher market, better and supportive technologies, non-bureaucratic political and legal environment among other aspects advantageous to the growth of the company. The main weaknesses for the company are ...

The industry has also embarked in massive airline partnerships in their sale of tickets to enable easier provision of services to over wide distances as they collaborate with various other airlines to cover more travelling distances. This makes it easier for the constantly increasing number of travelers to have their needs catered for.
Since the airline’s image had taken a beating due to the culture prevailing in the organization, particularly among pilots, the carrier decided to go in for a revamp of its HR policies, according to experts. As a first step, the airline brought about a change in management. Chen ...

Question One

In Abraham Maslow's Hierarchy of needs, there are ideas that emphasis on the responsibility of employers to deliver a working environment which motivates the employees. According to Maslow, the working environment should enable the employees to attain their exceptional potential to self actualization. Maslow describes the physiological, safety, love, self esteem and eventually self actualization; as the motivational pattern that human beings move through to achieve self actualization, a unique personal potential to performance (Griffin, 2012).
Amanda Shank’s old boss never appreciated her efforts, and therefore the boss failed to meet esteem needs. Under the esteem hierarchy of needs, ...

Introduction

The size of the market has something to do with every business involved with that market. The European Civil Aviation Industry, for example, is the second largest civil aviation market in the world, next to the United States. Among the biggest players in the European Civil Aviation Industry were Air France and KLM Royal Dutch Airlines. The former occupies about 8 percent while the latter occupies about 4 percent of the entire European Civil Aviation market. In 2003, these two big players officially announced their plans to merge, which would theoretically make their combined market share somewhere around 12 ...

In early2003, Boeing aeronautical company announced its plan to build a ‘Super efficient’ airframe known as the 7e7, which was subsequently dubbed the ‘Dreamliner’. Michael Blair the team leader of the project announced in June 2003 that the 7e7 Boeing project was making excellent progress though amidst an unfriendly working environment. The technological superiority of the new airplane and the fact that the project had to penetrate an already rapidly growing market were the major arguments for the approval of the project. In addition, the idea of the airframe project came shortly after news of a six-month depressed airline market which ...

Training and Simulation for the Colgan Air Flight 3407, Buffalo, NY

Pilot Training
There were two pilots who facilitated Colgan Air Flight 3407, first was the captain, Marvin Renslow, was 47-years-old at the time of his death, lived in Lutz, Florida that had been with Colgan in September 9, 2005 and Rebecca Lynne Shaw, 24-years-old at the time of death, from Maple Valley, Washington that joined Colgan on January 16, 2008 Investigators' results on February's airplane incident in Buffalo, N.Y., increased issues about whether the pilot's proficiency and training may have been an aspect in the incident.
The National Transportation Safety Board began a three-day hearing to learn more ...

Multi Agency Coordination

Multi Agency Coordination
As police officers responded quickly after the first plane crashed on the first WTC tower, there was no concrete plan what are they going to do, given that no one was expecting that kind of tragedy other than the terrorists themselves. After the first plane crash, police and the rescuers just did what the usual standard operating procedure was. They were not able to detect why the plane crashed on the first tower, they did not know that there was another plane crash approaching few hours after the first, and they did not know the ...

The benefits accrued to Boeing for its initiatives to outsource so much work on the 787 to foreign suppliers included the following;
- It was going to tap into the expertise of the most reliable and efficient producers wherever they may be situated in the world, therefore cutting down on cost production of airplanes and other cost overheads.
- The reduction of the risk that was associated with this technological venture because of bringing on board experienced personnel.
- The company would benefit financially, that is development costs estimated at $8 billion and sharing of their ...

1. Who are the main players (name and position)?
The main players are Boeing, Airbus, Bombardier and Embraer. As of 2004, AIRBUS S.A.S. was the world’s largest commercial aircraft maker. Boeing was the world’s second largest manufacturer of large commercial jets, as well as the world’s largest aerospace company focusing on satellites, military aircraft, missile defense, human space flight and launch systems and services. As of the same year, Bombardier was the third largest commercial airplane manufacturer in the world while Embraer was the fourth largest commercial airplane manufacturer. Embraer is the world’s ...

The regional airline industry is characterized mainly by short haul flights that serviced small communities which would mainly be unable to support larger aircrafts since they had very small airports. In most of the cases, the regional airlines thrived in partnership with the few major carriers who provide most of the business. This has ensured that the regional airlines have a greater reach and the ability to serve a larger geographical set up.
The growth of the regional airlines is also anchored on the development of the regional jets, which were mainly quite convenient as they could be flown faster, ...

Background of Boeing Company

The current paper related to the study of Boeing Company which was founded in 1916 by William Boeing. Boeing was first planned a Company manufacturing small seaplanes. The Company served the government of New Zealand. Boeing planes were used for mail delivery and training pilots. Currently, Boeing is one of the largest US plane manufacturers competing with Airbus. Boeing gained popularity during the World War I for the first time when the US government ordered a large quantity of seaplanes. In 1954 the Company entered commercial aviation market. In 1985 the Company had become successful due to huge sales. Starting from ...

QUESTIONS:

1.) Why do you think Boeing decided to outsource the design and production of so many critical

A: Boeing based its decision to outsource the design and production solely for financial benefit. As noted in the article, they believed that they had the ability to save as much as $10 billion by outsourcing. This was a move which delighted their investors, who stood to see their stock shares rise in value after the 787’s were completed and delivered.
Another reason could have come from the enormity of the job. Boeing may not have possessed the facilities and materials ...

Introduction

China Airlines is the largest airline in Taiwan. It is also the flag bearer of the Republic of China. The company was started in 1959 with the aim of enhancing transport in the larger China region. This company is not directly owned by any of the states. It is owned and managed by the China Airlines Group, which is a constituent of the China Aviation Development Foundation. The government of the republic of China is the owner of the China Aviation Development Foundation. The company main operates from the Taiwan International Airport. Most of its destinations are Asia, Europe, North ...

Company’s Growth and History

Oman Air, the Sultanate of Oman’s flag carrier is based in Muscat. It mainly operates in the Seeb International Airport in Muscat. It operates international air services, scheduled domestic flights, charter work and local air taxi. Although it was founded in 1981, the company began operations in 1993. It started under the name Oman Aviation Services after a merger between Oman International Services and Gulf Air Light Aircraft. The company’s inaugural flight was from Muscat to Salalah with its international services starting in July of 1993.
The company is partially owned by the government with an initial ...

Ben is a 4 ½ year-old boy. He was observed in his suburban home along with his sister, Sally, who is nine months old. The children were observed for 90 minutes. Their mother was at home and remained in the kitchen, which adjoined the family room where the children were playing, during most of the observation. The children are first generation American. Both parents are from Sri-Lanka. At this time, their mother, Eromi, is a stay-at-home mother. Their father, Dilvan, is an engineer with the local public transportation company. They live in a modest, suburban, three-bedroom home in a safe community. The children are ...

Boeing outsourced 70% of the contents of the 787 to various other manufacturers from different countries largely to slash production costs, which in effect it did. The development cost that was estimated at $8 Billion was therefore shared between the different companies that were charged with the responsibility of building specific Boeing 787 parts. The idea here was that tapping world class expertise at its current location was much cheaper that flying them out and hiring them as part of the already large Boeing work force. This greatly reduced the cost of production by huge margins, much to Boeing’ ...

The stakeholders affected by unethical conduct at Boeing

The illegal and unethical behavior at Boeing especially during the time of Condit and Stonecipher is rather apparent. Such behavior impacts greatly on the wellbeing of the organization through various stakeholders. In the Boeing case, the affected stakeholders are both those from outside the firm as well as those that make up the internal environment of the organization. Perhaps the most conspicuously affected stakeholders are the shareholders. Fundamentally, the shareholders are the owners of the business organization. They have the right to access all information that relates to the true and fair view of the organization. It therefore follows ...

Bombardier, an aerospace company has been postponing the launch of a new commercial aircraft to the market. The product will be targeting regional airlines in the market of 100-150 seats market. Investors and other stakeholders are questioning the company’s continued delay in launching CSeries. Some of the problem has been attributed to problems with leadership senior leadership positions which lack stability. Bombardier has not been able to launch the new product on time and may therefore lag behind competition in the commercial jet segment.

External environment analysis

Following the September 11th event, many people were reluctant to travel. In order to rebuild ...

Introduction

Southwest Airlines, a company incorporated in March 15, 1967 by Herb Kelleher and Rollin King, is a very competitive airline company, headquartered in Dallas, Texas. It piloted the idea of a “no frills” airline, which meant a reduction in ticket costs for consumers and the removal of unnecessary expenses by the company. This meant using a single type of plane (the Boeing 737) for all the short routes that Southwest serviced. This move proved to be the company’s ace, with just one type of aircraft boosting the company’s efficiency while bringing down its maintenance costs.

Currently, the company services 64 cities in ...

Employees are a fundamental asset to any organization. Good working relationships among staff working on a project ensure that the project’s goals are achieved in a timely and cost-effective manner. The poor working relationships between Germans and French working in the development of Airbus A380 for Singapore Airlines led to massive over- runs and losses for the company.

Airbus delayed the delivery of A380-the world’s biggest passenger jet to Singapore Airlines by two years and incurred a cost-overrun of $6.8 billion above the set budget (Mickeals, 2007). This situation created havoc at Airbus. The problems facing Airbus emanated from communication breakdown ...

Demographics. Technology and younger generation of travellers. The change in demographic pattern shows that air travel is becoming more appealing to younger generations. It is because of the integrated technology to airline services such as wifi, social media and mobile features. An example of this trend is the increasing number of South Floridians flying to Caribbean, which prompted expansion plans for the industry (Satchell, 2011, web).
Economic Segment. Continued Growth. The effects of the economic crash back in 2008 is slowly wearing out. As a result, more and more people are now turning to air travel. In fact, the ...

1. How does Southwest add value? What makes southwest different from just “any airline”?
Southwest airlines is unique because of its policy of not following conventional rule set up by other players in the airline industry. It adds value by not serving meals and avoiding handling baggage between airlines making a profit margin of 6% making them most consistent, profitable and fastest growing airline resulting to value addition. It is different since it has the best baggage service and has received few customer complaints. It also takes 15-20 minutes to turn plane around as opposed to the usual ...

Question 1

Southwest adds value through its people (the employees), culture, and the strategy which has ensured high operational efficiency (low operational costs), simplicity, excellent customer service, and fun. The company’s culture and low cost strategy has made it embrace efficiency and simplicity in all its operations. Only one type of plane is flown, thus reducing the maintenance and training costs. Southwest also adds value through its innovative HR management practices and excellent communication which is frequent, timely, and aimed at solving problems. The company cares deeply about its employees and encourages them to efficiently satisfy the needs of the ...

1. How does Southwest add value? What makes Southwest different from just “any airline”?
The Southwest Airline has a different approach of adding value. The value addition is realized on two fronts the workforce and the quality of service offered. Southwest Airlines highly values both its employees and the clients.
2. How would you describe the competitive priorities of Southwest? How does this differ from other airlines?
The competitive priorities of Southwest Airlines lie in both the workforce welfare and the customers’ welfare. The other strategy is the acquisition of similar planes so as to reduce ...

1. Southwest is able to differentiate itself from competitors by offering low prices to its customers, while emphasizing high level of customer service. The ability to combine these two factors makes the company stand out and helps to offer a unique value to its passengers.
2. In order to maintain its current position in the market, Southwest should pay careful attention both to the level of customer service and continuous innovation, as well as to the cost reduction and efficiency enhancement.
3. Southwest airlines’ services do not fit all travelers, but only those, who travel only on short ...

Fluid mechanics is one of the major disciplines of physics applied in the design of airplane wings. Out of the many things considered is the relationship between angle of attack, airspeed, and lift. The angle of attack is measured in degrees between the chord and the direction of flight. Lift is an artificial force generated by the wings and can be manipulated by a pilot. Lift has varying characteristics during different times of the flight for instance during a level cruise it equals weight, its greater than weight during a climb and during descent its less than weight.

The parameters under consideration ...

1. Southwest add value by including their concept of fun flying to their services. Airlines around the world are almost the same, but Southwest has a different approach – wherein its employees are the focal point of their marketing schemes.

2. The competitive priorities of Southwest mainly revolve on their low cost structures and their employees. Superb management skills have become a core of their business. Such priorities made them different from any airline because of their capability to give pleasure to their passengers, their diverse culture, and their efforts of serving their customers as their top priority.

3. Southwest is committed ...

1. High level of customer service combined with low operation costs and the ability to offer creative services to the customers make Southwest different from other companies and add value for its passengers.
2. The company believes that the core of its activities is providing customer service and not just flights, that is why customer focus is the highest priority for Southwest. Moreover, continuous cost reduction is another crucial issue for the airline, and it is more important for Southwest than for other airlines.
3. Southwesat business model only fits travelers, who travel on short distances and ...

Jet Blue is an American airline that was incorporated in 1998. It implements a hybrid business model by offering low-cost tickets in combination with high level service and an extensive range of in-flight products.

The trends in the U.S. airline industry and their impact a company’s strategy

Perhaps, the most significant trend in the airline industry both in the U.S. and worldwide is a constant rise in oil prices. Moreover, the spread between oil and jet fuel prices is continuously growing. These two factors put a significant pressure on the profitability of the airlines and dictate the need to reduce costs. For Jet Blue the increase in fuel prices might indicate the need to raise ...

Background Information

Southwest Airlines is a low-cost airline company that was founded in 1967 in San Antonio, Texas. The first flights were operated by Southwest Airlines in 1971 and connected Houston, Dallas, and San Antonio. Today the company focuses on domestic flights and offers low-cost and no-frills services to its customers (Southwest Airlines, 2012).

While the idea to start the company belonged to Rollin King, an entrepreneur from San Antonio, the key figure in the formation and in the development of the company was Herb Kelleher. He was a CEO of Southwest until 2008, when Kelleher was replaced by the current CEO Gary ...

Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PNDs?

The personal Navigation devices have presently gained market acceptance and popularity. This has tremendously contributed to price drops. Manufacturers of PNDs have constantly been upgrading their products to be more competitive making PNDs have functionalities and capabilities which have made them even more popular.

Several technologies have been used to facilitate the success of PNDs which include: online connectivity which helps them compete with cell phones which have recently began offering navigation capabilities. Secondly speech recognition technology has been also integrated in PNDs making it a success. This feature enabled one to make a call by mentioning the name of the ...

The Nature of the Marketing Problem

Promoting the business was the major problem that the new airline had to overcome if it had to achieve success in its operations. Other than the need to hire an advertising agency to handle publicity and public relations issues, Southwest Airlines was yet to evaluate and/or conduct an analysis of the Texas airline industry. Analysis of the image of each independent career with respect to the quality of their advertising and promotional effects became an overriding issue for Southwest Airline. While the Company needed to come up with a detailed and innovative marketing strategy, designing the ideal personality description model ...

Question 1: a) Scheduling Principles at Gate Gourmet

Gate Gourmet uses a master production schedule since many changes are effected into the production and preparation of the food. The MPS takes into account the forecasts, aggregate plan, available capacity and material (Lambert, 2008). MPS is evident in Gate Gourmet as normally the meals for flights are fixed six months prior, but as time goes on changes can be made even six hours before the flight. This allows the actual demand to be met and accurate forecasting achieved (Lambert, 2008).
The importance of supply chain management comes into play where time is a limiting factor and profit making is a ...

Each day on Southwest is different, both for clients and for its employees, but it is always fun, interesting and makes you wait for the next day, for the next flying experience at the board of Southwest. The colored and crazy presence of the Leperchauns among the cabin crew members (“Leperchauns on a Plane”, youtube.com), or the flight attendant’s song (“Southwest Airlines Flight Attendant Song”, youtube.com) and personal communication with the customers represent the added value attributes of the company.
Moreover, the flight attendant’s song clearly speaks about Southwest competitive advantages among other airlines. The employees are ...

Southwest Airlines actually began the business over 30 years ago in Texas and Dallas, with an intention of providing customers with a low-cost way to fly in United States cities. Whose main mission is to provide a reliable, low-cost, no-frills, and friendly service mode of transportation for people travelling for leisure and business for short distances.

What are the key industry conditions which render profits elusive for airlines?

Competition is one of the factors that render profits elusive. For example, Southwest Airlines face stiff competitions from Delta Express, Continental, United and U.S Airways. In fact new companies venturing into the airline industry try to compete with southwest on the low-cost policy. Actually, with ...