Ferrell Research Papers Samples For Students

Introduction

The American Telephone & Telegraph or AT&T is a global telecommunication organization. It is the largest fixed telephone provider in America. It is also slated as the second most major mobile phone products and services provider in America (Huurdeman, 2003). The company is incorporated making it a publicly traded company. It has maintained a number of holding firms acquired over the years. This has ultimately influenced its organizational structure involving several companies in its efforts to meet the worldwide market’s needs. In 2004, the company was identified as the 20th largest telecommunications company globally with an over 116.6 million reach (Huurdeman, 2003). ...

Introduction

During the 16th century, many changes occurred in England. This was because of the various religious factors that shaped the politics of England. In addition, most of the literature during this period played a major role in shaping English Literature. The Hamlet was one of the ideas that played a significant role in defining religion and literature in England. Religion during the 16 century resulted to conflicts between the Catholics and Protestants. The conflicts that began between the pope and King Henry VII saw England became a Protestant country. The struggle also resulted to changes in sacraments. The Protestants only adapted three ...

Institutian

Introduction
Corporate culture is the true asset of a company. A strong positive culture is evident in cases of many companies such Johnson and Johnson, Southwest Airlines and Google. These companies take pride in their corporate culture. If corporate culture can be an asset for some companies, it can also be a liability for some other companies. The contrast of asset and liability in respect of corporate culture can be seen in two companies – Starbucks Coffee Company and General Motors. Starbucks is known for strong positive culture linked to its entrepreneurial success, while the systematic decline of General Motors can at least ...

The New Belgium Brewing Company was founded in the year of 1991 by As Jeff Lebesch, an American electrical engineer. The company has since grown to mature and attain nationally recognition among its competitors. The New Belgium Brewing Company is well known for its environmental efficiency and concerns for social responsibility within the community which the brewer operates. The statements of the company highlight simplicity and aid better communication between the firm, the customers and other stakeholders (Ferrell, Fraedrich & Ferrell, 2013).
The environmental issues that the Company aims to address in its daily operations comprise of the environmental ...

Abstract

Nursing competencies are the benchmarks that identify the changes needed by nurses as they dispense their professional duties. Based on the changing demands across various avenues, the role of the nurse is confined to the basic demands of the profession as a way of enhancing and generating the kind of importance needed to boost patient safety. Working with American Association of Colleges of Nurses (AACN) and Quality, Safety Education for Nursing (QSEN) creates a different way of addressing competencies amongst nurses. The aspect of patient-centered care as denoted by QSEN shows a need to recognize the importance of the ...

The corporate reputation of any company is significant in determining the role concerning the social responsibility and organizational performance of the company. A corporation’s complete achievement or failure mostly depend on the reputation it creates among its clients and the society in overall. Definitively, in corporate philosophies, the company reputation can be demonstrated as, “one of the establishment's paramount intangible assets with tangible, significant value” (Ferrell, 2011). This emphasizes that even though an enterprise’s status may be accepted to the public, the company’s public image is obviously more important to the stakeholders than any other thing. ...

Analysis of Personal and Organizational Ethics and Values between For-Profit and Not-for-Profit Organizations

Introduction
Ethics and social responsibility are critical for companies and have an impact on the long-term sustainability of the businesses. Ethics refers to the belief of what is right and what is not. A strong framework thus forms within which people make decisions and also ensure that all employees and supervisors are fair to each other. It is of significance that employees ensure that they can distinguish the acceptable from the unacceptable. This would help ensure better levels of ethics and its implementation in an organization. Ethics is important for all organizations, whether they are for-profit organizations or non-profit ...

Target Market

Wal-Mart's target market is approached by means of low prices. It maximizes its margins by taking advantage of huge volumes in sales. An overview of this strategy makes it seem that they target the poor and middle-classes in society. These are the two largest groups in any society and are found in every state and country. Most times they are enticed more by the price of a product rather than its quality. Their volume of consumption is also higher than that of the upper class.

Criteria

Wal-Mart uses two methods of segmentation; one is by geographical positioning whereby if the ...

Business Ethics Antitrust Law

Business Ethics Antitrust Law

Introduction

The antitrust laws aim at ensuring that all businesses in a given market play by the same rules. This is so because businesses in a free market may achieve the near-monopoly status via their own merits such as creating better production processes, offering the best quality service and decreasing costs among others. However, antitrust laws set vivid boundaries for fairness in the business by prohibiting practices that control free trading. It also restrains dominant firms from abusing their market position. The antitrust laws offer regulatory review of business mergers, acquisitions and joint ventures to ensure they do ...

Introduction

The company Nike, which was initially founded as Blue Ribbon Sports by Phil Knight and a colleague from college, is an idea born as a result of Knight’s paper while undertaking his MBA program at Stanford, which was to import athletic shoes to the US market from Japan. This market was dominated by Puma and Adidas. The company’s initial development was as a distributor for a Japanese athletic shoe company known as Onitsuka Tiger. In 1971, the relationship ended and the following year Nike was formed.
The publicity of Nike was by the use of celebrity athletes sponsors. The company ...

Ethonomics

Ethonomics loosely refers to ethical economics. It involves incorporating ethics into economic decision making. The term, however, defines the rules that govern ethics in a market place. Ethics is the code of conduct in a business setting while economics dwells on rules that govern material commodities in the commercial sector. The discipline focuses on the mapping and definition of the prioritization of values that exist in value systems. This is done to comprehend disparities in different value systems, the individuals who own these systems and the decisions they arrive at on the basis of these value systems.
Organizations, who seek ...

Global businesses are faced with ethical decisions they have to make every day. They have to decide the ethical principles the company will operate by in the area of human resources, accounting, marketing and advertising, manufacturing and production. There are steps that the management can take to ensure that the company operates well. A code of ethics should be introduced and the staff to be trained to understand the code and how they shall apply it in the work place. Managers should aim to affect the ethical climate.

Ethical challenges in Human Resources

In the area of human resources, the human resource manager has ...

How Western Religious Heritage has shaped up Work Ethics in the West

Work ethics is about how people carry out their jobs or their responsibilities. It also includes how a person feels regarding their career and vocation of their jobs. Work ethics involves respect, good behavior, communication, attitude and even how one relates with others. It is work ethics that shows whom and what a person stands for. Characteristics of work ethics include accountability and honesty. This narrows down to what a person would do or does when they are in a particular situation. The major issue in a situation would involve what is acceptable, right and above board. According to philosophy, if a person does not ...

The Use of Cookies As It Relates To Privacy

Globally, internet users have been found to be using at least fifty-five hours online monthly. Most of these internet users spend most of their time in social networks, emails, games and instant messaging. With customers now demanding easier ways to access the internet, cloud computing has become an option for companies where software and other Internet services can be accessible and customizable for consumer’s use. Internet users will thus not need to worry about the lengthy time required to access what they need as the internet servers can readily provide this. Consumers do not need large storage spaces ...

Scarcity is the economic problem often experienced by many companies in the world. It is the art of having too many and unlimited wants in a world where there are limited resources to satisfy those wants. The economic problem makes a society deficient of productive resources to fully satisfy the human wants. Wal-Mart as an organization has devised methods to try curbing the problem of scarcity in the society (Ferrell, John, and Linda). Walmart spends approximately $7.6 billion in a year to buy back shares of its own stock. Just as scarcity in the art of having too many ...

Introduction

Modern business operations are characterized by a number of factors, among them radical development, creativity and innovation. This is because of intensive competition in the markets. Every businessperson or organization aims at the best plans and formulas that will keep them in pace in business as none of them is ready to lose. Businesspersons are therefore, obligated to adjust themselves and their operations to remain relevant in the market. Some of these adjustments are measures taken by operators to deal with rising externalities in the business operations. One of the major factors that affect business operations is the concept of ...

Introduction

The automobile industry in the US is one of the largest in the world. The history of the automobile industry dates back to the 1890’s. Since its start it has undergone massive evolution to become the largest in the world. This is attributed to the large size of market available domestically. It is also successful due to the use of mass production. Until 1980, the U.S. was the largest producer of automobiles. It was dethroned by Japan in 1980. This was followed by the subsequent overtaking by the Chinese automobile industry in 2008 though this is greatly attributed ...

Abstract

Iconic brands are authentic which people can relate to. The Nike brand entertains a wide variety of customer segments of all ages.

The global customer base is the strength of Nike’s business, which is always expanding.

The consumers all around can relate to the iconic status of Nike, which is its foremost success.
The unique selling proposition of Nike is to instill values that are difficult to imitate and at the same time transfer the brand meaning in a relevant manner.
Key Words: Nike, icon, status, brand, marketing, customer

Introduction:

In order to achieve the iconic status, a brand requires consistent performance. For that reason, the brand promise must represent the fundamental functional and emotional ...

Importance of Sound Ethical Decision Making in Organizations

Business ethics is a form of professional principles that examine ethical values and moral problems that arise in a business environment. It applies to all areas of business conduct and is important to the behavior of individuals and the whole organizations (Ferrell 9). Making ethical business decisions is a key to achieving long-term success for any business, although the decision makers may, achieve weaker short-term financial results. Knowledge of how to make ethical business decisions can help one to set the standard throughout the organization, consequently, helping the company to garner positive name in the marketplace while acquiring a loyal customer base (Griseri ...

Companies are under huge pressure to grow volumes and profits; there is an ever-growing population of average companies and an ever-diminishing population of truly great performers. The development of the marketing ideas that will lead to competitive advantage on the market is today’s rallying cry.
Effective marketing is one of the most significant and major factors in ensuring the success of an organization. According to Lancaster and Massingham (2011): «The marketing-oriented company, planning and decision making centre on customer needs having due regard to competitors and distributors. It is vital to satisfy customer needs through a co-ordinated ...

MARKETING

Introduction
Companies are under huge pressure to grow volumes and profits there is an ever-growing population of average companies and an ever-diminishing population of truly great performers.
Effective marketing is one of the most significant and major factor in ensuring the success of an organization. In this age of a globalized economy and technological advancement the consumers are spoilt with an array of choices in view of the products and services they use (Lancaster and Massingham, 2011).
Thus it is imperative for organizations to help their products and services standout through effective use of marketing techniques and ...

Effectiveness

Effectiveness

Introduction

Knowing the principles of building an effective marketing strategy is core success factor in development of any kind of business. Broadly speaking, marketing strategy is a combination of marketing purposes and marketing plan that is sometimes determined as Marketing Mix (4 p’s Marketing). Understanding Marketing Mix of the Company helps understand marketing strategy used for gaining competitive advantage (Ferrell and Hartline, 2012).
For the purposes of the current paper Sports Direct International was chosen. The paper will be devoted to the analysis of Marketing Mix used by the Company and analysis of success factors that help increase its ...

Introduction:

“Transgender” is a rather broad category, an umbrella term under which fall transsexuals (those who have made the transition to the other gender), cross-dressers, and gender benders/blenders. The term is generally used for those who seem to have transcended traditional gender paradigms.
Researcher Finessa Ferrell-Smith with the National Conference of State Legislatures writes (Ferell-Smith 2003) that although there is no standard or universally understood definition of bullying, there are usually elements common to each case: the pattern of behavior over time- repeated exposure to intentional injury inflicted by one or more students against another. This behavior includes physical contact, ...

Essay: Corporate Ethics after the Financial Crisis of 2008

Corporate Ethics refer to the acceptable moral practices in business. It includes moral principles, values and codes of conduct that determines the behavior of group of individuals in satisfying their customers’ needs. It also entails honesty, straight forwardness, trust, fairness and other core values that surround decision making business transactions or deals. Corporate or business ethics consider other business stakeholders’ interests during various business transactions. Corporate ethics and business success are therefore inseparable.
Upholding corporate ethics is one of the best ways by which companies can ensure their maximum benefits. Managements should not give higher priorities to their ...

Pricing strategy

Marketers should develop a pricing strategy for new products to achieve the desired impact in the market and discourage emergence of competition. For the sporting goods company, a penetration pricing strategy is appropriate because it brings in new customers, increases the market share, and builds customer loyalty. The penetration strategy fits for the sporting goods such as baseball gloves, apparels, and tennis rackets among others because they are low-priced items. The penetration strategy involves setting an initial low price, which is lower than the eventual standard price with an aim of attracting new customers (Nagle & Holden, 2002). Usually a price war goes ...

Following the American Psychological Association's Guidelines

In general, bribery is defined as a practice of offering something that is most usually money, with the purpose of gaining an illicit advantage. Historically, bribery is considered to be one of the simplest and oldest types of crimes. It has been existed already since the inception of the United States. The anti-bribery clause is even included in the American Constitution, and the reason of it is that this form of crime is a serious threat to the government and the justice system. (In Depth Look Into Bribery, n.d.) The main issue regarding whether or not an action is ...

Introduction

Doctors, nurses, and other medical personnel have a series of duties that they must attend to, and one of them is dealing with patients’ medical grievances. Many of these complaints are quite common, ranging from the mundane to life-threatening. However, it is the job of these medical personnel to pay attention to these complaints, as these are the symptoms and underlying causes of the true medical condition of the patient. Knowing what these complaints mean will prove to be useful in a patient’s diagnosis. In some cases, this can mean the difference between life and death because some ...

Strategic Management Case Study

Introduction
This paper aims to analyze a case study of the CEMEX organization to determine the implications of the impact of strategic planning on the long-term business growth. For a business to plan strategically there should be future aspirations that contain the mission, vision, objectives, and capabilities. Then, there should be strategic management implications that criticize the business decisions to get the best out of them, and then the competitive capabilities should be recognized. The case study should be used to model a new strategy for another market.
The case study gives an insight into CEMEX organization which under ...

(Alivan Watch & Accessories Company)

Strayer University

Dr NAME
Marketing 500
Alivan Watch & Accessories Company
Branding strategy
A good branding strategy will be necessary for Alivan Watch & Accessories Company to assist in the development of a triumphant brand to achieve specific goals. The ground rules that were used by companies in the past have been evolving. Thought leadership, content marketing, demographic changes, and social media are some of the factors that are challenging company brands. Thus, forming together with sustaining clientele trust as well as loyalty and confidence have become harder than ever before. Firstly, the branding strategy to be used by ...

Over the last like forty years, there has been a rapid emergence of criminal cases which is believed to be attributed by the expanding level of globalization. Although the use of internet and inventions in the information technology industry is beneficial, there are those who have used it to facilitate their criminal activities. Any act considered as a felony to the society is a crime. For instance, if one person robs another that act is regarded as an offense to everyone in the state. Examples of other crimes are homicide, rape, burglary, a conspiracy among others ("Key Cases: Criminal ...

Coupled with the dynamic trends in the evolution of ICT as well as the ever evolving electronic systems of controls and related technologies, companies have witnessed some kind of bloom in recent years. General Motors Company own two main Motor brands, Ford and Chevrolet. The two are the largest motor brands in the United States. Both GM and Ford are the leading and most fierce competitors in the international market segments, both locally and abroad. Toyota Motors on the other hand is among the world’s greatest and largest motor manufacturers leading in both auto sales, manufacture and design. ...

Executive Summary

Nike has been a world-class manufacturer of sports footwear and apparel for the past few decades. With immense marketing campaigns and celebrity endorsements, Nike has been able to establish a strong public image. With operations in more than 30 countries, Nike is truly a global operator. Most of these operations are concentrated in the developing countries – mainly Asia.
However, the last few decades have seen a tarnishing of this giant’s reputation. Beginning with the labor practices issue in Nike’s Third world countries sweatshops to an inappropriately responding forecasting and ordering software, Nike has had its share of international problems all resulting ...

Coca Cola Company has shown concern to the environment and people in the world. This is achieved through its marketing, production and other ways of transacting business. Coca Cola is mostly honored for its brand name and heritage. The company focuses at meeting the demands of people in the entire world. Coca Cola is one of the representatives of companies that focus on socially responsible marketing. One of the examples that Coca Cola has successfully engaged in socially responsible marketing is by addressing health issues that affect people today. Some of the diseases include tooth decay, diabetes and obesity ( ...

Introduction

The most comprehensive factor that is worth noting in the contexts of marketing align with the primary fact that not all customers are equal. Precisely, different consumer bases have different needs, wants, as well as purchasing capabilities. For this reason, there is the need to develop adequate marketing segments for products and services that merge the needs of various consumer segments. Through marketing segmentation, corporation are able to develop a comprehensive platform whereby they can identify the needs of a particular marketing segments; hence, implement marketing strategies that suit the needs of such segments. On a similar note, marketing segmentation leverages the ...

The purpose of this report is to analyze the competitive and strategic analysis of Apple’s business model. Apple Inc is a business organization that is respected globally. It is an acknowledged pioneer in its areas of operation, in the technology sector to be precise. As a manufacturer and a marketer of computers, softwares, peripherals and networking solutions, its product line includes the Mac OS X operating system, the Macintosh range desktop and notebook PCs, the IPod digital music player, the IPad tablet, the ITunes music store, X serve storage products and X serve G5 servers. Apple sells its products through third ...

As a nonprofit institution, the Red Cross enjoys a very distinguished position among other similar organizations due to its historical background, reputation and relief efforts. Traditionally, people relate its image to humanitarian causes all over the world, and millions of people and organizations are always willing to donate large amounts of their money to the Red Cross every time they call for help. However, there have been occasions where donors are not satisfied with what was done with the collected funds and the Red Cross fails to provide complete information about how the money raised is ultimately used.
Although the ...

Justification for the choice of the second country international market:

The choice of the U.S. as an international market for Nestle arises from various socio-economic and political factors. The economic climate of the United States currently provides various benefits for Nestle to promote their healthy foods initiative. First, the country has strong foreign investment policies and is also experiencing an increasingly growing number of obese children.

The U.S. is a predominantly market oriented economy where decisions are made by businesses and private institutions making the states and federal governments acquire goods and services from the domestic private market. The political and economic stability, free market policies and democratic values of the ...

Abstract

The global business environment has been evolving over the years, and the current wave of change is demanding a more ethical and moral approach from the different businesses enterprises. These changes have been happening over the past three decades as expectations and demands of customers and the ever-increasing interest groups keep on changing. Companies and other business organizations have, therefore, been forced into developing a social responsibility; in addition, to their primary economic missions in order to remain competitive in the market share. The turbulent period, with accelerating changes, on which businesses are operating; makes it necessary for managers to strategic ...

INTRODUCTION

Wal-Mart Stores Inc., the world’s largest retailer, is possibly the most controversial business in America. According to Duke University professor Gereffi (2006), Wal-Mart is a model for all businesses in all industries. With over $375,000 billion in sales for its 2008 fiscal year and approximately 1.7 million employees worldwide (of these, 1.3 million are U.S. employees), proves Wal-Mart one of the largest companies in the world. Wal-Mart, based in Bentonville, Arkansas, has capitalized technology and trade agreements (e.g., between the U.S. and China) to move to more global operations in its quest for greater profits. In general, Wal-Mart ...

Ethical Dilemmas

The issue of ethics deals with choices which are essential. The set standards for carrying out business are referred to as business ethics. These set standards in most cases characterize a system of values that guides the operation of a business in the marketplace as well as within the business. To be more precise, the principle of ethics entails finding out what can be said to be wrong or right and then choosing the right thing. Therefore, in the context of business, ethics is concerned with knowing what is wrong and right at the place of work and doing the right ...