Business Model Case Studies Samples For Students

Information Systems

Enterprise resource planning system has five fundamental benefits. First, ERP system improves the productivity of an organization by linking and engaging users, customers, partners and suppliers. Second, the cost of operation is reduced in the company since the company can manage the information technology operation cost by fully utilizing the information system. Third, the ERP facilitates an adaptive and scalable computing solution by collaborating CRM solutions with end-to-end processes. This will eventually increase the flexibility in the organization. ERP also improves governance by providing functionality for corporate governance, therefore, ensures international standard compliance. Lastly, the management can be able ...

Question 1

Business processes are the set of interrelated tasks that comprise the development of an organization’s behavior in the attainment of business objectives. It is also related to the organization and coordination of business activities that are aimed at achieving set objectives. Business processes may comprise the creation and development of a new product in the market. Business processes may also involve processes that involve the development of a precise market plan. The manner of implementation of an organization’s business processes can be instrumental in the success of a business.

Business processes may require a means for the specific goals to be ...

1. What are the weaknesses of Groupon’s business model described in the videos?

Ans. The business model of Groupon is vulnerable and can be easily replicated by any other

Competetetor.There are almost 500 different competitors doing the same kind of businesses
Like Google, Amazon .Moreover, they spend too much On advertisements that are again a very
Huge cost incurred on their revenues.
2. What features of the contemporary e-commerce does Group Now! Utilize?

Ans. The features are mentioned as below:

Providing links to their websites in different social networking platforms like, Facebook.
Doing regular tie-ups with all the local restaurants, spa, gym centers to attract local businesses.
Publishing Advertisements in terms of Junk Mails to the readers ...

Question 1

The Jones’s business plan had strengths and weakness. The major strength was the availability of the market niche for her products and services. This is so because she focused on various methods that would solve the infertility issues. Her business plan targeted older couples who have trouble in conceiving. Likewise, the market opportunity for cryopreservation and egg harvesting targeted the youth professional women, which enabled them to buy fertility insurance while pursuing their careers. Therefore, the plan was meant to capture these existing opportunities in the targeted market niche. Jones’s business plan represented the business idea and ...

Webvan was an on-line grocery business founded by Louis Borders in 1996; it went bankrupt in 2001. This case study will examine in detail the Webvan business model, compare it with those of other related companies, find out why it went Bankrupt as well as well as give recommendations on the changes that could be made.

Bankruptcy

At around 1999, Webvan had become a magnet for capital as most private investors were coming in. The IPO of Webvan was on November 5, 1999 and was placed at $15 and ended up closing at $25. This gave the company up to $8 ...

TNT case analysis

Mission, aims and objectives
According to Hom (2013), mission is a clear statement of the reason for the company’s existence on the market. Mission details the status of the company and provides both direction and guidance for setting aims, objectives and strategies at different organizational levels.
The value of the mission, which is expressed formally and effectively represented to the employees of the organization, cannot be overstated. The aims and objectives made on its basis serve as criteria for the subsequent decision-making process. For instance, according to the case, the TNT’s mission consists of three key ...

Business Model of Instagram

Introduction
In the modern business world, the success of a business is greatly influenced by the Business Model adopted. A business model can be simply described as a program that details on the ways and means through which a business intends to generate profits from innovations (Slideshare 1). Instagram is an example of a business which has a well defined program through which it is supposed to make business gain (Griffin and Media para 2). Instagram as a brand is a universal online website and mobile application which allows users to communicate and store information by uploading and sharing photos and videos. The application also ...

- Perform an ethical analysis of Facebook. What is the ethical dilemma presented by this case?
The ethical issue presented in this case involves how Facebook has used the personal information of its million users to make huge profits through advertising. Most of its revenue has been generated from the advertising. Based on the case study this has constituted 85% of the total revenue that they earned in 2011. The amount of personal information gathered by Facebook becomes a problem since it can be used to harm the user in so many different ways. Despite the fact that people ...

NIBCO implemented ERP system from SAP because they would have many benefits from the program. ERP systems have been the most reliable and trusted tools that can bring the information various departments. The SAP ERP system serves as a central database that is used for information feeding for the various modules that make the ERP system. The modules operate in a common platform. With the use of ERP systems, the data will have one uniform standard and format. The ERP system, in this case, provide data which are consistent and of high integrity. One direct benefit if this feature is the ...

Last Name: Click here to enter text.

Question 1:
What are the similarities between “reengineering” the shop floor (manufacturing) and reengineering business processes like order fulfillment?
Question 2:
Why has there been resistance towards BPR? What tried John Deere to overcome it? What downsides are connected to these attempts to overcome the resistance?

Answers:

Answer 1:
There were various similarities betwee the reengineering process of the shop floor and business processes like fulfillment of order. This was exemplified by application of procedures which resembled each other in these two processes. Before implementing the reengineering process, those involved conducted a pilot survey which helped in ...

ANSWER # 1: GLOBAL REPORTING INITIATIVE (GRI)

Global Reporting Initiative (GRI) is a non-profit organization which is established to provide guidelines to the businesses to develop business conduct integrating sustainability as key measure. GRI requires businesses to integrate social and environmental justice and care in business core objectives along with profitability as primary objective. GRI is world’s first organization that requires business to develop business model that adheres to the principle of social, economic, and environmental sustainability as designed by global network of sustainability experts. For this purpose, GRI has developed guidelines requiring businesses to provide organization’s strategy and analysis, with management approach towards setting ...

In the article Strategy: An Executive’s Definition, the authors seek to define a business strategy. The authors are quick to point out that strategy differs from mission, vision, priorities, goals and plans. According to Favaro et al (18), a business strategy is “the product of choices that executives formulate on where to play, how to win and maximizing long-term value”. This article therefore examines these three critical aspects of business strategy. The first aspect discussed is “where to play”. This aspect defines the target market on the needs to be met and the customers. The several characteristics of a target market ...

Can you find and name at least 3 Australian companies (including multinationals) emulating the Figure 3 Business model. Please provide some reference to your claim.
One of the multinationals that has greatly embraced the TBL model is the Coca-Cola Company. This came up as a group of CEOs came together to seek for a way to ensure environmental pollution is controlled and at the same time avoid wastage. In the case of Coca-Cola, recycling and reuse of its packaging products has been the major area of interest in the model. This can also be seen from the concept of good ...

Analysis of Omega Corporation’s IT infrastructure, particularly with regards to its Production SAP system, has led to the conclusion that the following would be the most affected business processes in the event of an outage.
In terms of cost impact, the following business processes will be the most affected, from the most to the least critical:
- Cash flow management and Treasury Function
- Schedule and billing information management
- Service sales (Related to Schedule & billing information management)
- Payment of accounts payable
- Payroll processing
- Audit and compliance

...

Statement of the Problem

1. The European market for fashion apparel fastener operates in an almost-oligopolistic manner. The market is $551 million in approximate value, growing at 1% annually.
2. Mueller-Lehmkuhl GmbH (MLG) is a major player, having 17% market share. MLG’s business model incoprates the production of fasteners and the production of specialized attaching machines. The attaching machines are a cost center, not gaining a lot of revenues for MLG but serves as a way of controlling market share.
3. Hiroto Industries (HI) is a new entrant in the market and is threatening the business of MGL. It gained foothold a 7.2% stake in the ...

Statement of the Problem

1. Mueller-Lehmkuhl GmbH (MLG) is a major producer of apparel fasteners. It has corned the European market with its 17% average market share and is operating in nine European countries among others. It also has stretched its markets as far as Africa, as a result of joint-venturing with the German subsidiary of a large American company called Atlas.
2. The European market for apparel fasteners is sizeable. In 1986, the estimated sales value of the apparel fastener industry exceeds half a billion US$. Given that the market operates in a seemingly oligopolistic manner, with non-financial barriers to entry, and a growth rate of only ...

Statement of the Problem

1. Mueller-Lehmkuhl GmbH (MLG) is one of the four major suppliers of apparel fasteners in Europe, having a 17% market share.
2. The market is acting in an almost-oligopolistic manner. Barriers to entry include a long-standing business relationship between sellers and buyers. The $551 million European market is also very mature, growing 1% annually.
3. MLG is limited by its recent joint venture with an American firm in terms of possible other markets. Its strongest hold is the European market which is the main source of its revenues. In 1986, MLG is profitable company, with gross revenues of 103 ...

Statement of the Problem

Mueller-Lehmkuhl GmbH (MLG) is one of the four major suppliers of apparel fasteners in Europe. It currently holds the top position, having a 17% share of the whole market but is closely followed by major competitors having almost the same market share. As such, the mature market for apparel fasteners works under an almost-oligopolistic system wherein there are a lot of buyers and a few sellers. Coupled with long-standing relationships with these clients acting as a barrier to entry, future participants would find competing in this market very difficult.

The surprise entry of Hiroto Industries (HI) not only threatens the business of MGL, ...

Mueller-Lehmkuhl GmbH:

Statement of the Problem

Mueller-Lehmkuhl GmbH (MLG) is in a very curious position. In 1985, MLG was comfortably perched on top of the European apparel fastener industry, and while it has neither technological advantage nor other competitive strength against rivals, it has protected market share due to its long-standing relationship with its customers.
A new competitor has entered the mature European market, called Hiroto Industries (HI). HI has completely changed the landscape by successfully entering the market by giving a 20% discount to MLG’s prices and by attacking the high volume low-quality segment of the market, which makes up ...

Statement of the Problem

1. Mueller-Lehmkuhl GmbH (MLG) is a major producer of apparel fasteners. It has a market share of 17% and competes in an industry whose growth is projected to be just 1% every year.
2. MLG’s business model is to produce fasteners for the apparel industry and to support the sales by forming close relationships with its clients. To do so, it offers the sale or rental of attaching machines, free-of-charge maintenance, and has developed an over-all R&D, general management and distribution network to maintain its hold on the market.
3. MLG is currently threatened by a new player ...

"The three to five next big developments in e-business that will come into being by the year 2020”

The future has always presented uncertainty as well as surprises that become the motivation for people to dream of life elongations. Imagine we are back in the year 2000, who would have conceptualized the myriads of new amenities this present has to offer. What we have today is what we have never planned and as such becomes a thrill for everyone with a passion to peak at the future. Looking at the present trends of online shopping, video sharing, social networks, cloud gaming ...

I. Summary of Cases

A. FAO Schwarz

The 142-year-old toy company was forced to closed shop on that year after it declared bankruptcy twice in 2003. FAO Schwarz got into financial trouble after it could not keep up with the heavy price discounts offered on toys by Wal-Mart and Target. They were selling toys that were pricier than those also being sold by the two chain store giants.
But the turnaround for the toy firm came when new management came in, making it possible for the reopening of its Manhattan and Las Vegas stores. The new owners attributed their success to ...

Introduction

Business organizations today are committed to form a business strategy that will eventually bring them success through competitive advantage and appropriate marketing strategy. The question arises as to how many business organizations have topped the game by adopting such a strategy? The answer is obvious as not many businesses tend to succeed in topping the industry with the help of business strategy based on competitive advantage, supply chain system, and other product related systems. This implies that the business are making mistake in formulating their business strategy somewhere, which does not let them reap the benefits of a potentially ...

Business Model Generation- LinkedIn

Business Model Generation- LinkedIn

Section 1

The social media space was innovated when LinkedIn brought the concept of being connected virtually while maintaining a strong and networked professional identity. Touted as the world’s largest professional network over the internet, LinkedIn boasts of more than 162 million users worldwide with its uniqueness embedded in a multi-sided platform operation giving its users the facility of a variety of solutions under different categories.
The analysis of business model of LinkedIn and contributions from different business and management aspects to this model have been deciphered using the Business Model Canvas as innovated and introduced ...

Introduction

The paper is intended to develop a strategic management accounting report about the United States Postal Service (USPS) to analyse its current position and performance in the market in comparison with its competitors in terms of cost, financials, business strategies and actions. Strategic management accounting is the process of analysing the accounting data for the strategic business decision making (Kaplan & Atkinson, 2015; CIMA, n.d.; Jack, 2009).
United Stated Postal Service (USPS) is the federal agency of United Stated to serve the postal services to the nation. It is one of the largest employers in the country and provides the ...

Introduction

Innovation is an important part of continuous improvement. The current case outlines the effect of innovation in the healthcare system in India. More precisely, it highlights the application of the low cost high volume at the Aravind hospital to increase access to care for the millions of people who cannot afford ophthalmic care. Some of the concepts discussed in the case include the focus on the rural communities and the effect on performance, the business model adopted by Aravind, whether it is optimal for acquiring capital investments, and whether it maximizes social impact. The case also discusses the social ...

What it will take for Webvan to make returns

Webvan is a Foster City based grocery firm, which intends to start using an online business model to carry out its activities of supplying groceries to its customers more profitably. To make returns by using the new online business model, the company will have to take practical approaches to solve some of its problems that it had experienced by using the earlier business model.
To make a return, the company will have to make sales higher than its break even point.

For the company to make a return, it will have to make annual sales in excess of $150.380 million (Ashiya ...

International Business Strategies: Case Study of Netcare

Introduction
In a sector such as the medical industry where the aspect of acquisition and development of knowledge is an essential part of growth and maintained profitability, the health industry is hugely impacted by national political and legal restrictions. Organizations in this industry have to leverage the numerous obstacles to attain competitive advantage and survive in the foreign markets. Recently a renowned medical care company Netcare experienced a changing dynamics in its primary market in South Africa. This compelled the review of its internationalization process. Internationalization process is the activity of increasing involvement in international markets by local enterprises. ...

Disruptive Business Models

Disruptive innovation model, which explains why the world’s largest companies fail with the advent of new technologies, was named one of the most important for modern business. The author of this concept, Harvard Business School professor Clayton Christensen, who wrote the book “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (originally published in 1997), led Thinkers50 rating of the most notable business thinkers in 2011 and 2013 (Thinkers50, 2013). According to Christensen’s model, at the time the new technology occurs in the market, it is still very flawed, and by most of the ...

Chapter 8, pg. 306: Stuxnet and the Changing Face of Cyberwarfare

In the past, cyber crime only dominated the domain of fiction writers. However, cyber warfare as emerged as a daunting and unique problem for every internet security expert, not only in detecting and preventing intrusions but also in tracking cyber criminals and prosecuting them. The most prominent problems include for example, American and Israel hackers used cyber warfare to interfere with the operations of Iran’s nuclear plan, by causing malfunction in one device controlling the nuclear plant. The problem will become worse for countries with advanced technologies such as the U.S., which rely on an electronic banking system and ...

The iPad as a disruptive technology:

Introduction: A review of Apple’s Business Model.
According to the case study, Apple’s previous business model focused more on device popularity other than the content. Apple’s new business model success ascribes to Apple’s understanding that high-quality content delivery from the various types of media its devices support is crucial. The company has made deals with players in the media industry to distribute content to users at prices agreed on by the content and platform owners. To enable this kind of shift, even Apple had to change tact and focus more on presentation, content, design ...

PEST analysis is basically used to describe components of the macro environment for strategic planning. It considers the political, economical, social, and technological factors of the external business environment. In context of the paper, there are several political, economical, social, and technological factors that affect Aldi within the retail market. Politically, different governments have different political stability, trade tariffs, trade restrictions, environmental laws, labor laws, and tax policies. Aldi supermarket has presence in three continents, North America, Europe, and Asian Pacific. Government interventions in these regions will affect how it conducts business in the local markets. The interventions within ...

STRENGTHS:

A business plan gives the first impression to investors of the company (McKeever, 2001). Business plan of Market Plaza Showplace is reasonably structured starting with proper packaging including title page, table of contents and executive summary. The plan wraps up the overall company analysis with its clear future goals and targets. It provided comprehensible information about services, organizational structure, competitors and financial plan.

WEAKNESSES:

Despite of its conciseness, the plan lacks many key elements, to bring up adequate information about the industry, market and the company, that are necessary for an investor to make a proper investment decision. Although the plan ...

Question 1

PEST analysis is used to describe components of the macro environment for strategic planning. It considers the political, economic, social, and technological factors of the external business environment. In context of the paper, several political, economic, social, and technological factors affect Aldi within the retail market.
1. Political
Politically, different governments have different political stability, trade tariffs, trade restrictions, environmental laws, labor laws, and tax policies. Aldi supermarket has presence in three continents, North America, Europe, and Asian Pacific. Government interventions in these regions will affect how it conducts business in the local markets. The interventions within ...

ZARA Case

We are living in the time when everything is changing faster than we can adapt to. New technologies, events, researches are emerging almost every day leaving behind those that were created yesterday. We are looking forward new solutions to the issues of our lives and want everything to be up-to-date. Companies are inventing new ways to attract the clients, reducing the price, improving advertising and making their production highly competitive. In this case disruptive business models occur.

Disruptive Business Models

Disruptive business model uses innovative technologies that offer new versions of existing products. They are easy to use, cheap and do not ...

Introduction 3

Background information and industry analysis 4
Strategic issues affecting the industry 7
Netflix SWOT analysis 7
Strengths 7
Weaknesses 7
Opportunities 8
Threats 8
Competitor analysis 8
Company business model and environment analysis 10
Conclusion 12

References 13

Introduction
Netflix is the world’s most successful company that specializes in providing rental services for the home movies to various online consumers after paying the required fees for the product. The company has experienced success and failures in their daily operations as a result of internal and external company factors that are the ...

Put together a business canvas for E-ink. (Refer to your Business Model Generation reading!)

2. What is E Ink’s unfair advantage (i.e. what does it have that acts as a barrier to entry for its competitors)?
E Ink had built strong partnerships with investors and experts that enabled them to propel their products in the market through adequate funding. By the time other companies were trying to explore various types of display technologies, E Ink had already established collaborations with world-class investors (Yoffie and Mack 1). Essentially, the business required large amounts of capital to tackle the financial demand of the venture. For instance, to successfully build a technical display solution, ...

Abstract

This paper intends to evaluate a case study that proposes Nestle with business plan. The case focuses on various essentials such as strategy formulization, SWOT analysis, and Porter’s Five Forces Model to generate insights and develop systematic framework accordingly. However, clear mission and vision is absent, which introduce various ambiguities in plan. Over the years, Nestle faced various environmental challenges that altered decision-makings and corporate earnings. However, the company has some strong competitive advantages and competencies that differentiate their products from competitors. Among these advantages, research and development (R&D) activities is a noticeable investment made by Nestle. The ...

Question 1.

Loganville Window Treatments is an interior shutter maker that sells their product through decorating centres. Loganville Window Treatments makes 5 predetermined sizes and 6 different styles. They make bulk batches of 500-1000. These batches are stores in their warehouse and sold through catalogues in decorating houses. Competition from Chinese manufacturers capable of copying their designs and selling are cheaper rates and several decorating sources are attracted to lower rates.

Question 2.

The case is not related to each chapter in the book.
Question 3.
Loganville Window Treatments would need to change its mission as they will change its business model and ...

Introduction and Background of Organization

JetBlue Airlines was founded in 1998 by the former executives of the Southwest Airlines led by David Neeleman. The company specializes in the low-cost travel, but it is very different from the other competitors, because it was able “to bring humanity back to air travel” (Dess, Eisner, McNamara, 2012, p. 148). In particular, the company offers in-flight customer service; the booking and check-in systems are user-friendly, and the multiple routes and low flight fares provide JetBlue with the strong competitive advantage.
However, the quick growth in the 2000s meant being exposed to many risks that existed in the external ...

Business Process

“Chemito Free” is the manufacturing company that produces the cleaning products free of toxic chemicals and insights. The mission of the company is to protect the environment from the toxic substances and facilitate the society with environmentally-friendly products. The products include household cleaners, vehicle cleaners, hand washes, sanitizers, baby cleaners, fresheners, bathroom cleaners and controllers. The company is going to offer its products in the local as well as in the international market. Being a manufacturing business, it is very required and important for the company to maintain its business processes to make its products outreach to the customers ...

TALENT DEVELOPMENT STRATEGY FOR GREATSTONE

Introduction:
People are the first, and most important source of competitive advantage of any organization and construction industry does not have an exception. GreatStone is a building material company that is closely associated with the construction industry. Currently, the construction industry is facing enormous challenges and dealing with these challenges is not possible without a talented workforce. Therefore, talent development strategy for GreatStone’s talent management is pivotal. The need of this strategy becomes more obvious when organization have to face dynamic, changing, and complex environment. GreatStone has to face these situations because of unique projects, changing teams, fragmented processes, ...

HRM practices and business strategy

There is a close link between a company’s business strategy and its human resource practices. This is because they both affect organizational development and the business environment. It is important for any company to align its human resource management practices to its business strategy because only then will employees work effectively to achieve the company’s objectives. In human resource, individuals are managed and considered to be important strategic resources that can be used by the firm to gain competitive advantage through improved performances. Therefore, the manner in which human resources are managed must correspond with the company’s business ...

Issues in Business: Case Analysis – Risk Analysis

Issues in Business: Case Analysis – Risk Analysis

Introduction

The case study under analysis herein, assumes a larger business venture of an online streaming video service Netflix. The company, as any other commercial enterprise, needs to secure its online proprietary data, as well as protect its software learning environment from unpaid subscribers, or unauthorized hackers. Historically, the company just started one year ago, in the context of the case study. The perspective of this written report is from a consultant. According to Gill (2012) IT risk lays at the heart of business, although many treat this aspect “as an afterthought,” and ...

Abstract

This case study seeks to highlight the operations of 7-Eleven, the world’s leading retail convenience store chain with the aim to understand its business model on which its promotional strategy is based. The research and review of literature revealed that 7-Eleven has a promotion strategy based on value creation and product differentiation. Since its establishment, the company has undergone a tremendous change which has seen it evolve from a traditional convenience store to a multi-billion dollar convenience chain with a majority of its operations on foreign shores. It intends to utilize the same values to promote its existing as well as new outlets ...

Introduction

The Eastman Kodak Company was founded by George Eastman in 1880, after he invented the formula of dry-plate along with a machine that prepared these plates. In merely four years’ time, Kodak became a household name as the photographic plates were replaced with a film roll that were more user-friendly. Eastman emphasized that this film rolls made the product “as convenient as the pencil”, and the first ever marketing campaign for the company was launched with the slogan, “You press the button, and we do the rest.” The guiding principles for Kodak were identified as: mass production at a low cost, extensive advertising, ...

Introduction

The strategic and consistent growth of Amazon is not just spectacular but is truly admiring because its continuous innovations and strategies are very well organized, timely and innovative. Its net sales in 2012 reached US$61 billion, a 27.1% increase from $48.08 billion in 2011. North American net sales totaled $34.81 billion, which is a 30.4% increase from the $26.70 billion in 2011 (Brohan, 2013, p. 1). North America accounted for 57% of sales in 2012 (2013, p. 1). Its business strategy is bent on the utmost customer service by giving them the widest array of products and services. It has a ...

- Why has Southwest been so much more successful than its competitors?
Southwest’s entrance on the air carrier market signified a new trend in the airline industry, as the company introduced the low fare rates, targeting as its competition the automobiles and their transportation prices on relatively short distances. Because the regular Southwest flights initially included solely short distances flights, which would last around one hour, the company did not served food on board, other than peanuts, but its cabin crews would entertain the customers by engaging them in various contests (such as “who’s hot the biggest ...

Abstract

This is a case of Groupon, an internet or e-commerce based business established in November 2008 by a businessman named Andrew Mason. This man allegedly had only a million dollars to start the business—which came from business partner, Eric Lefkovsky. After its first half decade of operation, Groupon’s growth has been largely compared to the spread of a wildfire, thanks to the attractive benefits it offers for local businesses and retailers, as well as the consumers of the products of such businesses alike. The objective of this paper is to present a case, which is guided by a series of questions, related to ...

Introduction

China Airlines is the largest airline in Taiwan. It is also the flag bearer of the Republic of China. The company was started in 1959 with the aim of enhancing transport in the larger China region. This company is not directly owned by any of the states. It is owned and managed by the China Airlines Group, which is a constituent of the China Aviation Development Foundation. The government of the republic of China is the owner of the China Aviation Development Foundation. The company main operates from the Taiwan International Airport. Most of its destinations are Asia, Europe, North ...

Statement of the Problem (1 page)

Mueller-Lehmkuhl GmbH (MLG) is a German producer of apparel fasteners. In 1982, it formed a joint venture with the German subsidiary of the Atlas group, an American multinational for the purpose of benefiting from MLG’s technological superiority and access to other markets through the Atlas subsidiary. However, the effect of the joint venture essentially was the limiting of MLG’s markets to Europe and Africa.
MLG is one of the major competitors in the very mature European market for apparel fasteners. Its market share is currently 17% (although three other firms have about the same market share), taking a slightly ...

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Analysis of the United Display Cases, Inc. (UDCI)

UDCI believed it has a good product but he still hasn’t able to attract investors or convince banks for financing. For this goal, UDCI needs to present its break-even operating capital and projections of production volume that will yield maximum profitability. A successful product launch can be a major point in convincing financiers and it would need a cost-effective marketing strategy as current finances are limited.
For its plan to distribute through, it needs to determine a price it will pass to retailers that can generate more sales than direct selling.
There are no direct ...

The canvas model

The canvas model refers to an ideal business model which is comprised of 9 major items, which touch on different aspects of business (Wirtz, 2010). The firsts aspect here, as pointed out by Wirtz (2010) are key partnerships. These refer to alliances that an enterprise creates to help in its normal operations. At Blue Buddies, the manufacturing of most accessories is outsourced, meaning that the manufacturing firms in the Far East come up as the key partners. The second aspect is the customer segments. The segments refer to the different categories of customers that a company targets . At Blue ...

Management

INTRODUCTION
Zynga Inc. is the largest game developer in the world with nearly 290 million monthly active users per month who are playing their games mainly on Facebook such as Mafia Wars, Zynga Poker, Frontier Ville, City Ville, Farm Ville, among others. Moreover, Zynga offers its game through several platforms such as My Space, iPad, Yahoo, iPhone and Android (Survey Analytics).

The leader of Zynga, Mark Pincus, founded the company in 2007 and led the company with his leadership skills making the company to be a pioneer in the social gaming industry. Although it is important for a leader ...

Business Model & Environmental Crisis

Patagonia adopts a business model based on three key pillars: (1) Environment Stewardship, (2) Management By Absence, and (3) Value-Based Choice of Partners (Reinhardt, Casadesus-Masanell and Kim). By Environment Stewardship is meant company's commitment to minimize impact of company's business on environment. Examples are numerous including removing anti-odor chemicals from products in 1998, switching to manufacturing all cotton products from organically produced cotton in 1996 in spite of increased costs and signing in 2007 Bluesign Technologies, standard used to appraise environmental impact of dye and finish chemicals (Reinhardt, Casadesus-Masanell and Kim).
If anything, CEO Casey Sheahan's statement is central ...

LEGO is a Danish company that was founded in 1916. Now this company is very popular around the world thanks to the legendary bright construction toys that develop imagination of the children. However, LEGO has been experiencing a very large number of problems since the late 1990s. In the case study the central focus is given to the LEGO’s business strategy that failed to respond to the changed buying habits and globalization issues that significantly reshaped the toy industry. Some of the reasons of the LEGO’s failure include the decision to open one more own plant in ...

According to Amy Shuh in the case Cole Parker: Cole and Parker: Socks That Start Business, Jeff had taken a trip to Colombia where he was humbled by the generosity expressed by the people in the region, and upon his return, he entered into a partnership with Diana to form Cole and Parker. Using one for many business models, they established a socks business where the profits of each socks was loaned out to young entrepreneurs through Kiva and upon payment of the loan, it was reinvested for the purposes of funding other micro-loans. However, during their initial stages ...

The paper has been developed in a case study of Tata Motors, Ltd, India’s principal multi-holding automobile manufacturer. Tata Motors, Ltd was established in 1945 and since the very beginning of its journey; the organization has made significant business growth through acquisition, joint venture strategies and introducing personal as well as passenger vehicles in the dynamic market. The automobile manufacturing company has made an efficient market breakthrough in commercializing private Indian cars such as Tata Indica and Tata Indigo. In the case of latest development Tata Motors, Ltd has launched world’s cheapest automobile, Tata Nano. Apart from ...

Introduction

Throughout their business operations, Philips (Netherlands) and Matsushita Electric (Japan) had implemented two different business strategies and operated with different organizational structure and competencies. Philips became successful with the development of international portfolio of national organizations whereas Matsushita Electric focused on centralized and highly efficient operations in Japan. In 21st century, both the companies have faced severe challenges to their competitive and established position in the market. Hence, in order to implement the strategic initiatives and to restructure the organization, the top management of both the companies took their organizations in different directions. It is imperative to analyze how ...

Explanation of the mission, aims, and objectives terms

The business mission is defined as the statement that portrays the fundamental purpose and the principle aims of the business. A mission statement defines what the business, the activities involved, is and the future of the business. For instance, the TNT mission reflects the company’s future through seeking “to lead the industry by instilling pride in our people, creating value for our stakeholders and sharing responsibility around the world.” Such statement is created in a simple way that the employees and other stakeholders can understand and relate to. For instance, the Coca-Cola mission simply defines its aim purpose of ...