Nike Case Studies Samples For Students

The case is about New Balance Athletic Shoe Inc. and how they are planning to increase their efficiency and quality in their operation processes through the implementation of lean manufacturing. At this same period, two of the leading shoe producers Reebok and Adidas have merged hence New Balance needs to focus on ways to counter this move in order to sell effectively.

New Balance was founded in the year 1906 in Boston by William J. Riley, and it was formerly known as New Balance Arch. William was a 33-year old British, who dedicated himself to help people with feet ...

This paper is going to present a discussion on Nike’s main officers, their compensations and some corporate governance issues that the company is facing.

Nike’s Main Officers

The main officers in Nike include Philip Knight, the chairperson of the Board of Directors; Mark Parker, the President, CEO, and a member of the Executive Committee; Donald Blair, the Executive Vice President and also the Chief Financial Officer; Trevor Edwards, President of Nike Inc. Brand; Jeanne Jackson, President, product and Merchandising; Erick Sprunk, the Chief Operating Officer (Nike Inc., 2014).

Brief Description Officers

Philip Knight
Knight is Nike’s Chairman of the Board of Directors. He moved ...

Introduction

Nike is the world’s main supplier of the athletic shoes and attire and is multi-billion dollar corporation. The company was established in 1972 by Philip Knight and since then it is been successfully supplying the athletic shoes and other sports equipment across the globe. In the year 2009, Nike reaped a remarkable profit of US$ 19.2 billion with selling the products in over 140 countries and contracted with 700 factories in more than 40 countries across the globe. Yearly revenue of $19.2 billion (Hill, 2009). The company employs more than 750,000 – the largest in the supply chain. However, ...

Nike is a sports items and accessories manufacturer that was founded in 1957. It most distinguishable product is athletic shoes for different sports including golf, tennis, baseball, volleyball amongst others. Since its formation, the company has consistently proven to be the number world sports items and accessories manufacturer and currently, it sells its products in more than 140 nations in the world. Although the company’s main headquarters are located in Beaverton, United States, it has outsourced most of its manufacturing activities to various locations in the world. In 1998, the company in an effort to overhaul its entire business ...

Discern how a more effective ethics programs and a more viable code of conduct could have mitigated the ethical issues faced by Nike.
An effective ethics program helps an organization establish a culture that has concern for their employees well being (Mullan 2010). The organization will consider employees as an important part of their business and strive to ensure that they are working in safe conditions. In the case of Nike a more effective ethics program would have ensured that they do not hire children to work for them in their factories. It is not ethical to hire children, Nike would have ...

Identification of current corporate level strategies

One of the tools that have proved to be the most effective in as far as corporate strategizing is concerned is diversification. Nike realise that even though their shoes and apparels provide the most income, there is a need to come up with subsidiary products. Even with the minor products, the same technological and distribution channels are used. This greatly boosts their revenue as a corporation. This form of diversification is referred to as related constrained diversification; it has proven to be an effective tool over the years.
Supply chain and manufacturing diversification is also one of the strategies that ...

Nike does not own any factories; it contracts with many different factories to produce its product. Thus Nike’s manufacturing vision is different than other corporation it stresses on cultivating strong, long term, trust-based relationships and interactions. Nike’s vast size presents multiple strategic which is difficulties in the concept, performance and evaluation of strategy, which is why Nike employs a four-pronged efficiency improvement methods on its supply chain. These include lean manufacturing, economic security and human resources development i.e. lean, green, equity and empowerment (Nike, Inc., 2011, pp. 33-37).
Lean manufacturing focus on the minimization of defects, non-value-adding activities, ...

Answer 1: Nike is one of most famous American brands that operate across the world. The company is known for making sports wears and foot wears. Poor working issues are not new for business houses and Nike is not an exception. Nike also witnessed some labor issues after it started its operations in different countries of the world. Nike moved into Asian region in quest of avail cheap labor as well as to explore a new market. Company wanted to take benefit of cheap labor and big market, available in Asian countries like Indonesia, china, Vietnam, South Korea and Taiwan.
...

Waste reduction and limination strategy of Nike

The company reduces its waste by reducing the kinds of toxic chemicals that are used in its value chain. The company has dveloped two types of environmental friendly rubber. It has two versions with the first version targeting the most toxic chemical compared to a typical formulation of rubber. The company shares the patent for the version with the industry in which it operates through the use of GreenXchange. The second version is built on the advancement of version 1, which reduces total zinc content by 80% and the reachable zinc content by greater than 90%. Also, Nike has designed ...

Corporate responsibility is an emerging issue and trend in organizational behavior. It is termed as an emerging issue because previously, many organizations did not take part in any corporate responsibility activities. However, it increasingly became clear that to remain successful and expand their businesses further, organizations needed to take part in corporate responsibility activities. They have to enhance their image among their clients and the wider public at large so as to be seen as responsible corporates. Corporates do this by undertaking activities which though not directly related to their core business, they nevertheless had a net positive impact on ...

Nike Inc is one of the leading innovators of footwear, equipment, apparel and accessories in the world. This American multinational corporation has witnessed enormous success over the years. Effective marketing strategies have been credited with the relative success of Nike and one aspect of this marketing strategy has been its renowned tagline, Just Do It!
In spite of its simplicity, the tagline is very compelling indeed and appeals to thousands of customers from all corners of the world. The tagline began to resonate with people the first moment it was introduced. First of all, the tagline taps into a ...

Of the organization actions described in the case taken by Nike to actually try to implement its ambitious sustainability strategy, which few stood out for you as most significant and why?
Corporate Responsibility (CR) can be defined as the ethics of an organization or business. Every company has its own values and expectations in its relationship with the public, its stakeholders and the business world. In such relations, corporate responsibility acts as a device through which a company ensures that it complies with the expected ethical standards. Nike, like any other company is integrating corporate responsibility in the quest to ...

Introduction

Nike is a well known manufacturer of sports clothing and footwear based in Oregon, USA. In the year, 2000,Nike allowed the CERES principles which govern it in implementing policies reflecting the principles leaving no stone unturned. Through approval of these CERES principles, the Nike staffs believed that they could improve their application in environmental and community issues. Officials at CERES are taking this action taken by Nike as a stepping stone towards positive outcomes. Robert Kinloch Massie, the CERES executive director, described the move as remarkable possibilities for environmental and social advocacy organizations with Nike on the subject of global ...

Nike is responsible for working conditions in foreign countries it sub contracts because it should vet the companies it is trading with in terms of its ability of manufacturing its products in conducive work conditions free of criticisms before it signs any contract with them.
Labor standards that Nike should hold the factories manufacturing its product include; Payment of wage which is commensurate with the labor provided which is competitive and not less than the minimum wage of the country it’s operating in. It should also comply with minimum age limit of the workers it’s employed ...

Introduction

Analysis of Nike’s dividend over three years period
Nike has been paying dividends to its shareholders every year based on its level of earnings. The three years analysis of Nike’s dividend distribution has been shown in the table below. Nike's dividend per share and earnings per share has increased which also indicates that revenue and profit of the company had increased over that period. (Gibson, 2008) The trend of the past three years projected that the company has improved its market position and was able to provide enough dividend to its shareholders for their investment in the ...

Questions on Seen Case Study

Question one:

Discuss how the changing technological environment present threats and opportunities to the outsourcing of production from any single country of your choice.

In the present day business environment outsourcing has served as one of the most popular tools for management in almost every organization. Many companies both private and public continue to increase their business operations through outsourcing some of their services to outside vendors. There is an increasing debate among company managers regarding what to outsource and what to produce internally (Eliot, 1998). The high rate of change in technology is posing a lot of threats to ...

Introduction, Mission, and Vision

Nike is an American multinational company that deals in sportswear and sports equipment of all kinds. The company designs, develops, manufactures, conducts, and sells all its wears in approved stores (Wedekind, 2008). In particular, the firm deals in costumes including footwear, shirts, shorts, and balls among other equipment. The headquarters of Nike are located in Oregon in the metropolitan area of Portland.
The reason, which made me choose to discuss Nike is that it is one of the largest sports companies in the world. As a matter of fact, the company has one rival at the top of the ...

Li Ning is the leading player in the sports footwear and apparel industry in China. The company was founded by Li Ning, a successful Chinese athlete who won many medals at prestigious sports including three gold medals at 1984 Olympics. The legacy of the company is to support sports spirit. The company has about 50% of the market share in China. Its main competitors are industry giants such as Nike and Adidas. They also face strong competition from local brands such as Anta.
The company has made efforts to establish Li Ning as an international brand and it is one ...

Nike, Inc. J.D.’s Favorites
The report summary gives a clear synopsis of the case that Ms. Ford is interested in calculating the cost of capital for Nike, Inc. in order to determine whether Nike share price of $42.09 is overvalued or undervalued. The report justifies the use of a single cost of capital instead of using multiple cost of capital for the different business units of Nike, Inc. by pointing out that Nike earns 95.6% of their revenue from shoes and related items. The calculations and the assumptions made easy to follow. However, the report does not make ...

Nike has been one of the famous and well-admired sportswear brands amongst the masses on a worldwide basis. Despite its popularity, the brand is likely to be hemmed in controversies in the recent times. This report presents the investigation on Nike regarding its exploitation to workers in the Asian region to sustain competitive advantage and maximize profits. In this context, the article, “Hitting the Wall: Nike and International Labor Practices” (Spar 1-23) has surfaced the fact that external environment has the potential to play an influential role on the brand and its labor practices.
Poor working conditions have remained ...

Li-Ning is a leading sportswear brand in the Mainland China and they aspire to be a world's established brand in the sports goods industry. The company has been successful in maintaining and increasing its market share in China while facing strong competition from Nike and Adidas. Direct resources to branding and product research and development for long term well being of the company.

The competitive edge of the company is maintained by its strengths such as; strong distribution channel, R&D, endorsements from major athletes and sponsoring sports events. Their biggest strength is brand loyalty and recognition in the Chinese market. These strengths ...

Negative Impact on Brand when using Athletes as Brand Ambassadors

The utilization of athletes by a brand to connect with the target market is with regards to the combination of the athlete’s skills in the sports, personality and the power to connect from an emotional standpoint.
When done right it gives the brand great leverage to operate on a profitable level in terms of sales and brand equity, however, if a controversy erupts, it affects the brands reputation, given that most brand ambassador campaigns are based around the character of the athlete.
Lance Armstrong is a classic example of an athlete’s negative activities impacting the brands reputation, ...

QUESTION ONE:

Dubai is a city where both marketing and launch of both products and services takes place especially the fashion industry. It is an international centre for the lucrative trade of the goods and services where it mainly deals with the shipping and the logistics of the goods. This has led to the upcoming of the counterfeit products which may are made to resemble the original products illegally. The city of Dubai therefore also deals with re-export of counterfeit products to other countries. This practice is not healthy because counterfeit products will affect the price of the original products which are ...

Li-Ning is a leading sportswear brand in the Mainland China and they aspire to be a world's established brand in the sports goods industry. The company has been immensely successful in maintaining and increasing its market share in China while facing strong competition from Nike and Adidas. The competitive edge of the company is maintained by its strengths such as; strong distribution channel, R&D, endorsements from major athletes and sponsoring sports events. Their biggest strength is brand loyalty and recognition in the Chinese market. These strengths have enabled the company to achieve a prominent and successful position in the sports wear industry in ...

Introduction

Lululemon Athletica, Inc. is a leading designer as well as retailer of top-end yoga and sports apparel. The company was established by Chip Wilson in 1998 in Vancouver and has been operating mostly in New Zealand, Australia, and North America. Wilson created Lululemon Athletica, Inc. to address the unique preferences as well as needs of women, but later the management decided to increase its market target. As a result, the company started designing and retailing yoga and athletic apparel for the female youths and men. The company reaches out its potential customers through instructors and yoga studios. It is ...

Introduction

The entrance in the sport apparel and footwear arena of Under Armour, a relatively young sports brand followed its founder, Kevin Plank’s mission to provide athletes with fabrics that would prevent the accumulation of sweat, allowing them to focus on their games. This is still the company’s mission today: “Our mission. To make all athletes better through passion, design and relentless pursuit of innovation” (Thompson 53; Under Armour official website). Mission statements should answer the question why the company exists, it should be short, memorable, inspiring, market focused, indicate what the company wants to be remembered for ...

Environmental Scan

Under Armour is a sporting apparel manufacturer and wholesaler for women, men and youth. Their products feature special moisture-wick fabrics engineered in a diverse range of styles and designs for the performance athlete in any climate and at any age. Under Armour's products are worn by athletes at all levels including professional as well as consumers living active lifestyles. In 2015, Under Armour grew approximately 20% in revenues from year prior, generating global revenues of $4..9 billion and maintaining an operating income of $503 million.(Mann 2016) The majority of its net revenues are generated from wholesale sales of ...

Instititution:

The Under ArmourCompany began in 1996 by Kevin Plank, who played football with the University of Maryland College. The Under Armour performance apparel consist of footwear, accessories gear, made to keep athletes players cool, dry, and light throughout the course of a game, practice and workout.
There are several factors that affect business such as adjusting people choices or demoting the need for workout gear and other items. As people make more money, they can purchase items that he or she always wanted, such as special material or electronics devices. These are regular product that a normal family needs, but ...

Abstract

In the current global economies, organizations aim at achieving competitive advantage given the intensified competition in the global market. This can be related to the story of Under Armor Inc from 1996, where the founder Kevin Plank aimed at making superior T-shirts. The idea originated from the fact that he was a former student and football player in University of Maryland.

Under Armor Strategic Management

In the current global economies, organizations aim at achieving competitive advantage given the intensified competition in the global market. This can be related to the story of Under Armor Inc from 1996, where the founder Kevin Plank aimed at ...

A) Cost of Equity Calculation:

= Risk free rate+ Beta(market risk premium)
= 2.24+0.57(6.2)
= 5.78%

Calculative Notes:

a) Risk Free Rate:

30-year US treasury rate: 2.24%

b) Equity Risk Premium:

Duff and phelps equity risk premium: 6.2%

c) Beta: 0.57

B) Cost of Debt: 2.72%

For the purpose of calculation of cost of debt, we have assumed average of yield to maturity of existing bonds of the company.
c) Equity and Debt Weights:
D) Cost of Capital-On Book Value basis

E) Cost of Capital-On Market Value basis

Important to note, cost of capital based on market value is the most appropriate as it represents the appropriate risk involved within the company’s capital structure.

G) Equity and Asset Beta

Beta (asset) = Beta (equity) / [1+ [(1-t)*D/E]]
The above table indicates that amongst all ...

Executive Summary

The athletes industry is highly competitive and unpredictable for organizations that venture. As such, the industry has been dominated by companies such as Adidas and Nike. Accordingly, the aforesaid companies that have sustained market dominance have controlled the sports apparel and footwear sector for decades. As well, the market dominance by the various companies has been as a result of clear comprehension of the market of operation. Nonetheless, Under Amour has emerged as a formidable force within the athletes industry. As a new company with less than 30 years of experience, the organization has been growing tremendously. Accordingly, the tremendous growth of ...

A Reflection on the Article

It has been observed that at different periods, we tend to move our thoughts in a specific direction. This is usually as per geographical borders. The majority of the people tend to think, speak and/or act this specific way, the similarities being more pronounced as the geographical area decreases. This similar interest in a specific time is called the trend at that time. This article details why ignoring trends is not healthy for a business. The article also shows how trends can give companies the chance to innovatively assimilate its products or services in line with the trend, by application of strategic ...

Communication

Activewear market continues its growth of the ‘athleisure’ trend. More and more customers are ready to adopt a healthy lifestyle. It is not strange to see a person wearing gym clothes beyond the gym today (Petro G., 2015). That is why all sportswear companies are eager to change their marketing strategies in order to meet the expectations of their customers. Lululemon was one of the first companies to see the opportunity to sell activewear. But they were not the only one. The main competitors of lululemon are Nike inc., Gap, Under Armour, and Victoria’s Secrets who entered the ...

Competitive Forces

Competitive forces that are in the Sporting and Athletic Goods Industry are; Rivalry among the competing firms, there is a lot of scrambles for the customers. Calloway Golf, Nike, Puma, Adidas-Reebok and Fila, are rival companies. Firms are looking to lower their prices, improve on the quality, and improving on how they respond to market changes. Firms are responding to market changes by developing new styles and models and availing the products directly to the retailers. There is a prospect of evolution of substitute products and services in the business. This situation occurs when companies from other industry try to enter ...

- What is the "Third Way?" Is it a good or bad strategy? Why do you say this? If you were CEO of the company would you endorse it? Why or why not?
Vanity Fair is one of the biggest apparel companies in the world. The company started with several company-owned manufacturing facilities that became very efficient (i.e. they set the standard in the industry) but because of the company’s growth plans, they had to source production from international suppliers. This put a huge pressure on their capabilities to manage their supply chain efficiently, given that they still own ...

Calculating cost of equity using Gorden Model:

In the first section of this paper, we will calculate the cost of equity of Nike Inc. using the Gorden Model as part of which, recent dividend payment will be used for estimating the cost of equity multiple. Followed are the calculations:
Value of Stock: Current Dividend(1+Growth Rate)/ (Required Rate- Growth Rate)
58.02= 0.62/( Required Rate- 0.1209)
= 13.15%

Here:

Growth Rate= Compounded Annual Growth Rate for past 5 years
= (0.62/0.35)0.20- 1
= 12.09%
Therefore, following Gorden Model, we found that the cost of equity for Nike Inc is 12.09%. However, because of the limitations of Gorden Model, ...

Facts surrounding the case. 3

Key issue. 4
Alternative courses of action. 5
Evaluation of the courses of action. 6
Talent management. 6
Branding. 7
Information technology. 7
The best course of action. 8

References. 10

Federated Co-operative Limited Change Management.
Facts surrounding the case.
Before 2010, Federated Co-Operatives Limited had several out of date features that influenced its operations by creating weaknesses. One such area was the organizational structure. The organizational structure of Federated Co-Operatives Limited had been hierarchical until the absorption of Scott Banda as the chief executive officer. Other areas of weakness presented in this organization included such processes as Information Technology (IT), ...

Question: Explaining the Strategic Management Process and how a Corporation can use this Process to Achieve Strategic Competitiveness

The strategic management process refers to a complete set of decisions, obligations, and actions needed for a corporation to attain strategic competitiveness and receive above-average returns (Hitt, Ireland & Hoskisson, 2014). The relevant strategic inputs resulting from analyzes of external and internal environments are essential for effective formulation and implementation of the strategy. In turn, effectual strategic actions are a precondition for the realization of the desired outcomes of strategic competitiveness and above-average returns. Accordingly, the strategic management process is utilized to match the ever-changing market conditions and competitive structure with the corporation’s constantly evolving capabilities, core competencies, and ...

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- Situation Analysis

Zumba Fitness is a business model that is aiming to make revenues and thereby profits from selling Videos of exercises.

1.1 Strengths:
- Zumba’s routine is unique and has the potential to become another successful global brand like Pilates
- Consumers or the target market for Zumba accept the product fully
- Zumba has an association and exposure with a great brand – Kellog’s
1.2 Weakness:
- Lack of organization structure
- Too small team trying to achieve a lot
- ...

1.
The case study is focused on describing unethical practices adopted by CompCARE a subsidiary of PharmaCARE. The company is involved in workplace discrimination, and not managing safe appropriate working conditions. All people involve in the processes and getting impacted by the ParmaCARE operations are stakeholders of the scenario. Major stakeholders in the case are: PharmaCARE, CompCARE, WellCo, employees working in the CompCARE, people of Colberia, and regulatory authorities of Colberia. WellCo recently acquired CompCARE and will get impacted by all the decisions taken by the old management in the past. Employees are facing major health challenges due to ...

EXECUTIVE SUMMARY

Protecting the House of Under Armour
Patrick Kraft and Jason W. Lee’s article “Protecting the House of Under Armour” tells the story of a “young and up-and-coming” brand (2009, p. 112), Under Armour, who has become the leader of performance apparel, with an uncontested 75% market share, by applying innovative and efficient marketing strategies. Competing against globally renown brands such as Nike and Adidas, the mission of Under Armour, to become a reputable brand in the sportswear market was not an easy one, yet the company succeeded in making its products highly appreciated by athletes around the world, positioning ...

Fredrick Idestam established the Nokia Corporation by taking over a cable company and a rubber firm. It is one of the top mobile supplying companies around the globe which delivers extraordinary services to its customers. The problem has been the decline in the share of the company in the European market and specially the 13 percent reduction in Finnish market. In this scenario, Nokia, the Finnish organization, has been facing numerous problems because there has been a change in the taste/preference of the potential consumers; the technology being used had been outdated and there are far better options available to the consumers ...

The author is trying to review the top secrets that managers of different companies fail to consider and that why they make less profits. Managers should not ignore their set innovation strategic trends and consider product features which are addressing only consumer trends or waiting for their competitors to lead in the market. He wants to teach managers the effects of new trends in the market and how they are affecting their customers. He is also trying to advise them on how to make market research and product development. The core point is that managers should not ignore technological ...

Introduction

Pehr Weisengraf could not interpret the financial ratios of his business after he was presented with a document of the calculated ratios by the banker following a failure to secure a loan for his business from the bank. The ratios are calculated to predict and ascertain the performance of the business by credit issuing institutions. The comparison of the ratios from the previous and current year did not match the required industry average that could have consequently determined what amount of loan could be awarded to his business. In this regard, it is essential that Weisengraf learns what the ratios mean and ...