Persuasion Research Papers Samples For Students

Uma R. Karmarkar, Zakary L. Tormala. Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion. Journal of Consumer Research. 2010
- Research question:
Three different experiments are conducted to prove the above hypothesis using a restaurant review altering the certainty and expertise with various arguments. The objectives of these experiments include the testing of hypothesis based on the feedback of the participants on a restaurant review altering the certainty of the message and the expertise.
Experiment 1 aims at proving that altering the source certainty and ...

Business Communication

References 14
Executive Summary
Business communication is an important of the business since the business must always keep close associations with its stakeholders. Thus, it is vital that a business must have a proper structure of communication which would be effective in sustaining the business activities. The study shall seek to reveal more about the various business communication levels that can be developed in an organization. However, the current improvement in the level of global business has presented the need for organizations to improve their communication processes so as to effectively cater for the demands of the international market. ...

Abstract

The research focuses on how emotional appeals in advertising impact consumer-based brand equity. In order for a firm to efficiently communicate emotional appeals to consumers, the firm must have emotional intelligence. Emotional information management ensures that emotional intelligence can be utilized effectively in organizing consumer desires. The research demonstrates that innovative companies create emotional bonding with consumers leading to better consumer-based brand equity. This study examines both positive and negative emotional appeals in the context of emotional information management and how it relates to brand awareness, brand associations, perceived quality, and brand loyalty.
Key Words: Emotional Appeals, Consumer-Based Brand ...

The current digitalized era continues to see the magic of technology that is governing almost every aspect of life. From shopping to business transactions, everything is now a matter of few clicks. The advent of cell phones, tablets and other gadgets have converged the various forms of media to be easily accessible which serves the purpose of information, education and entertainment. While talking about the various forms of media, the current mode which is seen to host a lot of power is the internet merely because of the fact that it is not only a source of accessing information, but it is ...

Jane Austen is known as one of the greatest novelists from England. Born in 1775, it is no surprise that her novels are still in print. She is best known for writing pride and prejudice. Back when she wrote pride and prejudice she was a teenager who did not want to come out as an author. She published this book back when a female’s entrance into the public eye was considered was considered not very lady like. Jane’s distinctive literary style relies on a combination of free indirect speech, parody, irony and to some extent realism. Both burlesque and parody ...

Borschel, A. (2012) Sleuthing the truth in the media. Washington: IBJ Book Publishing.

In “Sleuthing the truth in the media”, the author Audrey Borschel questions the truthfulness of media and of the messages that it sends. Borschel argues that in the current world, when the thirst of information is so high and people are dependent on interesting, engaging and sometimes scandalous news, journalists tend to deliver precisely these assets, while transforming the truth into what people want. Nevertheless, this comes with a cost: the cost of the accuracy of the news and the cost of the integrity of the journalists. Various media contents are being analyzed in order for their messages to ...

Influence of Politics on US Healthcare Reform

One of the most notable achievements in legislation by the Obama government is to get the Affordable Care Act signed into law. The Affordable Care Act is a fulfilment of Obama’s promise in the campaigns to fix the US healthcare system if he was elected. It is also believed that this was one of the strengths of his campaigns when he ran for the presidency the first time. This essay examines the role politics played to get the Affordable Care Bill signed into law. Particularly, it focuses on the active role played by the Obama Administration to ensure that ...

Foulger Davis talks about variables in his article, “A Model of Persuasive Process. These variables relate and for advertisers to realize their advertising goals, they should effectively measure them to persuade the audience. For instance, the New Moon should measure some of them in determining the advantages and limitations of their persuasion strategies. To begin with, it has to measure the source credibility. It acts as a distraction that affects either the consonant or the counter argument. An increase in the source credibility has to increase the consonant argument of the message while a decrease in credibility should increase the counter ...

Introduction

In the specific discourse community of business, the focus is usually on marketing, finance, management, entrepreneurship and accounting. It then follows that the background fundamentals of business is the coordination of the various functions of the divided sections in their attempt to aimed at achievement of goals is of importance. Persuasive writing skills would be intrinsically mandatory for any individual involved in business.
The various business subdivisions are more persuasive based. For instance, marketing is more of making appeals to customers for them to consider buying from you other than from competitors. Accounting involves calculation of business orders ...

SOURCE #1

- Reference (APA):
Alampi, A. (n.d). Social Media is More Than Simply A Marketing Tool For Academic Research. Retrieved from
http://www.guardian.co.uk/higher-education-network/blog/2012/jul/24/social-media-academic-research-tool
- Summary:
The article highlights the role of the internet and social media in the digital age. They are not just marketing tools for academic research. They are a revolutionary way to create powerful, dynamic and interactive connections among people all over the world. As every innovation, there are also some risks to take like sharing truthful contents and personal data. However, it is undeniable that social media and internet represent the future of ...

Introduction. Even in an age when so much shopping is done over the Internet, many shoppers still enjoy the in-person experience of stepping into grand aisles, in rooms two or three stories high, surrounded by gleaming counters and beautiful women. Department stores such as Macy’s use the visual stimuli of this experience to serve as propaganda to lure in customers. This is a relevant topic for consumers, so that they know the strategies that stores use. Macy’s uses a variety of propaganda techniques to bring in shoppers. Rowland Hussey Macy started a chain of four retail dry goods stores between ...

As afore-mentioned, knowledge deficit is a major problem facing the management of pediatric asthma. Asthma management cannot be optimal devoid of a proper understanding of various self-efficacy and asthma monitoring skills. This explains why an asthma education program for this patient population is quite promising in terms of addressing the problem. Imparting this new knowledge (knowledge on asthma management and self-efficacy) can be viewed under the lens of the Diffusion of Innovations Theory by Everett Rogers. This theory is pretty relevant and in line with this EBP project since it essentially seeks to transmit new ideas or new knowledge ( ...

Part 1

Part 1

Part 2

Q1 + Q6 = 10 This is my rational persuasion score.
Q10 + Q15 = 8 This is my consultation score.
Q3 + Q13 = 8 This is my inspirational appeal score.
Q4 + Q9 = 8 This is my collaboration score.
Q2 + Q12 = 7 This is my apprising score.
Q8 + Q19 = 9 This is my ingratiation score.
Q14 + Q20 = 8 This is my exchange score.
Q7 + Q21 = 9 This is my personal appeal score.
Q17 + Q5 = 7 This is my legitimating score.
Q18 + Q11 = 6 This is my pressure score.
Q16 + Q22 = 7 This is my coalition score.

Part 3

Influence tactic is an approach of ...

1.0 Introduction
The work of Fishkin (2009) defines deliberate democracy as a school of thought in political theory that emphasizes on the fact that citizens should apply reasonable discussion and debate to reach an ultimate judgement. People exchange arguments and agree on analytical procedures and appropriate action plans that lead to the public good. Fishkin (2009) argues that deliberation is a necessary ingredient in the deliberate democracy. The paper will provide historical view and theoretical foundation of the practice and application of civic participation. The study will also describe how an individual can express the right of public involvement ...

Introduction

According to Jowett & O’Donnell (1), propaganda is a method of communication which tries to elicit a response that propagates the desired intention of the propagandist. The art of propaganda has been studied in an array of multidisciplinary researches in the fields of journalism, sociology, history, political science and psychology. To study the art of propaganda as history means examining propagandist practices as distinct events and the resultant events as likely effects of propaganda. Nazi films were predominantly propagandist in that they aimed at influencing attitudes on life in a given context, and in terms of particular people and events. Perhaps the ...

Discovering the self

In order to discover about the self, people might find themselves attempting to answer some the following questions: what am I actually like? Am I kind of person who is introverted or extraverted? Am I optimistic or pessimistic? Am I impulsive or organized? How would I define myself whenever I am called upon to describe myself to others? What are the obvious characteristics about me that I would first mention when describing myself? In most cases people would use personality characteristics to describe themselves. This includes traits such as shyness, introversion, extraversion or impulsive. The underlying thing is that ...

Aristotle and Ethos: The Course and Consequence of Rhetoric

ABSTRACT

Aristotle’s Rhetoric detailed the components of persuasion, atomizing a form of communication that he recognized as indispensable to the Democratic process. He concluded that rhetoric in the hands of well-educated and trained philosophers could attain the status of art. Based on an understanding of human nature, the practice of rhetoric came to serve the purposes of men who understood human nature only too well. Today, the practice of politics has given rise to the cynical use of a rhetoric aimed at manipulating public opinion through superficialities.

Aristotle’s conception of rhetoric was based on – among other things – notions of ...

Negotiation is regarded as an activity that is inherent in every human being. At a given point, one must negotiate for a given resource. In contracts, negotiations are a common and essential activity. This ensures that the government, as well as the contractor, reaches an agreement for the provision of services or goods. It is essential that all parties at the negotiation table be given equal opportunities in the process. This paper is set to analyze negotiation process between a company that deals with GPS guidance device and the government. Additionally, the paper discusses ways of ensuring the company’ ...

The acceptance of those with special needs, like those with Down Syndrome, as an example, is a significant topic in the world today. While legislation like the Americans with Disabilities Act (ADA) had worked to ensure that these individuals have equal access to education, employment and housing, among other rights, legislation alone cannot alter how these individuals are viewed. As a result, there is a remaining need to educate people and to generate acceptance of these differences among the public.

Situational Analysis

Currently, there are a number of foundations funding the public campaign to increase awareness and acceptance of those with ...

An Assignment Submitted by

Abstract
Every speech is embellished by metaphoric expression, despite its context, content, and tone. In different fields the application of metaphors may vary, yet still they are applied regardless the situation consciously or unconsciously. In the speech of adults, metaphoric expressions play pivotal role serving as the instruments of persuasion, simplification, and demonstration. There is less evidence that explain the utilization of metaphors by children. Some scholars insist that children use metaphoric expressions unconsciously, while the other researchers imply that they implement the metaphors due to their symbolic perception of the environment. There is certain inconsistency in the results ...

1.0 Introduction
Today, plurality of religion is the fact of life, and must be accepted as such (Pachuau & Jorgensen, 2011). Almost everyone have their own views on religion, perhaps as varied as the sands in beaches or the stars in the sky. Globalization and technology have brought nations and culture closer; different perspectives of life, rarely compatible approaches to living. In this one global village, Christ continued to call all Catholics to be missionaries to His people.
Christians are called to treat people of any faith, even those of no faith, with genuine respect in their act ...

Harry Potter and his companions reliably break controls and endeavor to take care of adult issues out of the question of grown-up ability, brainpower, and inspiration. In spite of the fact that the postulated conduct may be regular in teenagers' writing, the Harry Potter series, particularly in later portions, takes rebellion of the youth to an incredible extent. Harry's family is feeble and gutless; rich characters are voracious and despicable. In the film series, visuals like neighborhoods with many indistinguishable houses fortify the thought of heedless congruity. The suggestion is that this designed world reflects the estimations of today's ...

People in all countries have always been attracted to youth groups because they can identify with the activities of that group. This paper will demonstrate how one youth movement called the Wunderbirds created a place to belong for many German youth after World War I. The idealism and propaganda used by such German Youth groups created an identity by reacting to a common enemy in the years leading up to the war (1922-1939). The Youth of Germany were challenging the status quo; reacting against an older generation of Germans that were accused of the country’s social problems after World War ...

Motivation Case Overview

For the context of this motivation case analysis, I have chosen to analyze myself in terms of my level of motivation and ways in which I can improve it, consequently improving the motivation and academic outcomes of my students. After analyzing my case through the lens of social cognitive theory and self-determination theory (SDT), I have determined that I have a lack of self-efficacy for completing tasks and engaging with students who require help. I also have poor stress management, as the pressures of completing classroom tasks and day-to-day education administrative work diminishes my motivation to teach and engage. Therefore, ...

ABSTRACT

This paper examines some of the contemporary theory regarding rhetoric in the electronic age. It begins by considering the fate of English Departments faced with the much-vaunted ‘death of the book’, but quickly moves on to the weightier matters of the rhetoric of the visual and the consequent enfeeblement of rhetoric in the electronic age. It considers both the positive and negative impacts of digital media. It goes on to argue and eventually conclude that the deterioration of rhetoric (which it argues began before the digital revolution) and the homogeneity of the rhetoric of the visual is a deliberate policy ...

Introduction

Lasswell’s model of communication is a classical linear, one - way communication process, including several questions, which also represent in this model the sequences of communication: “who-says what-in which channel-to whom-with what effect?” (Lasswell, 1948 in Preissl & Muller, 2006, p. 260). Based on this definition of Lasswell communication model, this writing proposes to reflect at communication process, for explaining when communication starts, stating who takes responsibility for starting communication and elaborating on why responsibility should be taken in communication. This research paper will take a general approach on communication, which implies its limitation from entering into an in-depth research regarding ...

Leadership can be defined as the process of influence via which a person aids and supports others to achieve specific goals and objectives in a certain organization. This research is an in-depth analysis of two leadership theories namely, transformative and servant leadership according to Peter Northouse.

Transformative Theory

This theory was first initiated by Bernard M. Bass (1985) and James McGregor (1978) which became popular. The following concepts characterizes transformative theory of leadership.
- Idealized influence, which is the charismatic element where leaders become role models to the followers who in return respond by showing due to their leaders.
- Inspirational ...

William Shakespeare’s Macbeth is an engaging play which documents the journey of Macbeth up to the paramount helm and his subsequent downfall. The play portrays the dichotomy of mind, the hunger for power and the brutal clutches of fate that looms over the lives of Macbeth and Lady Macbeth who finally succumb under the onus of their deeds. How life meanders its way through the series of events finally leading to the downfall of the duo is aptly portrayed by the stalwart playwright. Shakespeare uses the protagonist of his play to exude the horrendous effects of ambition and ...

Introduction

Torture refers to the deliberate act or practise of inflicting injury or physical pain on another person. However, animal and psychological torture also exists. Parties inflicting torture on others also do so as a form of coercion, punishment, interrogation, political re-education, punishment, or deterrence. There are different methods of torture which vary from one year to the other and from one country to the other. Psychological torture methods include sensory deprivation, blackmailing, solitary confinement, threatening to kill or hurt the victim`s loved ones, and exposure to loud sounds. On the other hand, physical torture methods include kneecapping, oxygen deprivation, ...

Introduction

This paper develops a discussion of how social constructivism, as a theory in international relation, can be applied to the European Union. Since its inception in the 50, the EU has continued to grow and increase in member states. This expansion and unity can be explained using various approaches, however, the primary focus of the paper is application of social constructivism to the European Union.

Theoretical framework of social constructivism

The initial point of social constructivism into the international relations was through a clarification of epistemology and ontology of the earlier schools of thoughts. Through epistemology, social constructivists have managed to gain considerable legitimacy including explanation, causality, ...

The exchange of one’s thoughts, feelings and opinions with those of others is a basic human need, most commonly known as communication. A human being relies on several aspects of communication such as spoken words, body language, expression of emotions and behavior in order to understand messages being conveyed by others. However, communication is not entirely related to simple sensory perceptions such as sound and vision. A person’s personal views, beliefs and state of mind also have a great impact on how he or she conveys and comprehends messages. Communication is used by people in all walks of life, ...

Introduction

The concept of college sports has slowly built a prominent place for itself both in the institutions as well as the young minds of students who pursue sports as one of their favorite passions. In support of this perception is the establishment of sport governance organizations on a national level. Contrary to such establishment, in the previous times, the presence and persuasion of college sports among students was limited to the organization of athletic clubs that were predominantly managed by the students only with barely any resources at their disposal. According to Kamusuko (2012), “Historically, college sports have evolved from student-run ...

Introduction:

Harper Lee’s classic novel is built on two main themes, racial injustice and the disruption of innocence which are skillfully interwoven together to create a complex web of intricacies that continually develop throughout the book.
The theme of racial discrimination is rampant in the old Southern town of Maycomb in Alabama which positively reeks with the heat of injustice. However Lee is interesting in the sense that she manages to create a link between the innocence of children who do not think about racism in their heart of hearts but can observe it first hand through the noble doings ...

Abercrombie & Fitch was founded in New York City on June 4, 1892, by David T. Abercrombie and Ezra Fitch. Set up as a supplier of camping, hiking and other sporting goods, it first established a reputation for its tents, fishing rods and shotguns. After filing for bankruptcy, though, the company closed in 1977. Oshman’s Sporting Goods bought the name and then relaunched the company as a high-end source of hunting wear and related novelties, with shops in New York City, Dallas and Beverly Hills. Oshman’s sold the name and the structure to The Limited. Now, Abercrombie & Fitch sells clothes – any ...