Essays on Pinterest

Digital marketing is a type of modern marketing that mainly involves the use of the internet. Using mobile phones for this purpose is an upcoming trend in this industry. Recently, the influence of social media has increased significantly in our social life, and the companies have come to realize its importance to maintain their reputation and to solve customer queries on time. Digital marketing includes activities like search engine optimization (SEO), search engine marketing (SEM), content marketing, e – commerce marketing, social media, etc. Search Engine Optimization is the process of analyzing the people’s choice of search on the ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

INTRODUCTION

One of the technological platforms regularly visited by college students each and every day is social media. There are many youths who participate in all social media, like Facebook, Instagram and Twitter, as if it is an important factor of their lives, something that is essential and necessary. Social media places youths in place where there every posted action and opinion is free to agreeable responses, positive accolades and “likes,” but they are also facing negative comments, hurtful insults and, in some case, even threats. E.A. Vogel, as well as other authors, in the 2014 article for Psychology of ...

Starbucks to Offer Brand Visa Card,” by Julie Jargon, WSJ, March 24, 2016.

Initiatives Starbucks announced at their recent shareholders’ meeting In their recent shareholders’ meeting, Starbucks announced several marketing initiatives that would be adopted in a bid to enhance the business’ marketing competitiveness and customer attraction as well as retention. The company announced the adoption of a new loyalty program by the introduction of a “Branded prepaid Visa card”, by the year end, that would enable the customers using it to earn reward points from the company coffee shops. The new card would be used at any retail outlets that accept such and the points earned would eventually be redeemable in ...

Are Pit Bulls A Threat or Family Friendly

Dogs are often times called man’s best friends as they tend to get along well with humans. They can be very gently and friendly as well as loving and caring. Other times the same species can attack, create mishaps and reek havoc in a person’s life. Pit Bulls are descendants of the Bull dog or Bull Terrier. Over a hundred years ago they were known to work on farms and help with herding bulls but they still had a gentleness about them. They were later on used in the homes to comfort children as they are known ...

Coca-Cola is the world leading soft drink making company that has operations in more 200 countries in the world. The company has a strong brand recognition across the world with approximately 94% of the world population cognizant of its logo (Hitesh). For companies to profit from their marketing activities, they must be able to curve out a target market to aim its marketing activities. A target market is a group of customers that a company has decided to dedicate its marketing efforts and eventually its products and services (Callen, 4). Target markets can be based on geographic segmentations (geographical ...

Themes in Plato’s ‘Republic’

One of the most important themes that emerge in Plato’s work, ‘Republic’ specialization; in fact, he considers specialization as a principle of justice (Pappas 12). Before providing adequate proof to his audience that justice is a positive societal attribute, Plato engages his readers in the understanding of justice. In his opinion, justice exists within a structure of any community. For example, justice is available in the structure of a city or a community; besides, he recognizes that there is individual justice which is existence in the structure of an individual’s soul. In his opinion, Plato believes that, ...

What is Social Networks or Social Media?

Even in the olden times, it’s the nature of humanity to communicate with one another. Back then, they use signs and then developed languages in order to understand each other. Just as the old saying goes, “No man is an island,” most people hate being alone or feeling alone. That is why the development of social media has left a huge impact on our daily lives. Nowadays, you can video call or chat with someone who is thousands of miles away from you with the power of social media. The most popular social networking sites are Facebook, Twitter, ...

Executive Summary

Nike is the most reputed and celebrated brands globally, the tagline Just Do it and the swoosh logo is recognized by one and all, in this age of digital media Nike has been able to outrun its competitors on the social media by using engaging and interactive programs. The accounts of Nike as researched and repeatedly mentioned in the report connects with the consumers on a deeper emotional level and is spite of managing different departments, the company has been able to create a leading niche in the social media marketing programs amid the competition effectively. Nike needs to ...

The digital world is growing at a dynamic pace and the executives on a global level knows the impact and are always looking out for new avenues to make the most of the digital world. Advertising Age one the leading and premier forum for news, information and intelligence sharing for the marketing and media community, organized a digital conference ‘Making Social Commerce Stick’, with the subject matter being to discuss the reluctance of the consumers and merchants to get on board on buying platform through social platforms.

The participating panelists were from Warby Parker, Stripe and Pinterest (Pasquarelli, 2016).

The focus of discussion was the lack of acceptance of the online ...

The growth rate of Pinterest is incredible and according to the Social Media Report in 2012, the Pinterest platform increased by over 1000pc in desktop viewers and by 1600pc in mobile viewers (Cario). Consequently, this has enabled marketers to find new leads, especially on the platform that their competitors may not reach. Therefore, marketers will be in stronger position to succeed with Pinterest because the platform of Pinterest has exploded in global popularity. The marketers may use Pinterest to boost customer engagement. Therefore, the base of the current customers already relies on Pinterest based on the amazing revenues per ...

Dali's Bio

Salvador Dali, also known as Salvador Felipe Jacinto Dali y Domenech is a reputable Spanish and he is perhaps well known for his artistic works such as the Persistence of Memory and the painting of melting clocks. On May 11, 1904, Dali was born in Figueres, Spain. Since his early age, he has been encouraged to practice the art and in the 1920s, he decided to travel to Paris where he interacted with reputable artists such as Miro, Magritte, and Picasso (Ranker, Sec.1). The interaction with these artists influenced him to develop his initial Surrealist phase. However, he was ...

Origins

The New Romantics is a subculture movement that emerged from the working class youths of London. The movement began in the late 1970s and lasted to the later parts of the 1980s. It was associated with a new music wave and unique fashion. The fashion aspect of the movement emerged out of “Billy’s”, a club that was located on Dean Street, London. This nightclub held famous events which were called Bowie and Roxy Music nights. Young people found punk rock unattractive and wanted something different. It is this unique blend of post-punk and fashion that grew into the ...

Integrated Marketing Communication (IMC)

Integrated marketing communication (IMC) takes benefit of the effective management of the communication medium. In relation to marketing mix of products, prices, distribution channels and promotions, the organizations that communicate one clear voice are successful to coordinate and integrate all marketing tools. The goal behind the IMC is to have strong and positive effect on consumers, businesses and other end users by delivering positioning strategies (Clow, 2004).

Coca-Cola established in 1919, is a beverage company that owns/licenses and markets more than 500 beverage brands (nonalcoholic) like Coca-Cola, Diet Coca-Cola, Fanta, and Sprite. The segments of the company include Eurasia ...

A Case Study in General Electric

[University Affiliation]

Introduction

The rise of social media in the last decade has been quite phenomenal. Smith (2009) pointed that with more internet penetration across the world, social media platforms have the potential to occupy a dominant position as a medium of information exchange. Social media have now acquired a status where the news can spread at rapid fire and can either elevate or cause damage to any company’s reputation. Wright & Hinson (2008) pointed out that a world wide web has the power of enhancing the value of a brand instantaneously when the idea takes off. Hence, there is ...

Types of Social Media Platforms:

Social media is a must now for companies to update clients about existing and new products, court new customers or clients and remain current about trends in our professional field. For the purposes of our company, there are five popular social media platforms worthy of consideration: Facebook: This platform allows us to create a page about the business and encourage clients to follow us. We can share what’s new on a time line and we can post photos and links to company products. (www.facebook.com) Google+: Google+ will integrate all Google services, uses Google search engines and existing ...

FINAL PROJECT-SUGGESTIONS TO WEBSITE CREATION

The article and the webpage offer some insightful information regarding various pertinent real estate issues. I particularly loved the fact that it encourages the use of realtors in securing or disposing of homes. This point is belabored through the website’s content, which in my opinion has a dual effect. On the positive side, urging the readers (potential home owners) to opt for the services of realtors is a commendable move. The critical elements part of article articulation on the rubric is thus effectively covered. The web info also provides lots of supporting evidence on most claims to back ...

As I sat in the back seat to my car, it was like all of my life was flashing before my eyes. My parent’s faces were the most dominating part of my daydream. I could imagine them smiling, and I could also imagine fear on their faces, and pride and disappointment. I had seen their expressions too many times to know the sentiment behind each and every emotion that played across their faces. That day, however, I saw them coming out of the five-bedroom house that I had inhabited until today, and I was out of guesses as ...

Instagram Questionnaire

I use Instagram.

Yes

No I have been on Instagram for

Less than six months

6 months to one year

More than a year

I share on Instagram, Everything that happens as it happens

Twice a day

Once a day Less than once a day I have more relationships on Instagram than in the real world Yes No I share the following on Instagram

Selfies and Pictures

My location information My current and immediate actions My feelings My perceptions Others I am on Instagram for 0 – 1 hour daily 1 – 4 hours daily

More than 4 hours

Less than once a day I use Instagram to connect with

My real world friends

Family and relatives I live in a different society in ...

Question 1

Sourcing, a part of the larger recruiting process, is the process of identifying potential places from which a firm can hire its recruits from. It involves examining the internal and external sources whose recruits are able to meet the specific requirements or needs of the firm. There are several determinants that influence the source from which a firm will recruit applicants from. First and foremost, the particular source should be able to provide recruits that meet the firm’s requirements. For example if a company wants experienced employee, it can recruit those who have been laid off by a ...

Digital media platforms offer the most accessible communications channel for fans. The majority of fans have readily embraced the use of digital media platforms. With the traditional media decline, digital media platform is increasingly becoming significant and offer institutions the chance to make news, and at the same time, managing shared messages. Digital media platforms, as a marketing strategy can help institutions to promote its degree of community engagement, boost participation levels, as well as improve sustainability over time through novel income streams (Stradtman 2012). Digital media platforms also offer a means through which fans can connect with one ...

- What is search engine optimization (SEO), and how did LinenTablecloth use SEO to its advantage as part of its marketing strategy?

Search engine optimization (SEO) is the process of optimizing a website so that it easier for search engines like Yahoo, Google to find and rank them. The whole aim of SEO is to come on the first ten results for a search term. In other words, when people are looking for linen table clothes, then Linentablecloth.com should come in the first ten results in Google and/or Yahoo. SEO is fundamental to the success of any online business.

LinenTablecloth has used SEO to rank for keywords targeting wedding and special events markets. This means that if a customer searches for wedding linen table ...

Introduction

Being a successful businessman is more of a skill than a talent. For some, it can be both but oftentimes; the business administrator’s experience can be one of the major qualities that could spell the difference between a successful and a failing business venture. In fact, it is not so uncommon to see widely talented, skilled, and even experienced businessmen fail in their ventures. Creating a business may be a bliss but the part where a person has to manage it successfully and turn it into an empire and make the enterprise strong for a certain number of times is what is more important and naturally harder. Given ...

- Chapter 1: Introduction This project is focused on a creating mobile application based on android mobile OS. There are several frameworks out there that can be used for the application development, and it is necessary to opt the best framework for creating a robust application. The main aim for creating this application is to connect more people with the company and make something that will be useful once the project has been completed. The application is developed for a company called AL-MASA that based in Saudi Arabia, and their work involves different types of media including web design, live radio ...

How hoteliers can leverage new Pinterest features to enhance their online marketing strategy

Introduction

It is evident that those business that provides services as the intangible product encounters greater challenges in the marketing than those who offer tangible products. This is because of the fact that the marketer is not in a position to demonstrate the physical features of the product hence making it difficult for the prospective buyers to understand the benefits derived from the product (Grewal & Levy, 2010). This calls for an engagement in extra creativity in order to successfully operate in the market, including a clear explanation of the intangible product.

According to the article, the intangible product here ...

Importance of effective integrated on-line digital campaigns with reference to social media

Social media functions as lucrative and cost-effective communication channels for endorsing brands to sbeleaguered potential customers who constitute the audiences of the social media. The viral and collaborative nature of Facebook has enabled companies to use it to provide lots of information regarding their products. It has provided brands the ability to build brand loyalty and authenticity among consumers. For instance, the Student Mixer provides information regarding the various cocktails that they stock, its content and price and possibly where to easily access it from. In this way, Facebookers will be able to access and assess the information and ...

Zara's strategy in the use of social media platforms include use of Facebook, Google+, Twitter, LinkedIn, as well as Pinterest, among others to remarkably accelerate their brand and create positive brand awareness (Zala Systems LLC). Zara has been highly active on Facebook about 16,657,330 people who have liked its page, and 82,650 individuals who are discussing about the company on the platform (Facebook, 2013). The company is also significantly active on the use of Pinterest, which is an online pinboard that connects and shares what inspires it to the target members (Pinterest). Also, the company ...

Organization

Re: Cyberbullying Report Dear Name, Enclosed is my final report on cyberbullying. I have called it A NEW WAY TO BULLY. It is the culmination of research done on the campus of WSU and was completed the summer of 2015. I have found the results bothersome, with most students reporting that they have been on the receiving end. This report includes the statistics based on a large study conducted with students and faculty from Washington State University regarding the type of social media they used, whether they have encountered cyberbullying themselves, or if they were, in fact, ...

Byzantine Art Inspires a Fashion Designer

In February 2013, the attention of all the world's fashionistas and lovers of the beautiful shows was riveted to the show of Domenico Dolce and Stefano Gabbana. The Byzantine Art inspired designers for the creation of such an impressive collection. The collection has received many rave reviews, and the hall was full of famous persons who visited the show. The muse of Dolce & Gabbana is a woman, which is destined to conquer the world. She knows how important a first impression, and her appearance in society always produces a sensation; she is ready to compete with men, but always remains a woman. Exactly ...

The great impact of social networks on nowadays society is unquestionable, as everyone can observe by himself or herself how all the current events are quickly dispersed and distributed through all over the world by the common people using their PCs and/or smartphones. Everyone has become a news agency nowadays with the development of the social networks, as the information you post on your profile can be available for everyone, can be discussed and argued. However, the information content in the social network is completely various including fake information, which purpose is to draw the viewer`s attention, shock him ...

Social media has set in a new wave, in the business world. As per the recent study carried out by Internet Advertising Bureau UK, a business having social media presence is likely to attract 80 percent more customers in future (The Guardian, 2013). Especially for small firms having limited time and budgetary constraints, it is important to chart out an effective social media marketing policy to give the required boost to the business expansion. There are different purposes for different small scale business organizations to use social media. Major ones are discussed holistically in the essay.

Maintaining the Organization's Presence and Identity

A study carried out by a ...

Problem Statement:

Why companies should advertise their products on the Facebook? Not all organizations use Facebook in same way and all have different types of target market. However, all organizations are required to promote their products, and to bring them closer to the end consumers. Organizations dealing in business to business or business to consumers can get a good platform at Facebook that they can utilize in increasing brand awareness and sales. Organizations often fear that getting on to the Facebook might create negative publicity as all people can talk openly and conversations can be watched by anyone. Companies also avoid using ...

Whole Foods Company is the main retailer of organic and natural foods. It is also the US’s first grocer with certification. Founded in 1978 and opened its first center in 1980 at Austin, Texas. They completed their public offering in 1992 and stock trades under WFM on NASDAQ Market. The company aims at enhancing the vitality and wellness of everyone through supply of quality goods, mostly wholesome. Purity of food and health is dependent on a pure environment; the company’s main mission is thus, to enhance the ecosystem, healthy-eating and eating of organic foods. In this article, I ...

Order# 210023930

Marketing The Coca Cola Company has many ways of advertising their products. As a large company, Coca Cola has different strategy and ways of marketing their products. In today’s society, the use of technology has become a vital part of the lives of people. People spend more time on their computers, cellphones and other electronic devices for the most part of the day. Due to the use of electronic devices, many people are using social media networks for many reasons. Coca Cola has taken social media as one of its efficient and reliable way for mass marketing. The strategy ...

Social networking is nothing new, but the popularity and accessibility of the Internet have made the online realm, rather than just the office water cooler, a popular place for people to connect with others. According to statistics portal Statista, the number of social network users worldwide is projected to climb from 970 million in 2010 to 1.82 billion in 2014 to 2.33 billion in 2017. While there are many different sites online, a best-of list for October 2014 by eBizMBA finds that the top five people-connecting sites are Facebook, Twitter, LinkedIn, Pinterest and Google Plus+.

Facebook

Facebook reports that it had an ...

English: Essay

Home is the place where people live together as a family and interact with other people living in nearby homes. Home is defined in different terms by different people and scholars. In general, home is a place such as an apartment or a house where people live together in the shape of a family. It is the routine residence of a family, person or household (Merriam Webster, home). It is a physical structure that houses people living as a family or as a social unit. Home can be defined in number of ways; however, the simplest definition of a home can be a place where people live together under a ...

Introduction

In this era of social media, many firms have joined a social network with a view of expanding the clientele as well as communicating directly to them with a view of learning their needs. Many firms run social media accounts such as Facebook and Twitter accounts. The social media accounts allow clients to share views about the companies’ products including their satisfactions and resentments (Wimmer & Dominick 2013, p. 18). Some firms have gone a notch higher by using the social media to conduct research about their products. Since the social media allows the consumers to present their comments about the product or respond ...

I. Introduction Social media has undeniably changed the way the world functions. Globalization has provided a world with few limitations as far as travel and information exchange are concerned, and one of the most interesting aspects of the changing nature of the world is the way that humanity has adapted to use the new technologies available. While there has long been a fear that humanity would use technology for evil-- indeed, much of Victorian and science fiction literature is concerned with the nature of technology and what happens when humanity fails to use technology in an ethical manner-- those who ...

Today, Social media marketing is taking the front seat as far as the practice of marketing is concerned. Social media marketing is taken as the process of gaining web traffic and attention by means of social sites. Social media marketing campaigns concentrate on creating content that will draw the attention of readers who in turn share the information with friends and acquaintances (Zarrella). The corporate message stretches from a user to another and appear more convincing coming from a trusted acquaintance as opposed to when it comes directly from the company. This form of advertising is referred to as word of ...

Pinterest is a photo sharing website that gives users the opportunity to upload and share both images and videos, known as pins that interest them. These images are pinned on pinboards that have various themes such as fashion, travel, food, humor, interior decor and art. The users are also able to view what other users have pinned on their boards and they can also link their Pinterest accounts to other social media sites such as Facebook and twitter and share with their friends and followers what they have pinned. This website is a very powerful image sharing platform with over ...

English should be made the Official Language of the USA

English should be made the Official Language of the USA The United States of America is home to people of diverse cultures, professions, religions, social beliefs, etc. And true to its name, it has been the global embodiment of ‘unity in diversity’. A major factor which has bound together the people of this nation is the English language. More than 95% of the citizens speak the language fluently and use it for all practical purposes, even if it is not their native tongue. The government too functions with English as the medium of communication. From the Constitution, to ...

Introduction

The growth of the hospitality industry plays a significant role in the development of country’s economy in terms of income generation, employment opportunities, social and cultural transformation. Hospitality and tourism is a service-based industry due to which utmost importance must be provided to promotional campaigns (Ernst & Young, 2013). A promotional campaign for hospitality is unique as it deals with tangible products, like bed and food, but also deals with the intangible aspects such as experience and social status (Barrows, & Powers, 2008). The aim of this study is to develop a promotional campaign to significantly influence the travelers and tourists to ...

Re: Social Media Presence

MEMO As you requested, I looked into how we can benefit from having a social media presence in addition to our web site. When I looked into it, I saw three main reasons to have a social media presence; to keep our existing clients happy, to attract new clients and to keep an eye on the competition.

Background

Social media is here to stay. While many businesses are now looking to take advantage of the targeted advertizing opportunities it offers, having a strong presence on the social media sites is as important. Many marketers feel that this presence is even more important than ...

Introduction of digital catalogue to take on social role for IKEA 16

1.3.3. Social Media Marketing 17

Launching of ‘snap a napper’ Facebook competition 17

IKEA tests Pinterest for promoting new collection in UK 18 1.3.4. Email Marketing 18 1.3.5. Mobile Apps 19 1.3.6. Forums and Blogs 22 1.4. Offline Marketing Strategies 22 1.4.1. Print/TV Ads 22 1.4.2. Loyalty Programs/Discounts/Offers 23 1.4.3. Direct Mail 23 1.4.4. Sponsorship 24 1.4.5. Public Relations 24

IKEA Proposed strategy 25

SMART Analysis 29 ROI IKEA Marketing Strategy 30 Measurement of the Marketing Strategy 30

References 32

Digital marketing strategies 1.1 Corporate Objectives, Marketing Objectives Corporate objectives The corporate strategy of IKEA is build upon various ...

. Give a brief description of the product and why you think it is becoming popular? Describe 3 benefits (not features) (number them A, B, C) to the user of your product (6 points) Chobani is the beneficiary of the growing strain yogurt in the world. It has managed to employ more than 1,200 people. Furthermore, it has emerged to be a leading yogurt seller in the world. However, the company faces stiff competition in the market and some of its competitors include Dannon and Yopolait Company. Chobani is becoming popular in the market because of health. This yogurt ...