The operational impact that Macy has created with their innovative and pioneer Omni channel strategy with a key focus on the E-Commerce and M-Commerce, the company has a central online fulfillment center, and the primary premise of Macy’s is to create a brand experience for the customers that is personalized and localized (Rijmenam). Customer needs are the at the center of all the operational decision making at Macy’s and in this age of technological advanced customers the insights generated by the company through Big Data has helped Macy’s carve a leading niche, by combining all data ...
Essays on Canadians
121 samples on this topic
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