Coca Cola Reports Samples For Students

Introduction

The concept of marketing is one of the major parts of the marketing management and tool that associated with the financial position of the organizations particularly (Belch and Belch, 2001). With due respect that every customer and department is essential for an organization, no organization can have any sort of effectiveness without doing the things in the right manner. Marketing is all about placing the strategy in an effective and organized manner which specifically used different models and theories to promote their products in the eyes of the customers. The function of marketing is an important one for the ...

Introduction

The purpose of the below report is to evaluate and examine the effort that the coca cola company has put in place when advertising its coke brand of product.Coca Cola company is a multinational company which has its branch all over the world. Due to the fact that it has wanted to increase the sales and also expand its market various advertisements have always been done. The adverts have been very numerous. Like each and every year the company has always come up with the new advert to popularize its brand. Since this company is a beverage company it always has ...

Introduction

Data migration entails the procedures involved in the transfer of data between types of storage, format types as well as computer based systems as a major consideration in the implementation of systems, their upgrade or consolidation. Data migration is normally performed in a programmatic manner so as to attain automation in migration so as to free up human resources from taxing tasks (Sudipto. et al. 2010). Data migration may be undertaken for several reasons such as replacement of upgrade of server and storage equipment, consolidation of website platforms, maintaining of servers as well as relocation of data centers when the need ...

Strengths

One of its major strength is popularity, which is virtually incomparable. Overwhelming is the best word to describe Coca Cola's popularity. In its operation it deals with massive amount of money annually, these become strength in the company (Darroch, 2009). Like all businesses, they have had their difficulties in financially, but they have done well in this compartment and will continue to do well and improve.

Weaknesses

The company is very successful with limited weakness. However, there is a weakness where by the rest Coca Cola’s drinks lack popularity majority knows coke and spirit while there are 400 different drinks ...

Market Research Plan

Executive Summary
The following market research plan creates the basis for the new innovative drinks and exploration of new markets as well as improving the already existing drinks and markets for the drinks. This research analyses the plan to be followed in ensuring that the mission of Coca Cola Company is accomplished. It will define the marketing problem to be investigated during the actually data collection period. It will state the objective of the market research and form a rationale for research design and the design itself. The research plan will explain the data collection methods to be used ...

The Coca Cola Company is a multinational company that deals with the production and sale of non alcoholic beverages. The company’s headquarters is located in Atlanta Georgia. The company is best known for the brand of Coca cola products. The products were invented by John Stith Pemberton in 1866. The inventor was a pharmacist located in Columbus, Georgia. Coca Cola formula was bought from Asa Candler in 1889 (Bell, 2004). Asa was incorporated into the company in 1892. Coca cola offers a variety of over 500 brands in approximately 200 countries. The company has the privilege of serving 1.7 billion customers ...

MARKETING STRATEGY

Introduction

In the twenty first century, formulation of an effective marketing and innovation strategy is one of the greatest challenges that have faced many organizations. This is based on the fact that there have been many changes in various markets and industries as a result of high competition levels, due to the introduction of similar and alternative products, serving the same need. Every day, new products are introduced to the market, which come with new innovations and marketing strategies, leaving the customers spoilt of choices (Pangarkar, 2011). To make a mark in the market therefore, a company has to come up with ...

Introduction

The annual report is a comprehensive report that summarizes activities of the company. The main objective of the annual report is to provide information to its internal and external stakeholders regarding company’s performance and activities. The document summarizes and discusses the information presented in the annual report of Coca-Cola.

Company Overview

Coca-Cola is one of the leading beverage company that licenses more than 500 nonalcoholic beverages such as mineral water, juices, energy drinks, coffee and other sports drinks. The company was established in 1919 under the law of State of Delaware and is currently headquartered in Atlanta Georgia (“Annual Report: Coca-Cola ...

Executive Summary

The beverage industry as a whole is changing in rapid fashion. More middle aged adults are becoming increasingly concerned with nutrition, and this includes a considerable portion of the baby boomer population in the United States and elsewhere. Many are becoming aware of the fact that beverage choices today do impact overall lifestyle and possibly life expectancy on the whole. As such, the non-alcoholic beverage sector continues to be impacted by this reality as the public opts for healthier drinks. Coca Cola continues to respond to this need. Rather than live in denial, the company has been actively working ...

Abstract

This paper discusses and explores the Coca-Cola Company. In particular, this paper examines the strengths, which include its many different and distinct beverage products such as Coke Life, Diet Coke and Fanta; and weaknesses, which include the usage of high fructose corn syrup and lack of diversification outside of beverages, related to the giant. The paper looks at the internal and external dynamics of the company with a specific emphasis on its 2020 vision as well as its marketing. The paper also analyzes its fiscal position as of the end of 2015 in order to better comprehend why it ...

[Class Title]
[University’s Address]

Introduction

Change is a process that impacts all organizations. As observed by management expert, Kurt Lewin, “group life is never without change, merely differences in the amount and type of change exist” (Burnes, 2004, p. 981). Most change initiatives, however, fails because of the tendency of people to resist change. People, according to management experts, fear change and so they tend to revert back to old ideas and practices even if the change is for the better. This tendency of the individuals to resist change affects the organization as a whole. Also, the longer the ...

Organizational behavior is an important aspect of any company. Organizational behavior, according to Clegg, Komberger and Pitsis (2011), is defined as the processes and practices that provide the opportunity for individuals to perform to their utmost ability through interaction (2011). Based on this definition, businesses and companies should seek to understand the different types of personalities that work at their respective organization. In doing so, it not only allows for better operation, because employees and staff are continually motivated to do not only the right thing, but to be productive. One organization that thoroughly understands the concept of organizational ...

The Coca-Cola Company

Coca-Cola is an American-based multinational corporation that manufactures retails and markets nonalcoholic beverages. Its headquarters is in Atlanta, Georgia. Invented in 1886 by John Stith Pemberton, the company operates a number of franchised systems of distribution. Coca-Cola deals majorly syrup concentrates. Since its setup, the company has successfully acquired other businesses such as the Minute Maid and Indian based Thumps Up among many others. For some time, between 1982 and 1989, Coca-Cola used to own a movie studio called the Columbia, until they sold it to Sony at a cost of three billion dollars. 2005 Annual Report revealed that the company sold ...

Brand Management

Brand management refers to the process of upholding, improving and maintaining a company’s brand so that potential customers can always associate with a lot of positivity (Morhart, Herzog and Tomczak, 2009, p. 126). Brand management is used for creating a marketing foundation, but concentrates mainly on the brand and how to make it favorable to the consumers. Usually, when brand management is conducted well, there is likelihood to increase the sales of a particular product which is associated with the brand. On the other hand product management is analysis of a market to ascertain a product’s competitive ...

Executive Summary

The purpose of the assignment is the financial analysis of the global brand, Coca Cola along with the brief environmental scanning. The report starts with analyzing the competencies of the Company in internal and external environments and how these dynamics affect the operations of the Company. Given this environmental analysis, the Company decides its strategies, which directly affect the financial position of the Company. As an financial entity, Coca cola is a stable company with strong financials and balanced spending and revenue. The ROE of the Company as per the DuPont analysis is on a rise, which is a ...

Introduction

The major macro environmental factors in business are those uncontrollable external factors that influence the decision making process of any organization, thereby affecting the performance and strategies of that business. These demographic factors majorly consist of Political, Economic, Social, Technological changes, Legal and Environmental factors – generally denoted as PESTLE. Particular examples of macro environment influences are changes in interest rates, competitors, changes in cultural tastes and preferences, natural calamities or unfavorable weather conditions, government regulations, among others. This paper analyses the macro environment changes and the internal changes that affect the Coca-Cola Company. It also focuses on the marketing ...

Introduction

With globalization, organizational management is influenced by both internal and external demands, innovation and new economic paradigms. The new setting requires that organizations ought to grow, acquire new knowledge and reframe their central operations to meet the new demands (Qiu, Donaldson, & Luo, 2012 p 95). Therefore, the new paradigm is based on system approach, change in technology and the way knowledge is managed at the respective firms. For the purpose of this study, the organization that will be analyzed is Coca-Cola Company, which is a multinational organization. The organization operates in different countries across the globe and is characterized ...

Portfolio Management

Introduction
The objective of this report is to understand the performance of various stocks ranging from different industry over a period of three weeks. The companies selected by us include:
- Apple Inc.
- Ebay Inc.
- Delta Airlines
- Coca-Cola Company
- Bank of America
- Wells Fargo
- Banco Santander
- JP Morgan
- Progressive Corp
- Pepsi
- Mcdonald
- AT&T
The companies were selected as each one represented their industry significantly while the banking stocks were selected primarily because of recent growth ...

INTRODUCTION

In the age of tight competition and total globalization many organizations should constantly analyze their performance, employees’ satisfaction and search for the new methods of work to remain competitive, profitable and sustainable. Effectiveness of any organization may be considered according to five major interconnected components: culture, leadership style, structure of organization and decision-making, people (staff) and work processes. The united leadership team, which includes talented staff performing on success, should have clear priorities, roles and responsibilities within a structured organization which processes and systems are efficiently supported. The interrelation of the listed components is described in the chart below (Figure ...

Value Chain

The objective of analyzing Monster’s value chain is to make a product that will become popular to its customers, which includes not only the production segment but also marketing and distribution (Horngren and Data, 2015). This is because products will eventually need to be discontinued due to changing customer preferences and product innovation from competitors. This means that the company’s core operations and its products must continuously evolve and this could be done using the value chain analysis tool. For an energy drink company like Monster, one of its main goals is to continuously adapt to the ...

In every organization, the employees are the most important and vulnerable resource. For that reason, the motivation of these employees is critical to the success and increased productivity. Motivation includes the internal and external factors that are likely to stimulate a desire and energy in an employee to remain interested as well as dedicated to a given job or to remain focused to achieve a given goal over a period (Phusavat, 2013). Motivation can take two forms as some employees are money motivated while others are motivated by recognition and rewards. The managers have the power to motivate or ...

Introduction

The Coca-Cola Company, established on September 5, 1919, is a beverage enterprise. ‘The Company possesses or licenses and markets more than 500 nonalcoholic beverage brands, predominantly sparkling beverages but also a variation of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks’ (Reuters). The company also holds and sells a range of nonalcoholic sparkling beverage products that contains Coca-Cola, Diet Coke, Fanta and Sprite. ‘The Company’s segments include Eurasia and Africa, Europe, Latin America, North America, Pacific, Bottling Investments and Corporate’ (Reuters)

Stock Overview

The company’s stock symbol is KO and ...

Management: Performance Appraisals

Introduction
Performance appraisal is a tricky process that demands the Rater to be objective and tactful in judgment. The Performance Appraisal Process in Coca-Cola gives the employees a chance to grow their careers and the company as well. The senior management is meticulous in how they handle the process. The report in this paper summarizes the process in four strategies that include, improving appraisal formats, selecting the right Raters, understanding how raters process information and training raters to rate more accurately.

The performance appraisal policy of Coca-Cola Company, the company I would like to work for after graduation, provides ...

Abstract

The above paper appreciates the fact that most organizations go through difficult economic times and require effective working capital management. Moreover, the study recognizes the fact that inefficient management of the same has adverse effects on the financial performance of the business. Therefore, financial managers have an obligation to maintain a balance in liquidity as one approach to enhance the profitability of the firm. To achieve the study objective, the paper utilizes an efficient research design, which is believed to assist the business in achieving its set purpose. The study seeks to use data from three companies (Coca-Cola, Barclays ...

Business Audit: Coca Cola

Business Audit: Coca Cola

Executive Summary

This report takes a look at the business audit of the Coca-Cola Company. After introducing the audit, a brief background of the company is given. This is followed by a macro-analysis of the company. This analysis deals with the management tool i.e. PESTLE which details Coca Cola’s political, economic, social, technological, legal and environmental analysis. This is followed by a micro-analysis i.e. the financial data relating to Coca Cola. The competitor analysis of the company is next in line. This includes the strategic groups in Coca Cola’s line of business. A perceptual mapping ...

Introduction

In the modern age of corporation, businesses tend to expand their operational reach through a penetration in newer markets. The penetration requires effective teamwork and deployment of limited resources in order to achieve the long-term objectives. The corporate objectives are achieved through an execution of multiple and temporary activities called projects. These projects are different in nature, size, and resource allocation. An effective and timely completion of these plan-oriented activities requires a systematic framework, prominently known as “Project Management”.
The Project Management is based on nine key elements that define purpose, approaches, requirements, and execution of the discipline. This ...

Introduction

The leading companies with a global footprint in the soft drink industry are Coca cola, Cadbury Schweppes and PepsiCo. The rivalry between these giants has shifted gears from the pop fight to other product flavors in order to seek exponential growth. The main areas of comparison of the giants are by market size, growth rate and profitability. The market size has been on the rise with 2004 clocking at $307 billion and an increase to $367 billion in 2009 (Kish u. a., 2001). The growth rate has been on the decline largely due to market saturation in the United ...

Report: Sustainability of London 2012 Olympic Games

Executive Summary
In 1996, the Olympic Charter was amended by the IOC (International Olympic Committee) to commit the movement to a policy promoting sustainable development, effectively adding concerns for the environment as “the third pillar of Olympism, alongside sport and culture.” (“Focus: Sport And Sustainability” Apr 2011). Then in 1999 the IOC added education to its initiatives to raise awareness of the importance of sustainability.
This report provides an overview of the sustainability plan put forward by the London 2012 Olympic Games organisers, including all five of the suggested aspects of sustainability. Those five key areas were: Climate ...

This document outlining the three principals to help come up with Coca cola’s 2020 vision was drafted in 2009 by the company and its partners in the beverages industry that work in line with this company. The backbone is the three principals as: innovation, creativity and focus. These three are taken as the company’s stronghold factors that will help it achieve its set goals and vision and outline the strategy on implementation (mission) (Brandon, paragraph 16).

Innovation

According to strategic business management, innovation involves coming up with very attractive products by changing one of the original attributes to ...

Juices are challenging products to market. This is because of the little product differentiation among competing companies. The following is an analysis of the marketing aspects in target market/customers, ingredients/distribution area /packaging and advertising of Tropicana and Oasis juices.

Tropicana

Tropicana as a company was acquired by Pepsi in 1998. The company made fresh juices for its target consumers (Nickel, Stout & Snyder, 2003). Previously Tropicana juices were a breakfast staple in many homes across America. The entry of several juice makers into the orange juice market has compelled the company to seek other target markets besides mothers. College students (aged 18-25 years) ...

Tutorial day and time;

Link to the article
http://www.forbes.com/sites/greatspeculations/2015/11/10/why-dr-pepper-is-doing-better-than-coca-cola-and-pepsico/#3b9086ba52a5

Synopsis

The technological development continues to have a great impact on various firms, which compete in the global market place for popularity and profits. Corporations are forced to undertake new and innovative methods of gaining different strategies, which are for competitive advantages for worldwide promotion. Among them is the Snapple Group, founded in 2008, with Chief Executive Officer Lary Young. This report will contain the analysis of the peculiarities of Dr Pepper Snapple Group and the whole production, originally formed in 1885 and still popular among masses.
While similar beverage companies like Coca Cola and ...

Definition

After the wave of industrialization, wherein factories dominated the landscape and manufacturing was the means by which companies grew, globalization became a byword. Globalization, in simple terms is the internationalization of business, of the products and services attached to it. Globalization is a result of the accessibility of travel, further enhanced by technological advances, which renders physical barriers as non-constraints but simply as geographic facts. Along with this kind of development, businesses were forced to adapt their reach to a global audience, else be devoured by more able competitors. Thus, global strategy was born.
Global strategy is defined as ...

Economic Report about Current Commercial Gasifiers

GE Energy Gasifier
GE Energy Gasifier uses the entrained flow, coal-water slurry feed, refractory lined slag and oxygen blown technology. The manufacturers at GE Energy have two variants, one with a radiant cooler and another full quench gasifier. Their products use a wide variety of fuels like low rank coals, pet coke, bituminous coal and other blends of pet coke. The design of GE Energy Gasifier emphasizes on operational eficiency. This is achieved through optimization of heat recovery and production of carbon monoxide. As espoused earlier, the GE Energy Gasifier predominantly uses the direct quench system. This design is not ...

Business Environment & System

Understanding business environment and systems is crucial in formulating and implementation of appropriate business policies critical to organizational success. Ideally, this report provides a critical description of the business environment and system of Coca Cola Company.

Coca Cola Company is an American international corporate that deals with the manufacturing, retailing and marketing of non-alcoholic syrups and concentrates. Having been founded in 1886 by Griggs Candler, the company’s headquarters are currently located in Atlanta, Georgia (Petretti 632). Apart from the company’s namesake beverage (Coca-Cola), the company presently provides over 500 brands in more than 200 territories worldwide. The company ...

The function of human resource in companies supersedes the superficial knowledge normally accorded to the function of the department. The HR department manages most companies. This includes the duties of policy design, management of human capital, and fluency in operation of the company. This paper is developed from an interview conducted on the HR manager of the Coca Cola Company in the Chicago plant, USA. The paper adopts an analytic view of the various management options that are reminiscent of the plant, the organization design, staffing, performance management and appraisals, training and general organizational development. There is also a theoretical ...

Introduction

The soft drink industry is one of the fastest growing business sectors in the world today. Different firms compete over the best products that attract customer attention by meeting their dietary, monetary, and refreshment needs. Much of these companies have embarked into the production of energy drinks. Red Bull GmbH is one of the globally recognized companies for its energy drink the Red Bull. The product finds a market in all parts of the world because of its uniqueness in content, flavor, originality, and the ability to supplement customer's energy. The paper discusses marketing analysis of Red Bull energy ...

- Difference between product and service sales
In sales, being aware of the relationship between product sales and service sales as well as differentiating each of them is one of the best way of knowing their differences. Products and services have differences that determine the things that go on in their sales. One of the biggest differences between product and service sales is that product sales can be termed as transactional in nature. On the other hand, service sales are ongoing engagement between the seller and the buyer. A product sale is demarcated into the pre-sales activities and ...

Regression Results

Discussing Stock Risk
Here, we have used Beta as a measure of stock risk arising from general market movements. The above results indicate that on the basis of 2 year monthly returns, the beta of Coca-Cola is 0.92. This indicates the stock returns are marginally less volatile than the market/less than perfectly correlated to the market return as the beta multiple is less than 1.
In addition, we also witness the R-Square multiple of 0.31. This indicates that of the total risk embedded in the Coca-Cola Stock, 31% is the market risk while the remaining risk is diversifiable ...

Introduction of the company

Coca cola is a multinational band that was founded in 1886. It is the largest company in the whole world that offers beverage services (Bodden, 2009, P.23). The beverages are non alcoholic which include water that is enhanced on carbonated flavors but exclude carbonation. The company’s headquarters are based in Atlanta, Georgia. The ingredients provided are flavoring and also provide products of water which is purified in powder form and some sweeteners.
Some of the company products include sprite, coca cola zero, minute maid, dasani, coca cola light, aquarius, diet coke, vitamin water among many others. To offer ...

First "Coca-Cola" advertisement

When reviewing the first advertisement about "Coca-Cola", the obvious purpose of this is to advertise a world famous beverage, that looks so refreshing and tasty in the middle of practically nowhere. The main idea of this commercial is to show how desirable a drink can be to people in the middle of a place, with no water closer, than in 50 miles. Also, there is an interesting feature, that I could not miss. The drawing of cowboys on the right side, standing next to a bus full of cheerleaders, clearly sends us a message about a connection between the past and the future in the ...

Abstract

The marketing decisions and processes attributed to the launch of a new product have historically been identified as one of the most challenging tasks faced by marketing managers of most business enterprises, where Coca Cola is a subset. This report provides a critical analysis, evaluation and assessment of the launch of Coca Cola’s new product, Tumult into the European adult beverage market. The report starts by presenting an overview of the target market and an assessment of the level of competition. Moreover, the report outlines four key communication objectives connected to the launch of Tumult in the market. After a critical analysis ...

Food manufacturing giants such as PepsiCo, Coca Cola and Nestle SA are injecting more healthy foods into the market. For example, Diet Coke and Pepsi Zero Sugar produced by Coca Cola and PepsiCo respectively have less amount of calories and promise consumers nutritious benefits. But how is the push for more healthy products faring in the market? Are consumers ready to abandon taste for more healthy products? After analyzing the profit margins of the two categories of products one will realize that tasty products trump healthy products. This essay thus presents a review of an article that summarizes PepsiCo ...

Internal Analysis of McDonald’s Corp.

Introduction
McDonald’s is the biggest chain of hamburger fasts food cafes around the world with over 50 million consumers. The corporation was started in 1940 by two brothers in San Bernardino, California (McDonald’s. com, 2016). Today, McDonald's is the leader in global food service retail with around 35,000 locations in more than 100 nations. However, most of its worldwide restaurants are owned and operated by independent local business people. Additionally, the alignment strength in McDonald’s is its franchisees and suppliers. This system has been the reason for the long-term success of the corporation. In the ...

Stock Analysis: PepsiCo

Summary:
Current Price of stock: $103.78
Projected Price of stock: $159.98
Recommendation: Buy
About the company
Founded in the year 1898, PepsiCo is an American multinational company that manufacture and process food snacks and beverages. Headquartered in New York, Pepsico is the the behemoth of food and beverage industry in the United States with annual revenue of $63.05 billion. The company owns a series of brands such as Frito Lays, Tropicana, Mountain Dew, Quaker Oats, Gatorade, et cetera. By the end of 2015, the company had employed 263,000 employees and was selling its products in more than 200 ...

PART 1. Measurement of liquid and plastic limits of a material

Introduction
The lab is performed to test the plastic and liquid limits of soil. The liquid limit is arbitrary referred to as the water content in percentage at which a part of the soil in a standard cup by a groove of standard measurements flows together at the base of this groove for about a half-inch (13 millimeters) when subjected to twenty-five shocks from the standard cup being dropped ten millimeters in a standard liquid limit apparatus that is operated at a rate of 2 shocks/second. Plastic limit is referred as the water content in percentage at which the ...

V8 V-Fusion® + Energy Marketing Plan

V8 V-Fusion® + Energy is a refreshingly new, vegetable- and green tea-based drink that promises genuine health benefits for its customers. Unlike offerings by its competitors on the US market, V8 V-Fusion® + Energy does not use sugar as a sweetener, artificial food additives (including preservatives, flavors, and colors), offers low calories per serving. Instead of sugar, the product’s source of energy is green tea, which is known to have health benefits, including but not limited to weight loss, prevention of cell damage, low blood sugar (Chacko, et al., 2010). The high caffeine content is meant to ...

Coca-Cola Company

3 months financial statement
The financial statement for a period of 3 months ending on 28th September 2012, the Net operating revenues was $12,340 million, 1% more than one recorded in 30th September 2011. The cost of goods sold was $4,853 hence resulting to a gross profit of $7,487 million. The operating income was $2,793 million after deducting the selling, general and administrative expenses ($4,630 million) plus other operating charges ($64 million). The income before income taxes for the period ended 28th September, 2012 was $3, 084 million. The consolidated net income was $2,329 ...

The AT&T organization is one of the leading data communication firm in the entire world providing the people in the American North location with the appropriate means of communication. For several years, the AT&T firm is recognized as the leading telecommunication service provider to the expected human population. Commencing at a low-level status in the 1980s the telecommunication organization has improved in various ways and projects through the 1990s to the current innovations (Gnanasivam 97). The AT&T organization is considered as one of the leading communication firm in the world today. This is because of the diversification of the readily ...

MEMO

The manager of the Quality Assurance Department has brought to my attention a fault in one of our toys. A routine test revealed traces of lead in the whistles, which are part of the elementary package, destined for shipment at the end of the week. This is an issue of considerable concern because of the potential risks it presents to our target users and the cost implications of altering the shipment plans.

The memo from the Quality assurance manager revealed that there were traces of lead in the metallic whistles, which were above the allowable levels in the USA for ...

Report on Cola Wars

The Race to the Top Continues
Description of Case Situation
The carbonated soda drink industry is a $74 billion industry dominated by two mega giants namely Coca-Cola and Pepsi. Before turning into beverage empires, these two companies started as a mere concoction dedicated as medicinal reliefs as both CSD’s are invented by pharmacists. Soon, after a century of battling it out to earn the biggest share in the market, Coke and Pepsi still haven’t been able to settle the score between them. The brands became a household name from the time it hit the soda fountain arena until the ...

Executive summary

Success of any company be it financial or just a mere charitable organization is to a large extent affected by the mode of communication that takes place within its departments as well as the relationship that the company has with all its stakeholders. For a long time, many companies have been found to have poor business communication strategies, which has affected the companies’ performance because sending and receiving of messages to a large extent affects performance as well as productivity and coordination. For this reason therefore, this assignment seeks to carry out a critical study concerning business communication, the strategies involved, those applied and ...

Introduction:

Coke has become so popular that the drink is replacing healthy beverages in people’s diets around the world. (1, 2) Phosphoric acid is one of the ingredients in the colas that should only be consumed in moderation. The food industry calls the acid used to lower the pH of a food or beverage an acidulant. (3) Phosphoric acid is a food additive under the category of acidulant. (4) It adds “a pleasant tartness to the beverage.” (5) The food industry uses phosphoric acid a lot, “It is added to foods as a preservative, acidifying agent, flavor enhancer, and clarifying agent.” (6)
An ...