Essays on Cocktail

Background

Karen Millen (KM) is an English-born organization, which prides itself on individual design for each of the collection pieces and hand-crafted by Karen Miller designers in their home atelier. This proposition delivers unique customer experience, superior quality and attention to detail. The Brand positions itself as an affordable luxury fashion, present in 65 countries across six continents and operating two of its flagstone in New York and London (KM, 2016). KM felt the impact of the international economic crisis and its recent demerger from Aurora Group along with the toughening competition in the sector, going through significant financial challenges ...

Leadership & Body Language in Hospitality

INTRODUCTION Hospitality is a service-oriented industry. By definition, service is hospitality's most fundamental component based on which needs of customers, internal or external, are met. In order to better serve customers, hospitality organizations invest in every possible means to make customers satisfied. This covers changes from as broad as B2B strategic partnerships, international expansions and segmentized promotions) to small-scale as dress code, menus and decorations. In so doing, hospitality companies endeavor to add value in an industry growing more competitive, particularly by recent adoption of ICT platforms and applications enabling immediate peer-to-peer, B2C and B2B feedback. The case for ...

The Concept of the Collection: Japanese Warrior

Introduction Nature, the environment and the universe as a whole, provided a huge influence on mankind for a long time. It was particularly pronounced prior to the active development of technical progress. Japanese culture can be considered as one of the brightest representatives of such influence. It is a multi-faceted, surprising and unusual world of images and objects. Everything is living his own life in harmony with the surrounding space. Japanese style evolved over the centuries. Now it is an excellent example of the preservation of a constant shape in combination with the cycle of patterns and colors. The ...

Vodka

Vodka

Background Introduction

Vodka remains one of the most consumed alcoholic drinks in the world despite undergoing multiple reinventions. The drink is distilled from vegetables or grain mash fermentation. From the high proof fermentation, the alcohol content is measured. A half percentage of alcohol can be measured by a single proof degree. From these metrics, percentages of alcohol content in a bottle can then be established. For example, 100 level proof has 50% alcohol, 90% proof has 45% alcohol, and the rest follows proportionally. Distilled vodka sometimes reaches proof of up to 145 high. At such levels, vodka is a neutral ...

A NIELSEN REPORT

KT Drinks, a UK based spirits manufacturer, is planning to launch a premium golden rum in the UK market in the last quarter of 2016. To promote the product and before the launch, KT drinks wants to partner with a soft drink manufacturer for its campaign. A prospective partner is Roundhouse Ginger Beer. The benefits envisioned for a partnership campaign are as follows:

Campaign will receive joint funding from the soft drink manufacturer

A joint campaign would help differentiate this golden rum from competitor products and therefore catch attention of the consumer; they will be willing to try the product Rum and ginger beer is a well known and ...

The country of origin is branded and depicted in the marketing strategy of any brand to leverage the secondary associations of that brand with a geographical region or the country. This technique is also used to create the primary associations of a particular brand, product or service to the country of its origin. The country of origin effects was used in designing the marketing strategy of the Sagatiba in the UK. Sagatiba is a Brazilian distilled spirit. It is similar to a distilled spirit widely used in Brazil named Cachaca. It is made from the sugarcane and has an ...

Abstract

The Eden Hotel Apartment project is a new service apartment concept for central Dublin. Dublin and Ireland as a whole are experiencing a resurgence in economy; with this resurgence has come the desire and market demand for more service hotel options in the city. This document includes the concept proposal associated with this particular project as well as market analysis, partnership information, and financing information that is prescient for the market this project would enter into in the city of Dublin. Financially, designing and implementing a service apartment project is a large task, but the foundational basis for this ...

Article 1: Knowledge and Culture in Tourism Organization Management by Ēriks Lingebērziņš

There is considerable information loss between incoming tour operators and their customers who come from emerging, non-Western markets, yet the extent of this loss resists measurement. It is important to integrate cultural competencies into the management processes and practices of international tourism organizations in order to minimize information loss and contribute to the experience of a diverse range of customers. Cultural competency means more than just hiring staff from various countries or who speak more than one language; it includes values, beliefs, and attitudes. International tourism organizations must constantly be in a learning mode in order to understand the ...

Dining-in is an opportunity for members to gather at official military functions to recognize an individual’s or a unit’s achievements, to honor one or more distinguished guests or to say goodbye to the retiring members and welcome new ones. It is a “formal dinner for the participants of a wing, unit or organization” (qt. in OPNAVINST, 1). The event follows the lively pattern of dining-ins held by units during the World War II. Apart from food and beverages, the event may also include a time for entertainments after the formal program of awards and speeches. Addition to ...

Business Plan of a new alcoholic brand.

EXECUTIVE SUMMARY. The idea of taking cocktails at home instead of going to the bar is quite amazing. Innovation in the industry will help spur growth as alcohol is a widely consumed product and changing brands are usually met with massive consumption. Revelers and alcoholic beverages consumers are usually open to change in alcoholic products. MIXO would prove to be a product of masterful ingenuity among alcoholic consumers as the flexibility and reliability involved are second to none. Reduced trips to the bar though less livelier will curtail the need to travel over long distances and the perils that ...

Q1 BTU refers to the British thermal unit. It is basically, a non metric unit used to measure the amount or level of heat that is needed to raise the temperatures of one pound of water by one degree Fahrenheit. The CFM stands for Cubic Feet per Minute and is a unit that measures the volume in relation to time. This means that it is used to determine the capacity or the volumetric flow in a compressor. On the other hand, the PSI refers to Pounds per Square Inch which relates the force to the area and is used ...

Neighborhood Bar

Typical neighborhood bars would employ functional organization structure where each portion is categorized as per its purpose (Gidron, p.28-31), for example, cleaning department, serving department, finance department and so on. This arrangement works very well for small organizations such as neighborhood bars.

Restaurant Bars

Restaurant bars would assume divisional organizational structure where there are several divisions within the organization (Gidron, p.28-31), all working under the umbrella of the restaurant. These units work together in satisfying the needs of the clients.

Hotel Bars

Hotel bars would also employ the divisional organization style similar to the one implemented by restaurant bars. These organizations have a ...

In psychology and psychophysiology there were many attempts to give a comprehensive definition of attention. According to Merriam-Webster Dictionary, medical definition of attention is ‘the act or state of attending: the application of the mind to any object of sense or thought; an organismic condition of selective awareness or perceptual receptivity; specifically: the complex of neuromuscular adjustments that permit maximum excitability or responsiveness to a given class of stimuli; the process of focusing consciousness to produce greater vividness and clarity of certain of its contents relative to others (Merriam-webster.com) while as stated in ‘On the neural basis of focused ...

Dear Dr. Brown,

My name is [YOUR NAME] and I am a student in your [COURSE NUMBER] class. I am writing to express my interest in becoming a part of the team project that you are recruiting for, and to tell you about my education, work, and extracurricular activities that make me an ideal candidate for the project.

My education includes a four-year degree in linguistics, which I earned at a university in my native country of Kazakhstan. I attended the university from 2003-2007. My courses toward this degree give me a thorough background in writing, research, and presenting. Almost every class requires some writing, and many ...

Polly Persuader

Persuasive Speech General Purpose: To persuade Specific Purpose: To persuade or reinforce the ideology that Smirnoff is the best alcoholic drink that has ever been manufactured and persuade people to start buying Smirnoff. Thematic Statement: There are people that believe that Smirnoff is not the best alcoholic drink that has ever been made. Smirnoff is a brand of Vodka that is produced by a British company named Diageo. It has many varieties and has great taste too. Some of the products that are produced under Smirnoff include Vodka, Malt beverages, and flavored Vodka. These have been time and ...

Hotel Design

Literature Review on Latest Furniture, Fixtures, and Equipment for a Luxury Hotel Introduction The term luxury has been greatly misused. Many institutions use it without knowledge of what it should entail. Institutions like Forbes set standards for luxurious hotels. However, they have not been able to come up with a proper description of luxury hotels (Yee 2005). Luxury hotels have the following characteristics. First, methods of booking and travel agents are easy and well planned. Their services are quick and efficient. Secondly, the rooms are able to accommodate all people: handicapped and pet-friendly. They have plunge rooms, king beds ...

Sorting of the Receptor

Response to questions Q. A Describe the main pathway turned ‘on’ by the EGFR to regulate cell growth MAPK/ERK pathway is the main pathway, which is turned on by EGFR in order to regulate cell growth. This path comprises of a chain of proteins within the cell, which communicates a signal from the cell receptor surface to the DNA within the cell nucleus. When a molecule binds to the receptor at the cell surface, a signal is induced and ends when the DNA expresses a protein, which in turn produces some changes within the cell. One of the common changes are cell ...

Introduction

There are numerous concepts which come under the ambit of marketing department and all of these concepts are more than essential for a company to increase their financial belongings. Among these concepts, the name of “Marketing planning” is one of them, which is more than essential for an organization to get certain added advantage (Rossiter & Danaher 2005, p26). The main objective of this assignment is to make a perfect and well organized media plan for a chosen brand. The name of the brand is Classic Whiskey (A Hypothetical brand). There is a perfect approach which has been taken into consideration for the same..

How Well Classic Whiskey is doing?

...

Introduction

The entire world is moving with a robust and effective pace and the essence of entrepreneurship and industrialization are also increasing heavily in all over the world. Entities are now in a state of war in getting an upper edge over its competitors and other peer companies by employing effective strategies. Without any doubt, all of these things and actions are more than essential for an organization to increase its financial and economical belongings with perfection. Organizations usually have numerous departments and every department deems extremely important for the sake of the company because it crippled up or helps in ...

Last month I was invited to a wedding of my old college friend Diana. We used to be rather close during our studies there. We stayed in touch since our graduation, mostly over the internet. But frankly speaking I had been surprised when I got a phone call from her inviting me to her wedding. I had not hesitated for a minute whether I would go. Two days later I had found an invitation card at my mailbox and booked a plane ticket from Korea to US. And here I was, two weeks later, sitting on a bench in a local church of a town where ...

Introduction

The book by Charles C. Mann is a non-fiction book based on pre-Columbian America. In his book, Mann argues that a cocktail of recent findings from different of research implies that there were numerous populations in the western hemisphere. He also argues that the indigenous people in the Americas were more culturally sophisticated, shaped and controlled the natural landscape and came earlier than the scholars indicated. This critical review evaluates Mann’s book with regard to his arguments and the evidence he presents to back them up in the four sections of the book. These sections include the Holmberg’s Mistake, ...

Positive and Negative Views Concerning Lawyers

The public view of lawyers comes from a number of sources. The news, television shows, movies, books, and personal experience influence people’s beliefs both in positive and negative ways. There are many examples both positive and negative that fuel people’s perceptions about the legal profession. On the negative side, the legal profession has earned a bad reputation because people believe lawyers are greedy, because people find the idea that lawyers defend criminals to be reprehensible, and because the language lawyers use is seen as too difficult to understand. On the positive side, groups like the Innocence Project and the ...

The theme of The Graduate is the emotional journey of an innocent and confused

recent college graduate who is exploited through an affair with a family friend who is a

married woman. It is satirical and often times comedic in its reflections of the social and

sexual mores of the 1960s.

A tight close up of Benjamin Braddock’s face opens the film, a sharp contrast of

his face against the stark whiteness that surrounds his head, symbolic of a Christ-like

halo. It appears as though he is alone but he is actually on a plane, interacting with no

one - isolated in thoughts and emotions. More symbolism of isolation with no one there

the luggage chute, he ...

Introduction:

Ever since time immemorial, man has applied some sort of symbol to his beliefs and has to worship something which is bigger than him in order to keep him going. With the emergence of religions as time went by, symbols acquired an even more potent force and this is demonstrated by the three major religions on this planet, Christianity, Islam and Hindu who all portray various sorts of symbols as powerful methods of religious persuasion. Several times these symbols have also been used as rallying cries, perhaps even in battle and over the years, their sense of mysticism has ...

Abstract

The study of cognition has experienced fast growth in the last decade. This topic is elemental both to the science of psychology and to its relevance in real world predicaments. Yet there has conventionally been an enormous fissure between basic research discoveries in this area and practice in the field. Experimental Cognitive Psychology and Its Applications aspire to bridge this gap by bringing together a group of discerned experimental psychologists who show how their findings can be applied in daily life. Attention has been focused on this paper as a sub domain of cognitive psychology. It solves the problem of information ...