McDonald's Case Studies Samples For Students

Starbucks vs McDonald´s Business Ethics and Compliance

This document aims to compare Business Ethics and Code of Conduct of two competing companies: McDonald´s and Starbucks. Strategic values and the image of the brand illustrate the differences between the two companies and their approach and formulation of the constructs of Business Ethics. Starbucks mission statement is: “To inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time”. The statement is concise and inspiring, bringing the core idea of the business – be part of the community and grow together with internal and external stakeholder. Starbucks does not try to position itself as a ...

Strategic Analysis

McDonald´s Corporation
Current analysis involves strategic position of McDonald´s relative to Starbucks Coffee Company. Recent decades brought a number of challenges to the McDonald´s Corporation, related to changing external environment. Such companies as Wendy´s and Burger King came to the market with innovative proposition and strong investment portfolio, putting pressure on McDonald`s market share on its major markets and sharing the growth potential in emerging geographical segments (McDonald´s, 2013). While the company continued to pursue its strategic direction on organic growth and quality of service it made a number of changes to diversify its product ...

8A: Product Positioning Map

The Product Positioning Matrix (Appendix I) reflects the analysis of McDonald´s Product positioning relative to the core competitors on international arena. The matrix is based on two critical criteria: differentiation of the product and availability of the product. Under differentiation we understand the unique characteristics of the product offered by McDonald´s and the competitors. Availability looks at the market presence and overall access to the product by the customer. The analysis includes the comparison of McDonald´s, Burger King, Wendy´s and Hardee´s store.
It is possible to argue that target customers for all stores ...

Introduction

Strategic management refers to the process of initializing and implementation of particular goals by the top executive in relation to the specific attributes of both the internal and external milieu. Strategist management is always guided by the market trends of various products. A comparison is done with the sales trend and increase of market niche of the competing companies (Macdonald, 2008). This essay seeks to examine the SWOT analysis and strategic management tactics of MacDonald.
As a point of departure, the MacDonald, various companies always seek to be at the top and this compels them to seek ways of ...

Q1: Current Organizational Chart

The analysis of the current organizational chart demonstrates direct report relationships between superior and subordinate person. McDonald´s operates basic organizational chart structure, reflecting lean hierarchical relationships within the company. Top position in the company is occupied by a Chief Executive Officer (CEO) with six direct reports, responsible for particular organizational areas in the company. Based on the chart it is possible to determine that the company´s management structure has the following divisions: 1) Operational Units- restaurant control, 2) council and secretariat, 3) Human Resource Management (HRM), 4) General Operations, 5) Financial Functions and Marketing. Lower organizational level, however, ...

Exercise 6A – SWOT Analysis

The table below represents the SWOT analysis for the entire McDonald´s Corporation. Each category outlines the major factors that build on the analysis and reflects the suggestions on the future actions and strategic goals for the company.

Exercise 6B – SPACE Matrix

Components of the analysis
The SPACE Matrix below reflects the position of the company in terms of external and internal factors that are outlined in the table above. Based on the ranking and the analysis completed for the McDonald´s Corporation, the company should pursue ‘competitive’ strategy that will ensure average risk and high responsiveness in current and forecasted economic ...

Certain theories explain the causes, nature, and extent of crime; for example, the theory of rational choice explains that individuals commit crime to fulfill their pleasures (Reynald, 2011, p. 23). According to this theory, individuals choose to do wrong if it results to rewards and fun rather than pain. The theory of trait argues that individuals are born with certain characteristics that make them engage in criminal activities. The social structure hypothesis argues that the surrounding influences the behavior of people. According to this theory, a person becomes a criminal if he or she lives with criminals (Walker, 2011, p.59). The ...

The Macdonald’s case demonstrates the concept of strategy as defined in the text. From the case, a strategy is perceived to be a mix developed to enhance business growth, to attract, please and retain customers. Besides, it presents the ability to have a better competitive edge via successful competition in the market. Endless desire to achieve set objectives is also a recipe to strategic competitiveness. These however can only be achieved by reorganizing a business’ operations. Notable strategies employed by the Macdonald’s Cooperation revolve around cost leadership, differentiation and focus strategies. The case also provides a nice lead-in to discuss anticipated environmental changes ...

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

Executive summary of the case

The case study starts with a brief history of Mc Donald’s; how it came into being. McDonald’s “competency center” in each country uses their acquired to knowledge to innovate and develop strategies for growth of the company. The case focuses on the company’s Switzerland strategy. In 2001, McDonald’s diversified into hotel industry in Switzerland by setting up two hotels in Zurich and Lully. The hotels were operated under the brand name of "Golden Arch Hotel”. They were positioned as 4 stared hotels that were highly modern and technologically advanced in terms of interiors of the hotel ( ...

McDonald’s High Employee Turnover and Lean Management Solution

The business concept that drives McDonald’s operations, and for this matter, most companies working in the fast food industry, is to maintain low prices in order to have affordable offers for the customers, so that they to remain loyal to consuming fast food products, but this comes with the price of giving small salaries to fast food workers, which is the main cause that generates high employee turnover at McDonald’s (Smith, 2006, p. 88).
Companies activating in fast food industries have struggled hard across time to minimize the role of the unions, so that they can ...

Major Issues in the Stella Liebeck’s Case and in the Successive Incidents

The major issue in the cases presented against McDonald’s is that customers suffered bodily and psychological harm from consuming their foodstuffs. For instance, in Stella Liebeck’s case she accuses McDonald’s of “gross negligence”, and selling “unreasonably dangerous” coffee that was “defectively manufactured”. Stella stayed in hospital for eight days and spent three weeks recuperating after suffering third-degree burns from a coffee cup bought from McDonald’s. Through her lawyer, Reed Morgan, Stella wanted to be compensated $ 100,000 for medical expenses and McDonald’s fined triple that amount in punitive damages. As the case went on trial, ...

Management

McDonalds in Asia
- Introduction
McDonald’s is easily among the most recognized brands in the world with branches stretched across seven continents and still expanding. However for a business such as McDonald’s, overseeing thousands of branches and the task of ensuring the efficiency of all the stores in closely adhering to quality standards is astronomical. The fast food giant has branches licensed to franchisees in China, Malaysia, Indonesia, the Philippines, Singapore, Japan, Thailand, and among others. The case study encompasses the crucial elements that that are directly attributed to the McDonald’s operations in Asia and ...

Big Mac: Inside the McDonalds Empire

Identify the external threats prevalent in McDonald's general environment by segment
One of the major external threats to McDonald’s business is existence of several competitors. These competitors all target the same market segment; young and busy Americans that are seeking for easy and ready cooked fast food. However, this segment continues to reduce owing to the emergence of health concerns as studies show that fast foods are the main causes of obesity and other health complications. Another external threat facing McDonald’s is change in lifestyles of consumers. As studies show, an increasing number of consumers are ...

Analysis of Fast Food Industry: McDonald’s

A porter’s model is a powerful tool for understanding where power lies in any particular industry or business. It helps the businesses to understand their position in the market, the steps they need to take to improve their sales by beating the competition and become the market leaders. There are five basic components in the porter’s model, they are: 1. Threat of New entrants 2. Threat of substitutes 3. Competitive Rivalry 4. Power of buyers and 5. Power of Suppliers. If we look at today’s fast food industry then we can easily apply porter’s model and ...

In China, “fast food” simply means “quick meal.” The American fast–food giants introduced the fast-food industry in the Chinese market during the 1980s and 1990s. Kentucky Fried Chicken (KFC) introduced the concept of modem fast-food in China in April 1987 when it established China's first fast food restaurant in Beijing (Research Report on China Fast Food Industry, 2011-2012). Since then, the Chinese fast-food industry has witnessed rapid growth characterized by competitive pattern of high-grade versus low-grade, modern versus traditional styles, and Western versus Chinese styles. Today, the fast food industry has become one of the most attractive industries ...

The McDonald’s Company is a successful international company that has faced allegations in the media in being unethical and at the same time great praise for actions certain parties have deemed as ethical. This is a discussion of both sides of the argument that will show that the positive benefits of the company outweigh the various allegations and lawsuits that the company has had to deal with in the past.

McDonald’s Operations

Being a global company, the Company’s efforts to help children with life threatening diseases as the fast food they sell contribute to conditions such as obesity, heart disease and asthma. ...

McDonald's occupies a leading position in the fast-food sector. McDonald's has more than 31,000 restaurants, which employ more than 1.5 million people in more than 119 countries on 5 continents. In order to provide the population of the countries in which they have restaurants, with the necessary number of jobs, the principal rule of McDonald's is to use mostly local products. Almost all of the products that are used in the restaurants of the network, McDonald's were produced in the country of origin.
The fast-food segment is stable or decreasing on the European markets. McDonald's is an exception: ...

McDonald’s product positioning is aligned around the company’s customer experience. The company’s global operations center on a strategy known as the “Plan to Win Strategy”. This strategy focuses on an exceptional customer experience that comprises of people, products, location, price, and promotion. At the core of McDonald’s operations, is the commitment to continually improve as well as enhance their customers’ experiences. The product positioning at McDonald’s is therefore first in their corporate strategy. This is because by focusing on superior customer experiences, the company endeavors to continually improve food quality as well as service, which ...

Arguably, many companies in the contemporary society have established various environmental management strategies. As a matter of fact, business in the 21st century has become very competitive; hence, each company strategies towards achieving competitive advantage over their potential competitors. McDonalds is one of the companies that established environmental management strategies in becoming ecologically sustainable company, solving existing problems as well as attaining competitive advantage. McDonalds Company is one of the leading operators and franchises on fast food restaurants globally. In fact, it is among the largest retailing chain on food service, serving and preparing a range of beverages and food products ( ...

Cost of Equity Capital

Cost of equity can defined as the opportunity cost of raising finances through equity. Equity comprises of ordinary share capital and retained earnings of a company. The rate of return expected by investors is the same as the cost of equity. Cost of equity is therefore important in valuation of shares. However, unlike debt securities, which have fixed interest, dividend paid on equity securities fluctuate over time. It is in the discretion of the management of any company discretion to determine how much dividend to pay in case they decide to pay dividend. This makes it hard to estimate the ...

Why is it that you are probably not eating at McDonald's? How would you define the 'Millennial' Challenge?

People may not be eating as often as before at McDonald’s because they may be growing tired of McDonald’s menu. Nothing really great has changed through generations. Besides, the quality of food is not really good. The fastfood chain’s chief advantage is speed, but even perception of that seems to be deteriorating. People’s taste for food may have also changed, especially with so many migrants around and global influence. Image seems to be another problem. The idea of a kiddie place and a clown might not seem cool to teenagers and people in their 20s. McDonald’s ...

Executive summary

Domino’s Pizza Enterprises Ltd. is an international medium sized pizza franchise that has operations in the following countries: New Zealand, the Netherlands, Australia, Belgium and the principality of Monaco. It was established in 1960 and listed in NYSE and DPZ in 2004. The founders of the company were Tom and James Monaghan. The company’s slogan is “it is all good”. It boasts of a strong digital presence that allows its customers in Australia and other nations to order their pizza via Face book, an app on their Ipad and the Domino’s pizza. The mission of the company is ...

Question One: Remote Environment

McDonald shares its stories of growth right from the moment when Ray Kroc began the franchising and leasing trademark in 1955 (Ruggless, 1998). The company having developed a loyal domestic reputation among the folks saw a quick growth in the industry through diversification in the foods they served. For instance, Ruggless (1998) notes that the divesting model of the company change from ordinary production of hamburgers to serving of other fast foods like salads, coffee, fruity juices, crisps and other foodstuffs that were in high demand from the consumer base. There was also the idea of collecting royalties of the members ...

Competition is one environmental factor that has great impact to McDonald’s operations. It is worth noting that many companies have entered the fast food industry posing a great challenge to the existing companies such as McDonalds. Some of the company’s key competitors include Taco Bell, Subway, Burger King and Wendy’s. Currently, these companies are outperforming McDonalds regarding stock. Besides, their market share is growing slowly with time thus proving threat on McDonald’s ability to compete in the market in the future (Marne et al 2).
The social environment is another factor that has a great ...

Marketing for Kids: A New Perspective

EXECUTIVE SUMMARY
With the help of new, kid- friendly technologies, are savvy marketers gaining a sort of advantage over parents? Are toy marketers like Ganz , food marketers like McDonald’s and kid-apparel retailers such as 77kids by American Eagle too desperate to target kids? Some of the kids like Isabella Sweet spend almost an hour a day on Webkinz website. The site posts ads that reward kids with virtual currency that they can use to create sophisticated rooms for digital version of their Webkinz pets.
The world of kids-marketing has become extremely complex and tech-friendly. Marketers have become innovative ...

Overview

Juice Club, the former name of Jamba Juice Company, was founded in 1990 by Kirk Perron and was presented as a health-food store. In the mid of 1990’s, the company started to expand using franchise strategy. In 1995, it changed its name for Jamba Juice Company that allowed differentiating in the market as the competitors started to offer similar products. In 1999, the company merged with Zuka Juice Inc. and acquired 98 smoothie retailing units. In 2006, the company went public having owned and franchised units (Dostal n.p.).
The main problem is that all of the competitors are ...

Introduction

Vision and mission statements are very crucial components of a business plan. Every business starts with an idea. The business idea can better be executed with the help of the two statements. A business must continuously adapt to its competitive environment. The vision and mission statement should remain relatively steady and provide guidance in the decision making process. Apparently, the vision statement of a business is also expressed by its mission statement (Talbot 2000).

Question 1

The possible vision and mission statements of the company are:
VISION: To be the world’s best provider of fast foods to all people and bettering ...

Nursing Older People: Dementia

The International Statistical Classification of Diseases and Related Health Problems, 10th Revision (ICD-10) defines dementia as (1) a syndrome that is caused by a chronic or progressive disease of the brain, that (2) causes multiple disturbances of higher cortical functions, and (3) is characterized by impairment in memory without impairment in consciousness. Dementia affects all areas of the brain and can occur at any age but is more common in people over 65 years of age, affecting 20% of those aged over 80 (Gulland, 2012).
A clinical diagnosis of dementia is made when a patient develops cognitive impairment severe enough to ...

The options are ideal tools for position trading as well risk management. These options give their holders some right to buy and sell their underlying assets at a quoted price on or before the expiration date. A call gives a holder the right to buy an option while a put enables a holder to sell an option. The three major option strategies are as listed below in the various case studies.

Bullish option strategy

The McDonald Company has, in past five years, expected the underlying stock price of their diversified commodities to go upward. For this very reason, the company financial management decided to adopt the ...

Why the U.S. Has the Highest Incarceration Rate in the Western World

ABSTRACT

Since over 70% of the U.S. prison population is black or Hispanic, even though these groups are only 25% of the population, racial disparities in arrests, convictions and sentencing are really the main reason that this country has a higher incarceration rate than any other advanced Western democracy. Indeed, it has more people incarcerated than all other Western nations combined, and for much longer sentences. Overwhelmingly, these offenders have been convicted on drug charges, and even though minorities use narcotics at the same rate as whites, they are ...

MEMORANDUM

Re: Proposed changes in the marketing strategies.
Recommendation:
Avail the opportunities optimistically and with sustainability.
Increase market share of Bakery Segment.
For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants.
Come up with new and unique food menus frequently.
Opportunities Available
Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

Organizations face many challenges that require readers to come up with strategic implementations that help the business overcome market challenges and achieve its goals (Redmond 1). No one could images McDonald could record reduced sales after a year of high sale volume and high profitability. The rapidd dramatic changes in the business world propagated by technology, globalization, rise of many emerging markets, and competition demand leaders to apply for strategic leadership roles. Thompson, the new McDonalds Chief Executive Officer (CEO), faces complex challenges in leading the company through achieving its three strategic goals. McDonald aims at optimizing and evolving ...

Affiliate institution

The media greatly influences our perceptions about an event; it determines how we are likely to perceive the event. The media is the main channel through which the ordinary person gets all the facts about an event. Misleading information from the media is likely to lead a person astray. According to psychologists, first impressions about something really matter. Whatever we hear, see experience or feel during the first encounter with something solely determines how we perceive the rest of it. If the media draws attention to certain facts or details, it can change the prior information that we already ...

Introduction

Starbucks Corporation is known to be the largest coffeehouse organization globally. The company is an American international coffeehouse chain and coffee company having more than 20,891 stores in approximately 62 countries. Its largest store chains are in United States with 13,279, second largest in Canada with 1,324. Moreover, it has 989, 851 and 806 stores chains in Japan, China and United Kingdom respectively.

Expansion of Starbucks without destroying its core business

The primary business of Starbucks is the coffee that is sold in morning hours which is the peak time when drinking coffee is most popular. For many years, Starbucks has struggled attract customers ...

Introduction

There are key factors in business growth and sustainability. These factors are: reliability of the service offered, high product quality and management of the business operations. Undertaking the analysis of Starbucks reinforces the three concepts of control and quality management, providing reliable service and having efficient operations. Starbucks is a global American coffee company headquartered in Seattle, Washington and was founded in 1971. Starbucks one of the largest coffeehouse company, with approximately 23,305 stores spread in more than 63 countries around the world. The stores offer hot and cold beverages, whole-bean coffee, snacks, pastries, teas and ground instant coffee. ...

The media has a great influence on how varied audiences perceive various issues in the society. The MacDonald’s spill incident which, led Ms. Liebeck to file a law suit against the coffee shop, was greatly misinterpreted by the media. The plaintiff had bought coffee at the restaurant and while trying to add sugar and cream, the coffee which is normally served between 180 and 190 degrees, spilled on her causing her third degree burns, hospitalization for 8 weeks and medical bills amounting to an approximate 11,000 USD, not to mention she was disfigured for two years . Two ...

Introduction

The case study of McDonald’s Corporation entering the hotel industry has become one of the most famous among the specialists in management, hotel and tourism industries. Particularly, in 2001, the corporation opened the hotel in Rümlang, one of the towns in Switzerland. Having the name “Golden Arch Hotel”, it has been situated near the Airport Zürich-Kloten. What is more important, the opening of the second hotel happened during the same month in Lully. The head of the project was the chairman of Swiss division of the corporation, Urs Hammer. Furthermore, both he and the CEO of ...

It can be concluded that the theoretical context of the campaign can be challenged on numerous grounds. The most obvious is the fact that most of the positions (catering) in Mc. Donald could not be compared to other positions of specialization that offer higher wages and career growth. Hence, any contextual comparison to other positions of industry or positions of other industries could not be conducted on the grounds of Equity theory. Furthermore, the conception of relating the wage raise with business revenue and growth does not justify the claim, as well. This is because of the fact that ...

1. How would you summarize the case and its key findings?

The mini case describes the current situation in Burger King and the recent challenges that the company had to face over the past years. It starts by outlining the milestones of Burger King’s history and describing their business model as well as emphasises the unique selling propositions of the company, such as product customization, innovative menu and restaurant design. The case further describes the quick service restaurant industry that Burger King operates in, discusses major trends in consumer preferences and in related legislation as well as shows Burger King’s position vis-a-vis its competitors. In particular, the comparison ...

Question 1. Why should Starbucks, Kraft, and Nestle create "ethical supply chains”?

The concept of ethical supply chain has grown more and more popular in the recent years. Ethical in this case should not be confused with legally right, since ethical considerations go far beyond legislation or business relations. Ethical behaviour is usually linked to social responsibility of the companies, which is embedded into their strategy and operations. In businesses related to the global sourcing of inputs, ethical behaviour largely depends on the fair trade concepts, which promote supporting suppliers in the poor countries in order to improve their productivity and enhance competitiveness (Barrar, and Gervais). Since supply chain is in ...

- What are the justifications for workplace drug testing?
For a long time, drug use has been a common problem at the work place in the United States of America. This was not until 1982 when the first random drug test was carried out at the work place. This set the ball rolling for the institutionalization of workplace drug testing. The justifications for workplace drug testing were informed by the accidents at the workplace that were attributable to drug use and abuse. For instance, the first random test for drugs at the work place was in the United States Navy. ...

- The main reason that causes differences in market expansion strategies is the peculiarity of markets. In the United States, where the company owns about two thirds of the outlets, the market is well known for the company’s executives, so they can easily operate the business. They know the consumer, know his preferences and tastes, so different operating decisions are made easily, without any help from outside. However, when it comes to other markets (international), things are much more complicated there. Every country, even every region within the country is very different from each other, therefore, in order ...

Heineken Case Study

Introduction
With more than 170 international premiums, regionally, locally and speciality in beers, Heineken has established strong leading portfolios of beer brands. The company was established back in 1864 by Gerard Adriaan Heineken who purchased a brewery in Amsterdam. The company owns and manages varying varieties of beer brands with speciality beers ranging from Heineken, Amstel, Cruzcampo, Tiger, Zywiec, Birra Moretti, and Murphy’s and Star. The company operates in Europe, USA, Africa, Middle East and Asia Pacific. The company has acquired quite substantial shares within the beer industry based on various strategies that the company has enacted. The company ...

In this paper, we will look at the case between Australia Securities and Investments Commission (ASIC) and Peter James Shafron. The case comes by from the employment of Mr. Shafron in 1998 as general counsel and company secretary of James Hardie Industries Ltd (JHIL). A year later, Mr. Donald Cameron was then appointed joint secretary with Mr. Shafron.
The court of appeal found that Mr. Shafron had contravened s 180(1) of the Corporations Act 2001 (Cth) in two respects that are put in issue in the appeal. Both the contraventions were those of omission: failing to give ...

Question 1

When custom fabricators started business, was the focus on customer service or on resource utilization. Please discuss both customer service and resource allocation and your reason for choosing which had the major focus. At the time was it a sustainable model? Why?
Just to begin with, I would like to state that when customer fabricators started business the main focus of the business was in resource allocation as opposed to customer service. However, before the author outline some of the reasons why he thinks that the main focus was on resource utilization, the author will first begin with discussing ...

External Analysis about McDonald

McDonald operates in the food service industry. The industry deals with selling ready to eat foods. Most of the companies in this industry have op-ted to increase their profits through expansion policies, which they do by having a supply chain of shops. In the case of McDonald, this is done through franchise where individuals own and operate independently from the main office of the company. The industry is fast growing, as more and more people get busy at their work place that little time is left for them to go and prepare meals. Again, in the area of its operation, a ...

Writer 012367: Samantha Fletcher

Ten McDonalds’ employees in Reedsburg, Wisconsin repeatedly reported sexual harassment in the work place. The complaints were continuously looked over and ignored causing an escalation of the situation. The escalation in turn caused increased hostility in the work place resulting in one of the harassed employees to quit. The complaints were addressed in a way that resulted in retaliation in the form of unfair firing of employees who repeatedly reported the harassment. Missoula Mac, the owner of 25 of the franchises, was ordered to pay out $1,000,000 in compensatory damages to the victims.
The McDonalds’ company was ...