Market Reports Samples For Students

Starbucks Corporation is one of the most successful and most admired coffee companies globally and, operates a chain of coffee houses across the United States and, globally. Its headquarters is in Seattle, Washington DC. It began with a single store in 1971 as a retailer and, a roster of ground coffee and whole bean. Currently, it boasts of over 19000 retail stores in more than 60 countries and, has more than 30 different brands of coffee. It also serves iced beverages and related products.
Globally, Starbucks is one of the leading firms in utilization of the internet to market Continue reading...

Proposal

Market Research Information
As McDonalds belongs to fast food market, therefore it is important to analyze its market and other important factors. These factors are discussed as follow:

The fast food market in Australia is very competitive with low barriers to entry. This has led many fast food chains to emerge and operate in Australian market, thereby increasing the competition in the industry. Another factor that has led the industry to grow is the increasing number of suppliers of the raw material (particularly chicken) and consumers on whom the fast food business is mainly dependent on (Johansen 2012).

Competition

There Continue reading...

Abstract

The Nelson – Siegel – Svensson model is one of the preferred methods by which investors determine the value of bonds in the long run and thus make informed guesses as to the viability of each investment option. It is an accurate method of prediction when an investment portfolio needs to be set up. In this paper, by using the Nelson – Siegel – Svensson process, an attempt will be made to inform investors like to the best option for a fixed income portfolio. The paper would demonstrate how the process is to be used and applied to the data related to treasury Continue reading...

Executive Summary

Introduction
The main perspective of this assignment is to apply the concept of marketing on a given organization. The company which has been selected for the same analysis is ASOS. Different tools would be applied on the same company in particular, as SWOT, PESTLE, ANSOFF and others. It is assumed in this particular assignment that ASOS is trying to launch a new product of men T-Shirt in the market of the UK and for that stance they want to have a perfect communication or marketing plan.
ASOS plc is a UK’s leading online platform that is associated to Continue reading...

Valuation of Vlisco’s acquisition

Vlisco Group currently has four brands under its portfolio. Each brand offers its own style and targets different segments of customer. The luxury and internationally recognized brand, Vlisco, appeals to sophisticated women of Africa and other parts of world. Uniwax and GTP are the first and the only kind of nationally oriented brands serving the customers in Ivory Coast and GTP, respectively. The newly launched brand, ‘Woodin’ targets younger consumers of West Africa and offers ready to wear collections.

The company has its production facilities laid in Holland but around 90 percent of its sales originate from African Continent. Continue reading...

INTRODUCTION

Lee Byung-Chull established Samsung in 1938. The Samsung group started as a trading company centered in Su-dong. At the beginning, it acted as a grocery in the city. In 1947, it expanded its services to Seoul but moved after declaration of the Korean War. The founder ventured into the textile industry in Korea. In 1960, Samsung penetrated in the telecommunications hardware industry. Later on, the company started to produce Telecommunications equipment, semiconductors and home appliances. Since then, it has expanded its services to more than 68 countries and it has more than 285 operations across the globe. The company’ Continue reading...

Russia is vulnerable to disruptive terms of trade because of its dependency on oil. Because of fluctuating oil prices, sluggish domestic demands, weak external environment and high rate of inflation, Russia’s economic growth declined in the year 2012 to 3.4 percent, and it is projected to be constant in 2013. Capital outflows in the Russia are expected to increase while debt ratios are expected to be favorable.
Russia is a large size economy and its Gross Domestic Product (GDP) growth rate is 3.4 percent. The adjusted dollar terms of the GDP, purchasing power and income per capita is $ Continue reading...

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Executive Summary

Jimmy John’s Gourmet Sandwiches is a restaurant chain based in the United States with more than 1,500 locations in 43 states. Jimmy John’s was founded in 1983 by Jimmy John Liautaud, and today the chain is the privately held company with headquarters in Champaign, Illinois. Most of the locations (98%) are franchise-owned with Jimmy John’s Franchise, LLC, as a parent company.
Today there are no Jimmy John’s foreign units, and all restaurants are located within the United States. According to the Franchise Times Estimate, the 2013 sales of Jimmy John’s Gourmet Continue reading...

Aggressive Equity investors

Aggressive equity investors play their equity game both actively and vigorously. They spend most of their time and effort in managing their portfolio better than their conservative counterparts. The aggressive equity investors are inclined towards taking greater risks, although in a calculated manner, in order for them to earn superior rates of return. They seem to enjoy the pleasure and adventure of playing the equity game (Chandra, 2008). The following guidelines are relevant to for aggressive equity investors for investment decisions.
If equity investors wish to manage their investment well they should know that they should have knowledge of Continue reading...

Tea market is trendy and continually attracting the consumers all over the world. France has one if the popular and biggest tea markets in the world. The French tea market is unique amongst the Western markets. Powerful conventional expressions can be dramatized through product design, print ads, packaging, and outdoor media. This plays a pivotal rule in reinvigorating the business. Major tea importers such as Unilever, and Tetley are active on the conventional market.
Every marketing activity, from product design, brand endorsement, publicity and packaging, to CEOs’ words matter a lot. Tea companies have turned their view of publicity Continue reading...

- Introduction
The report describes the process of the analysis of two stocks which has been done using the Single Index Model. It includes collecting and sorting the data, analysis this data using the SIM and regression analysis and the explanation and the evaluation of the results. The findings are useful for decision making in the financial planning.
- Stocks Analyzed
The table above contains the information about two analyzed stocks: the company name, stock code, relevant sector, the average return and the standard deviation of the return. Last two points have been computed using the monthly price data spanning Continue reading...

Financial Markets and Institutions

Impact of Credit crisis on financial market liquidity
The financial crisis which the United States economy had to face during the years of 2007 – 08 was the worst of its kind. The banking system had not faced a crisis of this magnitude since the 1930s which forced professionals who belong to this field to question the state of liquidity of the system. The central role that banking institutions, and which the financial business performs as such, is to provide the public with cash, allow them to make deposits and invest their funds in securities or provide them with term Continue reading...

- The project company, AstraZeneca PLC (AZN.L)
- Two selected competitors, GlaxoSmithKline (GSK.L) and Aeolus Pharmaceuticals (AOLS)
- The FTSE100 Index (of which both AstraZeneca and GlaxoSmithKline are constituents)
We collected the stock prices for the period 2013/10/01 – 2014/03/21 from Yahoo Finance. To compare returns, we used adjusted close prices because they take into account stock splits and stock offerings as well as dividends. The comparison of the share price behavior of the companies compared to the FTSE100 can be seen in the chart below:
As can be seen, AstraZeneca clearly outperformed its peers by a significant margin (total Continue reading...

Introduction of Tuning Printer

As it has been witnessed on previous years, there have been a lot of new printers that have been introduced in the market. It is on this wave that the Tuning printer was released. The launch as it was expected was popular due to the large publicity that the printer had received. Convenience and durability are the main features that the customers are focused on finding in a product. As opposed to the past, when customers focused on the cost and availability of spare parts, customers are interested in a product that will give them the printing services they Continue reading...

Analytical Framework

Section-A
There are two different companies which have been taken into consideration for the analysis and the names of the companies are Royal Dutch Shell and Endeavor International Corporation.

Net Present Value Analysis

Net present value (NPV) is a financial tool that is deemed as the difference between current value inflows and outflows. Generally, it is used for calculating budgeting to analyze the probability of an investment on any project that. It is required to analyze the NPV and IRR on the basis of two years like 2012 and 2013.
The NPV of Shell Plc. is -250,386 $ while it is, -1,006.83 $ Continue reading...

Introduction

In every market system, two key players are involved; buyers and sellers. Buyers purchase products at their willingness and ability while the seller supplies the products and services to the market at their willing price and ability to the market. (Kumra, 2007)
The market system is defined by the forces of demand and supply. Demand is the capability of a consumer to purchase products at the prevailing price within a given period .Supply is the ability and willingness of a seller to produce and supply products and services to the market at the prevailing price at a given period. Continue reading...

Currency Hedging

Introduction
Currency risk is an intrinsic aspect in the foreign market. The enterprises that operate in this environment have a variety of derivative instruments that can be used in connection with these risks. Managing these risks requires enterprise wide coordination otherwise; these international exposures will affect the value of the currency. Therefore, global equity portfolio managers have resulted in a variety of methods to currency hedging to manage the uncertainties in the foreign market. This is so because currency hedging reduces the financial risk, which occurs in the foreign market. Therefore, the paper will evaluate the currency hedging and Continue reading...

Analysis: IBM vs. Infosys Inc

As per the definition, Large Cap stocks refer to the stocks of the company, whose market capitalization exceeds $10 Billion. The term ‘’ Large Cap’’ is an abbreviation for the term large capitalization of a company which is calculated by multiplying number of shares outstanding to market price per share. For growth stocks, such stocks are expected to provide returns higher than the above market rate of return. Generally, market analyst considers the technology or the blue chip stocks to be growth stocks.
For the given task, I have selected two blue chip stocks i.e., IBM from USA and Infosys Continue reading...

Company Analysis (Nokia)

Executive Summary
The current paper relates the strategic analysis of Nokia Company. The main objective of the paper is to assess the current internal and international strategy. The company description contains information related its product, headquarters, and revenue volume. The international strategy of Nokia is assessed with the help of SWOT analysis. The new marketing strategy based on the new meaning of the brand and emotional component is outlined. The description of logistics system contains the main logistics approaches and the current changes in logistics policy. Human resource policy was the main success factor for the Company in the Continue reading...

Individual Report – Marketing for a New Product.

The service “Share&Go” is an innovative solution that is offered by the taxi service company. It uses the existing fleet of the company as well as its drivers to provide a new car sharing service to its customers. Customers can access the service through a mobile application or directly through the website. The idea behind is to give people an opportunity to split the payment for taxi rides between several people, even if those people are not travelling as one group. Customers can request a taxi by indicating the pick-up point and the final destination, as well as the Continue reading...

Introduction

Product quality and customer contentment are very significant concepts that organizations have to abide with in order to remain both relevant and competitive in the market (Davis, 2010). This will in-turn steer their growth. Companies need to understand the consumers’ likes and preferences in order to tailor make products and services which will meet their expectations and hence satisfy their wants. Secondly, product quality is considered to be very important because it leads to higher customer satisfaction, profitability, reduced cost, customer loyalty and retention among others. Further, it’s imperative for the service providers to adhere to quality and Continue reading...

Introduction

The current global business platform has presented a very competitive situation for investors and company to thrive without formulating proper market strategies. The marketing mix adopted by a company is thus, a very vital decision that requires appropriate market analysis so as to produce the right mix for that particular, market. The marketing mix of a company is based on how the 4 P’s of marketing have been developed by the management (Baker, 2012, pg 84). The 4 P’s describe; the product, promotion, place and pricing strategy chosen by the company. The study shall therefore be interested Continue reading...

History and Background of the company

Caribou Coffee Company is the second largest company in the United States (Press Release, 2013), that sells coffee, bakery items and tea in about 415 coffeehouses that are owned by the company. The products are sold in approximately 40 states and also in the District of Columbia, and in the 126 franchises located at different places worldwide. The Caribou Coffee Company was founded in the year 1992, the founder of company is John Puckett, who was a management consultant in the Bain & Company-a Boston based company. He has provided assistance to the other companies for the development of strategies Continue reading...

Introduction

TGI Friday has been a successful business entity in the market for the longest time now. There are key factors that have made the company experience the magnitude of success enjoyed over the years. While it is not every time that the company would make proper use of the marketing mix as a marketing strategy, TGI Friday has used the policies to penetrate the market (Dibb & Simkin, 1999 p.112). This has ensured significant progress in the organization. There are policies that have been used by the company with respect to market mix (Parasuraman, Grewal & Krishnan, 2007 p.4).

Product and service

The products Continue reading...

MARKETING PLAN FOR NEO DEODORANTS

INTRODUCTION
In UK the cosmetics industry is highly developed and the annual growth of the industry is estimated at approximately 0.6% (King, 2013). The value of the industry for the year 2013-14 is estimated at about £2.25 billion (King, 2013). The industry valuation of the growth rate is estimated at £2.32 billion by the year 2018-19 (King, 2013). Unilever can be considered as the biggest competitor as its products have an acquisition of 65% of the industry in UK and 40% hold in the global markets (De Angelis, 2013). The new products in the industry are based on the Continue reading...

Business Plan for the Pizza and Pasta Restaurant in Oxford

Business Plan for the Pizza and Pasta Restaurant in Oxford
- Market for Pasta Project Restaurant in Oxford
1.1 Situation Analysis
1.1.1 Demographics
Demographic environment in Oxford, UK, is favorable for the development of the restaurant activities: the population is growing and there many visitors in the city. The population growth made up 12% during the period of 2001-2011. The target market for pizza and pasta restaurant is wide – from children to elderly people of both genders because fast food alternatives are popular (Oxford City Council, 2012).
- Economic Environment
The sharp increase of unemployment in UK and income Continue reading...

Introduction

Dell Inc. is leading computer companies in the world. Michael Dell founded this computer company in 1984. The company develops, sell, and support a wide array of products in the computer industry. In the Fortune 500 list, Dell Inc. is at position 41 (Shetty, 2010). In the computing industry, Dell Inc. comes third after the giant Hewett Packard (HP) and Lenovo. The history of Dell’s computer company borders on the business model developed by this entrepreneur. For over 28 years the company has been operating, it has attracted the interest of considerable population of consumers across the globe. Continue reading...

Introduction

Globalization, also referred to as the process through which the world has become one single village has numerous effects (Gillespie & Hennessey, 2011, p. 16). The most notable effect of globalization is increased competition because all companies are in a position to access similar clientele. This poses a significant challenge many companies which are multinational in nature. This is because they have to devise new and better methods of attracting and retaining customers. The act of attracting and retaining customers is referred to as marketing (Chartier & Johnson, 2011, p. 211). Firms that operate globally engages in international strategic marketing, that Continue reading...

Apple is one of the leading companies in the electronics and technology industry, second only to Microsoft. The company was established in 1976 by Steven Jobs and Steven Wozniak, and incorporated in 1977. Although its first computers failed, it grew gradually following the success of its later products starting from 1980. The company faced stiff competition in 1980s, following the entry of other players such as IBM into the market (Linzmayer, 78). In 1990s, the company experienced considerable challenges, both in the market as well as in its management, which led to Steve Jobs leaving the company. However, following Continue reading...

Surveys in business are useful in gathering information and insights that will contribute to company’s clearer understanding about the market, the industry, product and services improvements, consumer lifestyles, preferences and demographics among others. As such, it is important that a survey design is clear and asks the pertinent questions a business or a market research need to gain sufficient details and insights. In business and in market research, for instance, questions regarding trends, growth rates, preferred brands, competitive edge, opportunities and risks are important. Survey questions vary depending on subject matter and target respondents.
The growing usage of Continue reading...

First Report of Business PlanIntroduction

Entrepreneurship involves the setting up of a business that will aim at achieving a particular objective or filling up a gap in the market. In entrepreneurial development, the entrepreneur must have a target gap in mind that they are aiming at filling and a strategy that they will use in covering the market gap. The most important step in the entrepreneurial development is the analysis of the market and development of ideas that will bridge the gaps that exist in the market. An entrepreneurship must develop ideas that fit the market needs; hence, the great need for a market Continue reading...

Introduction

Headquartered in the City of Westminster, London, Marks and Spencer Plc. is one of the leading British multi-channel retailers of garments and high quality food products. Founded in 1884 by Thomas Spencer and Michael Marks, the company has 766 stores in the UK alone with 361 more stores spread across globally in over 50 nations (M&S #3 2014). With about 82,000 employees worldwide, the company aims to provide an excellent shopping experience to its customers, whether in stores, by phone or online. The company seeks to follow a green way of doing its business and hence it has Continue reading...

Risk Monitoring

Risk Management is one of the three pillars of Risk Management Techniques i.e Risk Monitoring, Risk Measurement and RAIM(Risk Adjusted Investment Management). Since the present investment world is highly dynamic, the risk factors in the portfolio changes everyday and hence the impeccable need for risk monitoring arises. The process of Risk Monitoring involves identifying known and new risks in the portfolio so as to verify the execution of risk plans and evaluate their effectiveness in current risk scenario. This whole process helps the institutions to monitor changes in the what amount and from where the risk is coming Continue reading...

Executive Summary

This report is about Lonely Cat Club Company, which offers an opportunity for the pet lovers to give their cats fun moments even when they are away from home. The club has well qualified and experienced employees who give pets lots of fun when brought to the club, and communicate promptly with clients to update them on the conditions of the pets. Lonely Cats Club manages to keep their competitive advantage due to their innovative nature and quality services they offer. The club has introduced the use of e-commerce in various departments to enhance activities such as advertisement, improving Continue reading...

Executive Summary

Marketing planning provides a guide for a business’ marketing operations outlining the action plan with strategies that are based on well analyzed market and business products. In that respect, this plan presents a marketing plan for Himalaya Shampoo that operates in India providing hair care shampoo products. The Business has been identified to have suitable resources, structure and management to enhance competitiveness in addition to having opportunities that draw from positive external environment. In that respect, the business target market is selected to include low income group and a high income group that is to be served with two Continue reading...

- Introduction
Since Hong Kong was returned to China in 1997, there have been a plethora of changes in the country. However, in other ways, the country has remained much the same as it was under British rule. To this day, Hong Kong remains a special administrative region of China, which means that it is afforded special economic and political freedoms that the rest of the country is not afforded. Today, Hong Kong is one of the most densely populated places in the world, and has a GDP that is the 44th largest in the world. This is no Continue reading...

The Concept of Agency Problems

In the field of business and financial management, when a principal hires or appoints any agent to carry out or perform some sort of duty, this activity gives a rise to an agency relationship. An agency problem, known as a conflict of interest, comes to existence when there is a clash of interest between the needs of the agent and the demands of the principal.
A conflict of interest or an agency problem is said to be inherent in any kind of relationship where one party is obliged to act in the best interests of counterparty. The major concern Continue reading...

Part-A: Privacy Protection

Introduction
Privacy policies are statements, usually stated on e-commerce platforms, which govern and determines the way in which the e-commerce platform gets or collects, uses maintains and discloses information from users (Ecommerce Platforms, 2014). It also covers how the information collected by the platform is protected against unauthorized third parties who might intend to have access to it for wrong purposes. 84% of Americans believe that privacy protection in the US is not adequate while 78% believe that consumers have lost confidence over how their information is being used (Head and Yuan, 2001:150). They further explained that the suspected Continue reading...

Introduction

The creation of an e-commerce business operation can be challenging but yet the results, and returns are rewarding if the on-line business is able to perform well. For the purpose of this paper, the Cliptomania Web Store is analyzed, and different aspects will be covered. The areas that are analyzed will include the problem statement, key success factors of the company, SWOT analysis to analyze the internal business environment, the solution to the problems and the evaluation of the solution for business success. The Cliptomania is a well-established and well-organized web-store. The main owner of the brand is Santos, Continue reading...

The Analysis on Fast Food Brands in Chinese market based on Stakeholder Mapping Matrix

Description and Profile of Wendy’s
Wendy is a global leader in the Chinese convenience food retail business. According to Wendy’s (2008), Wendy is amongst the leading four world convenience food chains. The enterprise started using the trademark “Wendy’s” in 1960s. The company has expanded into various ventures since then to different market with the main interests in various developing different products in the convenience food industry. Wendy’s (2008) revealed that, over the years, Wendy experienced massive growth and development achieved by different strategies in the market. First, the company emphasized on the Core competencies through Continue reading...