Executive summary
McDonald's Corporation was founded in 1948 with its headquarters in the United States, Illinois. The Company has diversified its operations and customer base, serving over 56 million customers in a day, in 119 countries. McDonald's Corporation deals with food and beverage products such as hamburgers, French fries, milkshakes, chicken, and desserts among others albeit the company's products vary in different countries. McDonald's Corporation has undertaken various strategic business measures in ensuring diversification and expansion across the world. In the recent past, the company has exhibited significant improvement in production capacity, product differentiation, and training and development of employees.
McDonald's ...