Segmentation Case Studies Samples For Students

Application of Neural Networks in Medicine

Artificial Neural Networks are extremely parallel, distributed processing systems that using new computational technology founded on the analogy of human information processing system. Artificial neural networks exhibit the propensity to save previous knowledge and after learning it make it available for use for future computations. Artificial Neural Networks have been defined as extraordinarily connected network of simple processing elements known as neurons. ANN has been applied in a number of fields including pattern recognition, classification, function approximation and testing (G. Schaefer).Predicting drug-target interactions using restricted Boltzmann machines
In silico prediction of drug target interaction is an important study ...

Marketing Management

- Situation assessment
The company ECCO Shoes had to devise the most effective online strategy to convey the new minted category platform ‘The Comfort to Express your Style.” The shoe brand was perceived differently in the various regions of the world. In Japan, ECCO shoes were considered highly fashionable whereas in the regions of Western Europe the shoes were considered less fashionable and were even called granny shoes. It was a challenge for the company to resolve such an inconsistency in the brand image in the various regions of the world. The decision had to be taken within the ...

Introduction

Toothbrush companies have used both money and time to come up with a toothbrush and oral health products that encourage their customers to brush recurrently, placidly and properly. The effort by major toothbrush manufacturers the USA has led to the creation of creation of 2.9 billion industry of oral care product only. The results are that people have changed their brushing habit from a compulsory behavior to a trendy lifestyle habit. Recent increased concern in oral health by consumers has triggered toothbrush manufacturers to invest on satisfying their customers by providing categories of toothbrush that can offer optimal dental health to all ...

Question 1

The pub business in the United Kingdom has witnessed significant growth in the recent years. This growth is associated with the increased sales and profitability of the business. Most businesses attribute their success to their market segments as it contributes to increased sales. Selecting the best market segment is essential in realizing success or failure to an establishment due to the customer base. Appreciating success in business requires proper segmentation and management towards segmentation benefits. The benefits of segmentation can only be realized once a complete study of the business needs is conducted. This is consistent with the notion that ...

Boone and Kurtz have defined product positioning ‘consumers’ perception of a product’s attributed, uses, quality, and advantages and disadvantages relative to competing brands’ . Positioning is part of effective marketing and involves the presentation of products in a manner that is most appealing to target audiences. It can be linked to marketing segmentation, which is the early identification of consumer groups that marketing initiatives will be targeting. After market segmentation is completed, product positioning aims to generate symbols and messages, through manipulation, that would create the highest likelihood of attaining target consumer interest.
While the concept may sound sophisticated and ...

Tetra Pak is a leading industry in the packaging and food processing industry. The company has utilized innovative strategies such as aseptic technology and integrated food processing machines into being a leader in innovation, providing excitement to its customers, and producing a wide range in offerings. The paper recommends some ways the company can use to segment its products, and at the same time market them. Factors to be considered during marketing would also be analysed. The importance of the environmental approach in Tetra Pak will be considered with an analysis of the importance of having a positive corporate image. In conclusion, the ...

Based on the three customer personas, which customer segment should Ontela target?

The company should concentrate its energy on the promotion of application to persona 1 (Sarah, the Parent). First of all, the segment of parents after 40 years is quite wide. Also, due to constant workload with home staff, this category of customers doesn’t have time for understanding every know-how. However, parents always want to see children’s development, and memories are very important for them. Unfortunately, there is no never-ending memory on devices, so to store photos, which size is quite volume, makes it problematic to take new ones before transfer them to bigger space. The category of ...

Individual Case Complete: Bank of America

Executive summary
Mission and Vision Evaluation: The Company has maintained a plausible vision and mission statement that focuses on ensuring that it develops customer centric financial products and services that are innovatively based. Thus, through the company vision and mission statement, it has managed to ensure growth and market capture.
Milestones: Among the most fundamental milestones, the organization has sustained a top position in the banking industry despite the prospect of financial crisis across US. The plausible performance has been as a result of effective policy statement that is centered on operational Excellency. With millions of customers across US, the ...

Introduction

The two co-founders of Veja Kopp and Morillion though with no experience on business have made an impact on the fashion industry, (Kim, 2010). The duo identified the need to conduct business feasibility research and settled for a unique aspect within the fashion industry. Their discovery has attributed to their dominance and continues existence in the competitive fashion industry. Their unique fashion cloths portray a unique and astounding creativity. Propelled by the vast experiences they experienced on their business adventures the two settled for an environmental manufacturing plan. Their plan can be credited by the consequential increase in other industries interest ...

1.0 Background and introduction.
Porsche Automobile Holding SE, also known as Porsche, is a Germany company with numerous investments in the automotive sector. The headquarters of Porsche SE is based in Zuffenhausen and is mainly owned by the Pieche family and Porsche family. During June 2013, Qatar holdings ended up selling their 10% ownership giving the founding family 100% control. Porsche currently owns about 50.72% of voting rights in Volkswagen AG and also 50.1% in Porsche Zwischen holding GmbH, the main manufacturer of sports cars. In July 2012, Volkswagen AG ended up taking over Porsche completely, which is one ...

Profosser

Introduction
Brand Momentum Inc. is a company that sells its services to other business to help them secure a foothold in their respective industries by showing them how to effectively market their products. BMI serves several major clients, though they are seeking to expand their cliental base through marketing. The options available to BMI are much more limited in scope; this is because of the difficulties associated with business-to-business marketing. BMI can directly advertise its services through various media forms, like magazines or newspapers. The company can also employ new media outlets to market the product, such as LinkedIn ...

Gree International Inc encounters several challenges in its attempt to expand the market share. The competitive nature of the global firms, especially due the technological advancement has affected the company’s success strategies. Most international markets have diverse operational and marketing tactics, which hinders Gree from acquiring an extensive market share. Most modern companies have embarked on creating competitive advantages to enable them succeed in the competitive markets. The emerging challenges in the gaming industry affected the market venturing strategies set by the Gree Inc‘s management team. The firm had to compete with globally established entities, which had a ...

Introduction

Marks & Spencer is a successful international group of clothing retailer, food, homeware and financial services company. Its excellent marketing strategy turned it into a billion dollar international group in terms of annual sales. However, the emergence of a more competitive market leads to slow growth, which required a reconsideration of their business strategy. The system that once worked for the international company has become its liability with the occurrence of market decline sometime in 1998. They later found that buying for two seasons of the year and phase buying for the rest of the season was no longer advantageous ...

Re-Segmenting of an Existing Market

The Foursticks situation was a case of re-segmenting of an existing market. A situation involving entering a new market includes the introduction of a technology that takes 100 percent of the share market (Cooper and Vlaskovits, 2010). In addition, no other technology exists apart from the one that the company introduces, and technology will cease to be used by the customers when a new technology is introduced and replaces the existing one altogether. According to Cooper and Vlaskovits (2010), re-segmenting of an existing market involves lowering costs or providing new functionality that provides solutions to existing problems. In the Foursticks situation, the young ...

Introduction

A company should have a strategic marketing plan in order to deal with the dynamic and turbulent market environment. The marketing mix, market segmentation and positioning and distribution channel strategies should be measured to assess whether they are assisting the company attain their revenue targets (Barlon, 2006).

Marketing Mix

The marketing mix of a company comprises of four things that is the price, product, place and the promotion. The company keeps checking that its marketing mix, product, place, promotion and product are tailored to meet the needs of the target customers.
When it comes to the promotion, the company considers the mediums ...

Problem Statement

The objective of this paper is to present a report on the marketing questions raised by the founder of Celtic Chocolate Company Limited. Mr. Ronald Begg founded Celtic Chocolate Company Limited under which he engineered a new product called Milk Mate. The new product is basically a milk modifier. Milk Mate was introduced into a market largely controlled by large companies, such as Nestle with a market share of 50%, Hersey with a market share of 20%, Cadbury at 10%, and the remaining 20% shared by other smaller players in the region.

Generation of Alternatives

The introduction of the new product into ...

1.0 Introduction
Operating in a constantly changing business environment is a challenging task. Therefore, those organizations are most likely to develop and expand that take strategic initiative and avail opportunities available to them. However, the expansion could be international or regional where decision is made on the basis of target market and competing regions. This paper overviews case of Southwest Airline and proposes a marketing plan for expansion in a new market.
2.0 Overview of South West Airlines
South West Airlines is one of the largest low-cost airline in the world. The airline was founded on 1967 by Rollin ...

Discussion Board

Chapter 4
The BCOS factors are comprehensive, but I think they encourage paternalistic thinking on the part of the marketers, which may alienate the audience. The audience’s perception of the costs, benefits, others and self-efficacy potential varies according to highly personal factors that often come into play at the market segmentation/product positioning/targeting stages (e.g. socialization, culture, and values). Effectively, I believe more concern for cognitive/affective dimensions of how the audience conceptualizes the BCOS factors for greater effectiveness in creating “mutually beneficial want-satisfying products”. I recently read about the Chinese dog meat festival, which has cultural and other ...

Q: Clearly identify the central strategic issue(s) facing the company.

Upon the careful analysis of this case study, it is revealed that the major strategic issue that was faced by The Fashion Channel was inappropriate marketing strategies to address the customers. The marketing managers of the firm have not identified a specific target market for their channel’s content. Usually, most of the viewers were females falling in the ages between 35 to 54 years and the firm lacks much data about the trends of its viewership. There were no details present for conducting a research about the likes and dislikes of the viewers because The Fashion Channel does not had ...

1. Identify and formulate the management decision problem based on the case.

Management decision problem is a broadly defined issue that combines the knowledge from other areas, in particular from marketing research, in order to facilitate managerial decision-making. The main problem faced by the TNZ management team is to identify the most appropriate strategies in branding and promotion of the New Zealand among tourists. TNZ also has to decide on the ways to reinforce the competitiveness of the New Zealand as a tourist destination, taking into consideration the highly competitive nature of the tourist business.
2. Formulate two relevant research ...

Introduction

Sony Corporation began in 1946 in Tokyo as a manufacturer of measurement and telecommunications equipment. Over the decades that followed, Sony became a major player in electronic markets such as communications, audio and video equipment’s meant for professional and home use. By 2010 the company had more than 171,000 employees worldwide in countries such as china, the United States, Europe and japan. In the financial year ending March 31st, 2010, Sony Corporation reported annual sales of $89billion. Sony introduced the VAIO series of computer products to build its consumer lines and debited the market with desktop product ( ...

The canvas model

The canvas model refers to an ideal business model which is comprised of 9 major items, which touch on different aspects of business (Wirtz, 2010). The firsts aspect here, as pointed out by Wirtz (2010) are key partnerships. These refer to alliances that an enterprise creates to help in its normal operations. At Blue Buddies, the manufacturing of most accessories is outsourced, meaning that the manufacturing firms in the Far East come up as the key partners. The second aspect is the customer segments. The segments refer to the different categories of customers that a company targets . At Blue ...

Market segmentation involves defining or identifying smaller parts of a homogeneous market that are different from each other. Different market segments have different wants and needs.In each of the different market segments, there exist different customers who have different needs from each other. Market segmentation is a form of targeting a certain market according to their needs. For example, a meat company may sell beef and pork in an area populated with Christians but refraining from selling the pork in an area populated with Muslims. Therefore, every other type of meat may be sold in an area populated by ...

Whirlpool Corporation is the globe’s leader in manufacturing and marketing major home appliances, The Corporation was regularly ranked high in a variety of ratings, such as Fortune 500. The Corporation enjoys a highly developed manufacturing and distribution network, encompassing many states worldwide (Bloomberg Business, 2008).
The success of the Corporation is rooted in emphasizing its brand and product strategy. Furthermore, it has a quite active acquisition policy, and has recently acquired the company called Maytag, specializing in manufacturing kitchen, laundry and other home appliances.
The acquisition of Maytag and resulting need to blend two supply chains together revealed ...

[University]
1. Why is the topic of “multidivisional marketing” attracting corporate attention at BD? Is it a good idea?
The ‘multi-divisional marketing’ strategy is an attempt of the company to consolidate and improve its seemingly cluttered organizational structure and supply chain management. The company’s multi-divisional marketing strategy focuses on four key areas; market segmentation, value-added services and programs, improvement of information systems and the reorganization of its sales and marketing structure. It should be noted that BD has a complicated organizational structure. Accordingly, the company is divided into 19 operating divisions; each with its own marketing, sales, distribution ...

Patagonia targets customers from a different direction using demographic and psychographic market segmentation. Patagonia organization has different countries where they are marketing their product and merging with major manufacturing organization. The Patagonia has employed different marketing criteria and directing the effort in attraction of customers through advertisement and promotions (Fifield, 2007). The information that is presented to the customers is mainly concerned with the products such as clothes and drinks. Jackets that are being advertised have different colors and materials quality hence covering different wide region depending with the weather and climate in such places.
In demographic market segmentation, ...

1. What Segmentation Bases Could Be Used By An International Milk Brand To Segment And Target The Chinese Market?
The Chinese population provides a mass market to any international organization especially the milk producing companies (Rodgers, 2001). The term mass market is used to refer to the Chinese market due to its nature. The market is undifferentiated with the consumers found to have wide but varied backgrounds. This provides an opportunity to any multinational organization with the intention of penetrating the Chinese. For the milk producing companies, there are a number of strategies they can employ in segmenting the Chinese ...

Introduction

Having developed form a trading company in South Korea, Samsung has emerged as one of the largest and influential companies around the globe. Though the company has a number of businesses, ranging from trading to insurance, Samsung Electronics is the most successful ranch in the group. Over the years, Samsung has been labeled as the fastest growing brands in the world. The company has achieved through this through redefining its products and the great marketing strategies that the company uses. In the present, the advancement in the technology calls for quick adaption to the technological changes, and Samsung has used this ...

Vodka is believed to have been first produced in the 15th C in Moscow. In Russia it was first produced in 1386. The word ‘vodka’ means little water in Russia. This is because vodka looks like water. The idea of producing vodka was stumbled upon when the distillation of alcohol was first discovered in Russia under the leadership of Vladimir. Russians may not be the highest consumers of alcohol but they are the one of the best if not the best producers of vodka. The Russian standard vodka is known to be a smooth, crisp and fine masterpiece that begs ...

Nivea, the most successful brand of the German cosmetics producer Beiersdorf, has been in the market for skin care for more than a century. Starting from the introduction of the first Nivea skin cream that revolutionized the industry, Nivea has become the synonym of quality and trust for millions of customers all over the world. However, with the increase of market competition it has become important for Beiersdorf to differentiate its products. Extensive research and marketing campaigns allowed to alter the image of Nivea as a mild but reliable family product and managed to communicate to the users the benefits of ...

Question one: Real life example of a company outline the key components of a customer driven marketing strategy

There are diverse ways of approaching the market. This is explained in the different ways of dividing the marketing factors referred to as market segmentation. One of the ways of market segmentation is customer driven marketing. Customer driven marketing is a strategy that uses the customers as the main engine that drives a certain market. In such a case, the customers are knowingly or unknowingly, used to pass the information about the company and its brands to fellow customers (Chitty, Barker, & Valos 2011). In a case study, this paper analysis such a strategy as used by Harvey Norman a leading electronics manufacturer in Australia. ...

Introduction

The low cost carriers (LCCs) have been enjoying very fast growth in the past several years. Airlines like Ryan Air, Southwest, Lion Air and Asia have become dominant forces in their respective regions. Opportunities for growth and expansion abound especially in the light of changing consumer preferences and habits stemming from the global financial crisis. To take advantage of emerging opportunities, Air Asia needs to go public and raise funds for expansion. While its business model has so far been very successful, certain aspects of it operations and business model need to be modified for it to be able ...

A&F has been heavily criticized by the public for the exclusionary policies applied to the market segmentation and employee relations. As the result, the company’s reputation was damaged and sales were down by 10% in 2013.
The exclusionary marketing tactics have been applied by A&F since 1992 when Michael Jeffries became CEO of the company. Under his management, A&F established a segmented target market with the target audience of young and good-looking customers who would like to pay a lot of money for higher quality clothes. At the same time, the company is not interested in selling clothes ...

The efficiency of a warehouse plays an instrumental role in the efficiency and cost savings of operations. A warehouse ideally has a loading and unloading area, order packing area, movement and storage area at the minimum (Aalhysterforklifts.com.au, 2013).
Place allocation for all inventory: Sorting, and putting the inventory where they belong is an efficient way to utilize whatever layout plan a warehouse has. In addition, proper segmentation of warehouse is an important part of layout planning. The dynamic areas like picking, put-away, should be separated from the staging area. The shipping and returns area should be entirely opposite to ...

Druk Air-Royal Bhutan Airlines

Durk Air Corporation Limited, founded in 1981 and commenced operations in 1983 as Druk Air-Royal Bhutan Airlines is the national flag carrier of Bhutan. This case study will focus on the SWOT analysis of the airline, segmentation, opportunities to increase the business and finally the recommendations for the CEO of the airline.

SWOT Analysis

The airline enjoyed the status of being the sole airline operating out of Bhutan till 2010, when the market was opened for private participation. The major strengths of the airline include its image as the national carrier, superior service compared to its sole competitor-Bhutan Airlines, its image ...

Introduction

According to United Nations (2008), deregulation of the airlines in the recent years has resulted to free strategic choice making in terms of fares and network structures. Most airlines, including Hainan opted for the hub-and-spoke networks, which resulted to increased concentration of traffic on spoke routes and increased savings from the fewer routes. The advantage from the same was maximizing the traffic densities due to the use of large crafts along the routes. However. Graham (2013) outlines that the system adopted has resulted to congestion in airports and a high number of flights have been affected by delays, missed ...

‘Fashion and quality at the best price’ is the motto on which H&M bases its business concept. H&M had humble beginnings over sixty years ago in Vasteras, Sweden. It is now a highly successful, contemporary fashion group with a global reach. H&M’s Annual Report for FY 2013 reported 3,132 department stores worldwide; H&M department stores are now in 53 countries.

Outward processing trade (OPT) agreements work well for many segments of the textile production and marketing sectors. OPT is better than free trade regulations for H&M when using production facilities in countries in closer proximity to ...

Cleveland Clinic1. Discuss how much you think the CC should adapt their marketing strategies and programs to UAE conditions.
CC requires investing more on marketing strategies as well as familiarising itself with UAE programs. First, it requires understanding the customers of UAE and more particularly the cultural behaviour of the customers. Understanding the cultural behaviour of the UAE customers forms the basis of its expansion. Different cultures have different have different preferences and therefore any company that wishes to enter a new market; cultural environment is a very important aspect to consider (Gillespie etal 264).
Nevertheless, CC requires focusing ...

Challenges of Globalization upon Disneyland

The dynamics that define the constantly evolving global business space generate the challenge of remaining innovative and relevant for clients throughout the world, by juggling the genuine “real thing” of well-known brands with their cultural adaptation to local markets. Disneyland is at the crossroad between permanently reinventing itself by proposing new experiences for its diverse clients while focusing on providing the American original Disneyland experience through all its overseas locations. In this context, one major challenge that the company is likely to confront with in the future is based on the standardization/adaptation dilemma, as it will need to predict ...

Introduction

This report will analyze the scope, prospects and challenges of Venice as a tourist destination in the 21st century and beyond. Venice, a city in Italy has been chosen for this report mainly because of its great historic and cultural importance in the eyes of tourists due to its symbolic museums, churches, architecture, recreational spots, scenic beauty, historic buildings, canals, bridges, etc. Moreover, this city has also been chosen for this report due to availability of various research journals and reports on Venice. The tourism mix of the city will give an insight into the seven P’s that dominate the ...

Markets, Segmentation, Targeting and Positioning

Question 4: Number of Words 495
There are several challenges encountered when marketing to Gen Z. First, it is difficult to develop standardized advertisements that appeal to the whole market (Cangiani 2011). They have different preferences of what they want to see on the internet. Secondly, marketers must keep the advertisements short since prolonged ones become boring to watch for this generation. In addition, they cannot advertise numerous products within one advertisement. They must always use different advertisements for different products. Most importantly, internet marketing is expensive given that most marketers require multiple advertisements to acquire a wide market ( ...

The document will analyze financial positioning of ClineKinds Inc that has proposed a loan of its future operation. The goal set for the purpose of this paper is to critically analyze the financial information of the chosen company in order to have in-depth understanding about the company’s positioning. It is also due to identification of the company’s performance are eligible to acquire further loans for its future operations.
Currently, ClineKinds have requested the commercial banks for another loan of $300,000 for at least five years and more. In order to expand its business operations, introduce new ...

The Five Forces’ analysis suggested by Porter (2008) serves as a framework for analyzing industry and business strategy. It is based on industrial organization economics, and depicts the five forces that determine the intensity of competition and a market’s general attractiveness.
The online retail market consists of numerous small consumers who enjoy lack of differentiation, in the sense that products are purchased based on price alone. The strong market growth and low fixed costs are appealing to new customers. The following is a Five Factor analysis of the online retail market in Europe, based on research conducted by Marketline (2013).
...

1. In a monopolistic market one single company detains market control, being the single seller, hence having the benefit of setting the prices, while in a perfect competition there are more companies activating on that market, selling their products, without any control over the market (Tisdell & Hartley, 2008). Considering this aspect, Microsoft Vista operating system is the most efficient arrangement possible for Microsoft. The companies that are integrating Vista as the operating system in the computers that they produce (such as Hawlett Packard or Dell, as they appear in Allison and Nuttall’s (2007) article) are controlled by Microsoft, as there ...

How thoroughly the problems identified in the Customer Satisfaction

Survey or in the case you have chosen and explained, have been addressed.

In the Australian market, David scarf is a major retailer and over the past few years, its patronage has continually declined posing it to more and more non-moving stock. This has translated to profit loss thus swiftly becoming unbeneficial. In an attempt to identify the cause of problems, the Managing Director and the Chief Financial Officer engaged a third party organization. This comprised of senior managers, procurement manager, the distribution manager, the marketing manager and the customer care manager to conduct an arms-length customer satisfaction Survey hoping that ...

1. The company adds value through its simple, excellent, and low cost approaches in service delivery to the customers. It purchases only one type of plane, Boeing 737 series. This reduces the repair costs and ensures the company gets bulk discounts during purchase. The credit it offers is based on the trips and not the miles covered, thus, attractive to more customers. The company relates excellently with the employees thus team work is encouraged, employee productivity improved, and ticket sale maximized thus higher revenues. Southwest Airlines also adds value through the use of interest rate hedge which has reduced ...

Abstract
Shelter is one of the basic human necessities. Provision of decent-quality and affordable housing is one challenge that various authorities have been faced with, and Sheffield is not left behind. Though she has surpassed her average annual housing needs, Sheffield is still struggling to mitigate housing problems. This research project reviews the use of Geographic Information System (GIS) in Sheffield’s housing and how education level affects the adoption of GIS in affordable housing initiatives. In order to achieve this objective, the current state of Sheffield’s housing is exhaustively considered. Using the boundary data from EDINA ...

Chapter 7 – Listening (19 questions)

1. Percentage that listeners remember after hearing a message
Right after hearing a message only about 50% of people remember the message. Within 8 hours the 50% drops to 35%, after 2 months only 25% remember the original message. (Page 241)
2. Listen more than any other type of communication
3. Questioning and paraphrasing
These are two techniques that show a speaker the listener is attentive. They also help the listener make sure he/she understands what the speaker is trying to say. They need to be learned and practiced to do well.

Questioning on pages 249 and 250

...