Based on the need to develop a model or metric for performance measurement in companies, the business needs to focus centrally on the four core elements that define the strength of every business. The four areas are the threads that hold the business to its destiny at all times. They include; the financial perspective, customer perspective, internal business processes and the learning and growth perspectives. It is believed that if the business is able to strategize effective management of its intangible assets, then developing a measure for the intangible asset is inevitable
Therefore, balanced scorecard creates an in-depth focus and insight ...