1.According to Banerjee Debanjan, mass communication “refers to the activities of the media as a whole and fails to distinguish among specific media, modes of communication, genres of text or artifact, production or reception situations, or any question of actual communication” (Debanjan, 2010, p. 118). The process of mass communication is closely related to the media contexts.
In my opinion, there are such 7 trends that characterize modern mass media: centralization, convergence, interpersonalization, specialization, globalization, pathogenic texts, Internet based products. According to Avaya’s report, there are more 7 trends for 2013 year:
- Simplified complexity drives the agenda.