Market Research Information
As McDonalds belongs to fast food market, therefore it is important to analyze its market and other important factors. These factors are discussed as follow:
The fast food market in Australia is very competitive with low barriers to entry. This has led many fast food chains to emerge and operate in Australian market, thereby increasing the competition in the industry. Another factor that has led the industry to grow is the increasing number of suppliers of the raw material (particularly chicken) and consumers on whom the fast food business is mainly dependent on (Johansen 2012).
There Continue reading...