Fast Food Reports Samples For Students

Proposal

Market Research Information
As McDonalds belongs to fast food market, therefore it is important to analyze its market and other important factors. These factors are discussed as follow:

The fast food market in Australia is very competitive with low barriers to entry. This has led many fast food chains to emerge and operate in Australian market, thereby increasing the competition in the industry. Another factor that has led the industry to grow is the increasing number of suppliers of the raw material (particularly chicken) and consumers on whom the fast food business is mainly dependent on (Johansen 2012).

Competition

...

Italy

[Institution Title]

Introduction

Chipotle needs a fast food environment that is dynamic and receptive to new ideas. Italy is the right pace for such a venture. For the Chipotle to work, it needs an environment that is suitable for its prosperity. Such an environment was influenced by the population of the place and its perception on food, the business environment, which affects issues such as market and the consumption of fast foods in the country. The business environment is influenced by a lot of factors, inclusive of the GDP of a country. Overall, Italy has all the essentials needed for adoption of Chipotle as ...

The Balanced Score Card

Definitively the balanced scorecard is a performance management tool that is used to measure and report on the effectiveness and efficiency of execution of activities by staff and monitors the consequences of these on the performance of the organization in terms of its profitability and competitiveness (Kaplan, 2010, p. 3). The Daily Health business has a host of objectives in regard to the mission and vision of the company. The mission of the company specifically outlines that it is purposed to be preeminent global fast food restaurant which would be the first choice for every customer. This mission emphasizes the motto ...

Introduction

Domino’s Pizza is a fast food chain restaurant with its headquarters in the United States of America, founded by Tom Monaghan in 1960. It is the 2nd largest pizza chain store in the United States after Pizza hut a great competitor in the US. However Domino’s Pizza’s expansion worldwide surpasses that of Pizza Hut with its presence in over 70 countries in the world. Dominos New Zealand is among the over 70 international branches that operates Dominos services in the country. The paper presents an analysis of the fast food industry in New Zealand. Subsequently, the service analysis ...

One of the key issues identified is the uniformity of the fast foods provided. Most of the leading fast foods companies, if not all, provided uniform foods that mostly included chips and pizza.

Objectives of the Business

The business wants to introduce new traditional green dish into its menu. This is a new idea as no other business offers this food. The dish will be prepared by the best cooks who have a great experience on the food industry for many years. This is to provide the customers who are on a diet with opportunity to also enjoy fast food services.

Differential Value

Customers might be turned away ...

[Institution affiliated]

Introduction

A franchise is a go ahead or authorization that has been given to a group of people or an individual by a company or organization to sell the goods and services it has to offer in a particular way (Mendelsohn, 2004). Franchising is a very much well known business and commerce procedure that joins or rather brings together the brand name owners of a recognized commodity with another business, product, or service (Mendelsohn, 2004). The system of franchising is well and readily embraced by the small businesses and upcoming companies to have power and authentication to grow at a faster rate with the assistance ...

In submitting this assessment I declare that;

- This assessment has been written by me and represents my own work.
- This work has not previously been submitted by myself or anyone else.
- All sourced information has been appropriately acknowledged and referenced.
- I have maintained and will continue to maintain the confidentiality of any persons/organisations referred to in this assessment.
- I permit this assessment to be copied for academic processes (such as moderation).
- I have retained a copy of this assessment electronically.
- Introduction
Community leaders in Auckland have accused my client and others for unfair ...

Abstract

The Malaysian fast food market is easily one of the most competitive in Asia, but one that also holds immense promise. KFC Holdings Bhd understands this more than many other companies in this market, in part because of its long experience and dominant position that it holds. To further exploit this potential, KFC Holdings will seek to introduce a range of value menus, which will appeal to the low-income population in the country. Since the company also has limited operations in India and Brunei, which have a sizeable number of low-income consumers, the value menus are an effective strategy ...

Introduction 3

Overall Analysis 3
SWOT Analysis 4
Marketing Mix 7
Financial Position 9
Conclusions 10
Recommendations 11

References 13

Strategic Management at Café de Coral Holdings
Introduction
The food industry is a promising one with growth potential. This is even same in the case of the fast food industry. The concept of eating out has established itself all over. One reason for this is the fast-paced life of the modern world. People are becoming more adventurous in terms of trying out newer cuisines and constantly looking for variety.
The Strategic Management of one such company, the Café de Coral Holdings Limited (Listed ...

Abstract

The sole objective of the above study is to carry out an internal and external analysis of McDonald Australia, a leading organization in the fast food industry in the world with over 30,000 outlets across the world in about 121 countries. The multinational organization is renowned for its rapid growth rate in the industry with responsibility for food preparation, serving consumers and offering most efficient services to its esteemed customers. Some of the significant areas highlighted in the paper include organization's structure, it competency aspects, and the manner in which the business devotes its resources. However, the study ...

Executive Summary

McDonald’s, with its huge customer base and steadily increasing revenue, has proved the excellence of it operations management. Operations management can be defined as a long term strategy that shapes a company’s operations in such a way that it is aligned to organisational goals, market requirements and available resources. The objective of this paper is to delve through the effective operations management strategies of McDonald’s that have significantly contributed to its huge success. It studies the various the components of operations management and how effectively it has been utilised in McDonald’s.
The corporation is the leader in ...

Report for McDonalds

Italy and Russia

Figure 1: GDP per Capita at Constant Prices
Figure 2: GDP Growth (Annual %)
Figure 3: Inflation Rate CPI
Figure 4: Unemployment Rates
Figure 5: Policy Interest Rate (%)
Figure 6: Russia Interest Rate (%)
Figure 7: Current Account Balance in Italy (% of GDP)
Figure 8: Current Account Balance in Russia (% of GDP)
Figure 9: Russia Interest Rate

List of Tables

BUSINESS OVERVIEW
McDonald’s Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 36,538 outlets. Founded in 1955 by Ray Kroc in Des Plaines, Illinois, 80% of the ...

Discussion of the Key Trends, Industrial Strategy, and Impact on Ireland Burger King

Introduction
Early twentieth-century strategic business developments can hardly compare with the myriad impact and influences of major corporations today. The global economy is at once complex, fiercely competitive, and sits on a landscape filled with the unpredictability of any number of financial storms. Burger King Worldwide (BKW) as the world’s second largest fast-food hamburger chain, according to recent documentation, (Burger King Worldwide 2013) has expanded its presence in nearly ninety countries. With its main offices headquartered in Miami, Florida, BKW has led the industry’s sales in its niche of fast-food hamburgers thus accounting for 12 percent of ...

McDonalds has come to create a network in both Italy and Russia. Italy seems to have better balance of payment and government balance indices, interest rate, trade policy instruments and not needing to lose over currency rates while dealing with Eurozone importers, and even unemployment and GDP growth rates. However, unemployment and the lack of growth indicating poor economic performance and social welfare situation may advantage the brand in Russia through better low-cost labor availability and consumer reorientation on less expensive restaurant offerings. Overall, neither of the country is the ideal market for the brand, yet both have their ...

Introduction

The strategy is the purpose and direction an organization takes to get to its future and achieve long-term goals. It involves motivating trustees in the organization to engage meaningfully with the external environment. The organization, thus, matches its diverse capabilities with the needs of the stakeholders. An organization and in this case the MacDonald has a strategy that determines how the business relates to the outside world. It also determines how the organization will take every opportunity to innovate, improvise as well as make improvements. MacDonald should have a strategy that concentrates on priorities, making sure that the organization’ ...

Abstract

The McDonald’s company specializes in the provision of quality restaurant services globally by establishing branches worldwide which are interconnected with the main head branch based in the United Kingdom. Global expansion is one of the main goals of the company. However, the move to globalization is one countered with various crisis; these crisis range from economic perspectives, legal requirements, social cultural interferences, and effective market strategies. China is one of the most populated countries all around the world, therefore, making it a possible ground for the establishment of a fast food market to suit the fast growing population and drastic ...

Abstract

The McDonald’s company specializes in the provision of quality restaurant services globally by establishing branches worldwide which are interconnected with the main head branch based in the United Kingdom. Global expansion is one of the main goals of the company. However, the move to globalization is one countered with various crisis; these crisis range from economic perspectives, legal requirements, social cultural interferences, and effective market strategies. China is one of the most populated countries all around the world, therefore, making it a possible ground for the establishment of a fast food market to suit the fast growing population and drastic ...

The format report

CONTENTS
1 executive summary 1
1.1 Burger King History 1
1.2 Burger King Production 2
1.3 Burger King International Expansion 2
1.4 Burger King Philosophy 3
2 American- style fast food restaurants in ukraine 3
3 non-economic factors favoring burger king franchizins in Ukraine 3
4 ukrainian’s domestic economy 4
4.1 Industry in Ukraine 5
4.2 Foreign trade and foreign invetments of Ukraine 7
5 recommendations 8

BIBLIOGRAPHY 10

executive summary
In this report I will research the avaliability of Burger King to expend its fast food restaurants into Ukraine. If the oppertaion will go in appropriate way - Ukraine ...

Executive Summary

The current research relates McDonald’s – the largest fast food restaurant chain in the world. Nowadays, the company is operating in many countries and succeeded to develop a strong brand. The current tendencies of the food industry include healthy nutrition that is inconsistent with the concept of McDonald’s. The company faced the necessity of changing menu towards more healthy, introducing more healthy products, and changing its concept (IBIS World, 2014). The current paper contains SWOT analysis aiming to analyze the situation and make propositions related the new concept of McDonald’s. There were suggestions related the new products lines made. ...

When someone is obese, it means that he or she has accumulated so much fat in the body that it negatively affects their health. A Body Mass Index of between 25 and 29.9 is considered over weight. If the BMI is 30 and above, then the person is obese. Childhood obesity occurs when the weight of a child is above normal for his or her age and height. This exposes them to health problems such as diabetes, high levels of cholesterol and high blood pressure. Childhood obesity is a serious public health problem in Australia and globally. It has increased at ...

Introduction

Beaver Tails is a Canadian business specializing in hand made pastries, snacks and sweets. The company is currently operating in four countries namely Canada, USA, Japan and South Korea. The head office of the company is in Montreal, Canada. The business is aspiring to pursue an international business strategy for the growth. The increasing trend of globalization and increased competition has forced the business to consider the expansion into the Europe. Europe is home to the fashion industry with many tourism sites and attractions. The country selected for the expansion is Switzerland. This report addresses the various issues related ...

The Fast Food Industry

The American fast food business has in the past recorded unprecedented growth rates, with some of the most successful chains such as MacDonald’s, Burger King, Dairy Queen, and MacDonald dominating the marketing. This has seen a cut throat competition with every business implementing strategies to outweigh their competitors. Most of the fast food stores sell almost the same products, with MacDonald selling burgers, sandwiches, snacks, beverages and meal bundles consisting of bacon and sausage Mcmufin. Burger King also sells chicken sandwiches, shakes, smoothies, salad bars, and salads. These are the mainstream products, compared to dairy queen, which has included ...

I submit the following report, “Obesity: The Effects of Processed Food” in partial fulfillment of the requirements for Technical Report Writing. This report discusses the problem of obesity and how it is affected by eating processed food. Its purpose is to identify the importance of reduced processed food consumption to prevent the risks that may transpire through overconsumption, namely becoming obese.

With the research that has been done, one of the most important pieces of information discovered was that overconsumption of processed food has increased the cases of men and women who have contracted heart complications, and diseases such ...

Introduction p. 3

Significance p. 4
Trend Drivers and Patterns p. 5
Impact on the Hospitality Industry p. 7
Subway: A Case Study p. 7
Impact on Future Professional Development p. 9
Conclusion p. 10
References p. 11
Chemicals in the food chain and the relevance to the hospitality industry.
1.0 Introduction:
In the past, the process of a food chain was simple; foods were eaten as they were produces due to lack of preservation techniques. While it was considered to be important, food was categorized as just a commodity (Gauther, 2012). As industrialization increased, farmers became more distant from consumers and ...

Introduction

McDonalds is one of the largest fast food chains in the world and in the world. The company was founded in 1940 in San Bernardino, California by Maurice and Richard McDonald. The company which served about 68 million people daily, was renamed McDonald Corporation when it changed ownership to Ray Croc in 1955. McDonalds runs approximately 32,000 restaurants in 117 countries and has 1.5 million employees many of whom work for the franchisees (Downie, 2015). 75% of the restaurants are run by franchisees and besides obtaining revenues from sales, the company obtains massive profits from royalties, rents and ...

A person’s nutritional status is largely determined by the diet he or she partakes in. Eating nutritious and healthy foods is essential for our bodies to obtain the nutrients needed. Moreover, the food we eat determines the caloric intake for the day, which is important when it comes to weight control. Furthermore, this paper is an analysis of my diet that was recorded by MyFitnessPal, an application that counts the calories of food one intakes and provides a summary on one’s macro- and micronutrients.
When my food intake from February 8 to 14 is analysed, it can ...

Business Report: Fantastic Food

Introduction

Histogram
Median and Inter-quartile
Correlation Coefficient staff head and weekly customers
Staff health and Weekly Sales
Staff head and Profitability
“Fast Food Facts: Where We Are Now
Overview
The present presentation seeks to overview potential opportunity for Fantastic Fast Food to expand its customer base in the stronger market.
Therefore, findings from short survey are discussed to seek potential opportunities to expand its outlets, size, location and restaurant chain to enhance its overall performance.

Descriptive

The survey data was taken for 20 outlets located in different localities in United Kingdom.
The mean values show that the average staff headcount ...

Impact of Emotional Appeal on the Subway Brand

Impact of Emotional Appeal on the Subway Brand

Introduction

Subway has become an important brand in the fast food segment, in the US as well as globally. The brand was founded primarily to serve submarine sandwiches in 1968 by Fred DeLuca and Peter Buck. From a single restaurant in 1965, the group managed to expand to 40,000 restaurants worldwide, and far exceeding McDonalds in restaurant penetration in the US.
This report seeks to explain the importance of Emotional Appeal on consumer behavior, and the benefits obtained by Subway using this concept in its ads. Emotional appeal is defined as ...

Developing an entry marketing strategy incurs a lot of management knowledge from the marketers. KFC is a well known fast-food restaurant producing quality fried chicken dishes. The organization decides to expand its operations in Indian market. The marketing analysis indicates that the firm’s overall performance is perfect and it has the capacity of entering into a new location. Moreover, from the SWOT analysis, the strengths and opportunities outdo weaknesses and threats into the new entry. The target groups include upper class people composing of people in their middle ages. The management is recommended to carryout thorough advertisement and promotion in order ...

Executive Summary

Chez Yasmine is a French restaurant chain that has managed to succeed in the local French market and international British market with their product. To further expand, Chez Yasmine has decided to choose one of the following countries in East Asia: China, Indonesia, and Malaysia. The economic and cultural dynamics of all three countries are different and needs to be analyzed before making the final decision over the choice of an expansion market. To expand in International market, Chez Yasmine would need to overcome local competition and find a suitable strategy to expand their business. Different and dynamic factors ...

Kentucky Fried Chicken is one of most successful fast food related restaurant in the world. The restaurant was founded in 1930, and its headquarters is located in Louisville, in the region known as Kentucky in the U.S. The KFC runs a chain of fast food restaurants around the globe. It usually specializes in the provision of the fried chicken to its target customers. The KFC has successfully employed branding strategy to its advantage over the years.
KFC as a fast food chain restaurant, employs a branding strategy that aims at portraying its fried chicken as the best in the ...

Introduction

Subway is a U.S franchise-based chain of fast food restaurants, whose major specialties include salads and submarine sandwiches. Doctor’s Associates, Inc acts as an owner and operator of Subway. Subway is one of the fastest expanding franchise networks in the world that encompasses more than 44 thousands fast food restaurants in 111 countries and regions (Subway, 2016). The headquarters of Subway are located in Milford, Connecticut. It also owns a range of regional offices in Europe, Australia, New Zealand and Africa.
Subway’s expanding to each new location requires an in-depth analysis of factors, forming external and industry ...

i) the similarities and differences between L1 and L2
ii) psychological factors
iii) social factors.

Then, drawing upon relevant literature, consider implications for language teaching/learning [250 words max].

This question as worded below specifies the student’s age, gender, L1 and country of origin. However, you may vary this question for gender, L1 and country of origin, if this would render it more useful for you. The student’s age, and other details as below, must remain the same.
Ahmed is a nine-year old boy of Arabic background who immigrated to Australia through the family reunion scheme one year ago. He is living with his parents and two younger sisters in ...

Brand Personality of Subway

SUBWAY® brand is the world’s major submarine sandwich chain possessing more than 42,000 locations around the world. Each year about 1,000 new restaurants are opened. Subway was recognized as the best franchising system in the world for 15 times. As the franchising company, it has low start-up costs and is based on a proven idea. Customer feedback stays outstanding, and the company’s obvious intention is to speed up the strong growth in customer statistics.
Subway products are essentially consumer driven because it mostly sells sandwiches and salads, which are made according to the consumers’ tastes. The ...

Executive Summary

Domino’s pizza undertook a digital transformation of letting customers place their orders through their app. The impact on the individuals of this is that the customers have more than one way to interact with the company. The company has more ways to interact with the customers as well. The same digital transformation can be done by other businesses in the free market, like KFC and McDonalds. The impact on the society of this digital transformation is that overall we as humans are becoming too reliant on technology. Instead of interacting with a human, we seem ok to interact with the ...

Overview of McDonald’s

McDonald is the largest chain of fast food restaurant in the world operating in more than 119 countries. McDonald has over 33,000 restaurants across the world. McDonald originally served hamburgers, milkshakes, French fries and cheeseburgers. However, over the years McDonald’s corporation has added other products to its menu including but not limited to; salads, chicken, fish, breakfast sandwiches, McCafe, beverages and desserts. All this are served either as dine-in setting or as drive through services.
McDonald’s corporation also offers a range of services to its consumers. Their services include free Wi-Fi for their customers at no ...

An analytical study of the operations management concepts as applied by McDonalds Corporation

Introduction
The organization that I am familiar with and would like to present this report on Logistics Management is McDonalds Corporation. The supply chain of McDonald’s consists of many diverse regional and local supply chains round the world that are joined together globally by strategic contexts and policies and the Worldwide Supply Chain Department of McDonald’s.
McDonalds Corporation sees a supply chain that can yield high quality, safe products without supply interruption cost-effectively. It must influence its leadership position to make a gross benefit by ethical, environmental and economic outcomes (Ch.6 Operations Management).
McDonalds can boast ...

Background

Pepperidge Farm is a United States bakery located in Norwalk Connecticut. It was established in 1937 by an American, Margaret Rudkin, who named it Pepperidge after a tree that is located on their property at Fairfield Connecticut ("Pepperidge Farm® – Heritage and History"). The bakery specializes in Milano, Nantucket cookies, varieties of bread and goldfish crackers. The business was born out of her attempts to bake a preservative-free bread for her third born son who was asthmatic and thus allergic to commercially made bread that was laden with preservatives. She ended up making bread so good that her son’s ...

Abstract

This paper is the thorough external analysis of McDonald Corporation. In this analysis, first the short history of the foundation of McDonald has been described. The paper also focuses on some of the major factors that have made the company the largest food chain in the world. The paper also interprets the vision and mission of the company and how the company’s overall strategies are involved in their mission and vision statements. The PESTEL analysis of the company is done in the paper. The paper also discusses about the competitions in food chain industry and their threat to ...

REPORT EVALUATING THE ETHICAL CLAIMS OF MCDONALD’S

Abstract
Ethical conduct is very important for any company which aspires to succeed in its business operations. It promotes the image and reputation of the company in the market. McDonalds being one of the key companies in the fast food industry is subject to ethical misconduct issues that affect its business operations. Although the company puts more efforts in promoting social responsibility for all the communities where it operates its business, it has many issues that go against the will of the community. This paper clearly shows that McDonalds is subject to ethical claims by its employees due to ...

Proposal of Making A Dining Hall for the Johns Hopkins Carey Business School

Executive Summary
The Johns Hopkins Carey Business School, also known as Carey Business School, located in Baltimore, Maryland is one of the newest business schools in the USA. Founded in 2007, the school is yet to develop fully to accommodate all the students in a single campus (JHU #2, 2014). It has several campus locations within Baltimore, Washington, D.C. I attend my classes at its Harbor East Campus in a 24 storied high-rise building, the Legg Mason Tower. The Leg Mason Tower is the office headquarter of the asset management company, Legg Mason. Though having our classes done in an ...

A writer ventures into the writing business with the aim of entertaining the readers. These personalities write captivating stories that entertain the readers. However, in this case, Upton makes the above statement to try and bring out the fact that even though the book was written to entertain the readers, somewhat it tampered with their inner feeling. The book centers around a Lithuanian immigrant who comes to the USA with the hope of having a better life. However, the turnout of events does not impress both the writer and presumably the reader. The book describes the life of one Jurgigs life ...

Psychology

Statement of originality: I declare that this assignment is my own work and other than the material that was provided in the template document, it does not include:
(i) Material from available sources used without proper acknowledgement; or
(ii) Material unoriginal from the work of other students

Abstract

In this study the autonomous factor is the type of environment in the restaurant. The dependent variables are the amount of food consumed and the time spent in the restaurant. The dependent variables show the changes that occur depending on the independent variable that is selected. As such, comparisons of the ...

Abstract

Industrialization and globalization in developed countries have led to sedentary lifestyles, which have a dramatic effect on the health and energy levels of individuals living in these countries (Balko, 2004). Factors such as access to fast food, the existence of junk food and increasing levels of inactivity contribute to overall laziness in lifestyle, as well as a lack of proper nutrition. I used an excel file to keep track of my daily intake of fruits and vegetables and at the end of the day add up my total. The Program was successful in improving my diet however it was unsuccessful in ...

1.0 Introduction

Obesity is a health condition that occurs as a result of accumulation of excess body fat . This results from energy imbalance where energy consumption far exceeds disbursement and this in time results to weight gain. This imbalance is as result of several factors, including but not limited to: unwarranted ingestion of energy rich foods, lack of physical activities and genetic predisposition. Obesity makes the body susceptible to a wide range of health disorders such as cardiovascular disorders, certain strains of cancer, high blood pressure, type 2 diabetes and psychological problems. Obesity is expressed by Body Mass Index (BMI); a measurement that relates weight ...

Internal Analysis of McDonald’s Corp.

Introduction
McDonald’s is the biggest chain of hamburger fasts food cafes around the world with over 50 million consumers. The corporation was started in 1940 by two brothers in San Bernardino, California (McDonald’s. com, 2016). Today, McDonald's is the leader in global food service retail with around 35,000 locations in more than 100 nations. However, most of its worldwide restaurants are owned and operated by independent local business people. Additionally, the alignment strength in McDonald’s is its franchisees and suppliers. This system has been the reason for the long-term success of the corporation. In the ...

Affiliate institution

Traditional responses of corporate strategy, hierarchical structures and control systems are among the major factors that inhibit the flexibility of a company, its ability to take up new opportunities and thrive in the ever changing external relationships. Mainly, these factors are caused by organizational similarity. Organizations need to be legitimate. Most of their behavioral and structural aspects are targeted towards environmental acceptance rather than internal organization similarity. Hence, most organizations tend to be similar, adopting traditional business practices. The success of companies is mainly determined by their flexibility to changing needs, new opportunities and the ability to create new ...

International Marketing Plan of Burts Potato Chips

Executive Summary
The globalization has changed the face of the international business, and the companies are now expanding their operations to more than one country so that they can tap untapped segments to increase profitability. Some of the benefits of the international expansion into emerging economies are a large base of potential customers, decreased costs and economies of scale due to large operational capacities. Burts Chips is also planning to achieve these benefits of international expansion by expanding the operations to Brazil. This document provides detailed insights into the economy of the Brazil and suggests suitable entry method along ...

Introduction

McDonald’s is one of the influential fast-food chains having the worldwide functions. McDonald’s is selected in order to assess its strategy in action. McDonald’s originated in the United States in the year 1940 and improved its functions which resulted in more than twenty-three thousand eating places which have a span of more than one-hundred and seventeen economies and the company’s recruitment is around four-hundred thousand individuals across the globe. McDonald’s remarkable development may be subject to numerous variables, excluding from its franchise model of expansion, which gained extensive appeal globally, an expansion model was significantly acknowledged ...

Introduction

James Baxter is a pastry chef and owns a small bakery in Adelaide. James wants to grow his brand nationally and compete with chains like Pie Face, Brumby’s, Michel's Patisserie and Bakers Delight. He has also considered selling through Coles and Woolworths bakery options or creating high end specialty stores like Adriano Zumbo’s. Taking the above discussion into consideration this particular paper attempts to analyze the business environment and customer preferences in the bakery industry.

The buyer behaviour associated with bakeries

Customers today have become more attentive than ever before regarding the food items they consume, and they wish to purchase items they feel satisfied ...

Current Market and Situational Analysis

McCain Foods is the world leader in the frozen French fry market. Founded in 1957 in Canada by the McCain brothers, McCain Food commands a market share of almost of 33% globally. With an employee base of 20,000 across the 57 countries of its operation, it is one of the fastest growing frozen food companies in the world. From the very beginning, the company followed a simple of philosophy of “Good ethics is good business” in running its business operations (MFL #1, 2011).
McCain Food is in the frozen food business for over four decades, leading the market in ...

Preliminary parts Pagea) Title page....1b) Transmittal..3c) Table of contents....2d) Executive summary.42) Report texta) Introduction.5b) Problem Statement..5c) Method Used5d) Findings..8
e) Recommendations..9f) Analysis...9g) Conclusion93) Addendaa) References11b) Appendices.12

Transmittal Form

I am writing this report to give you more information about the high pricing policies adopted by the restaurants selling food products such as burgers, hotdogs, pretzels, popcorn, cheese steaks and beers in sports venues. It has become one of the leading fast food manufacturing companies in USA. It has several outlets which are spread across the country. These are offering its highly valued and popular fast food dishes to its customers.
...

Executive Summary

In today’s world, innovativeness is what will assist the company to survive and thrive in the market place. Looking at McDonalds which is the largest fast food company in the world, there are concepts from the management concepts of planning and leading that can greatly assist the company to be innovative. The company needs to keep re-inventing itself to deal with the changing economic, legal, competitive, socio-cultural and technological environments. This will be done through the joint effort of the employees and management. In leading, the management should strive to have motivated employees who are empowered to take ...

Part. 1 Concept introduction and analysis

Introduction
This report presents a proposal for a restaurant establishment in Clarke Quay in Singapore. The report provides an overview of the proposed location and the market trends identifying the suitability of the proposed concept. To achieve that, the proposal involves analysis of the target market and the financial prospects of the business deciding on whether the model is viable.

Restaurant concept

Generic strategy
The restaurant will have a premium pricing given the target customers it will be serving in Clarke Quay. The customers are mainly professionals and visitors with substantial income to afford the premium price for the food items ...

Introduction

In any case, a company needs to make a noticeable impact in a local area or an extensive area; outdoor advertisement will be best-preferred advertising technique that can raise the profile of the company and bring great results out of it. Billboard advertisement and marketing falls under the many types of outdoor advertising techniques. It places the intended message to be passed in front of the company’s potential customers. It has been proved that that this kind of advertising and marketing technique works because of the prominence of the billboards and the fact that it does not require ...

Chipotle

Introduction
Chipotle opened in 1993 as a fast food experience. With the additional of vegetables and a healthier fare, classic cooking methods and a new style interior Chipotle grew very quickly. Part of their experience is to offer fast food experience with a fine dining atmosphere. There are now about 1,500 restaurants and the category of dining is called fast casual. In other words, people can get fast foods in a fine dining experiences.
Currently Chipotle is coming out of some very bad times as an outbreak of illness by a reported 350 from eating at Chipotle. No ...

< Microwave Oven Usability Report >
< Lecturer’s Name and Course Number>

Introduction

Microwave ovens are appliances used to cook food. They utilize microwave electromagnetic energy (EME) in their operations (Lee 2010). Many modern microwave ovens are automatic and programmable. The ovens, therefore, enable individuals to cook different types of meals by letting them input the desired cooking time and power.
Microwaves ovens have a user interface that allows users to instruct the artifact on what to do with the food. The ovens usually have a door with a knob to enable easy opening of the panel. The panel ...

1. Executive Summary
Today’s intensely competitive business environment necessitates the adoption of Corporate Social Responsibility (CSR) practices, because business houses are expected to protect and sustain the environment and communities in which they operate. Founded in 1953, the Burger King grew fast as an international food chain. The company strives to be a responsible corporate citizen while promoting its business goals and objectives successfully. Food, people, environment, and corporate governance constitute the four essential elements of the Burger King’s CSR approach. The company operates the Burger King McLamore Foundation to best serve the needs of its different ...

SECTION 1

McDonald's is one of the most renowned corporations in the world. The company has a presence in about 119 countries in the world and on every single day, it is estimated that the company serves more than 68 million customers. McDonald's had managed to be a leader in the world's fast-food industry and has been increasingly growing since it was first established in 1940 as s a single restaurant. The fast food industry is one that is highly competitive with both new entrants as well as already recognizable brands fighting for the market share (Yuece 12). Some of the ...

The quality and aggressiveness of the marketing and advertising strategies that a business, especially the startup ones, implements can spell the difference between a booming and steeply declining startup sales figures. Naturally, more innovative and aggressive marketing and advertising strategies would equate to significantly larger sales margins and vice versa for more lame, old school and outdated marketing strategies. Marketing and advertising strategies are so extremely important for startup businesses that it can be one of the primary indicators of the company’s success in future, aside of course from more innate factors such as the necessity index of the products ...